{"id":2305,"date":"2022-11-03T12:00:34","date_gmt":"2022-11-03T12:00:34","guid":{"rendered":"https:\/\/webioticstage.wpengine.com\/?p=2305"},"modified":"2022-11-03T16:09:58","modified_gmt":"2022-11-03T16:09:58","slug":"a-definitive-guide-to-mobile-app-stats-and-user-behavior","status":"publish","type":"post","link":"https:\/\/architsingh.com\/webioticnew\/a-definitive-guide-to-mobile-app-stats-and-user-behavior\/","title":{"rendered":"A Definitive Guide to Mobile App Stats and User Behavior"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; disabled_on=&#8221;off|off|off&#8221; module_class=&#8221;post_header&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;70%&#8221; custom_padding=&#8221;||||false|false&#8221; global_module=&#8221;5435&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;date_text&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Updated<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_post_title title=&#8221;off&#8221; author=&#8221;off&#8221; date_format=&#8221;M j Y&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; admin_label=&#8221;Post Date&#8221; module_class=&#8221;post-date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; meta_font=&#8221;Nexa Bold||||||||&#8221; meta_text_align=&#8221;center&#8221; meta_text_color=&#8221;#000000&#8243; meta_font_size=&#8221;48px&#8221; meta_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][et_pb_text module_class=&#8221;timer_d&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Helvetica||||||||&#8221; text_text_color=&#8221;#2ea0d2&#8243; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"reading-time\"><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 13<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Nexa-Bold|800|||||||&#8221; title_text_align=&#8221;left&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;48px&#8221; title_line_height=&#8221;1.2em&#8221; meta_font=&#8221;Nexa Regular||||||||&#8221; meta_text_align=&#8221;left&#8221; meta_text_color=&#8221;#2ea0d2&#8243; meta_font_size=&#8221;15px&#8221; meta_line_height=&#8221;1.6em&#8221; title_font_size_tablet=&#8221;42px&#8221; title_font_size_phone=&#8221;36px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1280px&#8221; module_alignment=&#8221;center&#8221; global_module=&#8221;5436&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_title title=&#8221;off&#8221; meta=&#8221;off&#8221; admin_label=&#8221;Feature Image&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Nexa Bold|700|||||||&#8221; title_text_align=&#8221;left&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;48px&#8221; title_line_height=&#8221;1.2em&#8221; meta_font=&#8221;Nexa Regular||||||||&#8221; meta_text_align=&#8221;left&#8221; meta_text_color=&#8221;#2ea0d2&#8243; meta_font_size=&#8221;15px&#8221; meta_line_height=&#8221;1.6em&#8221; title_font_size_tablet=&#8221;42px&#8221; title_font_size_phone=&#8221;36px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; module_class=&#8221;blog-cnt-row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;1280px&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Helvetica||||||||&#8221; text_text_color=&#8221;#26282d&#8221; text_font_size=&#8221;18px&#8221; text_letter_spacing=&#8221;0.03em&#8221; text_line_height=&#8221;1.8em&#8221; header_2_font=&#8221;Helvetica Bold||||||||&#8221; header_2_text_color=&#8221;#26282d&#8221; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;54px&#8221; header_3_font=&#8221;Nexa Bold||||||||&#8221; header_3_text_color=&#8221;#26282d&#8221; header_3_font_size=&#8221;24px&#8221; header_4_font=&#8221;Nexa Bold||||||||&#8221; header_4_text_color=&#8221;#26282d&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/wearesocial.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/wearesocial.com\/<\/a>Our mobile devices have evolved beyond being a source of entertainment and checking our email.<\/p>\n<p>We use our phones for a huge variety of everyday conveniences, from listening to music and podcasts on our daily commute to banking, delivery services, and more.<\/p>\n<p>This evolution has naturally led to people spending more time on their smartphones than ever before.<\/p>\n<p>But how much time?<\/p>\n<p>And what kind of apps are people using the most?<\/p>\n<p>Understanding these kinds of statistics and the data surrounding mobile apps and their users can help you get a better understanding of <a href=\"https:\/\/architsingh.com\/webioticnew\/5-step-beginner-guide-for-your-brilliant-app-idea\/\">how your own mobile app can make a splash<\/a> in such a competitive market.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/qNbKh6rW6a8\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>In this definitive guide, we\u2019ll highlight the most important statistics in the world of mobile apps and what they mean for your app project.