{"id":2418,"date":"2022-11-14T12:00:12","date_gmt":"2022-11-14T12:00:12","guid":{"rendered":"https:\/\/webioticstage.wpengine.com\/?p=2418"},"modified":"2022-11-23T18:36:33","modified_gmt":"2022-11-23T18:36:33","slug":"how-to-get-your-app-noticed-with-a-winning-marketing-strategy","status":"publish","type":"post","link":"https:\/\/architsingh.com\/webioticnew\/how-to-get-your-app-noticed-with-a-winning-marketing-strategy\/","title":{"rendered":"How to Get Your App Noticed with a Winning Marketing Strategy"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; disabled_on=&#8221;off|off|off&#8221; module_class=&#8221;post_header&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;70%&#8221; custom_padding=&#8221;||||false|false&#8221; global_module=&#8221;5435&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;date_text&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Updated<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_post_title title=&#8221;off&#8221; author=&#8221;off&#8221; date_format=&#8221;M j Y&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; admin_label=&#8221;Post Date&#8221; module_class=&#8221;post-date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; meta_font=&#8221;Nexa Bold||||||||&#8221; meta_text_align=&#8221;center&#8221; meta_text_color=&#8221;#000000&#8243; meta_font_size=&#8221;48px&#8221; meta_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][et_pb_text module_class=&#8221;timer_d&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Helvetica||||||||&#8221; text_text_color=&#8221;#2ea0d2&#8243; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"reading-time\"><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 12<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Nexa-Bold|800|||||||&#8221; title_text_align=&#8221;left&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;48px&#8221; title_line_height=&#8221;1.2em&#8221; meta_font=&#8221;Nexa Regular||||||||&#8221; meta_text_align=&#8221;left&#8221; meta_text_color=&#8221;#2ea0d2&#8243; meta_font_size=&#8221;15px&#8221; meta_line_height=&#8221;1.6em&#8221; title_font_size_tablet=&#8221;42px&#8221; title_font_size_phone=&#8221;36px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1280px&#8221; module_alignment=&#8221;center&#8221; global_module=&#8221;5436&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_title title=&#8221;off&#8221; meta=&#8221;off&#8221; admin_label=&#8221;Feature Image&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Nexa Bold|700|||||||&#8221; title_text_align=&#8221;left&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;48px&#8221; title_line_height=&#8221;1.2em&#8221; meta_font=&#8221;Nexa Regular||||||||&#8221; meta_text_align=&#8221;left&#8221; meta_text_color=&#8221;#2ea0d2&#8243; meta_font_size=&#8221;15px&#8221; meta_line_height=&#8221;1.6em&#8221; title_font_size_tablet=&#8221;42px&#8221; title_font_size_phone=&#8221;36px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; module_class=&#8221;blog-cnt-row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;1280px&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Helvetica||||||||&#8221; text_text_color=&#8221;#26282d&#8221; text_font_size=&#8221;18px&#8221; text_letter_spacing=&#8221;0.03em&#8221; text_line_height=&#8221;1.8em&#8221; header_2_font=&#8221;Helvetica Bold||||||||&#8221; header_2_text_color=&#8221;#26282d&#8221; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;54px&#8221; header_3_font=&#8221;Nexa Bold||||||||&#8221; header_3_text_color=&#8221;#26282d&#8221; header_3_font_size=&#8221;24px&#8221; header_4_font=&#8221;Nexa Bold||||||||&#8221; header_4_text_color=&#8221;#26282d&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>There are over <a href=\"https:\/\/www.statista.com\/statistics\/268251\/number-of-apps-in-the-itunes-app-store-since-2008\/\" target=\"_blank\" rel=\"noreferrer noopener\">four <em>million<\/em> apps<\/a> in the App Store and Google Play, and that number is only growing.<\/p>\n<p>So how do you get <em>your<\/em> app in users\u2019 hands?<\/p>\n<p>While the app development process is loaded with obstacles, like <a href=\"https:\/\/architsingh.com\/webioticnew\/5-step-beginner-guide-for-your-brilliant-app-idea\/\">refining your app idea<\/a>, <a href=\"https:\/\/architsingh.com\/webioticnew\/solutions\/\">hiring the right people<\/a>, analysis and planning, UX\/UI design, and <a href=\"https:\/\/architsingh.com\/webioticnew\/a-guide-on-how-to-get-funding-for-an-app\/\">finding funding<\/a>, the work doesn\u2019t stop once your app is published.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/F0pPNmgykAU\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>In fact, how you plan on marketing your newly published mobile app is something you need to think about and plan for right from the beginning.<\/p>\n<p>In this article, you\u2019ll learn how your app can succeed in an increasingly saturated mobile app industry.<\/p>\n<h3>Table of Contents<\/h3>\n<ol>\n<li><a href=\"#chapter1\">How to Market Your App in the Pre-Launch Phase<\/a><\/li>\n<li><a href=\"#audience\">Research to Understand Your Audience<\/a><\/li>\n<li><a href=\"#competition\">Analyze the Competition<\/a><\/li>\n<li><a href=\"#build-hype\">Build Hype for Your App<\/a><\/li>\n<li><a href=\"#plan\">Create Content Marketing Plan<\/a><\/li>\n<li><a href=\"#chapter2\">Establishing a Marketing Strategy in the Acquisition Phase<\/a><\/li>\n<li><a href=\"#campaigns\">Paid User Acquisition Campaigns<\/a><\/li>\n<li><a href=\"#influencers\">Use Influencers to Promote Your App<\/a><\/li>\n<li><a href=\"#aso\">App Store Optimization<\/a><\/li>\n<li><a href=\"#chapter3\">Keep Strategizing in the Retention Phase<\/a><\/li>\n<li><a href=\"#communicate\">Communicate with Your Users<\/a><\/li>\n<li><a href=\"#feedback\">Get Feedback<\/a><\/li>\n<li><a href=\"#referrals\">Offer Referral Bonuses<\/a><\/li>\n<\/ol>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2438\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed-6-1024x825-1.jpg\" alt=\"\" \/><\/figure>\n<h2 id=\"chapter1\">Chapter #1: How to Market Your App in the Pre-Launch Phase<\/h2>\n<p>It\u2019s crucial for your team to put in strong marketing efforts not only <a href=\"https:\/\/architsingh.com\/webioticnew\/how-to-launch-an-app\/\">once your app is published<\/a>, but in the pre-launch phase, while you\u2019re still in the midst of building your app.<\/p>\n<p>This is also known as the \u201cawareness\u201d phase.<\/p>\n<p>The idea is to build awareness and anticipation of your <a href=\"https:\/\/architsingh.com\/webioticnew\/app-branding\/\">brand and product<\/a>. It brings visibility to your nascent app before it\u2019s even available to use.<\/p>\n<p>Let\u2019s look at some strategies you can incorporate during this phase of your <a href=\"https:\/\/architsingh.com\/webioticnew\/custom-mobile-applications-development\/\">app development journey<\/a>.<\/p>\n<h3 id=\"audience\">1.1 Research to Understand Your Audience<\/h3>\n<p>One of the biggest parts of developing a\u00a0<em>valuable<\/em> mobile app is having a solid understanding of who your <a href=\"https:\/\/architsingh.com\/webioticnew\/mobile-app-strategy\/how-to-build-a-mobile-app-brand\/\">target audience<\/a> is.<\/p>\n<p>Everything that comes next, such as branding, design, what features to implement, and so on \u2014 it should all be tied into who your users are and what they care about in the mobile app experience.<\/p>\n<p>No matter how great your product is, you want to\u00a0<em>sell it<\/em> to the right audience.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2427\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed_Biggest_Challenge-1.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p><figcaption>Photo Credit: <a href=\"https:\/\/medium.com\/@the_manifest\/10-steps-to-a-winning-pre-launch-app-marketing-strategy-4e02f9ca36e7\" target=\"_blank\" rel=\"noreferrer noopener\">medium.com<\/a><\/figcaption><\/figure>\n<p><a href=\"https:\/\/architsingh.com\/webioticnew\/a-definitive-guide-to-mobile-app-stats-and-user-behavior\/\">Be sure to conduct thorough market research<\/a> to know who exactly will be using your app and what they value most.<\/p>\n<p class=\"has-background\" style=\"background-color: #d2eeff;\"><strong>PRO TIP:<\/strong><br \/>Find out what blogs, forums, websites, and even social media influencers your audience care about. Identifying and researching these various channels will help you better understand and acquire users.<\/p>\n<h4>User Persona<\/h4>\n<p>Another great way to get closer to your target audience is by creating\u00a0<a href=\"https:\/\/xd.adobe.com\/ideas\/process\/user-research\/putting-personas-to-work-in-ux-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">user personas.<\/a><\/p>\n<p>This will help you not only better understand your users, but it&#8217;ll also help you understand their pain points better so you can develop an app that&#8217;s useful to them.<\/p>\n<p>So what is a user persona, anyway?<\/p>\n<p>A user persona is a fictional character you create to represent your target user.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2439\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed-4-1024x768-1.jpg\" alt=\"\" \/><\/figure>\n<p>It includes key details and demographics, such as their age, location, preferences, interests, and other unique identifiers that can help you get a crystal clear image of who your user is.<\/p>\n<p>Creating user personas can help you identify the goals and challenges your users face so that you can better customize your app to resonate more deeply with them.