{"id":4681,"date":"2022-10-26T12:00:41","date_gmt":"2022-10-26T12:00:41","guid":{"rendered":"https:\/\/webioticstage.wpengine.com\/?p=2263"},"modified":"2022-10-26T17:33:25","modified_gmt":"2022-10-26T17:33:25","slug":"a-guide-to-machine-learning-in-mobile-app-development","status":"publish","type":"post","link":"https:\/\/architsingh.com\/webioticnew\/a-guide-to-machine-learning-in-mobile-app-development\/","title":{"rendered":"A Guide to Machine Learning in Mobile App Development"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; disabled_on=&#8221;off|off|off&#8221; module_class=&#8221;post_header&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;70%&#8221; custom_padding=&#8221;||||false|false&#8221; global_module=&#8221;5435&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;date_text&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p style=\"text-align: center;\"><strong>Updated<\/strong><\/p>[\/et_pb_text][et_pb_post_title title=&#8221;off&#8221; author=&#8221;off&#8221; date_format=&#8221;M j Y&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; admin_label=&#8221;Post Date&#8221; module_class=&#8221;post-date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; meta_font=&#8221;Nexa Bold||||||||&#8221; meta_text_align=&#8221;center&#8221; meta_text_color=&#8221;#000000&#8243; meta_font_size=&#8221;48px&#8221; meta_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][et_pb_text module_class=&#8221;timer_d&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Helvetica||||||||&#8221; text_text_color=&#8221;#2ea0d2&#8243; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<p class=\"reading-time\"><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 12<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Nexa-Bold|800|||||||&#8221; title_text_align=&#8221;left&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;48px&#8221; title_line_height=&#8221;1.2em&#8221; meta_font=&#8221;Nexa Regular||||||||&#8221; meta_text_align=&#8221;left&#8221; meta_text_color=&#8221;#2ea0d2&#8243; meta_font_size=&#8221;15px&#8221; meta_line_height=&#8221;1.6em&#8221; title_font_size_tablet=&#8221;42px&#8221; title_font_size_phone=&#8221;36px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1280px&#8221; module_alignment=&#8221;center&#8221; global_module=&#8221;5436&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_title title=&#8221;off&#8221; meta=&#8221;off&#8221; admin_label=&#8221;Feature Image&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Nexa Bold|700|||||||&#8221; title_text_align=&#8221;left&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;48px&#8221; title_line_height=&#8221;1.2em&#8221; meta_font=&#8221;Nexa Regular||||||||&#8221; meta_text_align=&#8221;left&#8221; meta_text_color=&#8221;#2ea0d2&#8243; meta_font_size=&#8221;15px&#8221; meta_line_height=&#8221;1.6em&#8221; title_font_size_tablet=&#8221;42px&#8221; title_font_size_phone=&#8221;36px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; module_class=&#8221;blog-cnt-row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;1280px&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Helvetica||||||||&#8221; text_text_color=&#8221;#26282d&#8221; text_font_size=&#8221;18px&#8221; text_letter_spacing=&#8221;0.03em&#8221; text_line_height=&#8221;1.8em&#8221; header_2_font=&#8221;Helvetica Bold||||||||&#8221; header_2_text_color=&#8221;#26282d&#8221; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;54px&#8221; header_3_font=&#8221;Nexa Bold||||||||&#8221; header_3_text_color=&#8221;#26282d&#8221; header_3_font_size=&#8221;24px&#8221; header_4_font=&#8221;Nexa Bold||||||||&#8221; header_4_text_color=&#8221;#26282d&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<p>Today\u2019s mobile apps are <a href=\"https:\/\/architsingh.com\/webioticnew\/custom-mobile-applications-development\/\">built stronger and smarter than ever before<\/a> thanks to <a href=\"https:\/\/architsingh.com\/webioticnew\/mobile-marketing-what-is-augmented-reality\/\">newer technologies and methods in programming<\/a>, like machine learning (ML).<\/p>\n<p>These advancements in technology are improving the way we retain and draw in users.<\/p>\n<p>I explore blockchain technology in mobile apps in this video.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/79Py58egtAc\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>ML makes apps more user-friendly and enhances the user experience.<\/p>\n<p>It gives apps the ability to learn and improve based on experience.<\/p>\n<p>In this article, we\u2019re going to dive into the world of machine learning apps and the opportunities they hold.<\/p>\n<h3>Table of Contents<\/h3>\n<ol id=\"block-740dde05-68fd-4f70-a9fc-a5d91dab30e8\">\n<li><a href=\"#chapter1\">What is Machine Learning?<\/a><\/li>\n<li><a href=\"#yelp\">Yelp and ML &#8211; Image Processing<\/a><\/li>\n<li><a href=\"#facebook\">Facebook and ML &#8211; Chatbot\u00a0<\/a><\/li>\n<li><a href=\"#twitter\">Twitter and ML &#8211; Timelines<\/a><\/li>\n<li><a href=\"#chapter2\">The Two Techniques of Machine Learning<\/a><\/li>\n<li><a href=\"#sl\">Supervised Learning<\/a><\/li>\n<li><a href=\"#ul\">Unsupervised Learning<\/a><\/li>\n<li><a href=\"#rl\">Reinforcement Learning<\/a><\/li>\n<li><a href=\"#chapter3\">Benefits of Machine Learning In Mobile Apps<\/a><\/li>\n<li><a href=\"#search\">ML Improves Search Capabilities and Results<\/a><\/li>\n<li><a href=\"#analytics\">ML Improves Predictive Analytics<\/a><\/li>\n<li><a href=\"#fraud\">ML Makes it Easier to Detect Fraud<\/a><\/li>\n<li><a href=\"#ads\">ML Makes Ads More Relevant<\/a><\/li>\n<li><a href=\"#chapter4\">Downsides to Machine Learning<\/a><\/li>\n<li><a href=\"#data\">Data Acquisition<\/a><\/li>\n<li><a href=\"#time\">ML Takes Time<\/a><\/li>\n<li><a href=\"#errors\">ML is Susceptible to Errors<\/a><\/li>\n<li><a href=\"#developers\">Developers Need to Stay Updated<\/a><\/li>\n<\/ol>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Guide_to_Machine_Learning_in_Mobile_Apps-1.jpg\" alt=\"\" \/><\/p>\n<figcaption>Photo Credit: <a href=\"https:\/\/dribbble.com\/shots\/10770510-Isometric-Machine-Learning-Concept-Illustrations\" target=\"_blank\" rel=\"noreferrer noopener\">dribbble.com<\/a><\/figcaption>\n<\/figure>\n<h2><a name=\"chapter1\"><\/a>Chapter #1: What is Machine Learning?<\/h2>\n<p>Before we review the <a href=\"https:\/\/chatbotsjournal.com\/how-machine-learning-is-usefull-in-mobile-app-development-760cc2f38eed?gi=73f50b5c75ec\" target=\"_blank\" rel=\"noreferrer noopener\">benefits of machine learning in mobile apps<\/a>, I want to take a minute to review what it is and how it works.<\/p>\n<p>Machine learning is a branch of computer science and artificial intelligence.\u00a0<\/p>\n<h4 class=\"has-text-align-center\">A Visualization of the Machine Learning Workflow<\/h4>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"844\" height=\"337\" class=\"wp-image-2285\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Guide_to_Machine_Learning_in_Mobile_Apps_Workflow-e1613003070603.jpg\" alt=\"\" \/><\/figure>\n<p>It focuses on the way we use data and algorithms with the goal of imitating real people to advance its accuracy. This ability to imitate humans can lead to a wealth of technological advantages, many of which companies are leveraging today, such as in self-driving cars or Netflix&#8217;s movie and TV show recommendation functionality.<\/p>\n<p>In short, machine learning is an integral component in the field of data science and is used today to make predictions and classifications that can unearth important insights.<\/p>\n<h4 class=\"has-text-align-center\">How Marketers Use Machine Learning<\/h4>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Guide_to_Machine_Learning_in_Mobile_Apps_Marketing.jpg\" alt=\"\" \/><\/figure>\n<p>Let\u2019s look at a few companies who are using ML.<\/p>\n<p class=\"has-background\" style=\"background-color: #d2eeff;\"><strong>PRO TIP:<\/strong><br \/>ML can be used (and is used!) in a wide variety of industries, <a href=\"https:\/\/architsingh.com\/webioticnew\/healthcare-mobile-apps-for-patients-what-they-are-and-how-you-can-develop-your-own\/\">like healthcare<\/a>, financial services, and more.<\/p>\n<h3><a name=\"yelp\"><\/a>1.1 Yelp and ML &#8211; Image Processing<\/h3>\n<p>If you\u2019ve ever used Yelp before, you can appreciate the importance of images when it comes to helping users make decisions about where they want to eat.<\/p>\n<p>Images are a crucial component of Yelp, and so the company is always looking to improve the way they handle and process them.<\/p>\n<p><a href=\"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/machine-learning-at-yelp\/\" target=\"_blank\" rel=\"noreferrer noopener\">Their ML algorithms<\/a> help their staff categorize, compile, and label these images with much more efficiency.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Guide_to_Machine_Learning_in_Mobile_Apps_Yelp_Algorithm.jpg\" alt=\"\" \/><\/p>\n<figcaption>Photo Credit: <a href=\"https:\/\/engineeringblog.yelp.com\/2016\/11\/finding-beautiful-yelp-photos-using-deep-learning.html\" target=\"_blank\" rel=\"noreferrer noopener\">engineeringblog.yelp.com<\/a><\/figcaption>\n<\/figure>\n<h3><a name=\"facebook\"><\/a>1.2 Facebook and ML &#8211; Chatbot<\/h3>\n<p>It\u2019s not surprising that a gargantuan company like <a href=\"https:\/\/www.technologyreview.com\/2020\/04\/29\/1000795\/facebook-ai-chatbot-blender-beats-google-meena\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook is leveraging machine learning<\/a> to improve the user experience.<\/p>\n<p>Any company on Facebook can incorporate a chatbot feature on their business page, which is like an automated messenger that can respond to customers and improves their responses through ML.<\/p>\n<h4 class=\"has-text-align-center\">How a Deep Learning Chatbot Works<\/h4>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1168\" height=\"671\" class=\"wp-image-2284\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Guide_to_Machine_Learning_in_Mobile_Apps_Chatbot-e1613002576111.jpg\" alt=\"\" \/><\/figure>\n<h3><a name=\"pinterest\"><\/a>1.3 Pinterest and ML &#8211; Content Delivery<\/h3>\n<p>Since Pinterest is primary about curating content, it makes sense that they too would <a href=\"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/pins-at-pinterest-how-pinterest-is-using-machine-learning-to-cultivate-inspiration\/#:~:text=Introduction%3A%20Pinterest&amp;text=%5Bii%5D%20With%20the%20help%20of,never%20initially%20searched%20or%20pinned.\" target=\"_blank\" rel=\"noreferrer noopener\">take advantage of machine learning<\/a> to make the process as efficient as possible.