<\/p>\n<h3>Table of Contents<\/h3>\n<ol id=\"block-740dde05-68fd-4f70-a9fc-a5d91dab30e8\">\n<li><a href=\"#chapter1\">Mobile App Usage<\/a><\/li>\n<li><a href=\"#usage\">General Cell Phone Usage<\/a><\/li>\n<li><a href=\"#app-use\">App Use<\/a><\/li>\n<li><a href=\"#frequency\">Frequency of App Use<\/a><\/li>\n<li><a href=\"#categories\">App Categories<\/a><\/li>\n<li><a href=\"#chapter2\">Mobile App Demographics<\/a><\/li>\n<li><a href=\"#millennials\">Millennials Group<\/a><\/li>\n<li><a href=\"#genz\">Gen Z Group<\/a><\/li>\n<li><a href=\"#older\">Older Generations<\/a><\/li>\n<li><a href=\"#chapter3\">Mobile App Competition<\/a><\/li>\n<li><a href=\"#app-stores\">App Stores<\/a><\/li>\n<li><a href=\"#game-apps\">Game Apps<\/a><\/li>\n<li><a href=\"#social\">Social Media and Communication Apps<\/a><\/li>\n<li><a href=\"#new-apps\">New Apps<\/a><\/li>\n<li><a href=\"#chapter4\">Mobile App Spending<\/a><\/li>\n<li><a href=\"#revenue\">Mobile App Revenue<\/a><\/li>\n<\/ol>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" class=\"wp-image-2320\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_3.jpg\" alt=\"\" \/><\/figure>\n<h2 id=\"chapter1\">Chapter #1: Mobile App Usage<\/h2>\n<p>It\u2019s exciting to see just how much time mobile users are spending on apps.<\/p>\n<p>For most people, opening up their favorite apps has become an essential part of their daily routine.<\/p>\n<p>This kind of insight can reveal opportunities you might not have even thought of.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1450\" height=\"940\" class=\"wp-image-2310\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_App_Downloads.jpg\" alt=\"\" \/><\/figure>\n<h3 id=\"usage\">1.1: General Cell Phone Usage<\/h3>\n<p>According to a study from RescueTime, people spend an average of<a href=\"https:\/\/www.theguardian.com\/lifeandstyle\/2019\/aug\/21\/cellphone-screen-time-average-habits\" target=\"_blank\" rel=\"noreferrer noopener\"> three hours and 15 minutes<\/a> on their phone each day.<\/p>\n<p>This means that the most avid smartphone users likely spend even more time than this\u2014sometimes well over four hours.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1125\" class=\"wp-image-2308\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_Global_Smartphone_Users.jpg\" alt=\"\" \/><\/figure>\n<h3 id=\"app-use\">1.2: App Use<\/h3>\n<p>If you look at the data, you&#8217;ll see that mobile app usage is on an upward trend, especially as mobile apps become more innovative and work harder to solve our problems.<\/p>\n<p>In the <a href=\"https:\/\/truelist.co\/blog\/apps-statistics\">first quarter of 2022<\/a> alone, users downloaded nearly 28.3 billion apps from Google Play and 8.5 billion apps from Apple&#8217;s App Store.<\/p>\n<p>You can&#8217;t ignore those numbers, and they&#8217;re growing all the time.<\/p>\n<p>While most of these app downloads are free, a little over 6% of them are paid-for app downloads.<\/p>\n<p>&nbsp;<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2318\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_1-1024x1024-2.jpg\" alt=\"\" \/><\/figure>\n<h3 id=\"frequency\">1.3: Frequency of App Use<\/h3>\n<p>Most people like to open their favorite apps several times a day.<\/p>\n<p>Research from a company called Asurian shows that users are checking their phones<a href=\"https:\/\/www.prnewswire.com\/news-releases\/americans-check-their-phones-96-times-a-day-300962643.html\" target=\"_blank\" rel=\"noreferrer noopener\"> 96 times a day<\/a> on average.<\/p>\n<h4 class=\"has-text-align-center\">Almost Half of Smartphone Users Spend More than 5 Hours a Day on a Mobile Device<\/h4>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1402\" height=\"778\" class=\"wp-image-2312\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_Hours_Spent_on_Phones-e1613518881769.jpg\" alt=\"\" \/><\/figure>\n<p>But when it comes to checking apps specifically, estimates can vary.<\/p>\n<p>In a 2018 study from<a href=\"https:\/\/themanifest.com\/mobile-apps\/mobile-app-usage-statistics-2018\" target=\"_blank\" rel=\"noreferrer noopener\"> The Manifest<\/a>, about half of respondents said they checked their apps between one and 10 times per day.<\/p>\n<p>Six percent said they checked them between 51 and 100 times per day and two percent said they checked them more than 100 times per day.<\/p>\n<p class=\"has-background\" style=\"background-color: #d2eeff;\"><strong>PRO TIP:<\/strong><br \/>Remember, users may also be underreporting their app use, especially since we tend to check our phones sporadically throughout the day rather than in a single sitting.<\/p>\n<h3 id=\"categories\">1.4: App Categories<\/h3>\n<h4 class=\"has-text-align-center\">Most Downloaded Apps Overall Worldwide, 2019<\/h4>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1037\" height=\"575\" class=\"wp-image-2314\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_Most_Downloaded_Apps_Worldwide-e1613575880481.