<\/p>\n<h3 id=\"competition\">1.2 Analyze the Competition<\/h3>\n<p>Conduct research to find out who your top competitors are.<\/p>\n<p>Here is what you should be paying attention to:<\/p>\n<ul>\n<li>What <a href=\"https:\/\/architsingh.com\/webioticnew\/how-to-make-money-creating-apps\/\">monetization model they\u2019re using<\/a><\/li>\n<li>Whether it\u2019s a <a href=\"https:\/\/architsingh.com\/webioticnew\/how-much-do-app-developers-make-per-download\/\">free or paid-for app<\/a><\/li>\n<li>What their ranking is in the <a href=\"https:\/\/architsingh.com\/webioticnew\/building-an-app-for-iphone-and-android-should-you-do-it\/\">App Store and Google Play<\/a><\/li>\n<li>The pros and cons of their UX\/UI<\/li>\n<li>App store feedback from real users<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2429\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed_Social_Media-1024x836-1.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p><figcaption>Photo Credit: <a href=\"https:\/\/www.proschoolonline.com\/blog\/9-reasons-for-businesses-to-be-on-social-media\" target=\"_blank\" rel=\"noreferrer noopener\">proschoolonline.com<\/a><\/figcaption><\/figure>\n<p>Remember, the idea isn\u2019t to copy the competition or to <a href=\"https:\/\/architsingh.com\/webioticnew\/is-my-app-idea-any-good-how-to-validate-your-app-idea-in-10-steps\/\">validate that your app is better<\/a>.<\/p>\n<p>The idea in carefully analyzing your competition is to identify what they\u2019re doing right, what they\u2019re doing wrong, and where there\u2019s room for improvement.<\/p>\n<p>If app store reviews reveal that customers love the app\u2019s features but hate the UX\/UI, there\u2019s an opportunity there to avoid that pitfall.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2440\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed-2-1024x851-1.jpg\" alt=\"\" \/><\/figure>\n<h3 id=\"build-hype\">1.3 Build Hype for Your App<\/h3>\n<p>Don\u2019t keep your app a secret. Let people see what you\u2019re up to and get excited about your product.<\/p>\n<p>Build hype!<\/p>\n<p>One way to tease your app is through a <a href=\"https:\/\/clevertap.com\/blog\/mobile-app-landing-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">website or landing page<\/a>, which is standard practice.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2421\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed_Apple_Landing-1024x485-1.jpg\" alt=\"\" \/><\/figure>\n<p>Having a pre-launch website is also great when it comes to search engine optimization (SEO) and collecting potential user information through emails from followers.<\/p>\n<p>By collecting emails on your landing page, you can even send your followers <a href=\"https:\/\/architsingh.com\/webioticnew\/how-often-should-you-update-your-app\/\">updates on your app<\/a>, features, and release date info.<\/p>\n<p class=\"has-background\" style=\"background-color: #d2eeff;\"><strong>PRO TIP:<\/strong><br \/>When creating a landing page for your app, keep in mind that imagery is key. Think about how <a href=\"https:\/\/www.apple.com\/iphone-12\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apple creates their landing pages<\/a>.<\/p>\n<p>They\u2019re heavy on imagery and graphics, with a very minimal amount of text.<\/p>\n<h4>Promote on Social Media<\/h4>\n<p>Another popular way to build hype for your upcoming app release is through social media like Facebook, Instagram, Twitter, and other platforms your target audience uses.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2431\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed_Social_Media-2-1.jpg\" alt=\"\" \/><\/figure>\n<p>This will help expand your online presence while also letting you communicate directly with potential users<\/p>\n<h3 id=\"plan\">1.4 Create A Content Marketing Plan<\/h3>\n<p>Create blogs about your new mobile app.<\/p>\n<p>This content should highlight your app\u2019s features, app release news, and it should include plenty of screenshots and videos of your app in action.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2441\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed-1-1024x672-1.jpg\" alt=\"\" \/><\/figure>\n<p><a href=\"https:\/\/architsingh.com\/webioticnew\/mobile-app-strategy\/\">Having a content marketing strategy<\/a> in place can help your app in several ways:<\/p>\n<ul>\n<li>It drives traffic and brand awareness<\/li>\n<li>It builds trust with your users<\/li>\n<li>It engages your users<\/li>\n<li>It can be used for email marketing to continue engaging with users<\/li>\n<\/ul>\n<h2 id=\"chapter2\">Chapter #2: Establishing a Marketing Strategy in the Acquisition Phase<\/h2>\n<p>Once your app is out into the world, you\u2019ll need to get creative with how you continue with your marketing efforts.<\/p>\n<p>Post-launch means you\u2019re now in the acquisition phase, so you\u2019ll need to adjust your strategy so that it focuses on acquiring as many new users to download your app as possible.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2442\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed-3-1024x609-1.jpg\" alt=\"\" \/><\/figure>\n<p>The more downloads your app gets, the higher it\u2019ll rank in the <a href=\"https:\/\/architsingh.com\/webioticnew\/app-store-submission-checklist\/\">app store<\/a>.<\/p>\n<p>Here are a few strategies to help you bring in users once your app is published.<\/p>\n<h3 id=\"campaigns\">2.1 Paid User Acquisition Campaigns<\/h3>\n<p>This is a paid strategy that involves spending advertising dollars where it\u2019ll be most effective in bringing in users.<\/p>\n<p><a href=\"https:\/\/blog.getsocial.im\/the-ultimate-guide-to-creating-a-mobile-user-acquisition-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">You can advertise your new app<\/a> on social media platforms your audience uses, which is a very effective way to acquire users.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2446\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed_Acquisition-1.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p><figcaption>Photo Credit: <a href=\"https:\/\/medium.com\/@nishant.kadian\/user-acquisition-101-a-beginners-guide-to-understanding-user-acquisition-f0ff27d82839\" target=\"_blank\" rel=\"noreferrer noopener\">medium.com<\/a><\/figcaption><\/figure>\n<p>When buying social media ads, it\u2019s important to think carefully about the ad that will be presented to potential users.<\/p>\n<p>If you\u2019re using a video ad, it should be short and convey the value of your product in the first few seconds.<\/p>\n<p class=\"has-background\" style=\"background-color: #d2eeff;\"><strong>PRO TIP:<\/strong><br \/>Having a good understanding of your users also means knowing what social media platforms they use most. The last thing you want is to waste money posting ads on platforms your audience doesn&#8217;t use.<\/p>\n<h3 id=\"influencers\">2.2 Use Influencers to Promote Your App<\/h3>\n<p>Influencer marketing has become an incredibly powerful way to promote a product.<\/p>\n<p>It involves partnering with popular social media users and bloggers who have a large and engaged audience to promote your mobile app.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2425\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed_Influencer_Marketing-1.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p><figcaption>Photo Credit: <a href=\"https:\/\/webteriordesigns.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">webteriordesign.com<\/a><\/figcaption><\/figure>\n<p>Doing so can help you reach a wider audience, <a href=\"https:\/\/architsingh.com\/webioticnew\/promoting-your-business-with-a-mobile-app\/\">build trust for your brand<\/a>, expand your social following, get more leads, and ultimately, drive sales.<\/p>\n<p>Building up your following on your own is a very difficult endeavor that takes a considerable amount of time.<\/p>\n<p>This is why big companies like Facebook and YouTube are paying celebrities top dollar\u2014because these influencers already have large and <em>organic<\/em> audiences.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2437\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed-1-5-1024x854-1.jpg\" alt=\"\" \/><\/figure>\n<p>With that said, you can spend as much or as little as you want on influencer marketing, and you don\u2019t necessarily need to partner with a huge celebrity.<\/p>\n<p>The key is to find influencers with a loyal following and a high engagement rate.<\/p>\n<p>So if an influencer has a million followers but only a few hundred likes on their posts, that tells you that they\u2019re following isn\u2019t very engaged, and that influencer likely isn\u2019t worth partnering with.<\/p>\n<h3 id=\"aso\">2.3 App Store Optimization<\/h3>\n<p><a href=\"https:\/\/developer.apple.com\/app-store\/search\/\" target=\"_blank\" rel=\"noreferrer noopener\">Understanding app store optimization (ASO)<\/a> is crucial in getting your app noticed.<\/p>\n<p>ASO is the process of optimizing your mobile app so that it ranks higher in app store search results\u2014making it more visible to potential users.<\/p>\n<h4 class=\"has-text-align-center\">Optimize Your App Listing<\/h4>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2426\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed_ASO-3-e1615313089341-1.