{"id":9067,"date":"2023-11-14T15:52:04","date_gmt":"2023-11-14T15:52:04","guid":{"rendered":"https:\/\/architsingh.com\/webioticnew\/?p=9067"},"modified":"2023-12-05T17:25:41","modified_gmt":"2023-12-05T17:25:41","slug":"google-play-app-store-optimization-guide-aso","status":"publish","type":"post","link":"https:\/\/architsingh.com\/webioticnew\/google-play-app-store-optimization-guide-aso\/","title":{"rendered":"Google Play App Store Optimization Guide (ASO)"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; disabled_on=&#8221;off|off|off&#8221; module_class=&#8221;post_header&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;70%&#8221; custom_padding=&#8221;||||false|false&#8221; global_module=&#8221;5435&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;date_text&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Updated<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_post_title title=&#8221;off&#8221; author=&#8221;off&#8221; date_format=&#8221;M j Y&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; admin_label=&#8221;Post Date&#8221; module_class=&#8221;post-date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; meta_font=&#8221;Nexa Bold||||||||&#8221; meta_text_align=&#8221;center&#8221; meta_text_color=&#8221;#000000&#8243; meta_font_size=&#8221;48px&#8221; meta_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][et_pb_text module_class=&#8221;timer_d&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Helvetica||||||||&#8221; text_text_color=&#8221;#2ea0d2&#8243; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"reading-time\"><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 10<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Nexa-Bold|800|||||||&#8221; title_text_align=&#8221;left&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;48px&#8221; title_line_height=&#8221;1.2em&#8221; meta_font=&#8221;Nexa Regular||||||||&#8221; meta_text_align=&#8221;left&#8221; meta_text_color=&#8221;#2ea0d2&#8243; meta_font_size=&#8221;15px&#8221; meta_line_height=&#8221;1.6em&#8221; title_font_size_tablet=&#8221;42px&#8221; title_font_size_phone=&#8221;36px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1280px&#8221; module_alignment=&#8221;center&#8221; global_module=&#8221;5436&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_title title=&#8221;off&#8221; meta=&#8221;off&#8221; admin_label=&#8221;Feature Image&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Nexa Bold|700|||||||&#8221; title_text_align=&#8221;left&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;48px&#8221; title_line_height=&#8221;1.2em&#8221; meta_font=&#8221;Nexa Regular||||||||&#8221; meta_text_align=&#8221;left&#8221; meta_text_color=&#8221;#2ea0d2&#8243; meta_font_size=&#8221;15px&#8221; meta_line_height=&#8221;1.6em&#8221; title_font_size_tablet=&#8221;42px&#8221; title_font_size_phone=&#8221;36px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; module_class=&#8221;blog-cnt-row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;1280px&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Helvetica||||||||&#8221; text_text_color=&#8221;#26282d&#8221; text_font_size=&#8221;18px&#8221; text_letter_spacing=&#8221;0.03em&#8221; text_line_height=&#8221;1.8em&#8221; header_2_font=&#8221;Helvetica Bold||||||||&#8221; header_2_text_color=&#8221;#26282d&#8221; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;54px&#8221; header_3_font=&#8221;Nexa Bold||||||||&#8221; header_3_text_color=&#8221;#26282d&#8221; header_3_font_size=&#8221;24px&#8221; header_4_font=&#8221;Nexa Bold||||||||&#8221; header_4_text_color=&#8221;#26282d&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<span style=\"font-weight: 400;\">Creating a top-notch app that delivers valuable content and services to users is simply not enough.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s too much competition\u2014the mobile app market is incredibly saturated.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how do app developers manage to get their app to stand out from the competition?<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"How to Choose An App Development Company\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/0RsHm1WWnck?start=5&#038;feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Well, there are many factors that ultimately play into an app\u2019s success, including having a <\/span><a href=\"https:\/\/architsingh.com\/webioticnew\/benefits-of-mobile-app-influencer-marketing\/\"><span style=\"font-weight: 400;\">marketing strategy<\/span><\/a><span style=\"font-weight: 400;\"> in place, but app store optimization (ASO) is key.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Optimizing your app listing in app stores plays a huge role in how well users find your app.