<\/p>\n<p>Using ML, Pinterest is able to more easily identify content that\u2019s relevant to users\u2019 previous pins and recommend that content to them, which gives users a more tailored experience.<\/p>\n<h4 class=\"has-text-align-center\">Pinterest Acquires Machine Learning Company Kosei<\/h4>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2282\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Guide_to_Machine_Learning_in_Mobile_Apps_Kosei-e1613002661311.jpg\" alt=\"\" \/><\/figure>\n<h3><a name=\"twitter\"><\/a>1.4 Twitter and ML &#8211; Timelines<\/h3>\n<p>If you\u2019re a Twitter user, then you\u2019ve probably already experienced the ability to view your timeline by seeing popular tweets in your feed first and in a chronological order, all thanks to machine learning.<\/p>\n<p><a href=\"https:\/\/www.analyticsinsight.net\/different-ways-of-how-twitter-uses-artificial-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter has an algorithm<\/a> that assesses each and every tweet in real-time and ranks them according to several metrics.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Guide_to_Machine_Learning_in_Mobile_Apps_Twitter.jpg\" alt=\"\" \/><\/p>\n<figcaption>Photo Credit: <a href=\"https:\/\/buffer.com\/library\/twitter-timeline-algorithm\/\" target=\"_blank\" rel=\"noreferrer noopener\">buffer.com<\/a><\/figcaption>\n<\/figure>\n<p>Tweets that are likely to result in the most user engagement are the ones displayed higher.<\/p>\n<h2><a name=\"chapter2\"><\/a>Chapter #2: The Two Techniques of Machine Learning<\/h2>\n<p>Machine learning uses two primary techniques: <a href=\"https:\/\/www.analyticsvidhya.com\/blog\/2020\/04\/supervised-learning-unsupervised-learning\/\" target=\"_blank\" rel=\"noreferrer noopener\">supervised learning and unsupervised learning<\/a>.<\/p>\n<p>As I review these two main techniques, keep in mind that ML is all about taking in input data and then processing that data.<\/p>\n<h4 class=\"has-text-align-center\">Techniques in Machine Learning<\/h4>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2262\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Guide_to_Machine_Learning_in_Mobile_Apps_Techniques-e1613002908851.jpg\" alt=\"\" \/><\/p>\n<figcaption>Photo Credit: <a href=\"https:\/\/www.mathworks.com\/discovery\/machine-learning.html\" target=\"_blank\" rel=\"noreferrer noopener\">mathworks.com<\/a><\/figcaption>\n<\/figure>\n<p>ML recognizes patterns and sorts out parts of the data that are most useful in making helpful decisions.<\/p>\n<h3><a name=\"sl\"><\/a>2.1 Supervised Learning<\/h3>\n<p><a href=\"https:\/\/deepai.org\/machine-learning-glossary-and-terms\/supervised-learning\" target=\"_blank\" rel=\"noreferrer noopener\">Supervised learning<\/a> is a subset of machine learning and artificial intelligence. It uses labeled datasets to teach its algorithms data classification and predicting outcomes with accuracy. A big example of this that companies use to solve real-world problems would be the classification of spam and the ability to move spam into a separate folder in your inbox.<\/p>\n<p>This is supervised learning.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/B2L5RMjWnNz4OS73qFvPCGi79JbdxRN0DpEXEeu5w6n_eYY6jsVBs2C2ePWBtRoDJMHdq-4VuG6U2LliU2jFNJExKncWYa6SS3QiYDSZ8iHKhXJRhARpEbNtuEWH3zVlpTWNjMpU\" alt=\"\" \/><\/p>\n<figcaption>Photo Credit: <a href=\"https:\/\/medium.com\/@gowthamy\/machine-learning-supervised-learning-vs-unsupervised-learning-f1658e12a780\" target=\"_blank\" rel=\"noreferrer noopener\">medium.com<\/a><\/figcaption>\n<\/figure>\n<p>The machine learns by receiving input repeatedly and being penalized when the answer is incorrect. As this happens over and over, the algorithm learns to become more accurate and eventually give the right answer consistently.\u00a0<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Guide_to_Machine_Learning_in_Mobile_Apps_Examples.jpg\" alt=\"\" \/><\/figure>\n<p>It\u2019s actually very similar to how humans learn in real life.<\/p>\n<p>Another example of supervised learning is when it comes to predicting the prices for homes.<\/p>\n<p>How it works is you gather data about the houses, like how big they are, the number of rooms, features, and so on.<\/p>\n<p>Next, you need the prices of these houses, which would be the corresponding labels.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2113\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Sell_Your_App_Idea.jpg\" alt=\"\" \/><\/figure>\n<p>By using data coming from thousands of houses, you can now train a machine to predict the pricing on new houses (which is unseen data) based on the example data.<\/p>\n<h3><a name=\"ul\"><\/a>2.2 Unsupervised Learning<\/h3>\n<p>With <a href=\"https:\/\/www.datarobot.com\/wiki\/unsupervised-machine-learning\/\" target=\"_blank\" rel=\"noreferrer noopener\">unsupervised learning<\/a>, the idea is to have machines produce helpful output for problems we <em>don\u2019t<\/em> have the answer to.<\/p>\n<p>To do this, machines will look for trends and patterns when provided with <a href=\"https:\/\/www.techopedia.com\/definition\/33696\/unlabeled-data\" target=\"_blank\" rel=\"noreferrer noopener\"><em>unlabeled<\/em> data<\/a> as the input.<\/p>\n<h4 class=\"has-text-align-center\">Unsupervised Learning<\/h4>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"399\" class=\"wp-image-2266\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Guide_to_Machine_Learning_in_Mobile_Apps_Unsupervised_Learning-e1613002757784.jpg\" alt=\"\" \/><\/p>\n<figcaption>Photo Credit: <a href=\"https:\/\/medium.com\/@gowthamy\/machine-learning-supervised-learning-vs-unsupervised-learning-f1658e12a780\" target=\"_blank\" rel=\"noreferrer noopener\">medium.com<\/a><\/figcaption>\n<\/figure>\n<p>That process of finding and recognizing patterns is how the machine makes sense of the data.<\/p>\n<p>Imagine a baby has a pet dog.<\/p>\n<p>She knows this dog and is able to identify it.<\/p>\n<p>Some time later, you introduce a new dog to play with the baby, one the baby has never seen before.<\/p>\n<p>While the baby doesn\u2019t know this dog, it has observations it can rely on as reference points, like the fact that the dog has four legs to walk on, two ears, fur, and so on.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Guide_to_Machine_Learning_in_Mobile_Apps_Learning_Technologies.jpg\" alt=\"\" \/><\/p>\n<figcaption>Photo Credit: <a href=\"https:\/\/www.gabo.de\/kuenstliche-intelligenz-vs-machine-learning-definition-und-abgrenzung\/\" target=\"_blank\" rel=\"noreferrer noopener\">gabo.de<\/a><\/figcaption>\n<\/figure>\n<p>The baby can identify that this is a new dog.<\/p>\n<p>This is how unsupervised learning works.<\/p>\n<p>A machine isn\u2019t taught something specific but it can <a href=\"https:\/\/towardsdatascience.com\/how-to-build-a-data-set-for-your-machine-learning-project-5b3b871881ac\" target=\"_blank\" rel=\"noreferrer noopener\">learn from data<\/a>, as in this case with the baby and the dog.<\/p>\n<p>If this was an example of <em>supervised<\/em> learning, the baby would be <em>told<\/em> that it\u2019s a dog.<\/p>\n<h3><a name=\"rl\"><\/a>2.3 Reinforcement Learning<\/h3>\n<p>While supervised and unsupervised machine learning are the main techniques that are being used, there are others.<\/p>\n<h4 class=\"has-text-align-center\">Reinforcement Learning Flow<\/h4>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"983\" height=\"453\" class=\"wp-image-2298\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Guide_to_Machine_Learning_in_Mobile_Apps_RL-2-e1613003246453.jpg\" alt=\"\" \/><\/figure>\n<p><a href=\"https:\/\/www.geeksforgeeks.org\/what-is-reinforcement-learning\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reinforcement Learning<\/a> is another widely used method of ML.<\/p>\n<p>With this technique, algorithms are trained to make decisions based on the <em>environment<\/em>.<\/p>\n<p>The machine is able to make a series of decisions that yields a reward metric for the task without the need for human intervention and without being specifically programmed to do so.<\/p>\n<h4 class=\"has-text-align-center\">Reinforcement Learning Flow<\/h4>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2134\" height=\"853\" class=\"wp-image-2297\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Guide_to_Machine_Learning_in_Mobile_Apps_RL-e1613002494216.jpg\" alt=\"\" \/><\/figure>\n<p>You\u2019ll often see this method of ML in AI programmed games, like online Chess where a bot is able to beat a human through reinforcement learning.<\/p>\n<p>Unlike supervised and unsupervised learning, reinforcement learning doesn\u2019t rely on a static dataset but rather it functions in a dynamic environment where it constantly learns from the experience it has.<\/p>\n<p class=\"has-background\" style=\"background-color: #d2eeff;\"><strong>PRO TIP:<\/strong><br \/>There\u2019s a variety of ML techniques. Take time to consider which would benefit <a href=\"https:\/\/architsingh.com\/webioticnew\/how-much-it-costs-to-make-an-app\/\">your mobile app project<\/a> most.<\/p>\n<h2><a name=\"chapter3\"><\/a>Chapter #3: Benefits of Machine Learning In Mobile Apps<\/h2>\n<p>Machine learning is a powerful programming technique that will require a <a href=\"https:\/\/architsingh.com\/webioticnew\/how-to-find-app-developers\/\">specialized skillset from the developers<\/a> working on your app, but it may just be worth it if you consider the benefits.<\/p>\n<p>Let\u2019s take a look at how ML can benefit a <a href=\"https:\/\/architsingh.com\/webioticnew\/what-makes-good-app\/\">mobile app project<\/a>.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Guide_to_Machine_Learning_in_Mobile_Apps-2.jpg\" alt=\"\" \/><\/p>\n<figcaption>Photo Credit: <a href=\"https:\/\/wittysparks.com\/how-marketers-use-machine-learning-for-organizational-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">wittysparks.com<\/a><\/figcaption>\n<\/figure>\n<h3><a name=\"search\"><\/a>3.1 ML Improves Search Capabilities and Results<\/h3>\n<p>It\u2019s important for search capabilities and results to continue improving, and ML does just that.<\/p>\n<p>It has the ability to <a href=\"https:\/\/www.searchenginejournal.com\/how-search-engines-use-machine-learning\/224451\/\" target=\"_blank\" rel=\"noreferrer noopener\">improve search results<\/a> through pattern detection, which can help filter out spam and duplicate content.<\/p>\n<p>Not only that, but ML also has the ability to \u201clearn\u201d about a specific user\u2019s preferences and can base its results on previous queries to produce the most interesting and relevant information.