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p><figcaption>Photo Credit: <a href=\"https:\/\/www.baccus.tech\/app-store-optimisation\/\" target=\"_blank\" rel=\"noreferrer noopener\">baccus.tech<\/a><\/figcaption><\/figure>\n<p>This process, much like most of the marketing strategies listed in this article, involve a deep understanding of your target audience, including keywords they use to find apps like yours.<\/p>\n<p>Here are some important factors to consider when it comes to ASO:<\/p>\n<h4>App id and Title<\/h4>\n<p>Include a keyword in your <a href=\"https:\/\/architsingh.com\/webioticnew\/how-to-id-an-app\/\">app id or app title<\/a> that users are most likely to search for in app stores.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2423\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed_ASO-1024x581-1.jpg\" alt=\"\" \/><\/figure>\n<p>For example, <a href=\"https:\/\/www.duolingo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Duolingo is an app<\/a> that teaches users how to speak different languages.<\/p>\n<p>Their app id is Duolingo but their app title is: Duolingo &#8211; Language Lesson\u202as\u202c.<\/p>\n<p>When users are searching for an app that can teach them another language, what keyword or keywords do you think they\u2019ll search for?<\/p>\n<p>That\u2019s right \u2014 \u201cLanguage lessons\u201d.<\/p>\n<p>Take time to research what your app id and title should be.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2430\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed_App_Store_Success-1024x389-1.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p><figcaption>Photo Credit: <a href=\"https:\/\/splitmetrics.com\/blog\/app-store-optimization-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">splitmetrics.com<\/a><\/figcaption><\/figure>\n<h4>App Subtitle<\/h4>\n<p>Below the app title is the subtitle, which can be used as another opportunity to improve ASO by utilizing descriptive keywords.<\/p>\n<h4>Keywords<\/h4>\n<p><a href=\"https:\/\/appradar.com\/blog\/how-to-optimize-your-aso-keyword-strategy\" target=\"_blank\" rel=\"noreferrer noopener\">Improve you<\/a>r ASO by including relevant and used keywords not only in your app title but also in your app description.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2422\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed_ASO-2-1024x493-1.jpg\" alt=\"\" \/><\/figure>\n<p>Additionally, Apple allows you to use 100 characters worth of keywords to add to your app listing which can help improve your ASO.<\/p>\n<h4>App Description<\/h4>\n<p>While the App Store technically ignores the app description when it comes to ASO, users don\u2019t.<\/p>\n<p><a href=\"https:\/\/www.apptamin.com\/blog\/app-store-optimization-app-description\/\" target=\"_blank\" rel=\"noreferrer noopener\">Craft an app description<\/a> that captures users by conveying the value and benefits of your app, like what features it offers.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2432\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed_App_Store_Listing-1.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p><figcaption>Photo Credit: <a href=\"https:\/\/thetool.io\/aso-app-store-optimization\" target=\"_blank\" rel=\"noreferrer noopener\">thetool.io<\/a><\/figcaption><\/figure>\n<p>Just remember that this description will be truncated on the product page and only a snippet will be seen unless users click to read more.<\/p>\n<p>Make the best first impression in the first few sentences.<\/p>\n<h4>App Reviews and Ratings<\/h4>\n<p>While it\u2019s not quite something you can control, it\u2019s important to understand that having higher ratings will rank your app higher in app store search results.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-1972\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Building_An_App-For-iPhone_and_Android5-1024x640-1.jpg\" alt=\"\" \/><\/figure>\n<p>Conversely, too many negative reviews can hurt your ASO.<\/p>\n<h4>App Downloads<\/h4>\n<p>Downloads are the biggest factor that determine your app\u2019s placement in an app store\u2019s search results.<\/p>\n<p>Ensure you\u2019re delivering the <a href=\"https:\/\/architsingh.com\/webioticnew\/how-to-create-the-best-app-preview-video-secrets-unlocked\/\">best app preview video<\/a>, screenshots, title, and description to help convince more users to download your app.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2315\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_Downloads_By_Country-e1613518608540-1024x580-1.jpg\" alt=\"\" \/><\/figure>\n<p>Once you have your users, however, how do you keep them?<\/p>\n<p>This brings us to our next chapter on user retention.<\/p>\n<h2 id=\"chapter3\">Chapter #3: Keep Strategizing in the Retention Phase<\/h2>\n<p>While it makes perfect sense to put a considerable amount of effort into getting users to download your app, it\u2019s just as important to keep them.<\/p>\n<p>The final phase in your <a href=\"https:\/\/architsingh.com\/webioticnew\/customer-retention-strategies-in-the-banking-industry\/\">mobile app marketing strategy is the retention phase<\/a> which puts work into converting new users to lifelong users.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2443\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed_Retention-1024x680-1.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p><figcaption>Photo Credit: <a href=\"https:\/\/medium.com\/@useinsider\/the-ai-way-redefining-how-mobile-app-marketers-target-engage-convert-and-retain-mobile-app-users-1738e6af9ed1\" target=\"_blank\" rel=\"noreferrer noopener\">medium.com<\/a><\/figcaption><\/figure>\n<p>Let\u2019s look at some strategies.<\/p>\n<h3 id=\"communicate\">3.1 Communicate With Your Users<\/h3>\n<p>Now that you have people using your app, use various channels to communicate with them.<\/p>\n<p>This involves the use of <a href=\"https:\/\/architsingh.com\/webioticnew\/app-branding\/guide-to-brand-messaging\/\">in-app messaging<\/a> and <a href=\"https:\/\/architsingh.com\/webioticnew\/benefits-of-push-notifications\/\">push notifications<\/a> to communicate directly with your users about new features or updates, special offerings, reminders, and other notifications you\u2019d like them to take action on.<\/p>\n<h4 class=\"has-text-align-center\">An Example of Audience Segmentation that Combines Behavioral Parameters:<\/h4>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2424\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed_Audience_Segmentation-e1615313274696-1024x532-1.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p><figcaption>Photo Credit: <a href=\"https:\/\/www.appsflyer.com\/blog\/audience-segmentation-mobile-marketers\/#:~:text=It's%20the%20building%20of%20a,platform%20you're%20working%20with.\" target=\"_blank\" rel=\"noreferrer noopener\">appsflyer.com<\/a><\/figcaption><\/figure>\n<p><a href=\"https:\/\/www.appsflyer.com\/blog\/audience-segmentation-mobile-marketers\/#:~:text=It's%20the%20building%20of%20a,platform%20you're%20working%20with.\" target=\"_blank\" rel=\"noreferrer noopener\">Segmenting your audience<\/a> can help ensure you\u2019re sending the most relevant messages.<\/p>\n<h3 id=\"feedback\">3.2 Get User Feedback<\/h3>\n<p>A major factor in user retention is ensuring the happiness of your users.<\/p>\n<p>If people are using your app, it means they\u2019ve made some kind of connection to the product.<\/p>\n<p>Use this as an opportunity for them to offer their opinion about your app.<\/p>\n<h4 class=\"has-text-align-center\">Get Feedback From Your Users<\/h4>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2420\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed_Feedback-e1615313442598-1024x655-1.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p><figcaption>Photo Credit: <a href=\"https:\/\/delighted.com\/blog\/mobile-app-survey-best-practices\" target=\"_blank\" rel=\"noreferrer noopener\">delighted.com<\/a><\/figcaption><\/figure>\n<p>Doing so could not only boost your ASO (if reviews are positive), but these insights can help you further improve your app.<\/p>\n<p>One way apps ask users for feedback is through pop-up message invitations.<\/p>\n<p>Just be careful about how and when you prompt these pop-up messages to ensure they don&#8217;t interrupt the user experience or frustrate your users.<\/p>\n<h3 id=\"referrals\">3.3 Offer Referral Bonuses<\/h3>\n<p><a href=\"https:\/\/referralrock.com\/blog\/referral-program-with-word-of-mouth-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Offer some type of incentive<\/a> to get your users to refer your app to others.<\/p>\n<p>This can come in the form of in-app currency, like coins or points, or some other benefit that makes sense for your app.<\/p>\n<h4 class=\"has-text-align-center\">Airbnb&#8217;s Referral Program<\/h4>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2444\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed_Referral-e1615321390743-1024x634-1.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p><figcaption>Photo Credit: <a href=\"https:\/\/www.saasquatch.com\/blog\/best-mobile-referral-program-examples-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\">saasquatch.com<\/a><\/figcaption><\/figure>\n<p>Remember, people are much more likely to trust recommendations coming from their friends and family rather than from a company.<\/p>\n<p class=\"has-background\" style=\"background-color: #d2eeff;\"><strong>PRO TIP:<\/strong><br \/>See what referral programs your competition is using and how you can do something similar or even better to get your users to spread the good word about your mobile app.