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, we\u2019ll cover everything you need to know about Google Play app store optimization so your app can rank high in search algorithms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9087 alignnone size-medium\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/google-play-app-store-optimization-iso2-webiotic-800x723.jpg\" alt=\"\" width=\"800\" height=\"723\" \/><\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Table of Contents<\/span><\/h4>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#chapter1\"><span style=\"font-weight: 400;\">The Biggest Aspects of App Store Optimization<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#title\"><span style=\"font-weight: 400;\">App Title\/Name<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#description\"><span style=\"font-weight: 400;\">Description<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#ratings\"><span style=\"font-weight: 400;\">Leveraging User Ratings and Feedback<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#chapter2\"><span style=\"font-weight: 400;\">Other Important Aspects of ASO<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#marketing\"><span style=\"font-weight: 400;\">Harnessing Social Media and Influencer Marketing<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#retention-rates\"><span style=\"font-weight: 400;\">Using Retention Rates to Your Advantage<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#user-engagement\"><span style=\"font-weight: 400;\">ASO Increases Through User Engagement<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#chapter3\"><span style=\"font-weight: 400;\">Google Play Store vs Apple App Store<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#more-sales\"><span style=\"font-weight: 400;\">Apple Store Gets More Sales<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#more-growth\"><span style=\"font-weight: 400;\">Google Play Store Has More Growth<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#higher-quality\"><span style=\"font-weight: 400;\">Apple App Store has Higher Quality Apps<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#free-apps\"><span style=\"font-weight: 400;\">Google Play Store Has More Apps and More Free Apps<\/span><\/a><\/li>\n<\/ol>\n<h2 id=\"chapter1\"><span style=\"font-weight: 400;\">Chapter #1:The Biggest Aspects of App Store Optimization<\/span><\/h2>\n<p><a href=\"https:\/\/architsingh.com\/webioticnew\/list-of-mobile-app-distribution-platforms\/\"><span style=\"font-weight: 400;\">When looking at App Store optimization<\/span><\/a><span style=\"font-weight: 400;\">, we want to identify what some of the biggest ranking factors of ASO are.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some are simple and straight-forward, but others are a little more complex.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9086 alignnone size-medium\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/google-play-app-store-optimization-tips-webiotic-800x389.jpg\" alt=\"\" width=\"800\" height=\"389\" \/><\/span><\/p>\n<h3 id=\"title\"><span style=\"font-weight: 400;\">1.1 App Title\/Name<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The app title or name in the Google Play Store is key to making sure your app is noticeable and popular.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should put a lot of time into what you\u2019re going to name your app, after all, it\u2019s the way people are going to remember it easiest, besides a very <\/span><a href=\"https:\/\/architsingh.com\/webioticnew\/icon-size-for-mobile-app-design-tips-best-practices\/\"><span style=\"font-weight: 400;\">noticeable icon\/art<\/span><\/a><span style=\"font-weight: 400;\">, of course.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure that your name has enough characters to fit: Google Play store gives you 50, so make them count.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9080 alignnone size-medium\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/google-play-app-store-optimization-aso-vs-seo-webiotic-800x770.jpg\" alt=\"\" width=\"800\" height=\"770\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Is the name too long?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If so, think of a short-form version of the name, or a catchy way to describe the app that rolls off the tongue and is easier and shorter to say.\u00a0<\/span><\/p>\n<p class=\"has-background\" style=\"background-color: #d2eeff;\"><strong>PRO TIP:<\/strong><br \/>\n<span style=\"font-weight: 400;\">It\u2019s also a good idea that you add some keywords into your title to allow for better views\/downloads. These would be tied to whatever niche your app falls into, like fitness, gaming, <\/span><a href=\"https:\/\/architsingh.com\/webioticnew\/dating-mobile-app-development-what-you-need-to-know\/\"><span style=\"font-weight: 400;\">dating<\/span><\/a><span style=\"font-weight: 400;\">, etc.<\/span><\/p>\n<h3 id=\"description\"><span style=\"font-weight: 400;\">1.2 Description<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The description of your app is very important for ASO as well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re not certain what to put, you may need to spend some time thinking about it or get the help of people familiar with ASO\/SEO to ensure the app\u2019s description is strong.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apps generally have both a short and a long description.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9077 alignnone size-medium\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/google-play-app-store-optimization-googleplay-webiotic-800x400.jpg\" alt=\"\" width=\"800\" height=\"400\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, the short description, about 80 characters, matters far more than the long description.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most people won&#8217;t bother to read it\u2014people generally don\u2019t look at information like that in the app store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So the short description is very important.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How to optimize it?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once again, keywords are <\/span><i><span style=\"font-weight: 400;\">key.