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Guide_to_Machine_Learning_in_Mobile_Apps_Search.jpg\" alt=\"\" \/><\/p>\n<figcaption>Photo Credit: dribbble.com<\/figcaption>\n<\/figure>\n<h3><a name=\"analytics\"><\/a>3.2 ML Improves Predictive Analytics<\/h3>\n<p>Predictive analytics is not the same thing as machine learning, but they do go hand-in-hand and work best together.<\/p>\n<p>It allows companies to get the most out of their data by using more advanced algorithms, like <a href=\"https:\/\/www.analyticsvidhya.com\/blog\/2020\/05\/decision-tree-vs-random-forest-algorithm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Decision Trees or Random Forest<\/a>.<\/p>\n<p>Since ML is self-learning, it automatically improves itself in response to pattern changes in the data.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Guide_to_Machine_Learning_in_Mobile_Apps_Analytics.jpg\" alt=\"\" \/><\/figure>\n<p>Predictions guided by this kind of \u201cintelligent\u201d approach is a much more proficient analytics tool than when using conventional methods.<\/p>\n<h3><a name=\"fraud\"><\/a>3.3 ML Makes it Easier to Detect Fraud<\/h3>\n<p>The financial industry (among others) is rife with fraud, and ML, while not perfect, has <a href=\"https:\/\/www.netguru.com\/blog\/fraud-detection-with-machine-learning-banking#:~:text=In%20general%2C%20there%20are%20two,datasets%20provided%20by%20a%20business.\" target=\"_blank\" rel=\"noreferrer noopener\">helped detect fraud much quicker<\/a>.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"666\" class=\"wp-image-2121\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Sell_Your_App_Idea-6.jpg\" alt=\"\" \/><\/figure>\n<p>This leads to users losing trust in online and mobile banking, which can have a significant impact on <a href=\"https:\/\/architsingh.com\/webioticnew\/customer-retention-strategies-in-the-banking-industry\/\">customer retention, growth, and conversions<\/a>.<\/p>\n<p>ML\u2019s ability to learn from patterns and trends help detect fraudulent activity.<\/p>\n<h4 class=\"has-text-align-center\">Fraud Detection Solution for E-Commerce Credit Card Transactions<\/h4>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Guide_to_Machine_Learning_in_Mobile_Apps_Fraud.jpg\" alt=\"\" \/><\/p>\n<figcaption>Photo Credit: <a href=\"https:\/\/www.datasciencecentral.com\/profiles\/blogs\/credit-card-fraud-detection-case-study-improving-safety-and\" target=\"_blank\" rel=\"noreferrer noopener\">datasciencecentral.com<\/a><\/figcaption>\n<\/figure>\n<h3><a name=\"ads\"><\/a>3.4 ML Makes Ads Relevant<\/h3>\n<p>Every company, including mobile apps, strive to make the advertisements they show users as relevant as possible.<\/p>\n<p>Gone are the days where your <a href=\"https:\/\/architsingh.com\/webioticnew\/cross-platform-app-development-frameworks-everything-you-need-to-know\/\">computer screen or mobile device<\/a> presents you with ads that have nothing to do with your interests.<\/p>\n<p><a href=\"https:\/\/smartyads.com\/blog\/how-machine-learning-would-improve-your-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">ML has made a huge impact on how companies personalize and target ads<\/a>.<\/p>\n<p><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/MDtsEcxa7vjKe9G9qJLMYL0oaVGXoX05WtrBrNwnL5OZqRrmKqz8MS7RCZPvb2Y_0YAiueiPE5vTLCQewNYg-fdqbsW7-OFC3VvI1s3MFLRVZ5j8eUHQJw-nw3Lrt9CwMd4Lk6MD\" alt=\"\" \/><\/p>\n<figcaption>Photo Credit: <a href=\"https:\/\/smartyads.com\/blog\/how-machine-learning-would-improve-your-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">smartyads.com<\/a><\/figcaption>\n<\/figure>\n<p>Using ML, you\u2019ll be able to learn how customers react to various promotions, the actions they take on seeing ads, and more to continue improving the experience.<\/p>\n<p>Showing users ads that connect to their needs <a href=\"https:\/\/architsingh.com\/webioticnew\/how-to-boost-website-conversion-rate-through-images\/\">increases your chances of conversions<\/a>.<\/p>\n<h2><a name=\"chapter4\"><\/a>Chapter #4: Downsides to Machine Learning<\/h2>\n<p>You\u2019ve probably figured out by now how powerful machine learning is in mobile app development.<\/p>\n<p>ML can be automated and doesn\u2019t require human intervention.<\/p>\n<p>It\u2019s constantly improving and becoming more accurate as its algorithms gain more experience.<\/p>\n<h4 class=\"has-text-align-center\">eBay\u2019s ShopBot Using Machine Learning<\/h4>\n<p><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/6K9O-8oFrkj7yYEET5vnEh497xH--5oeJWRilqx7encMykXXIlCaJmy8K-tmuVAbd6r1LAjPBfS2qP22Dgmj7sX_iINkK2fi2_9L0Trsc_IV62J8jP40jTfJ1It5Wjaz99FK2zfr\" alt=\"\" \/><\/p>\n<figcaption>Photo Credit: <a href=\"https:\/\/bigdata-madesimple.com\/machine-learning-best-examples-and-ideas-for-mobile-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\">bigdata-madesimple.com<\/a><\/figcaption>\n<\/figure>\n<p>And, of course, it has such a wide array of applications.<\/p>\n<p><a href=\"https:\/\/data-flair.training\/blogs\/advantages-and-disadvantages-of-machine-learning\/\" target=\"_blank\" rel=\"noreferrer noopener\">So what are the downsides?<\/a><\/p>\n<p>While the pros generally outweigh the cons, here are a few disadvantages of ML.<\/p>\n<h3><a name=\"data\"><\/a>4.1 Data Acquisition<\/h3>\n<p>To do its job well, ML requires a massive amount of data sets to train on, which need to be high-quality.<\/p>\n<p>Sometimes it\u2019ll even need to wait for new data to be generated.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1179\" class=\"wp-image-2163\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_What_Are_Healthcare_Apps-4.jpg\" alt=\"\" \/><\/figure>\n<h3><a name=\"time\"><\/a>4.2 ML Takes Time<\/h3>\n<p>For it to be truly efficient and accurate, ML needs time to let its algorithms learn and improve enough that it fulfills its purpose.<\/p>\n<p>Remember, ML is only useful when it\u2019s accurate and relevant.<\/p>\n<p>It also requires a ton of resources in order to function.<\/p>\n<p><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/1utrZJIN18fdBGVxjABwE0kgeJy5fhI-SiRuFz2e35-iQDmHdXMUnDOwrdjF9BUdceMB4AYh0ZHVZfT33zU0BXYjy1qz8WPxD_krNN6Bca_ehXYIPgmmiU433NMiwipdb7th_2xi\" alt=\"\" \/><\/figure>\n<p><\/p>\n<h3><a name=\"errors\"><\/a>4.3 ML is Susceptible to Errors<\/h3>\n<p><a href=\"https:\/\/www.oliverwyman.com\/our-expertise\/insights\/2018\/dec\/risk-journal-vol-8\/rethinking-tactics\/the-risk-of-machine-learning-bias-and-how-to-prevent-it.html\" target=\"_blank\" rel=\"noreferrer noopener\">Machine learning can be highly susceptible to errors<\/a>.<\/p>\n<p>For example, if you train a machine learning algorithm with data sets that aren\u2019t large enough to be inclusive, you\u2019ll end up with biased and inaccurate results.<\/p>\n<p><\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"986\" height=\"770\" class=\"wp-image-2302\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Guide_to_Machine_Learning_in_Mobile_Apps_Errors.jpg\" alt=\"\" \/><\/p>\n<figcaption>Photo Credit: <a href=\"https:\/\/www.apisero.com\/mock-apikitrouter-writing-munit-test-cases-for-different-error-types\/\" target=\"_blank\" rel=\"noreferrer noopener\">apisero.com<\/a><\/figcaption>\n<\/figure>\n<p>This could lead to irrelevant ads being presented to users and so on.<\/p>\n<p>These errors can lead to more errors which can go undetected for a long time, and once the error is caught, it can take time to find the source and correct it.<\/p>\n<h4 class=\"has-text-align-center\">3 Machine Learning Statistics You Should Know About<\/h4>\n<p><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/TOAKrUhByXjZOe1EA8-Rtu4T_mfJq3MQJ5l8iXeSY93zGCKxaCH1MBL4HsV9U9afBD4r_8-Pjx250-s6jbg7-W93XStGJtXijDDcin0slEj27rL5Y66ZJ6K79nKSC8kDh-qJVPq2\" alt=\"\" \/><\/p>\n<figcaption>Photo Credit: <a href=\"https:\/\/financesonline.com\/machine-learning-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">financesonline.com<\/a><\/figcaption>\n<\/figure>\n<p><\/p>\n<h3><a name=\"developers\"><\/a>4.4 Developers Need to Stay Updated<\/h3>\n<p>ML is an ever-evolving field, and so it requires <a href=\"https:\/\/architsingh.com\/webioticnew\/deliverables-of-an-app-what-you-should-get-from-your-app-developer\/\">app developers to stay abreast <\/a>of any latest developments and updates in the field.<\/p>\n<p>Not every developer knows <a href=\"https:\/\/architsingh.com\/webioticnew\/best-software-for-mobile-app-development-a-complete-guide\/\">how to build a mobile app<\/a> using the latest ML programming techniques, so you can expect to pay more for skilled developers.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1664\" class=\"wp-image-1974\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Building_An_App-For-iPhone_and_Android3.jpg\" alt=\"\" \/><\/figure>\n<h2>Final Thoughts<\/h2>\n<p>Machine learning has gained significant traction in the past decade and it\u2019s no wonder why.<\/p>\n<p>ML algorithms can detect trends and patterns with ease, and it\u2019s constantly improving.<\/p>\n<p>But just like anything else, it has its downsides that go with it, like <a href=\"https:\/\/architsingh.com\/webioticnew\/how-long-does-it-take-to-develop-an-app\/\">taking time and resources<\/a>.<\/p>\n<p>Yet still, Netflix, Amazon, Facebook\u2014nearly every major company uses machine learning in some form or another.<\/p>\n<p>If you&#8217;re not sure how to best integrate ML into your app, or even if you should, our <a href=\"https:\/\/architsingh.com\/webioticnew\/simple-starter\/\">Simple Starter<\/a> package can help you iron out the complex details of your project so you can avoid common pitfalls and set the stage for a successful app development process.<\/p>\n<p><strong>How will you leverage machine learning in your <\/strong><a href=\"https:\/\/architsingh.com\/webioticnew\/app-development\/\"><strong>next mobile app project<\/strong><\/a><strong>?