<\/p>\n<h2>Final Thoughts<\/h2>\n<p>Getting a mobile app noticed in a sea of millions of other apps is no easy feat.<\/p>\n<p>It takes time and plenty of effort to <a href=\"https:\/\/architsingh.com\/webioticnew\/marketing-and-growth\/\">craft the perfect marketing campaign<\/a> for each phase of your <a href=\"https:\/\/architsingh.com\/webioticnew\/how-long-does-it-take-to-develop-an-app\/\">mobile app journey<\/a>.<\/p>\n<p>With our <a href=\"https:\/\/architsingh.com\/webioticnew\/simple-starter\/\">Simple Starter<\/a> package, we create a detailed and technical plan for your app idea, including wireframe sketching and target user analysis, so you&#8217;re ready for every stage of your app&#8217;s development.<\/p>\n<p><strong>Get started now on your app\u2019s marketing plan and use what you\u2019ve learned in this post to grow your brand.<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_comments _builder_version=&#8221;4.11.4&#8243; _module_preset=&#8221;default&#8221; form_field_background_color=&#8221;#FFFFFF&#8221; form_field_focus_background_color=&#8221;#FFFFFF&#8221; header_font=&#8221;Helvetica||||||||&#8221; header_text_align=&#8221;left&#8221; title_font=&#8221;Helvetica|700|||||||&#8221; title_text_align=&#8221;left&#8221; title_text_color=&#8221;#2ea0d2&#8243; title_font_size=&#8221;25px&#8221; title_line_height=&#8221;1.2em&#8221; meta_font=&#8221;Helvetica||||||||&#8221; meta_text_color=&#8221;#000000&#8243; body_font=&#8221;Helvetica||||||||&#8221; body_text_align=&#8221;left&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.6em&#8221; form_field_font=&#8221;Helvetica||||||||&#8221; form_field_text_align=&#8221;left&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#2ea0d2&#8243; button_bg_color=&#8221;#FFFFFF&#8221; button_border_color=&#8221;#2ea0d2&#8243; button_font=&#8221;Helvetica||||||||&#8221; button_use_icon=&#8221;off&#8221; button_alignment=&#8221;right&#8221; text_orientation=&#8221;left&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#e5e5e5&#8243; border_radii_fields=&#8221;on|5px|5px|5px|5px&#8221; border_width_all_fields=&#8221;1px&#8221; border_color_all_fields=&#8221;#c6c6c6&#8243; global_module=&#8221;5439&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#2ea0d2&#8243; button_bg_enable_color__hover=&#8221;on&#8221; button_border_color__hover_enabled=&#8221;off|hover&#8221; 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text_text_color=&#8221;#26282d&#8221; text_font_size=&#8221;20px&#8221; custom_margin=&#8221;0px||50px||false|false&#8221; custom_padding=&#8221;0px||50px||false|false&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#e5e5e5&#8243; global_module=&#8221;6522&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"related_posts\">\n\t\t<p class=\"up-next\">Up Next<\/p>\n\t\t<div class=\"author-meta\">\n\t\t<img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/ape.png\"\/><span class=\"author-emoji\">Ape<\/span>\n\t\t<\/div>\n\t\t<div class=\"related-content\">\n\t\t<a href=\"https:\/\/architsingh.com\/webioticnew\/how-to-market-an-app-after-its-published-on-the-app-store\/\">\n\t\t<div class=\"related_post_title\">How to Market an App After It\u2019s Published on the App Store<\/div> <\/a>\n\t\t<div class=\"post-category\">App Development, Strategy Planning, Strategy Planning<\/div>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"related_featured_img\"><a href=\"https:\/\/architsingh.com\/webioticnew\/how-to-market-an-app-after-its-published-on-the-app-store\/\">\n\t\t<img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/how-to-market-an-app-after-launch-header-webiotic.jpg\"\/><\/a><\/div>\n\t\t\n\t\t<span class=\"related_post_time\"><i class=\"far fa-clock\"><\/i> <p>13 minute read<\/p><\/span>\n\t\t<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;post-sticky&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;    margin: 0;||    top: 40px;||    text-align: center;||    float: right;||    right: 0;||max-width:350px;||overflow: scroll;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_title title=&#8221;off&#8221; date=&#8221;off&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Author&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; meta_font=&#8221;Journal||||||||&#8221; meta_text_align=&#8221;center&#8221; meta_text_color=&#8221;#0ab1db&#8221; meta_font_size=&#8221;35px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; disabled=&#8221;on&#8221; global_module=&#8221;5438&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][et_pb_code disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; position_origin_f=&#8221;top_right&#8221; vertical_offset=&#8221;40px&#8221; text_orientation=&#8221;center&#8221; height=&#8221;100vh&#8221; custom_padding=&#8221;||||false|false&#8221; link_option_url=&#8221;https:\/\/architsingh.com\/webioticnew\/calendar\/&#8221; global_module=&#8221;5437&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"header-sticky-post\"><!-- [et_pb_line_break_holder] -->  <img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/ape.png\" \/> <span class=\"author_name\">Ape<\/span><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"722\" class=\"wp-image-6141 aligncenter size-full\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/grey_calender_002-1.png\" alt=\"\"  \/>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;fixed-image&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;4&#8243; custom_margin=&#8221;-30px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_module=&#8221;6228&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/newsletter_bg.png&#8221; title_text=&#8221;newsletter_bg&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; position_origin_a=&#8221;center_left&#8221; z_index=&#8221;3&#8243; width=&#8221;100%&#8221; max_width=&#8221;35%&#8221; custom_css_main_element=&#8221;position: absolute;||width: 100%;||height: 100%;||top: 50%;||left: 0;||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;form-section&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0)&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;center_left&#8221; z_index=&#8221;5&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||||false|false&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_image_phone=&#8221;off&#8221; global_module=&#8221;6229&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; scroll_scaling=&#8221;0|50|50|100|70|100|85%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2020\/12\/heart.png&#8221; title_text=&#8221;heart&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Your inbox wants some love.&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Nexa Regular||||||||&#8221; text_text_color=&#8221;#010101&#8243; text_font_size=&#8221;48px&#8221; text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Your inbox <strong>wants some love.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|off|off&#8221; module_id=&#8221;email-optin&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.77)&#8221; width=&#8221;70%&#8221; custom_padding=&#8221;41px|60px|41px|60px|true|true&#8221; border_radii=&#8221;on|5px|5px|5px|5px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_horizontal=&#8221;2px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Stay informed with Webiotic latest&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Journal||||||||&#8221; text_text_color=&#8221;#2fa2d5&#8243; text_font_size=&#8221;45px&#8221; text_line_height=&#8221;1.3em&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;25px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; custom_css_before=&#8221;    width: 64px;||    height: 64px;||    background: url(https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/C-C_01A.png) no-repeat;||    background-size: 100%;||    content: %22%22;||    position: absolute;||    top: -66px;||    right: -86px;&#8221; global_colors_info=&#8221;{}&#8221;]Stay informed with Webiotic latest[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f9395-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"9395\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/webioticnew\/wp-json\/wp\/v2\/posts\/2418#wpcf7-f9395-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"9395\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.0.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f9395-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"row cus_dis\">\n\t<div class=\"col-md-5 padding-right\">\n\t\t<div class=\"form-group\">\n\t\t\t<p><label for=\"exampleInputEmail1\"><\/label><br \/>\n<!--input class=\"form-control\" type=\"text\" name=\"FNAME\" placeholder=\"First, introduce yourself\"--><span class=\"wpcf7-form-control-wrap\" data-name=\"FNAME\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text form-control\" aria-invalid=\"false\" placeholder=\"First, introduce yourself\" value=\"\" type=\"text\" name=\"FNAME\" \/><\/span><small id=\"emailHelp\" class=\"form-text text-muted\">No need for formalities (just your name)<\/small>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"col-md-5 padding-right\">\n\t\t<div class=\"form-group\">\n\t\t\t<p><label for=\"exampleInputEmail1\"><\/label><br \/>\n<!--input class=\"form-control\" type=\"email\" name=\"EMAIL\" placeholder=\"Email Address\" required--><span class=\"wpcf7-form-control-wrap\" data-name=\"EMAIL\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email form-control\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email Address\" value=\"\" type=\"email\" name=\"EMAIL\" \/><\/span><small id=\"emailHelp\" class=\"form-text text-muted\">Ok, some need for formalities <\/small>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"col-md-2\" style=\"text-align: center;\">\n\t\t<p>(ohh, Intrigued!)