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">You want to be certain to use a decent amount of keywords, say 4-5, in the description of your app that are related to what your app does or what it\u2019s for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will let the system promote your app over others so it gets more attention, downloads, and views than other similar, competing apps.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9083 alignnone size-medium\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/google-play-app-store-optimization-iso3-webiotic-800x533.jpg\" alt=\"\" width=\"800\" height=\"533\" \/><\/span><\/p>\n<h3 id=\"ratings\"><span style=\"font-weight: 400;\">1.3 Leveraging User Ratings and Feedback<\/span><\/h3>\n<p>In the realm ASO, user ratings and feedback hold significant sway.<\/p>\n<p>Beyond download numbers, these elements play a crucial role in shaping your app&#8217;s success.<\/p>\n<p>Encourage users to provide ratings and feedback, respond to negative comments professionally, and consider user suggestions for app improvements.<\/p>\n<p>Consistent enhancements driven by user input not only boost your app&#8217;s reputation but also lead to improved rankings, making your app more discoverable.<\/p>\n<p>Prioritizing <a href=\"https:\/\/architsingh.com\/webioticnew\/a-definitive-guide-to-mobile-app-stats-and-user-behavior\/\">user feedback<\/a> is key to ASO success.<\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9072 alignnone size-medium\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/google-play-app-store-optimization-num-of-apps-webiotic-800x571.jpg\" alt=\"\" width=\"800\" height=\"571\" \/><\/span><\/p>\n<h2 id=\"chapter2\"><span style=\"font-weight: 400;\">Chapter #2: Other Important Aspects of ASO That Devs\/Entrepreneurs Should Consider<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While the above aspects are the most core to your ASO strategy, it should go without saying that those are not the only parts of ASO that should be considered.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a whole industry with real tactics and <\/span><a href=\"https:\/\/architsingh.com\/webioticnew\/what-apps-make-the-most-money\/\"><span style=\"font-weight: 400;\">money behind it<\/span><\/a><span style=\"font-weight: 400;\">: the urge to outperform competitors runs deep.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When trying to optimize your ASO, don\u2019t ignore factors like reviews or retention rates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9081 alignnone size-medium\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/google-play-app-store-optimization-iso1-webiotic-800x779.jpg\" alt=\"\" width=\"800\" height=\"779\" \/><\/span><\/p>\n<p class=\"has-background\" style=\"background-color: #d2eeff;\"><strong>PRO TIP:<\/strong><br \/>\n<span style=\"font-weight: 400;\">Certain things increase user engagement, such as preview videos and screenshots. You should definitely be using and optimizing these as well.<\/span><\/p>\n<h3 id=\"marketing\"><span style=\"font-weight: 400;\">2.1 Harnessing Social Media and Influencer Marketing<\/span><\/h3>\n<p>In today&#8217;s hyper-competitive app market, traditional ASO strategies aren&#8217;t going to cut it.<\/p>\n<p>To stand out and succeed, consider broadening your reach through strategic social media engagement and influencer collaboration.<\/p>\n<p>Building a strong social media presence for your app is a vital step.<\/p>\n<p>Establish active and engaging social media profiles across platforms relevant to your target audience.<\/p>\n<p>Share compelling content, updates, and user testimonials.<\/p>\n<p>Actively participate in discussions and use relevant hashtags to connect with your audience.<\/p>\n<p>A robust social media presence not only creates a community around your app but also keeps users engaged and informed.<\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9078 alignnone size-medium\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/google-play-app-store-optimization-stat2-webiotic-800x476.jpg\" alt=\"\" width=\"800\" height=\"476\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">They see a well-reviewed app for something they want or need\u2014say your app\u2014versus a similar app, with worse reviews.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People will almost always pick the app with the better review score.<\/span><\/p>\n<h3 id=\"retention-rates\"><span style=\"font-weight: 400;\">2.2 Using Retention Rates to Your Advantage<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This isn\u2019t quite as important as some of the other ASO factors, but it matters quite a bit nonetheless.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/architsingh.com\/webioticnew\/a-definitive-guide-to-mobile-app-stats-and-user-behavior\/\"><span style=\"font-weight: 400;\">Users that stay engaged and retained<\/span><\/a><span style=\"font-weight: 400;\"> mean more profit and engagement with the app in the long-run.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If they continue to use the app and enjoy it, or get some kind of important use out of it, they\u2019re also more likely to recommend it to others.