<\/strong><\/p>[\/et_pb_text][et_pb_comments _builder_version=&#8221;4.11.4&#8243; _module_preset=&#8221;default&#8221; form_field_background_color=&#8221;#FFFFFF&#8221; form_field_focus_background_color=&#8221;#FFFFFF&#8221; header_font=&#8221;Helvetica||||||||&#8221; header_text_align=&#8221;left&#8221; title_font=&#8221;Helvetica|700|||||||&#8221; title_text_align=&#8221;left&#8221; title_text_color=&#8221;#2ea0d2&#8243; title_font_size=&#8221;25px&#8221; title_line_height=&#8221;1.2em&#8221; meta_font=&#8221;Helvetica||||||||&#8221; meta_text_color=&#8221;#000000&#8243; body_font=&#8221;Helvetica||||||||&#8221; body_text_align=&#8221;left&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.6em&#8221; form_field_font=&#8221;Helvetica||||||||&#8221; form_field_text_align=&#8221;left&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#2ea0d2&#8243; button_bg_color=&#8221;#FFFFFF&#8221; button_border_color=&#8221;#2ea0d2&#8243; button_font=&#8221;Helvetica||||||||&#8221; button_use_icon=&#8221;off&#8221; button_alignment=&#8221;right&#8221; text_orientation=&#8221;left&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#e5e5e5&#8243; border_radii_fields=&#8221;on|5px|5px|5px|5px&#8221; border_width_all_fields=&#8221;1px&#8221; border_color_all_fields=&#8221;#c6c6c6&#8243; global_module=&#8221;5439&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#2ea0d2&#8243; button_bg_enable_color__hover=&#8221;on&#8221; button_border_color__hover_enabled=&#8221;off|hover&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#FFFFFF&#8221;][\/et_pb_comments][et_pb_text disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Up Next&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Helvetica|||on|||||&#8221; text_text_color=&#8221;#9e9e9e&#8221; text_font_size=&#8221;20px&#8221; width=&#8221;100%&#8221; max_width=&#8221;50%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;-50px|0px|0px|0px|false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;0px|0px|0px|0px|false|false&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;50px||||false|false&#8221; custom_css_main_element=&#8221;float: left;||margin-bottom:0px !important;&#8221; disabled=&#8221;on&#8221; global_module=&#8221;6525&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<p>Up Next<\/p>\n[\/et_pb_text][et_pb_post_title title=&#8221;off&#8221; date=&#8221;off&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Author&#8221; module_class=&#8221;author-bottom&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; meta_font=&#8221;Journal||||||||&#8221; meta_text_align=&#8221;right&#8221; meta_text_color=&#8221;#0ab1db&#8221; meta_font_size=&#8221;35px&#8221; width=&#8221;100%&#8221; max_width=&#8221;50%&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;0px|40px|0px|0px|true|false&#8221; custom_css_post_title=&#8221;float: right;||margin: 0px !important;||margin-right: 40px !important;&#8221; disabled=&#8221;on&#8221; global_module=&#8221;5440&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][et_pb_sidebar area=&#8221;et_pb_widget_area_2&#8243; show_border=&#8221;off&#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;0px&#8221; header_line_height=&#8221;1.1em&#8221; body_font=&#8221;Helvetica Bold|700|||||||&#8221; body_text_align=&#8221;left&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;35px&#8221; body_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;-20px||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; disabled=&#8221;on&#8221; global_module=&#8221;5442&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_sidebar][et_pb_text admin_label=&#8221;Read Time&#8221; module_class=&#8221;timer_d&#8221; _builder_version=&#8221;4.11.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Helvetica||||||||&#8221; text_text_color=&#8221;#26282d&#8221; text_font_size=&#8221;20px&#8221; custom_margin=&#8221;0px||50px||false|false&#8221; custom_padding=&#8221;0px||50px||false|false&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#e5e5e5&#8243; global_module=&#8221;6522&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<div class=\"related_posts\">\n\t\t<p class=\"up-next\">Up Next<\/p>\n\t\t<div class=\"author-meta\">\n\t\t<img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/pam-1.png\"\/><span class=\"author-emoji\">Pam<\/span>\n\t\t<\/div>\n\t\t<div class=\"related-content\">\n\t\t<a href=\"https:\/\/architsingh.com\/webioticnew\/what-are-night-out-apps-and-what-features-do-they-use\/\">\n\t\t<div class=\"related_post_title\">What Are Night Out Apps and What Features Do They Use?<\/div> <\/a>\n\t\t<div class=\"post-category\">App Development, Strategy Planning, Custom Web Design<\/div>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"related_featured_img\"><a href=\"https:\/\/architsingh.com\/webioticnew\/what-are-night-out-apps-and-what-features-do-they-use\/\">\n\t\t<img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/night-out-app-header-webiotic.jpg\"\/><\/a><\/div>\n\t\t\n\t\t<span class=\"related_post_time\"><i class=\"far fa-clock\"><\/i> <p>13 minute read<\/p><\/span>\n\t\t<\/div>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;post-sticky&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;    margin: 0;||    top: 40px;||    text-align: center;||    float: right;||    right: 0;||max-width:350px;||overflow: scroll;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_title title=&#8221;off&#8221; date=&#8221;off&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Author&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; meta_font=&#8221;Journal||||||||&#8221; meta_text_align=&#8221;center&#8221; meta_text_color=&#8221;#0ab1db&#8221; meta_font_size=&#8221;35px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; disabled=&#8221;on&#8221; global_module=&#8221;5438&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][et_pb_code disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; position_origin_f=&#8221;top_right&#8221; vertical_offset=&#8221;40px&#8221; text_orientation=&#8221;center&#8221; height=&#8221;100vh&#8221; custom_padding=&#8221;||||false|false&#8221; link_option_url=&#8221;https:\/\/architsingh.com\/webioticnew\/calendar\/&#8221; global_module=&#8221;5437&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<div class=\"header-sticky-post\"><!-- [et_pb_line_break_holder] -->  <img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/pam-1.png\" \/> <span class=\"author_name\">Pam<\/span><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"722\" class=\"wp-image-6141 aligncenter size-full\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/grey_calender_002-1.png\" alt=\"\"  \/>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;fixed-image&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;4&#8243; custom_margin=&#8221;-30px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_module=&#8221;6228&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/newsletter_bg.png&#8221; title_text=&#8221;newsletter_bg&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; position_origin_a=&#8221;center_left&#8221; z_index=&#8221;3&#8243; width=&#8221;100%&#8221; max_width=&#8221;35%&#8221; custom_css_main_element=&#8221;position: absolute;||width: 100%;||height: 100%;||top: 50%;||left: 0;||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;form-section&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0)&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;center_left&#8221; z_index=&#8221;5&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||||false|false&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_image_phone=&#8221;off&#8221; global_module=&#8221;6229&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; scroll_scaling=&#8221;0|50|50|100|70|100|85%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2020\/12\/heart.png&#8221; title_text=&#8221;heart&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Your inbox wants some love.&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Nexa Regular||||||||&#8221; text_text_color=&#8221;#010101&#8243; text_font_size=&#8221;48px&#8221; text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<p>Your inbox <strong>wants some love.<\/strong><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|off|off&#8221; module_id=&#8221;email-optin&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.77)&#8221; width=&#8221;70%&#8221; custom_padding=&#8221;41px|60px|41px|60px|true|true&#8221; border_radii=&#8221;on|5px|5px|5px|5px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_horizontal=&#8221;2px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Stay informed with Webiotic latest&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Journal||||||||&#8221; text_text_color=&#8221;#2fa2d5&#8243; text_font_size=&#8221;45px&#8221; text_line_height=&#8221;1.3em&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;25px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; custom_css_before=&#8221;    width: 64px;||    height: 64px;||    background: url(https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/C-C_01A.png) no-repeat;||    background-size: 100%;||    content: %22%22;||    position: absolute;||    top: -66px;||    right: -86px;&#8221; global_colors_info=&#8221;{}&#8221;]Stay informed with Webiotic latest[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f9395-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"9395\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/webioticnew\/wp-json\/wp\/v2\/posts\/4681#wpcf7-f9395-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"9395\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.0.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f9395-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"row cus_dis\">\n\t<div class=\"col-md-5 padding-right\">\n\t\t<div class=\"form-group\">\n\t\t\t<p><label for=\"exampleInputEmail1\"><\/label><br \/>\n<!--input class=\"form-control\" type=\"text\" name=\"FNAME\" placeholder=\"First, introduce yourself\"--><span class=\"wpcf7-form-control-wrap\" data-name=\"FNAME\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text form-control\" aria-invalid=\"false\" placeholder=\"First, introduce yourself\" value=\"\" type=\"text\" name=\"FNAME\" \/><\/span><small id=\"emailHelp\" class=\"form-text text-muted\">No need for formalities (just your name)<\/small>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"col-md-5 padding-right\">\n\t\t<div class=\"form-group\">\n\t\t\t<p><label for=\"exampleInputEmail1\"><\/label><br \/>\n<!--input class=\"form-control\" type=\"email\" name=\"EMAIL\" placeholder=\"Email Address\" required--><span class=\"wpcf7-form-control-wrap\" data-name=\"EMAIL\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email form-control\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email Address\" value=\"\" type=\"email\" name=\"EMAIL\" \/><\/span><small id=\"emailHelp\" class=\"form-text text-muted\">Ok, some need for formalities <\/small>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"col-md-2\" style=\"text-align: center;\">\n\t\t<p>(ohh, Intrigued!)