\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"col-md-12\" style=\" width:100%;\">\n\t\t<div class=\"form-group text-right\" style=\"display: block;\">\n\t\t\t<p><input class=\"btn btn-info\" type=\"submit\" value=\"join the list\" style=\"cursor: pointer;\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<style>.wpcf7-response-output {\n font-family: 'Nexa Regular',Helvetica,Arial,Lucida,sans-serif;\n font-size: 20px;\n font-weight: 700;\n}\n\t<\/style>\n<\/div><input type='hidden' class='wpcf7-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|off|off&#8221; module_id=&#8221;next-step-section&#8221; module_class=&#8221;calendar-sections&#8221; _builder_version=&#8221;4.11.3&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; custom_margin=&#8221;||||false|false&#8221; 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header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"margin-bottom: 0;\">Featured Clients<\/h2>\n<p><a style=\"color: #1e78cc;\" href=\"\/clients\/\">View all &gt;<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;on|off|off&#8221; module_class=&#8221;featured-images&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; width_tablet=&#8221;60%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; border_width_right=&#8221;1px&#8221; border_color_right=&#8221;#e8e8e8&#8243; border_width_right_tablet=&#8221;&#8221; 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_module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; border_width_left=&#8221;1px&#8221; border_color_left=&#8221;#e8e8e8&#8243; border_width_left_tablet=&#8221;&#8221; border_width_left_phone=&#8221;0px&#8221; border_width_left_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/star-new.png&#8221; title_text=&#8221;star-new&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||20px|false|false&#8221; border_width_left_tablet=&#8221;&#8221; border_width_left_phone=&#8221;0px&#8221; border_width_left_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|on|off&#8221; module_class=&#8221;featured-images-amp&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/New-Project.png&#8221; title_text=&#8221;New Project&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; width=&#8221;90%&#8221; max_width=&#8221;1920px&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;50px||||false|false&#8221; border_color_top=&#8221;#dddddd&#8221; border_color_bottom=&#8221;#eeeeee&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#eeeeee&#8221; divider_position=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;500px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||100px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text admin_label=&#8221;So, what&#8217;s the next step?&#8221; module_class=&#8221;why-its&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;Nexa Regular||||||||&#8221; text_text_color=&#8221;#333333&#8243; text_font_size=&#8221;56px&#8221; text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>So, what&#8217;s the <strong>next step?<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;48%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin: auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;talk-content&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Nexa Regular||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;right&#8221; module_alignment=&#8221;left&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Talk with a real app developer<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY2NiJ9fQ==@&#8221; button_text=&#8221;Free 15 min consultation&#8221; button_alignment=&#8221;left&#8221; button_alignment_tablet=&#8221;center&#8221; button_alignment_phone=&#8221;&#8221; button_alignment_last_edited=&#8221;on|phone&#8221; module_class=&#8221;calendar-btn&#8221; _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;15px&#8221; button_text_color=&#8221;#2fa2d5&#8243; button_bg_color=&#8221;#ffffff&#8221; button_border_width=&#8221;1px&#8221; button_border_color=&#8221;#2fa2d5&#8243; button_border_radius=&#8221;10px&#8221; button_font=&#8221;Nexa Regular|700|||||||&#8221; button_use_icon=&#8221;off&#8221; custom_padding=&#8221;15px|30px|15px|30px|true|true&#8221; button_text_color_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#ffffff&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#2fa2d5&#8243; button_bg_enable_color__hover=&#8221;on&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Updated<span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 12<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span>There are over four million apps in the App Store and Google Play, and that number is only growing. So how do you get your app in users\u2019 hands? While the app development process is loaded with obstacles, like refining your app idea, hiring the right people, analysis and planning, UX\/UI design, [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":2448,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\r\n<p>There are over <a href=\"https:\/\/www.statista.com\/statistics\/268251\/number-of-apps-in-the-itunes-app-store-since-2008\/\" target=\"_blank\" rel=\"noreferrer noopener\">four <em>million<\/em> apps<\/a> in the App Store and Google Play, and that number is only growing.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>So how do you get <em>your<\/em> app in users\u2019 hands?<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>While the app development process is loaded with obstacles, like <a href=\"https:\/\/webioticstage.wpengine.com\/5-step-beginner-guide-for-your-brilliant-app-idea\/\">refining your app idea<\/a>, <a href=\"https:\/\/webioticstage.wpengine.com\/solutions\/\">hiring the right people<\/a>, analysis and planning, UX\/UI design, and <a href=\"https:\/\/webioticstage.wpengine.com\/a-guide-on-how-to-get-funding-for-an-app\/\">finding funding<\/a>, the work doesn\u2019t stop once your app is published.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:embed {\"url\":\"https:\/\/www.youtube.com\/watch?v=F0pPNmgykAU\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\r\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\r\nhttps:\/\/www.youtube.com\/watch?v=F0pPNmgykAU\r\n<\/div><\/figure>\r\n<!-- \/wp:embed -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>In fact, how you plan on marketing your newly published mobile app is something you need to think about and plan for right from the beginning.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>In this article, you\u2019ll learn how your app can succeed in an increasingly saturated mobile app industry.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>Table of Contents<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:list {\"ordered\":true} -->\r\n<ol><li><a href=\"#chapter1\">How to Market Your App in the Pre-Launch Phase<\/a><\/li><li><a href=\"#audience\">Research to Understand Your Audience<\/a><\/li><li><a href=\"#competition\">Analyze the Competition<\/a><\/li><li><a href=\"#build-hype\">Build Hype for Your App<\/a><\/li><li><a href=\"#plan\">Create Content Marketing Plan<\/a><\/li><li><a href=\"#chapter2\">Establishing a Marketing Strategy in the Acquisition Phase<\/a><\/li><li><a href=\"#campaigns\">Paid User Acquisition Campaigns<\/a><\/li><li><a href=\"#influencers\">Use Influencers to Promote Your App<\/a><\/li><li><a href=\"#aso\">App Store Optimization<\/a><\/li><li><a href=\"#chapter3\">Keep Strategizing in the Retention Phase<\/a><\/li><li><a href=\"#communicate\">Communicate with Your Users<\/a><\/li><li><a href=\"#feedback\">Get Feedback<\/a><\/li><li><a href=\"#referrals\">Offer Referral Bonuses<\/a><\/li><\/ol>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:image {\"id\":2438,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed-6-1024x825.jpg\" alt=\"\" class=\"wp-image-2438\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"chapter1\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Chapter #1: How to Market Your App in the Pre-Launch Phase<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>It\u2019s crucial for your team to put in strong marketing efforts not only <a href=\"https:\/\/webioticstage.wpengine.com\/how-to-launch-an-app\/\">once your app is published<\/a>, but in the pre-launch phase, while you\u2019re still in the midst of building your app.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>This is also known as the \u201cawareness\u201d phase.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The idea is to build awareness and anticipation of your <a href=\"https:\/\/webioticstage.wpengine.com\/app-branding\/\">brand and product<\/a>. It brings visibility to your nascent app before it\u2019s even available to use.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2428,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed_Strategy.jpg\" alt=\"\" class=\"wp-image-2428\"\/><figcaption>Photo Credit: <a href=\"https:\/\/medium.com\/@the_manifest\/10-steps-to-a-winning-pre-launch-app-marketing-strategy-4e02f9ca36e7\" target=\"_blank\" rel=\"noreferrer noopener\">medium.com<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Let\u2019s look at some strategies you can incorporate during this phase of your <a href=\"https:\/\/webioticstage.wpengine.com\/custom-mobile-applications-development\/\">app development journey<\/a>.