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9075 alignnone size-medium\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/google-play-app-store-optimization-stat-webiotic-800x341.jpg\" alt=\"\" width=\"800\" height=\"341\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Photo Credit: <\/span><a href=\"https:\/\/splitmetrics.com\/blog\/what-is-app-store-optimization-in-2022\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">splitmetrics.com<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Word of mouth is a powerful advertising tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While it\u2019s a bit more difficult to <\/span><a href=\"https:\/\/architsingh.com\/webioticnew\/customer-retention-strategies-in-the-banking-industry\/\"><span style=\"font-weight: 400;\">increase retention rates<\/span><\/a><span style=\"font-weight: 400;\"> than some other statistics, updating your app on a consistent basis, avoiding bugs and crashes, and responding to user concerns will do a lot in order to increase your retention rates\u2014and by relation, your ASO.<\/span><\/p>\n<h3 id=\"user-engagement\"><span style=\"font-weight: 400;\">2.3 ASO Increases Through User Engagement<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can also experience a fair increase of your ASO through user engagement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Though this might seem like a simple thing, these kinds of tactics tend to have a big effect on how users treat and deal with an app.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This also affects their behavior in terms of whether they will even download an app at all.<\/span><\/p>\n<p><a href=\"https:\/\/architsingh.com\/webioticnew\/how-to-write-a-business-plan-for-a-mobile-app\/\"><span style=\"font-weight: 400;\">When planning<\/span><\/a><span style=\"font-weight: 400;\"> how you\u2019re going to present your app, make sure you create a preview video that shows your app in the best possible light.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9085 alignnone size-medium\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/google-play-app-store-optimization-iso5-webiotic-759x800.jpg\" alt=\"\" width=\"759\" height=\"800\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll want to show off all of the best features of your app while also limiting any negative aspects, of course.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Screenshots should be used the same way: it makes sense to show off niche features or other major aspects of the app that people are looking for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If it\u2019s a fitness app, show off efficiency and features! If it\u2019s a game, show off the most interesting aspects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, you want to draw people in with this stuff. This kind of engagement raises your ASO and increases the amount of attention that your app receives.\u00a0<\/span><\/p>\n<h2 id=\"chapter3\"><span style=\"font-weight: 400;\">Chapter #3: Google Play Store vs Apple App Store\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With some of the biggest aspects of ASO covered, another important part we should cover is the differences between the Google Play Store and the Apple App Store.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many people may be <\/span><a href=\"https:\/\/architsingh.com\/webioticnew\/different-types-of-mobile-app-development\/\"><span style=\"font-weight: 400;\">developing apps<\/span><\/a><span style=\"font-weight: 400;\"> for one or the other, and they work off of slightly different rules.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These variations, whether big or small, really matter if you\u2019re trying to get every edge that you can over your competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9079 alignnone size-medium\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/google-play-app-store-optimization-vs-webiotic-800x349.jpg\" alt=\"\" width=\"800\" height=\"349\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Photo Credit: <\/span><a href=\"https:\/\/shoutem.com\/blog\/aso-google-play-vs-apple\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">shoutem.com<\/span><\/a><\/p>\n<h3 id=\"more-sales\"><span style=\"font-weight: 400;\">3.1 Apple Store Gets More Sales<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One major advantage that the Apple App Store has is that it gets more sales.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/cybercrew.uk\/software\/app-store-vs-play-store\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">It has more raw revenue and currency flowing through it, in other words.<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While Android has been growing for years (more on that below), Apple has nearly doubled the revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you plan on trying to maximize the profit from your app before looking at anything else, the Apple App Store is a great option solely for that reason.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, there\u2019s obviously more than pure profit when it comes to developing apps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9076 alignnone size-medium\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/google-play-app-store-optimization-ab-testing-webiotic-800x454.jpg\" alt=\"\" width=\"800\" height=\"454\" \/><\/span><\/p>\n<h3 id=\"more-growth\"><span style=\"font-weight: 400;\">3.2 Google Play Store Has More Growth<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While the Apple App Store may have more raw sales, the Google Play Store has been growing by leaps and bounds in the past few years.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It may take some more time for them to catch up, but in the long run, it\u2019s possible that the Google Play Store could be larger.