\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"col-md-12\" style=\" width:100%;\">\n\t\t<div class=\"form-group text-right\" style=\"display: block;\">\n\t\t\t<p><input class=\"btn btn-info\" type=\"submit\" value=\"join the list\" style=\"cursor: pointer;\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<style>.wpcf7-response-output {\n font-family: 'Nexa Regular',Helvetica,Arial,Lucida,sans-serif;\n font-size: 20px;\n font-weight: 700;\n}\n\t<\/style>\n<\/div><input type='hidden' class='wpcf7-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|off|off&#8221; module_id=&#8221;next-step-section&#8221; module_class=&#8221;calendar-sections&#8221; _builder_version=&#8221;4.11.3&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;20px||||false|false&#8221; global_module=&#8221;3218&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Featured Clients&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Nexa Regular||||||||&#8221; text_text_color=&#8221;#1e78cc&#8221; text_font_size=&#8221;18px&#8221; header_2_font=&#8221;Nexa Regular||||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;40px&#8221; text_orientation=&#8221;center&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<h2 style=\"margin-bottom: 0;\">Featured Clients<\/h2>\n<p><a style=\"color: #1e78cc;\" href=\"\/clients\/\">View all &gt;<\/a><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;on|off|off&#8221; module_class=&#8221;featured-images&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; width_tablet=&#8221;60%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; border_width_right=&#8221;1px&#8221; border_color_right=&#8221;#e8e8e8&#8243; border_width_right_tablet=&#8221;&#8221; border_width_right_phone=&#8221;0px&#8221; border_width_right_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/trump.png&#8221; title_text=&#8221;trump&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|20px|||false|false&#8221; border_width_right_tablet=&#8221;&#8221; border_width_right_phone=&#8221;0px&#8221; border_width_right_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/labellamafia.png&#8221; title_text=&#8221;labellamafia&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; border_width_left=&#8221;1px&#8221; border_color_left=&#8221;#e8e8e8&#8243; border_width_left_tablet=&#8221;&#8221; border_width_left_phone=&#8221;0px&#8221; border_width_left_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/star-new.png&#8221; title_text=&#8221;star-new&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||20px|false|false&#8221; border_width_left_tablet=&#8221;&#8221; border_width_left_phone=&#8221;0px&#8221; border_width_left_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|on|off&#8221; module_class=&#8221;featured-images-amp&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/New-Project.png&#8221; title_text=&#8221;New Project&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; width=&#8221;90%&#8221; max_width=&#8221;1920px&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;50px||||false|false&#8221; border_color_top=&#8221;#dddddd&#8221; border_color_bottom=&#8221;#eeeeee&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#eeeeee&#8221; divider_position=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;500px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||100px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text admin_label=&#8221;So, what&#8217;s the next step?&#8221; module_class=&#8221;why-its&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;Nexa Regular||||||||&#8221; text_text_color=&#8221;#333333&#8243; text_font_size=&#8221;56px&#8221; text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<p>So, what&#8217;s the <strong>next step?<\/strong><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;48%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin: auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;talk-content&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Nexa Regular||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;right&#8221; module_alignment=&#8221;left&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<p>Talk with a real app developer<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY2NiJ9fQ==@&#8221; button_text=&#8221;Free 15 min consultation&#8221; button_alignment=&#8221;left&#8221; button_alignment_tablet=&#8221;center&#8221; button_alignment_phone=&#8221;&#8221; button_alignment_last_edited=&#8221;on|phone&#8221; module_class=&#8221;calendar-btn&#8221; _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;15px&#8221; button_text_color=&#8221;#2fa2d5&#8243; button_bg_color=&#8221;#ffffff&#8221; button_border_width=&#8221;1px&#8221; button_border_color=&#8221;#2fa2d5&#8243; button_border_radius=&#8221;10px&#8221; button_font=&#8221;Nexa Regular|700|||||||&#8221; button_use_icon=&#8221;off&#8221; custom_padding=&#8221;15px|30px|15px|30px|true|true&#8221; button_text_color_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#ffffff&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#2fa2d5&#8243; button_bg_enable_color__hover=&#8221;on&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>Updated<span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 12<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span>Today\u2019s mobile apps are built stronger and smarter than ever before thanks to newer technologies and methods in programming, like machine learning (ML). These advancements in technology are improving the way we retain and draw in users. I explore blockchain technology in mobile apps in this video. ML makes apps more user-friendly [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4579,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\r\n<p>Today\u2019s mobile apps are <a href=\"https:\/\/webioticstage.wpengine.com\/custom-mobile-applications-development\/\">built stronger and smarter than ever before<\/a> thanks to <a href=\"https:\/\/webioticstage.wpengine.com\/mobile-marketing-what-is-augmented-reality\/\">newer technologies and methods in programming<\/a>, like machine learning (ML).<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>These advancements in technology are improving the way we retain and draw in users.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>I explore blockchain technology in mobile apps in this video.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:embed {\"url\":\"https:\/\/www.youtube.com\/watch?v=79Py58egtAc\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\r\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\r\nhttps:\/\/www.youtube.com\/watch?v=79Py58egtAc\r\n<\/div><\/figure>\r\n<!-- \/wp:embed -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>ML makes apps more user-friendly and enhances the user experience.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>It gives apps the ability to learn and improve based on experience.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>In this article, we\u2019re going to dive into the world of machine learning apps and the opportunities they hold.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>Table of Contents<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:list {\"ordered\":true} -->\r\n<ol id=\"block-740dde05-68fd-4f70-a9fc-a5d91dab30e8\"><li><a href=\"#chapter1\">What is Machine Learning?<\/a><\/li><li><a href=\"#yelp\">Yelp and ML - Image Processing<\/a><\/li><li><a href=\"#facebook\">Facebook and ML - Chatbot\u00a0<\/a><\/li><li><a href=\"#twitter\">Twitter and ML - Timelines<\/a><\/li><li><a href=\"#chapter2\">The Two Techniques of Machine Learning<\/a><\/li><li><a href=\"#sl\">Supervised Learning<\/a><\/li><li><a href=\"#ul\">Unsupervised Learning<\/a><\/li><li><a href=\"#rl\">Reinforcement Learning<\/a><\/li><li><a href=\"#chapter3\">Benefits of Machine Learning In Mobile Apps<\/a><\/li><li><a href=\"#search\">ML Improves Search Capabilities and Results<\/a><\/li><li><a href=\"#analytics\">ML Improves Predictive Analytics<\/a><\/li><li><a href=\"#fraud\">ML Makes it Easier to Detect Fraud<\/a><\/li><li><a href=\"#ads\">ML Makes Ads More Relevant<\/a><\/li><li><a href=\"#chapter4\">Downsides to Machine Learning<\/a><\/li><li><a href=\"#data\">Data Acquisition<\/a><\/li><li><a href=\"#time\">ML Takes Time<\/a><\/li><li><a href=\"#errors\">ML is Susceptible to Errors<\/a><\/li><li><a href=\"#developers\">Developers Need to Stay Updated<\/a><\/li><\/ol>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:image -->\r\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh5.googleusercontent.com\/PWRy5dC0TOf2IJa1FNy5HamAcE3tTYrv6INy28Sl2hCg1j2UHwXbI3VVaQZug6n36Rj6CayLgDXKrKoj2knGz0OSbKzkpMgrNHQYZK-wYtX-A54BX4K4BR4IPsYvLhBcmL_pXtdB\" alt=\"\"\/><figcaption>Photo Credit: <a href=\"https:\/\/dribbble.com\/shots\/10770510-Isometric-Machine-Learning-Concept-Illustrations\" target=\"_blank\" rel=\"noreferrer noopener\">dribbble.com<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"chapter1\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Chapter #1: What is Machine Learning?<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Before we review the <a href=\"https:\/\/chatbotsjournal.com\/how-machine-learning-is-usefull-in-mobile-app-development-760cc2f38eed?gi=73f50b5c75ec\" target=\"_blank\" rel=\"noreferrer noopener\">benefits of machine learning in mobile apps<\/a>, I want to take a minute to review what it is and how it works.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>ML comes from pattern recognition and the idea that computers could learn how to perform specific tasks without being programmed to do so.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"textAlign\":\"center\",\"level\":4} -->\r\n<h4 class=\"has-text-align-center\">A Visualization of the Machine Learning Workflow<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"id\":2285,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Guide_to_Machine_Learning_in_Mobile_Apps_Workflow-e1613003070603.jpg\" alt=\"\" class=\"wp-image-2285\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>It\u2019s about taking in new data and being able to adapt independently.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><a href=\"https:\/\/algorithmia.com\/blog\/how-machine-learning-works#:~:text=Machine%20learning%20is%20a%20form,and%20improving%20upon%20past%20experiences.&text=Machine%20learning%20uses%20two%20main,from%20a%20previous%20ML%20deployment.\" target=\"_blank\" rel=\"noreferrer noopener\">ML essentially learns from previous data processing and computations<\/a> to create dependable decisions and results repeatedly.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>In short, it\u2019s a form of artificial intelligence (AI) that teaches computers to think in a similar way as us humans do, which is through experience.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>It\u2019s not exactly new science, but it's been improved on and has gained momentum in recent years.