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"audience\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>1.1 Research to Understand Your Audience<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><a href=\"https:\/\/webioticstage.wpengine.com\/mobile-app-strategy\/how-to-build-a-mobile-app-brand\/\">Conducting market research on your target audience<\/a> is something that should be done even before you begin developing your app.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Everything about your app, including your branding, messaging, features\u2014it all revolves around your users and what they care about.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2427,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed_Biggest_Challenge.jpg\" alt=\"\" class=\"wp-image-2427\"\/><figcaption>Photo Credit: <a href=\"https:\/\/medium.com\/@the_manifest\/10-steps-to-a-winning-pre-launch-app-marketing-strategy-4e02f9ca36e7\" target=\"_blank\" rel=\"noreferrer noopener\">medium.com<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><a href=\"https:\/\/webioticstage.wpengine.com\/a-definitive-guide-to-mobile-app-stats-and-user-behavior\/\">Conduct research and leverage market data<\/a> to truly understand your audience and what they value in an app.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>If your app isn\u2019t addressing their pain points, then it won\u2019t be successful.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph {\"style\":{\"color\":{\"background\":\"#d2eeff\"}}} -->\r\n<p class=\"has-background\" style=\"background-color:#d2eeff\"><strong>PRO TIP:<\/strong><br>Find out what blogs, forums, websites, and even social media influencers your audience care about. Identifying and researching these various channels will help you better understand and acquire users.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":4} -->\r\n<h4>User Persona<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><a href=\"https:\/\/xd.adobe.com\/ideas\/process\/user-research\/putting-personas-to-work-in-ux-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">Creating user personas<\/a> is another helpful way to discover and understand your target audience as well as their pain points.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>A user persona is a fictional character you create to represent your target user.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2439,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed-4-1024x768.jpg\" alt=\"\" class=\"wp-image-2439\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>It includes important information about them, like their demographics, interests, preferences, and other unique identifiers.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><a href=\"https:\/\/webioticstage.wpengine.com\/mobile-app-strategy\/guide-to-customer-journeys-for-your-mobile-app-strategy\/\">The goal in creating these personas<\/a> is to help identify the objectives and challenges your users face, and it\u2019ll help you customize your app so it better resonates with them.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"competition\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>1.2 Analyze the Competition<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Conduct research to find out who your top competitors are.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Here is what you should be paying attention to:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul><li>What <a href=\"https:\/\/webioticstage.wpengine.com\/how-to-make-money-creating-apps\/\">monetization model they\u2019re using<\/a><\/li><li>Whether it\u2019s a <a href=\"https:\/\/webioticstage.wpengine.com\/how-much-do-app-developers-make-per-download\/\">free or paid-for app<\/a><\/li><li>What their ranking is in the <a href=\"https:\/\/webioticstage.wpengine.com\/building-an-app-for-iphone-and-android-should-you-do-it\/\">App Store and Google Play<\/a><\/li><li>The pros and cons of their UX\/UI<\/li><li>App store feedback from real users<\/li><\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:image {\"id\":2429,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed_Social_Media-1024x836.jpg\" alt=\"\" class=\"wp-image-2429\"\/><figcaption>Photo Credit: <a href=\"https:\/\/www.proschoolonline.com\/blog\/9-reasons-for-businesses-to-be-on-social-media\" target=\"_blank\" rel=\"noreferrer noopener\">proschoolonline.com<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Remember, the idea isn\u2019t to copy the competition or to <a href=\"https:\/\/webioticstage.wpengine.com\/is-my-app-idea-any-good-how-to-validate-your-app-idea-in-10-steps\/\">validate that your app is better<\/a>.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The idea in carefully analyzing your competition is to identify what they\u2019re doing right, what they\u2019re doing wrong, and where there\u2019s room for improvement.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>If app store reviews reveal that customers love the app\u2019s features but hate the UX\/UI, there\u2019s an opportunity there to avoid that pitfall.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2440,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed-2-1024x851.jpg\" alt=\"\" class=\"wp-image-2440\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"build-hype\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>1.3 Build Hype for Your App<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Don\u2019t keep your app a secret. Let people see what you\u2019re up to and get excited about your product.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Build hype!<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>One way to tease your app is through a <a href=\"https:\/\/clevertap.com\/blog\/mobile-app-landing-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">website or landing page<\/a>, which is standard practice.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2421,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed_Apple_Landing-1024x485.jpg\" alt=\"\" class=\"wp-image-2421\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Having a pre-launch website is also great when it comes to search engine optimization (SEO) and collecting potential user information through emails from followers.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>By collecting emails on your landing page, you can even send your followers <a href=\"https:\/\/webioticstage.wpengine.com\/how-often-should-you-update-your-app\/\">updates on your app<\/a>, features, and release date info.\u00a0\u00a0\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph {\"style\":{\"color\":{\"background\":\"#d2eeff\"}}} -->\r\n<p class=\"has-background\" style=\"background-color:#d2eeff\"><strong>PRO TIP:<\/strong><br>When creating a landing page for your app, keep in mind that imagery is key. Think about how <a href=\"https:\/\/www.apple.com\/iphone-12\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apple creates their landing pages<\/a>.\u00a0<br><br>They\u2019re heavy on imagery and graphics, with a very minimal amount of text.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":4} -->\r\n<h4>Promote on Social Media<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Another popular way to build hype for your upcoming app release is through social media like Facebook, Instagram, Twitter, and other platforms your target audience uses.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2431,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed_Social_Media-2.jpg\" alt=\"\" class=\"wp-image-2431\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>This will help expand your online presence while also letting you communicate directly with potential users<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"plan\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>1.4 Create A Content Marketing Plan<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Create blogs about your new mobile app.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>This content should highlight your app\u2019s features, app release news, and it should include plenty of screenshots and videos of your app in action.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2441,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed-1-1024x672.jpg\" alt=\"\" class=\"wp-image-2441\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><a href=\"https:\/\/webioticstage.wpengine.com\/mobile-app-strategy\/\">Having a content marketing strategy<\/a> in place can help your app in several ways:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul><li>It drives traffic and brand awareness<\/li><li>It builds trust with your users<\/li><li>It engages your users<\/li><li>It can be used for email marketing to continue engaging with users<\/li><\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"chapter2\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Chapter #2: Establishing a Marketing Strategy in the Acquisition Phase<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Once your app is out into the world, you\u2019ll need to get creative with how you continue with your marketing efforts.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Post-launch means you\u2019re now in the acquisition phase, so you\u2019ll need to adjust your strategy so that it focuses on acquiring as many new users to download your app as possible.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2442,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed-3-1-1024x609.jpg\" alt=\"\" class=\"wp-image-2442\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The more downloads your app gets, the higher it\u2019ll rank in the <a href=\"https:\/\/webioticstage.wpengine.com\/app-store-submission-checklist\/\">app store<\/a>.