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why does that matter now?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While it\u2019s true that you could get bigger short term profits from the Apple App Store, if you were interested in long-term growth and investment, the Google Play Store may be the better choice.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And as always, it\u2019s important to consider all of these types of factors when you\u2019re <\/span><a href=\"https:\/\/architsingh.com\/webioticnew\/app-development-costs-breakdown\/\"><span style=\"font-weight: 400;\">developing your app<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9084 alignnone size-medium\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/google-play-app-store-optimization-iso4-webiotic-800x667.jpg\" alt=\"\" width=\"800\" height=\"667\" \/><\/span><\/p>\n<h3 id=\"higher-quality\"><span style=\"font-weight: 400;\">3.3 Apple App Store Has Higher Quality Apps<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While Google Play Store may have <\/span><i><span style=\"font-weight: 400;\">more <\/span><\/i><span style=\"font-weight: 400;\">apps, the Apple App Store tends to have higher quality ones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mostly because the process for checking and actually submitting an app for download or purchase on the Apple App store is much more thorough and difficult.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This of course results in a certain level of quality being placed over all of the apps in general, which helps when you\u2019re trying to weed out apps that have various issues or apps that are extremely low quality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9074 alignnone size-medium\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/google-play-app-store-optimization-featured-webiotic-800x637.jpg\" alt=\"\" width=\"800\" height=\"637\" \/><\/span><\/p>\n<h3 id=\"free-apps\"><span style=\"font-weight: 400;\">3.4 Google Play Store Has More Apps and More Free Apps<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Lastly, one of the other major aspects that makes the <\/span><a href=\"https:\/\/architsingh.com\/webioticnew\/building-an-app-for-iphone-and-android-should-you-do-it\/\"><span style=\"font-weight: 400;\">Google Play Store and the Apple App Store<\/span><\/a><span style=\"font-weight: 400;\"> different is the number of apps.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Google Play Store has more apps in general because it\u2019s far easier to get them accepted and actually listed\u2014and it also has more <\/span><i><span style=\"font-weight: 400;\">free <\/span><\/i><span style=\"font-weight: 400;\">apps that don\u2019t require any kind of upfront payment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This may not seem like a direct boon for those seeking to get the best possible performance out of their app, but depending on the kind of app you have, for example, it may be better to attempt to put it on the Apple App Store if there was less competition there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At other times, the reverse may be true, and the Google Play Store may have been the better option.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9073 alignnone size-medium\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/google-play-app-store-optimization-featured2-webiotic-800x640.jpg\" alt=\"\" width=\"800\" height=\"640\" \/><\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Final Thoughts<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As you can gather by now, app store optimization is absolutely crucial for success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other aspects, like marketing, functionality, and features, will only take your app so far.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just remember, ASO is an entire field unto itself. There\u2019s a ton to know about optimizing an app for Google Play or other app stores so that your app can rank as high as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also requires a deep understanding of your target audience, A\/B testing, <\/span><a href=\"https:\/\/architsingh.com\/webioticnew\/how-do-you-research-a-mobile-app-in-10-steps\/\"><span style=\"font-weight: 400;\">keyword research<\/span><\/a><span style=\"font-weight: 400;\">, and so much more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let us help get your app there with our <\/span><a href=\"https:\/\/architsingh.com\/webioticnew\/simple-starter\/\"><span style=\"font-weight: 400;\">Simple Starter<\/span><\/a><span style=\"font-weight: 400;\"> package. This includes not only a technical writeup of your mobile app ideas, but wireframes and research analysis.<\/span><\/p>\n<p><b>What resources have helped you optimize your app in the past?