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"textAlign\":\"center\",\"level\":4} -->\r\n<h4 class=\"has-text-align-center\">How Marketers Use Machine Learning<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image -->\r\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh5.googleusercontent.com\/yKamWOB8BdaX3P89Hh25odwO4bH6g-1vdTLYJBAXFpfbPqap2_Zhyt-ZeA1lW2hklIdoTryOUHZrFY43r5RlNrTy9nAd-IIRcMDkmGwlemqPyDudA9hHI6GZFFbA-Q-DbMV94xvX\" alt=\"\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Let\u2019s look at a few companies who are using ML.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph {\"style\":{\"color\":{\"background\":\"#d2eeff\"}}} -->\r\n<p class=\"has-background\" style=\"background-color:#d2eeff\"><strong>PRO TIP:<\/strong><br>ML can be used (and is used!) in a wide variety of industries, <a href=\"https:\/\/webioticstage.wpengine.com\/healthcare-mobile-apps-for-patients-what-they-are-and-how-you-can-develop-your-own\/\">like healthcare<\/a>, financial services, and more.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"yelp\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>1.1 Yelp and ML - Image Processing<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>If you\u2019ve ever used Yelp before, you can appreciate the importance of images when it comes to helping users make decisions about where they want to eat.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Images are a crucial component of Yelp, and so the company is always looking to improve the way they handle and process them.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><a href=\"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/machine-learning-at-yelp\/\" target=\"_blank\" rel=\"noreferrer noopener\">Their ML algorithms<\/a> help their staff categorize, compile, and label these images with much more efficiency.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image -->\r\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh3.googleusercontent.com\/5rIP4wuFH4emwcwSvN1qrFyILoovgBN6Ys7Xpa5XkQn9YHOxutya7x8G1ZvgksHTqx1Fak-hgo_9xGkDHzw8sNDR3IZ4pRZRSh9zgtYiowWTxqdE1EZ87HS4lI34Cxty8ZyXmeCh\" alt=\"\"\/><figcaption>Photo Credit: <a href=\"https:\/\/engineeringblog.yelp.com\/2016\/11\/finding-beautiful-yelp-photos-using-deep-learning.html\" target=\"_blank\" rel=\"noreferrer noopener\">engineeringblog.yelp.com<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"facebook\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>1.2 Facebook and ML - Chatbot\u00a0<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>It\u2019s not surprising that a gargantuan company like <a href=\"https:\/\/www.technologyreview.com\/2020\/04\/29\/1000795\/facebook-ai-chatbot-blender-beats-google-meena\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook is leveraging machine learning<\/a> to improve the user experience.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Any company on Facebook can incorporate a chatbot feature on their business page, which is like an automated messenger that can respond to customers and improves their responses through ML.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"textAlign\":\"center\",\"level\":4} -->\r\n<h4 class=\"has-text-align-center\">How a Deep Learning Chatbot Works<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"id\":2284,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Guide_to_Machine_Learning_in_Mobile_Apps_Chatbot-e1613002576111-1024x588.jpg\" alt=\"\" class=\"wp-image-2284\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"pinterest\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>1.3 Pinterest and ML - Content Delivery<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Since Pinterest is primary about curating content, it makes sense that they too would <a href=\"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/pins-at-pinterest-how-pinterest-is-using-machine-learning-to-cultivate-inspiration\/#:~:text=Introduction%3A%20Pinterest&text=%5Bii%5D%20With%20the%20help%20of,never%20initially%20searched%20or%20pinned.\" target=\"_blank\" rel=\"noreferrer noopener\">take advantage of machine learning<\/a> to make the process as efficient as possible.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Using ML, Pinterest is able to more easily identify content that\u2019s relevant to users\u2019 previous pins and recommend that content to them, which gives users a more tailored experience.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"textAlign\":\"center\",\"level\":4} -->\r\n<h4 class=\"has-text-align-center\">Pinterest Acquires Machine Learning Company Kosei<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"id\":2282,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Guide_to_Machine_Learning_in_Mobile_Apps_Kosei-e1613002661311-1024x368.jpg\" alt=\"\" class=\"wp-image-2282\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"twitter\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>1.4 Twitter and ML - Timelines<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>If you\u2019re a Twitter user, then you\u2019ve probably already experienced the ability to view your timeline by seeing popular tweets in your feed first and in a chronological order, all thanks to machine learning.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><a href=\"https:\/\/www.analyticsinsight.net\/different-ways-of-how-twitter-uses-artificial-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter has an algorithm<\/a> that assesses each and every tweet in real-time and ranks them according to several metrics.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image -->\r\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh4.googleusercontent.com\/hd9xEMtTC2Ijygr611mIlPLTnD9zkedKKNDXyfp36Hycn8AuBtaYCXCbBvmXL8l_obYcMfq9RqoKiGJzKq1gsQnWwYx36Pf7_2pJ241R9O-_YzAwv_QSwskOiqYfpiNVv7AbEemP\" alt=\"\"\/><figcaption>Photo Credit: <a href=\"https:\/\/buffer.com\/library\/twitter-timeline-algorithm\/\" target=\"_blank\" rel=\"noreferrer noopener\">buffer.com<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Tweets that are likely to result in the most user engagement are the ones displayed higher.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"chapter2\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Chapter #2: The Two Techniques of Machine Learning<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Machine learning uses two primary techniques: <a href=\"https:\/\/www.analyticsvidhya.com\/blog\/2020\/04\/supervised-learning-unsupervised-learning\/\" target=\"_blank\" rel=\"noreferrer noopener\">supervised learning and unsupervised learning<\/a>.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>As I review these two main techniques, keep in mind that ML is all about taking in input data and then processing that data.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"textAlign\":\"center\",\"level\":4} -->\r\n<h4 class=\"has-text-align-center\">Techniques in Machine Learning<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"id\":2262,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Guide_to_Machine_Learning_in_Mobile_Apps_Techniques-e1613002908851-1024x468.jpg\" alt=\"\" class=\"wp-image-2262\"\/><figcaption>Photo Credit: <a href=\"https:\/\/www.mathworks.com\/discovery\/machine-learning.html\" target=\"_blank\" rel=\"noreferrer noopener\">mathworks.com<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>ML recognizes patterns and sorts out parts of the data that are most useful in making helpful decisions.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"sl\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>2.1 Supervised Learning<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>In <a href=\"https:\/\/deepai.org\/machine-learning-glossary-and-terms\/supervised-learning\" target=\"_blank\" rel=\"noreferrer noopener\">supervised learning<\/a>, you use labeled data, which is the input data you know the answer for but which isn\u2019t revealed to the machine until after it has made a guess.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><a href=\"https:\/\/machinelearningmastery.com\/how-machine-learning-algorithms-work\/\" target=\"_blank\" rel=\"noreferrer noopener\">The machine is then trained to process and output<\/a> a decision that matches the decision you expect as accurately as possible.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image -->\r\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh4.googleusercontent.com\/B2L5RMjWnNz4OS73qFvPCGi79JbdxRN0DpEXEeu5w6n_eYY6jsVBs2C2ePWBtRoDJMHdq-4VuG6U2LliU2jFNJExKncWYa6SS3QiYDSZ8iHKhXJRhARpEbNtuEWH3zVlpTWNjMpU\" alt=\"\"\/><figcaption>Photo Credit: <a href=\"https:\/\/medium.com\/@gowthamy\/machine-learning-supervised-learning-vs-unsupervised-learning-f1658e12a780\" target=\"_blank\" rel=\"noreferrer noopener\">medium.com<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>By giving the machine inputs again and again and penalizing it for getting the answer wrong, you slowly move it towards getting the answer right.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>After this training, the machine will be able to provide the correct answer every time.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>In short, the machine is learning under the guidance of a supervisor.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image -->\r\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh5.googleusercontent.com\/Q015SKvcyQjQu0jgUoPH7t0uCxNIaFVaH3Nqk9dIckaE2SfZ97zYqFp1rpWp1W9riqQ1MwpHeOzusk08UNJo08HRP9gpPb3Nbd9HKAh3-DD4ub0e9SOzh3QWi_zTnaEzwZLx67wa\" alt=\"\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>It\u2019s actually very similar to how humans learn in real life.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>One example of supervised learning is when it comes to predicting the prices for homes.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>How it works is you gather data about the houses, like how big they are, the number of rooms, features, and so on.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Next, you need the prices of these houses, which would be the corresponding labels.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2113,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Sell_Your_App_Idea-1024x853.jpg\" alt=\"\" class=\"wp-image-2113\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>By using data coming from thousands of houses, you can now train a machine to predict the pricing on new houses (which is unseen data) based on the example data.