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Here are a few strategies to help you bring in users once your app is published.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"campaigns\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>2.1 Paid User Acquisition Campaigns<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>This is a paid strategy that involves spending advertising dollars where it\u2019ll be most effective in bringing in users.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><a href=\"https:\/\/blog.getsocial.im\/the-ultimate-guide-to-creating-a-mobile-user-acquisition-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">You can advertise your new app<\/a> on social media platforms your audience uses, which is a very effective way to acquire users.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2446,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed_Acquisition.jpg\" alt=\"\" class=\"wp-image-2446\"\/><figcaption>Photo Credit: <a href=\"https:\/\/medium.com\/@nishant.kadian\/user-acquisition-101-a-beginners-guide-to-understanding-user-acquisition-f0ff27d82839\" target=\"_blank\" rel=\"noreferrer noopener\">medium.com<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>When buying social media ads, it\u2019s important to think carefully about the ad that will be presented to potential users.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>If you\u2019re using a video ad, it should be short and convey the value of your product in the first few seconds.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph {\"style\":{\"color\":{\"background\":\"#d2eeff\"}}} -->\r\n<p class=\"has-background\" style=\"background-color:#d2eeff\"><strong>PRO TIP:<\/strong><br>Having a good understanding of your users also means knowing what social media platforms they use most. The last thing you want is to waste money posting ads on platforms your audience doesn't use.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"influencers\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>2.2 Use Influencers to Promote Your App<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Influencer marketing has become an incredibly powerful way to promote a product.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>It involves partnering with popular social media users and bloggers who have a large and engaged audience to promote your mobile app.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2425,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed_Influencer_Marketing.jpg\" alt=\"\" class=\"wp-image-2425\"\/><figcaption>Photo Credit: <a href=\"https:\/\/webteriordesigns.com\/social-media-influencers-can-you-be-one\/\" target=\"_blank\" rel=\"noreferrer noopener\">webteriordesign.com<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Doing so can help you reach a wider audience, <a href=\"https:\/\/webioticstage.wpengine.com\/promoting-your-business-with-a-mobile-app\/\">build trust for your brand<\/a>, expand your social following, get more leads, and ultimately, drive sales.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Building up your following on your own is a very difficult endeavor that takes a considerable amount of time.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>This is why big companies like Facebook and YouTube are paying celebrities top dollar\u2014because these influencers already have large and <em>organic<\/em> audiences.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2437,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed-1-5-1024x854.jpg\" alt=\"\" class=\"wp-image-2437\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>With that said, you can spend as much or as little as you want on influencer marketing, and you don\u2019t necessarily need to partner with a huge celebrity.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The key is to find influencers with a loyal following and a high engagement rate.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>So if an influencer has a million followers but only a few hundred likes on their posts, that tells you that they\u2019re following isn\u2019t very engaged, and that influencer likely isn\u2019t worth partnering with.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"aso\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>2.3 App Store Optimization\u00a0<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><a href=\"https:\/\/developer.apple.com\/app-store\/search\/\" target=\"_blank\" rel=\"noreferrer noopener\">Understanding app store optimization (ASO)<\/a> is crucial in getting your app noticed.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>ASO is the process of optimizing your mobile app so that it ranks higher in app store search results\u2014making it more visible to potential users.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"textAlign\":\"center\",\"level\":4} -->\r\n<h4 class=\"has-text-align-center\">Optimize Your App Listing<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"id\":2426,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed_ASO-3-e1615313089341.jpg\" alt=\"\" class=\"wp-image-2426\"\/><figcaption>Photo Credit: <a href=\"https:\/\/www.baccus.tech\/app-store-optimisation\/\" target=\"_blank\" rel=\"noreferrer noopener\">baccus.tech<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>This process, much like most of the marketing strategies listed in this article, involve a deep understanding of your target audience, including keywords they use to find apps like yours.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Here are some important factors to consider when it comes to ASO:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":4} -->\r\n<h4>App Name and Title<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Include a keyword in your <a href=\"https:\/\/webioticstage.wpengine.com\/how-to-name-an-app\/\">app name or app title<\/a> that users are most likely to search for in app stores.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2423,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed_ASO-1024x581.jpg\" alt=\"\" class=\"wp-image-2423\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>For example, <a href=\"https:\/\/www.duolingo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Duolingo is an app<\/a> that teaches users how to speak different languages.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Their app name is Duolingo but their app title is: Duolingo - Language Lesson\u202as\u202c.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>When users are searching for an app that can teach them another language, what keyword or keywords do you think they\u2019ll search for?<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>That\u2019s right \u2014 \u201cLanguage lessons\u201d.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Take time to research what your app name and title should be.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2430,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed_App_Store_Success-1024x389.jpg\" alt=\"\" class=\"wp-image-2430\"\/><figcaption>Photo Credit: <a href=\"https:\/\/splitmetrics.com\/blog\/app-store-optimization-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">splitmetrics.com<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:heading {\"level\":4} -->\r\n<h4>App Subtitle<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Below the app title is the subtitle, which can be used as another opportunity to improve ASO by utilizing descriptive keywords.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":4} -->\r\n<h4>Keywords<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><a href=\"https:\/\/appradar.com\/blog\/how-to-optimize-your-aso-keyword-strategy\" target=\"_blank\" rel=\"noreferrer noopener\">Improve you<\/a>r ASO by including relevant and used keywords not only in your app title but also in your app description.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2422,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed_ASO-2-1024x493.jpg\" alt=\"\" class=\"wp-image-2422\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Additionally, Apple allows you to use 100 characters worth of keywords to add to your app listing which can help improve your ASO.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":4} -->\r\n<h4>App Description<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>While the App Store technically ignores the app description when it comes to ASO, users don\u2019t.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><a href=\"https:\/\/www.apptamin.com\/blog\/app-store-optimization-app-description\/\" target=\"_blank\" rel=\"noreferrer noopener\">Craft an app description<\/a> that captures users by conveying the value and benefits of your app, like what features it offers.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2432,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed_App_Store_Listing.jpg\" alt=\"\" class=\"wp-image-2432\"\/><figcaption>Photo Credit: <a href=\"https:\/\/thetool.io\/aso-app-store-optimization\" target=\"_blank\" rel=\"noreferrer noopener\">thetool.io<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Just remember that this description will be truncated on the product page and only a snippet will be seen unless users click to read more.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Make the best first impression in the first few sentences.