<\/b>[\/et_pb_text][et_pb_comments _builder_version=&#8221;4.11.4&#8243; _module_preset=&#8221;default&#8221; form_field_background_color=&#8221;#FFFFFF&#8221; form_field_focus_background_color=&#8221;#FFFFFF&#8221; header_font=&#8221;Helvetica||||||||&#8221; header_text_align=&#8221;left&#8221; title_font=&#8221;Helvetica|700|||||||&#8221; title_text_align=&#8221;left&#8221; title_text_color=&#8221;#2ea0d2&#8243; title_font_size=&#8221;25px&#8221; title_line_height=&#8221;1.2em&#8221; meta_font=&#8221;Helvetica||||||||&#8221; meta_text_color=&#8221;#000000&#8243; body_font=&#8221;Helvetica||||||||&#8221; body_text_align=&#8221;left&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.6em&#8221; form_field_font=&#8221;Helvetica||||||||&#8221; form_field_text_align=&#8221;left&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#2ea0d2&#8243; button_bg_color=&#8221;#FFFFFF&#8221; button_border_color=&#8221;#2ea0d2&#8243; button_font=&#8221;Helvetica||||||||&#8221; button_use_icon=&#8221;off&#8221; button_alignment=&#8221;right&#8221; text_orientation=&#8221;left&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#e5e5e5&#8243; border_radii_fields=&#8221;on|5px|5px|5px|5px&#8221; border_width_all_fields=&#8221;1px&#8221; border_color_all_fields=&#8221;#c6c6c6&#8243; global_module=&#8221;5439&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#2ea0d2&#8243; button_bg_enable_color__hover=&#8221;on&#8221; button_border_color__hover_enabled=&#8221;off|hover&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#FFFFFF&#8221;][\/et_pb_comments][et_pb_text disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Up Next&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Helvetica|||on|||||&#8221; text_text_color=&#8221;#9e9e9e&#8221; text_font_size=&#8221;20px&#8221; width=&#8221;100%&#8221; max_width=&#8221;50%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;-50px|0px|0px|0px|false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;0px|0px|0px|0px|false|false&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;50px||||false|false&#8221; custom_css_main_element=&#8221;float: left;||margin-bottom:0px !important;&#8221; disabled=&#8221;on&#8221; global_module=&#8221;6525&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Up Next<\/p>\n<p>[\/et_pb_text][et_pb_post_title title=&#8221;off&#8221; date=&#8221;off&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Author&#8221; module_class=&#8221;author-bottom&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; meta_font=&#8221;Journal||||||||&#8221; meta_text_align=&#8221;right&#8221; meta_text_color=&#8221;#0ab1db&#8221; meta_font_size=&#8221;35px&#8221; width=&#8221;100%&#8221; max_width=&#8221;50%&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;0px|40px|0px|0px|true|false&#8221; custom_css_post_title=&#8221;float: right;||margin: 0px !important;||margin-right: 40px !important;&#8221; disabled=&#8221;on&#8221; global_module=&#8221;5440&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][et_pb_sidebar area=&#8221;et_pb_widget_area_2&#8243; show_border=&#8221;off&#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;0px&#8221; header_line_height=&#8221;1.1em&#8221; body_font=&#8221;Helvetica Bold|700|||||||&#8221; body_text_align=&#8221;left&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;35px&#8221; body_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;-20px||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; disabled=&#8221;on&#8221; global_module=&#8221;5442&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_sidebar][et_pb_text admin_label=&#8221;Read Time&#8221; module_class=&#8221;timer_d&#8221; _builder_version=&#8221;4.11.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Helvetica||||||||&#8221; text_text_color=&#8221;#26282d&#8221; text_font_size=&#8221;20px&#8221; custom_margin=&#8221;0px||50px||false|false&#8221; custom_padding=&#8221;0px||50px||false|false&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#e5e5e5&#8243; global_module=&#8221;6522&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"related_posts\">\n\t\t<p class=\"up-next\">Up Next<\/p>\n\t\t<div class=\"author-meta\">\n\t\t<img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/ken.png\"\/><span class=\"author-emoji\">Ken<\/span>\n\t\t<\/div>\n\t\t<div class=\"related-content\">\n\t\t<a href=\"https:\/\/architsingh.com\/webioticnew\/what-are-night-out-apps-and-what-features-do-they-use\/\">\n\t\t<div class=\"related_post_title\">What Are Night Out Apps and What Features Do They Use?<\/div> <\/a>\n\t\t<div class=\"post-category\">App Development, Strategy Planning, Strategy Planning<\/div>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"related_featured_img\"><a href=\"https:\/\/architsingh.com\/webioticnew\/what-are-night-out-apps-and-what-features-do-they-use\/\">\n\t\t<img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/night-out-app-header-webiotic.jpg\"\/><\/a><\/div>\n\t\t\n\t\t<span class=\"related_post_time\"><i class=\"far fa-clock\"><\/i> <p>12 minute read<\/p><\/span>\n\t\t<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;post-sticky&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221; margin: 0;|| top: 40px;|| text-align: center;|| float: right;|| right: 0;||max-width:350px;||overflow: scroll;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_title title=&#8221;off&#8221; date=&#8221;off&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Author&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; meta_font=&#8221;Journal||||||||&#8221; meta_text_align=&#8221;center&#8221; meta_text_color=&#8221;#0ab1db&#8221; meta_font_size=&#8221;35px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; disabled=&#8221;on&#8221; global_module=&#8221;5438&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][et_pb_code disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; position_origin_f=&#8221;top_right&#8221; vertical_offset=&#8221;40px&#8221; text_orientation=&#8221;center&#8221; height=&#8221;100vh&#8221; custom_padding=&#8221;||||false|false&#8221; link_option_url=&#8221;https:\/\/architsingh.com\/webioticnew\/calendar\/&#8221; global_module=&#8221;5437&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"header-sticky-post\"><!