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"ul\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>2.2 Unsupervised Learning<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>With <a href=\"https:\/\/www.datarobot.com\/wiki\/unsupervised-machine-learning\/\" target=\"_blank\" rel=\"noreferrer noopener\">unsupervised learning<\/a>, the idea is to have machines produce helpful output for problems we <em>don\u2019t<\/em> have the answer to.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>To do this, machines will look for trends and patterns when provided with <a href=\"https:\/\/www.techopedia.com\/definition\/33696\/unlabeled-data\" target=\"_blank\" rel=\"noreferrer noopener\"><em>unlabeled<\/em> data<\/a> as the input.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"textAlign\":\"center\",\"level\":4} -->\r\n<h4 class=\"has-text-align-center\">Unsupervised Learning<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"id\":2266,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Guide_to_Machine_Learning_in_Mobile_Apps_Unsupervised_Learning-e1613002757784-1024x340.jpg\" alt=\"\" class=\"wp-image-2266\"\/><figcaption>Photo Credit: <a href=\"https:\/\/medium.com\/@gowthamy\/machine-learning-supervised-learning-vs-unsupervised-learning-f1658e12a780\" target=\"_blank\" rel=\"noreferrer noopener\">medium.com<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>That process of finding and recognizing patterns is how the machine makes sense of the data.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Imagine a baby has a pet dog.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>She knows this dog and is able to identify it.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Some time later, you introduce a new dog to play with the baby, one the baby has never seen before.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>While the baby doesn\u2019t know this dog, it has observations it can rely on as reference points, like the fact that the dog has four legs to walk on, two ears, fur, and so on.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image -->\r\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh3.googleusercontent.com\/0QBvZwfNBfm08U-9Jq5fZrdEHWGkG08R0rrzPAFW-IiwUa-7Kzh1NaBGVmGpM1N0UOOopiiB7QBMOdeQv8XqepYUw18Vrlo1E-I5onbbzdPiV9QQ3qRy056_UJS1bMmHfVbXc5mA\" alt=\"\"\/><figcaption>Photo Credit: <a href=\"https:\/\/www.gabo.de\/kuenstliche-intelligenz-vs-machine-learning-definition-und-abgrenzung\/\" target=\"_blank\" rel=\"noreferrer noopener\">gabo.de<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The baby can identify that this is a new dog.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>This is how unsupervised learning works.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>A machine isn\u2019t taught something specific but it can <a href=\"https:\/\/towardsdatascience.com\/how-to-build-a-data-set-for-your-machine-learning-project-5b3b871881ac\" target=\"_blank\" rel=\"noreferrer noopener\">learn from data<\/a>, as in this case with the baby and the dog.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>If this was an example of <em>supervised<\/em> learning, the baby would be <em>told<\/em> that it\u2019s a dog.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"rl\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>2.3 Reinforcement Learning<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>While supervised and unsupervised machine learning are the main techniques that are being used, there are others.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"textAlign\":\"center\",\"level\":4} -->\r\n<h4 class=\"has-text-align-center\">Reinforcement Learning Flow<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"id\":2298,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Guide_to_Machine_Learning_in_Mobile_Apps_RL-2-e1613003246453.jpg\" alt=\"\" class=\"wp-image-2298\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><a href=\"https:\/\/www.geeksforgeeks.org\/what-is-reinforcement-learning\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reinforcement Learning<\/a> is another widely used method of ML.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>With this technique, algorithms are trained to make decisions based on the <em>environment<\/em>.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The machine is able to make a series of decisions that yields a reward metric for the task without the need for human intervention and without being specifically programmed to do so.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"textAlign\":\"center\",\"level\":4} -->\r\n<h4 class=\"has-text-align-center\">Reinforcement Learning Flow<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"id\":2297,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Guide_to_Machine_Learning_in_Mobile_Apps_RL-e1613002494216-1024x409.jpg\" alt=\"\" class=\"wp-image-2297\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>You\u2019ll often see this method of ML in <a href=\"https:\/\/towardsdatascience.com\/using-deep-reinforcement-learning-to-create-a-chess-algorithm-97048c4aa0a0\" target=\"_blank\" rel=\"noreferrer noopener\">AI programmed games, like online Chess<\/a> where a bot is able to beat a human through reinforcement learning.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Unlike supervised and unsupervised learning, reinforcement learning doesn\u2019t rely on a static dataset but rather it functions in a dynamic environment where it constantly learns from the experience it has.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph {\"style\":{\"color\":{\"background\":\"#d2eeff\"}}} -->\r\n<p class=\"has-background\" style=\"background-color:#d2eeff\"><strong>PRO TIP:<\/strong><br>There\u2019s a variety of ML techniques. Take time to consider which would benefit <a href=\"https:\/\/webioticstage.wpengine.com\/how-much-it-costs-to-make-an-app\/\">your mobile app project<\/a> most.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"chapter3\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Chapter #3: Benefits of Machine Learning In Mobile Apps<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Machine learning is a powerful programming technique that will require a <a href=\"https:\/\/webioticstage.wpengine.com\/how-to-find-app-developers\/\">specialized skillset from the developers<\/a> working on your app, but it may just be worth it if you consider the benefits.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Let\u2019s take a look at how ML can benefit a <a href=\"https:\/\/webioticstage.wpengine.com\/what-makes-good-app\/\">mobile app project<\/a>.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image -->\r\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh5.googleusercontent.com\/0S2f_53s3cKS4_hG24McI3WsxngPUTGIpdo3hoXW87hPQRtIqYoJN0fztSkXbWd05sbz4yqR8zibFPX8zWJJIZWmu2SAoJkEPc0afyBWJhmJPctqaHlzqvX5v6gRyMZeyFwe0BTA\" alt=\"\"\/><figcaption>Photo Credit: <a href=\"https:\/\/wittysparks.com\/how-marketers-use-machine-learning-for-organizational-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">wittysparks.com<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"search\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>3.1 ML Improves Search Capabilities and Results<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>It\u2019s important for search capabilities and results to continue improving, and ML does just that.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>It has the ability to <a href=\"https:\/\/www.searchenginejournal.com\/how-search-engines-use-machine-learning\/224451\/\" target=\"_blank\" rel=\"noreferrer noopener\">improve search results<\/a> through pattern detection, which can help filter out spam and duplicate content.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Not only that, but ML also has the ability to \u201clearn\u201d about a specific user\u2019s preferences and can base its results on previous queries to produce the most interesting and relevant information.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image -->\r\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh3.googleusercontent.com\/15CvGWn3nEoC1l087bMaXbPeyafkbwSCqmnZJjDc9FtLI-j-2tJs_RKbUYIVR6SpiTKgNTWoqL-OpvzARSfF1_jvJKNIgqpJcV4BwaCLboYf6g2iWBHPwYGLCg33_WJ06KSizfSv\" alt=\"\"\/><figcaption>Photo Credit: dribbble.com<\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"analytics\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>3.2 ML Improves Predictive Analytics<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Predictive analytics is not the same thing as machine learning, but they do go hand-in-hand and work best together.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>It allows companies to get the most out of their data by using more advanced algorithms, like <a href=\"https:\/\/www.analyticsvidhya.com\/blog\/2020\/05\/decision-tree-vs-random-forest-algorithm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Decision Trees or Random Forest<\/a>.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Since ML is self-learning, it automatically improves itself in response to pattern changes in the data.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image -->\r\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh6.googleusercontent.com\/dF2xnhmXfZh6i4EmxMEuQRfLzxLcQ-cgF5lefVnNazDQ1IsYjh_VtjpIaFE71td-JgFz7a-5G627CtL0mevocuQAsns2ZOGYvaqfi1aokRtOH4TQTB5rgiXt0avvtIBcyFTd6_K4\" alt=\"\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Predictions guided by this kind of \u201cintelligent\u201d approach is a much more proficient analytics tool than when using conventional methods.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"fraud\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>3.3 ML Makes it Easier to Detect Fraud<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The financial industry (among others) is rife with fraud, and ML, while not perfect, has <a href=\"https:\/\/www.netguru.com\/blog\/fraud-detection-with-machine-learning-banking#:~:text=In%20general%2C%20there%20are%20two,datasets%20provided%20by%20a%20business.\" target=\"_blank\" rel=\"noreferrer noopener\">helped detect fraud much quicker<\/a>.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2121,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Sell_Your_App_Idea-6.jpg\" alt=\"\" class=\"wp-image-2121\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>This leads to users losing trust in online and mobile banking, which can have a significant impact on <a href=\"https:\/\/webioticstage.wpengine.com\/customer-retention-strategies-in-the-banking-industry\/\">customer retention, growth, and conversions<\/a>.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>ML\u2019s ability to learn from patterns and trends help detect fraudulent activity.