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":4} -->\r\n<h4>App Reviews and Ratings<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>While it\u2019s not quite something you can control, it\u2019s important to understand that having higher ratings will rank your app higher in app store search results.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":1972,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Building_An_App-For-iPhone_and_Android5-1024x640.jpg\" alt=\"\" class=\"wp-image-1972\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Conversely, too many negative reviews can hurt your ASO.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":4} -->\r\n<h4>App Downloads<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Downloads are the biggest factor that determine your app\u2019s placement in an app store\u2019s search results.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Ensure you\u2019re delivering the <a href=\"https:\/\/webioticstage.wpengine.com\/how-to-create-the-best-app-preview-video-secrets-unlocked\/\">best app preview video<\/a>, screenshots, title, and description to help convince more users to download your app.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2315,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_Downloads_By_Country-e1613518608540-1024x580.jpg\" alt=\"\" class=\"wp-image-2315\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Once you have your users, however, how do you keep them?<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>This brings us to our next chapter on user retention.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"chapter3\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Chapter #3: Keep Strategizing in the Retention Phase<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>While it makes perfect sense to put a considerable amount of effort into getting users to download your app, it\u2019s just as important to keep them.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The final phase in your <a href=\"https:\/\/webioticstage.wpengine.com\/customer-retention-strategies-in-the-banking-industry\/\">mobile app marketing strategy is the retention phase<\/a> which puts work into converting new users to lifelong users.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2443,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed_Retention-1024x680.jpg\" alt=\"\" class=\"wp-image-2443\"\/><figcaption>Photo Credit: <a href=\"https:\/\/medium.com\/@useinsider\/the-ai-way-redefining-how-mobile-app-marketers-target-engage-convert-and-retain-mobile-app-users-1738e6af9ed1\" target=\"_blank\" rel=\"noreferrer noopener\">medium.com<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Let\u2019s look at some strategies.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"communicate\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>3.1 Communicate With Your Users<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Now that you have people using your app, use various channels to communicate with them.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>This involves the use of <a href=\"https:\/\/webioticstage.wpengine.com\/app-branding\/guide-to-brand-messaging\/\">in-app messaging<\/a> and <a href=\"https:\/\/webioticstage.wpengine.com\/benefits-of-push-notifications\/\">push notifications<\/a> to communicate directly with your users about new features or updates, special offerings, reminders, and other notifications you\u2019d like them to take action on.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"textAlign\":\"center\",\"level\":4} -->\r\n<h4 class=\"has-text-align-center\">An Example of Audience Segmentation that Combines Behavioral Parameters:<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"id\":2424,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed_Audience_Segmentation-e1615313274696-1024x532.jpg\" alt=\"\" class=\"wp-image-2424\"\/><figcaption>Photo Credit: <a href=\"https:\/\/www.appsflyer.com\/blog\/audience-segmentation-mobile-marketers\/#:~:text=It's%20the%20building%20of%20a,platform%20you're%20working%20with.\" target=\"_blank\" rel=\"noreferrer noopener\">appsflyer.com<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><a href=\"https:\/\/www.appsflyer.com\/blog\/audience-segmentation-mobile-marketers\/#:~:text=It's%20the%20building%20of%20a,platform%20you're%20working%20with.\" target=\"_blank\" rel=\"noreferrer noopener\">Segmenting your audience<\/a> can help ensure you\u2019re sending the most relevant messages.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"feedback\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>3.2 Get User Feedback<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>A major factor in user retention is ensuring the happiness of your users.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>If people are using your app, it means they\u2019ve made some kind of connection to the product.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Use this as an opportunity for them to offer their opinion about your app.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"textAlign\":\"center\",\"level\":4} -->\r\n<h4 class=\"has-text-align-center\">Get Feedback From Your Users<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"id\":2420,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed_Feedback-e1615313442598-1024x655.jpg\" alt=\"\" class=\"wp-image-2420\"\/><figcaption>Photo Credit: <a href=\"https:\/\/delighted.com\/blog\/mobile-app-survey-best-practices\" target=\"_blank\" rel=\"noreferrer noopener\">delighted.com<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Doing so could not only boost your ASO (if reviews are positive), but these insights can help you further improve your app.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>One way apps ask users for feedback is through pop-up message invitations.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Just be careful about how and when you prompt these pop-up messages to ensure they don't interrupt the user experience or frustrate your users.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"referrals\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>3.3 Offer Referral Bonuses<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><a href=\"https:\/\/referralrock.com\/blog\/referral-program-with-word-of-mouth-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Offer some type of incentive<\/a> to get your users to refer your app to others.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>This can come in the form of in-app currency, like coins or points, or some other benefit that makes sense for your app.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"textAlign\":\"center\",\"level\":4} -->\r\n<h4 class=\"has-text-align-center\">Airbnb's Referral Program<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"id\":2444,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/How_to_Get_Your_App_Noticed_Referral-e1615321390743-1024x634.jpg\" alt=\"\" class=\"wp-image-2444\"\/><figcaption>Photo Credit: <a href=\"https:\/\/www.saasquatch.com\/blog\/best-mobile-referral-program-examples-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\">saasquatch.com<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Remember, people are much more likely to trust recommendations coming from their friends and family rather than from a company.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph {\"style\":{\"color\":{\"background\":\"#d2eeff\"}}} -->\r\n<p class=\"has-background\" style=\"background-color:#d2eeff\"><strong>PRO TIP:<\/strong><br>See what referral programs your competition is using and how you can do something similar or even better to get your users to spread the good word about your mobile app.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Final Thoughts<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Getting a mobile app noticed in a sea of millions of other apps is no easy feat.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>It takes time and plenty of effort to <a href=\"https:\/\/webioticstage.wpengine.com\/marketing-and-growth\/\">craft the perfect marketing campaign<\/a> for each phase of your <a href=\"https:\/\/webioticstage.wpengine.com\/how-long-does-it-take-to-develop-an-app\/\">mobile app journey<\/a>.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>With our <a href=\"https:\/\/webioticstage.wpengine.com\/simple-starter\/\">Simple Starter<\/a> package, we create a detailed and technical plan for your app idea, including wireframe sketching and target user analysis, so you're ready for every stage of your app's development.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>Get started now on your app\u2019s marketing plan and use what you\u2019ve learned in this post to grow your brand.<\/strong><\/p>\r\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","footnotes":""},"categories":[19,23],"tags":[],"class_list":["post-2418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-growth","category-strategy-planning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Get Your App Noticed with a Winning Marketing Strategy - Webiotic<\/title>\n<meta name=\"description\" content=\"In this article, you\u2019ll learn how your mobile app can succeed in an increasingly saturated mobile app industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/architsingh.com\/webioticnew\/how-to-get-your-app-noticed-with-a-winning-marketing-strategy\/\" 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