-- [et_pb_line_break_holder] -->  <img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/ken.png\" \/> <span class=\"author_name\">Ken<\/span><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"722\" class=\"wp-image-6141 aligncenter size-full\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/grey_calender_002-1.png\" alt=\"\"  \/>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;fixed-image&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;4&#8243; custom_margin=&#8221;-30px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_module=&#8221;6228&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/newsletter_bg.png&#8221; title_text=&#8221;newsletter_bg&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; position_origin_a=&#8221;center_left&#8221; z_index=&#8221;3&#8243; width=&#8221;100%&#8221; max_width=&#8221;35%&#8221; custom_css_main_element=&#8221;position: absolute;||width: 100%;||height: 100%;||top: 50%;||left: 0;||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;form-section&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0)&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;center_left&#8221; z_index=&#8221;5&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||||false|false&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_image_phone=&#8221;off&#8221; global_module=&#8221;6229&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; scroll_scaling=&#8221;0|50|50|100|70|100|85%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2020\/12\/heart.png&#8221; title_text=&#8221;heart&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Your inbox wants some love.&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Nexa Regular||||||||&#8221; text_text_color=&#8221;#010101&#8243; text_font_size=&#8221;48px&#8221; text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Your inbox <strong>wants some love.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|off|off&#8221; module_id=&#8221;email-optin&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.77)&#8221; width=&#8221;70%&#8221; custom_padding=&#8221;41px|60px|41px|60px|true|true&#8221; border_radii=&#8221;on|5px|5px|5px|5px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_horizontal=&#8221;2px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Stay informed with Webiotic latest&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Journal||||||||&#8221; text_text_color=&#8221;#2fa2d5&#8243; text_font_size=&#8221;45px&#8221; text_line_height=&#8221;1.3em&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;25px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; custom_css_before=&#8221;    width: 64px;||    height: 64px;||    background: url(https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/C-C_01A.png) no-repeat;||    background-size: 100%;||    content: %22%22;||    position: absolute;||    top: -66px;||    right: -86px;&#8221; global_colors_info=&#8221;{}&#8221;]Stay informed with Webiotic latest[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f9395-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"9395\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/webioticnew\/wp-json\/wp\/v2\/posts\/9067#wpcf7-f9395-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"9395\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.0.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f9395-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"row cus_dis\">\n\t<div class=\"col-md-5 padding-right\">\n\t\t<div class=\"form-group\">\n\t\t\t<p><label for=\"exampleInputEmail1\"><\/label><br \/>\n<!--input class=\"form-control\" type=\"text\" name=\"FNAME\" placeholder=\"First, introduce yourself\"--><span class=\"wpcf7-form-control-wrap\" data-name=\"FNAME\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text form-control\" aria-invalid=\"false\" placeholder=\"First, introduce yourself\" value=\"\" type=\"text\" name=\"FNAME\" \/><\/span><small id=\"emailHelp\" class=\"form-text text-muted\">No need for formalities (just your name)<\/small>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"col-md-5 padding-right\">\n\t\t<div class=\"form-group\">\n\t\t\t<p><label for=\"exampleInputEmail1\"><\/label><br \/>\n<!--input class=\"form-control\" type=\"email\" name=\"EMAIL\" placeholder=\"Email Address\" required--><span class=\"wpcf7-form-control-wrap\" data-name=\"EMAIL\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email form-control\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email Address\" value=\"\" type=\"email\" name=\"EMAIL\" \/><\/span><small id=\"emailHelp\" class=\"form-text text-muted\">Ok, some need for formalities <\/small>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"col-md-2\" style=\"text-align: center;\">\n\t\t<p>(ohh, Intrigued!)\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"col-md-12\" style=\" width:100%;\">\n\t\t<div class=\"form-group text-right\" style=\"display: block;\">\n\t\t\t<p><input class=\"btn btn-info\" type=\"submit\" value=\"join the list\" style=\"cursor: pointer;\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<style>.wpcf7-response-output {\n font-family: 'Nexa Regular',Helvetica,Arial,Lucida,sans-serif;\n font-size: 20px;\n font-weight: 700;\n}\n\t<\/style>\n<\/div><input type='hidden' class='wpcf7-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|off|off&#8221; module_id=&#8221;next-step-section&#8221; module_class=&#8221;calendar-sections&#8221; _builder_version=&#8221;4.11.3&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;20px||||false|false&#8221; global_module=&#8221;3218&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Featured