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"textAlign\":\"center\",\"level\":4} -->\r\n<h4 class=\"has-text-align-center\">Fraud Detection Solution for E-Commerce Credit Card Transactions<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image -->\r\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh6.googleusercontent.com\/Ssfyz4dZx-znvkkrAi_EWEAPVrFbx-xPuqYRBNjt3HsaIsbkJnBNKkhUZlgCUPcCqxWCehbQUoKH98Kn2uKDXOIxX1LULl-2xT8E9sPEF8Sa0JDYnNtx6flFaQgMd73TnTn0HKRm\" alt=\"\"\/><figcaption>Photo Credit: <a href=\"https:\/\/www.datasciencecentral.com\/profiles\/blogs\/credit-card-fraud-detection-case-study-improving-safety-and\" target=\"_blank\" rel=\"noreferrer noopener\">datasciencecentral.com<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"ads\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>3.4 ML Makes Ads Relevant<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Every company, including mobile apps, strive to make the advertisements they show users as relevant as possible.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Gone are the days where your <a href=\"https:\/\/webioticstage.wpengine.com\/cross-platform-app-development-frameworks-everything-you-need-to-know\/\">computer screen or mobile device<\/a> presents you with ads that have nothing to do with your interests.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><a href=\"https:\/\/smartyads.com\/blog\/how-machine-learning-would-improve-your-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">ML has made a huge impact on how companies personalize and target ads<\/a>.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image -->\r\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh5.googleusercontent.com\/MDtsEcxa7vjKe9G9qJLMYL0oaVGXoX05WtrBrNwnL5OZqRrmKqz8MS7RCZPvb2Y_0YAiueiPE5vTLCQewNYg-fdqbsW7-OFC3VvI1s3MFLRVZ5j8eUHQJw-nw3Lrt9CwMd4Lk6MD\" alt=\"\"\/><figcaption>Photo Credit: <a href=\"https:\/\/smartyads.com\/blog\/how-machine-learning-would-improve-your-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">smartyads.com<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Using ML, you\u2019ll be able to learn how customers react to various promotions, the actions they take on seeing ads, and more to continue improving the experience.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Showing users ads that connect to their needs <a href=\"https:\/\/webioticstage.wpengine.com\/how-to-boost-website-conversion-rate-through-images\/\">increases your chances of conversions<\/a>.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"chapter4\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Chapter #4: Downsides to Machine Learning<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>You\u2019ve probably figured out by now how powerful machine learning is in mobile app development.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>ML can be automated and doesn\u2019t require human intervention.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>It\u2019s constantly improving and becoming more accurate as its algorithms gain more experience.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"textAlign\":\"center\",\"level\":4} -->\r\n<h4 class=\"has-text-align-center\">eBay\u2019s ShopBot Using Machine Learning<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image -->\r\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh6.googleusercontent.com\/6K9O-8oFrkj7yYEET5vnEh497xH--5oeJWRilqx7encMykXXIlCaJmy8K-tmuVAbd6r1LAjPBfS2qP22Dgmj7sX_iINkK2fi2_9L0Trsc_IV62J8jP40jTfJ1It5Wjaz99FK2zfr\" alt=\"\"\/><figcaption>Photo Credit: <a href=\"https:\/\/bigdata-madesimple.com\/machine-learning-best-examples-and-ideas-for-mobile-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\">bigdata-madesimple.com<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>And, of course, it has such a wide array of applications.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><a href=\"https:\/\/data-flair.training\/blogs\/advantages-and-disadvantages-of-machine-learning\/\" target=\"_blank\" rel=\"noreferrer noopener\">So what are the downsides?<\/a><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>While the pros generally outweigh the cons, here are a few disadvantages of ML.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"data\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>4.1 Data Acquisition<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>To do its job well, ML requires a massive amount of data sets to train on, which need to be high-quality.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Sometimes it\u2019ll even need to wait for new data to be generated.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2163,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_What_Are_Healthcare_Apps-4-1024x805.jpg\" alt=\"\" class=\"wp-image-2163\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"time\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>4.2 ML Takes Time<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>For it to be truly efficient and accurate, ML needs time to let its algorithms learn and improve enough that it fulfills its purpose.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Remember, ML is only useful when it\u2019s accurate and relevant.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>It also requires a ton of resources in order to function.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image -->\r\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh4.googleusercontent.com\/1utrZJIN18fdBGVxjABwE0kgeJy5fhI-SiRuFz2e35-iQDmHdXMUnDOwrdjF9BUdceMB4AYh0ZHVZfT33zU0BXYjy1qz8WPxD_krNN6Bca_ehXYIPgmmiU433NMiwipdb7th_2xi\" alt=\"\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"errors\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>4.3 ML is Susceptible to Errors<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><a href=\"https:\/\/www.oliverwyman.com\/our-expertise\/insights\/2018\/dec\/risk-journal-vol-8\/rethinking-tactics\/the-risk-of-machine-learning-bias-and-how-to-prevent-it.html\" target=\"_blank\" rel=\"noreferrer noopener\">Machine learning can be highly susceptible to errors<\/a>.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>For example, if you train a machine learning algorithm with data sets that aren\u2019t large enough to be inclusive, you\u2019ll end up with biased and inaccurate results.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2302,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Guide_to_Machine_Learning_in_Mobile_Apps_Errors.jpg\" alt=\"\" class=\"wp-image-2302\"\/><figcaption>Photo Credit: <a href=\"https:\/\/www.apisero.com\/mock-apikitrouter-writing-munit-test-cases-for-different-error-types\/\" target=\"_blank\" rel=\"noreferrer noopener\">apisero.com<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>This could lead to irrelevant ads being presented to users and so on.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>These errors can lead to more errors which can go undetected for a long time, and once the error is caught, it can take time to find the source and correct it.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"textAlign\":\"center\",\"level\":4} -->\r\n<h4 class=\"has-text-align-center\">3 Machine Learning Statistics You Should Know About<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image -->\r\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh5.googleusercontent.com\/TOAKrUhByXjZOe1EA8-Rtu4T_mfJq3MQJ5l8iXeSY93zGCKxaCH1MBL4HsV9U9afBD4r_8-Pjx250-s6jbg7-W93XStGJtXijDDcin0slEj27rL5Y66ZJ6K79nKSC8kDh-qJVPq2\" alt=\"\"\/><figcaption>Photo Credit: <a href=\"https:\/\/financesonline.com\/machine-learning-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">financesonline.com<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"developers\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>4.4 Developers Need to Stay Updated<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>ML is an ever-evolving field, and so it requires <a href=\"https:\/\/webioticstage.wpengine.com\/deliverables-of-an-app-what-you-should-get-from-your-app-developer\/\">app developers to stay abreast <\/a>of any latest developments and updates in the field.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Not every developer knows <a href=\"https:\/\/webioticstage.wpengine.com\/best-software-for-mobile-app-development-a-complete-guide\/\">how to build a mobile app<\/a> using the latest ML programming techniques, so you can expect to pay more for skilled developers.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":1974,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Building_An_App-For-iPhone_and_Android3-1024x682.jpg\" alt=\"\" class=\"wp-image-1974\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Final Thoughts<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Machine learning has gained significant traction in the past decade and it\u2019s no wonder why.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>ML algorithms can detect trends and patterns with ease, and it\u2019s constantly improving.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>But just like anything else, it has its downsides that go with it, like <a href=\"https:\/\/webioticstage.wpengine.com\/how-long-does-it-take-to-develop-an-app\/\">taking time and resources<\/a>.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Yet still, Netflix, Amazon, Facebook\u2014nearly every major company uses machine learning in some form or another.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>If you're not sure how to best integrate ML into your app, or even if you should, our <a href=\"https:\/\/webioticstage.wpengine.com\/simple-starter\/\">Simple Starter<\/a> package can help you iron out the complex details of your project so you can avoid common pitfalls and set the stage for a successful app development process.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>How will you leverage machine learning in your <\/strong><a href=\"https:\/\/webioticstage.wpengine.com\/app-development\/\"><strong>next mobile app project<\/strong><\/a><strong>?<\/strong><\/p>\r\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","footnotes":""},"categories":[20,16],"tags":[],"class_list":["post-4681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-development","category-custom-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Guide to Machine Learning in Mobile App Development - Webiotic<\/title>\n<meta name=\"description\" content=\"In this article, we\u2019re going to dive into the world of machine learning apps and the opportunities they hold.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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