Clients&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Nexa Regular||||||||&#8221; text_text_color=&#8221;#1e78cc&#8221; text_font_size=&#8221;18px&#8221; header_2_font=&#8221;Nexa Regular||||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;40px&#8221; text_orientation=&#8221;center&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"margin-bottom: 0;\">Featured Clients<\/h2>\n<p><a style=\"color: #1e78cc;\" href=\"\/clients\/\">View all &gt;<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;on|off|off&#8221; module_class=&#8221;featured-images&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; width_tablet=&#8221;60%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; border_width_right=&#8221;1px&#8221; border_color_right=&#8221;#e8e8e8&#8243; border_width_right_tablet=&#8221;&#8221; border_width_right_phone=&#8221;0px&#8221; border_width_right_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/trump.png&#8221; title_text=&#8221;trump&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|20px|||false|false&#8221; border_width_right_tablet=&#8221;&#8221; border_width_right_phone=&#8221;0px&#8221; border_width_right_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/labellamafia.png&#8221; title_text=&#8221;labellamafia&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; border_width_left=&#8221;1px&#8221; border_color_left=&#8221;#e8e8e8&#8243; border_width_left_tablet=&#8221;&#8221; border_width_left_phone=&#8221;0px&#8221; border_width_left_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/star-new.png&#8221; title_text=&#8221;star-new&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||20px|false|false&#8221; border_width_left_tablet=&#8221;&#8221; border_width_left_phone=&#8221;0px&#8221; border_width_left_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|on|off&#8221; module_class=&#8221;featured-images-amp&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/New-Project.png&#8221; title_text=&#8221;New Project&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; width=&#8221;90%&#8221; max_width=&#8221;1920px&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;50px||||false|false&#8221; border_color_top=&#8221;#dddddd&#8221; border_color_bottom=&#8221;#eeeeee&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#eeeeee&#8221; divider_position=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;500px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||100px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text admin_label=&#8221;So, what&#8217;s the next step?&#8221; module_class=&#8221;why-its&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;Nexa Regular||||||||&#8221; text_text_color=&#8221;#333333&#8243; text_font_size=&#8221;56px&#8221; text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>So, what&#8217;s the <strong>next step?<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;48%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin: auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;talk-content&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Nexa Regular||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;right&#8221; module_alignment=&#8221;left&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Talk with a real app developer<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY2NiJ9fQ==@&#8221; button_text=&#8221;Free 15 min consultation&#8221; button_alignment=&#8221;left&#8221; button_alignment_tablet=&#8221;center&#8221; button_alignment_phone=&#8221;&#8221; button_alignment_last_edited=&#8221;on|phone&#8221; module_class=&#8221;calendar-btn&#8221; _builder_version=&#8221;4.19.2&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;15px&#8221; button_text_color=&#8221;#2fa2d5&#8243; button_bg_color=&#8221;#ffffff&#8221; button_border_width=&#8221;1px&#8221; button_border_color=&#8221;#2fa2d5&#8243; button_border_radius=&#8221;10px&#8221; button_font=&#8221;Nexa Regular|700|||||||&#8221; button_use_icon=&#8221;off&#8221; custom_padding=&#8221;15px|30px|15px|30px|true|true&#8221; button_text_color_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#ffffff&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#2fa2d5&#8243; button_bg_enable_color__hover=&#8221;on&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Updated<span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 10<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span>Creating a top-notch app that delivers valuable content and services to users is simply not enough. There\u2019s too much competition\u2014the mobile app market is incredibly saturated.\u00a0 So how do app developers manage to get their app to stand out from the competition? https:\/\/www.youtube.com\/watch?v=0RsHm1WWnck&amp;t=5s Well, there are many factors that ultimately play into [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":9068,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[20,23],"tags":[],"class_list":["post-9067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-development","category-strategy-planning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Play App Store Optimization Guide (ASO) - Webiotic<\/title>\n<meta name=\"description\" content=\"In this guide, we\u2019ll cover what you need to know about Google Play app store optimization so your app can rank high in search algorithms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/architsingh.com\/webioticnew\/google-play-app-store-optimization-guide-aso\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Play App Store Optimization Guide (ASO) - 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