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p><figcaption>Photo Credit: <a href=\"https:\/\/www.appannie.com\/en\/insights\/market-data\/state-of-mobile-2020-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\">appannie.com<\/a><\/figcaption><\/figure>\n<p>When it comes to app categories, social media is the clear winner.<\/p>\n<p><a href=\"https:\/\/www.appannie.com\/en\/go\/state-of-mobile-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">Roughly 50% of the average person\u2019s app usage<\/a> is spent on social media apps, like Facebook, Instagram, Twitter, or communications apps, like Whatsapp.<\/p>\n<p>The next most popular category is video and entertainment.<\/p>\n<h4 class=\"has-text-align-center\">Top iOS App Store Categories, Q2 2020<\/h4>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1068\" height=\"691\" class=\"wp-image-2316\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_Top_AppStore_Categories-e1613518786604.jpg\" alt=\"\" \/><\/figure>\n<p>An increasing number of people are using their phones to watch shows on platforms like Netflix and Hulu.<\/p>\n<p>The third most popular app category is gaming.<\/p>\n<p class=\"has-background\" style=\"background-color: #d2eeff;\"><strong>PRO TIP:<\/strong><br \/>Think carefully about which app category your mobile app fits into and do research to see who your competitors are and how you can stand out.<\/p>\n<h2 id=\"chapter2\">Chapter #2: Mobile App Demographics<\/h2>\n<p>Knowing your target demographic is absolutely essential when building an app.<\/p>\n<p>After all, different groups of people have their own unique habits when it comes to smartphone use and understanding this can help you connect with them much more effectively.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2329\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_Generation-1.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p><figcaption>Photo Credit: <a href=\"https:\/\/www.oberlo.com\/blog\/social-media-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">oberlo.com<\/a><\/figcaption><\/figure>\n<h3 id=\"millennials\">2.1: Millennials Group<\/h3>\n<p>Millennials are a popular target age group for<a href=\"https:\/\/architsingh.com\/webioticnew\/app-development\/\"> app developers<\/a>.<\/p>\n<p>In general, these are people born between 1981 and 1996, putting them between the ages of 25 and 40 this year.<\/p>\n<p>They\u2019re digital natives, so they\u2019re more likely to turn to the internet for solutions when they have a problem.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"799\" class=\"wp-image-2322\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_5.jpg\" alt=\"\" \/><\/figure>\n<p>When compared with other age groups, Millennials spend a significant amount of time on social media.<\/p>\n<p>In fact, a Mindsea study showed that <a href=\"https:\/\/mindsea.com\/millennials-app-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">nearly 70% of Millennials<\/a> say they use social media more than any other apps.<\/p>\n<p>What does this data tell us about Millennials?<\/p>\n<p>They\u2019re socially motivated and they want to connect with their peers.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"677\" class=\"wp-image-2335\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_Generation-3.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p><figcaption>Photo Credit: <a href=\"http:\/\/sponsorcontent.cnn.com\/interactive\/john-hancock\/generations-of-wealth\/\" target=\"_blank\" rel=\"noreferrer noopener\">sponsorcontent.cnn.com<\/a><\/figcaption><\/figure>\n<p>This is also reflected in the way they decide <em>which<\/em> apps to use.<\/p>\n<p>The most important deciding factor for them is <a href=\"https:\/\/architsingh.com\/webioticnew\/what-can-you-expect-as-web-design-trends\/\">whether or not it has unique features<\/a>, and the second most important is whether or not their friends say the app is good.<\/p>\n<p>Millennials are also much savvier with their smartphones than other generations and they like to use them more efficiently.<\/p>\n<h4 class=\"has-text-align-center\">How Each Generation Lives<\/h4>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"935\" class=\"wp-image-2336\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_Generation-4.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p><figcaption>Photo Credit: <a href=\"http:\/\/sponsorcontent.cnn.com\/interactive\/john-hancock\/generations-of-wealth\/\" target=\"_blank\" rel=\"noreferrer noopener\">sponsorcontent.cnn.com<\/a><\/figcaption><\/figure>\n<p>The same Mindsea study showed that Millennials are likely to avoid apps that drain their battery or use too much data.<\/p>\n<p>The study also showed that 54% of Millennials have more than three app pages of apps on their home screen.<\/p>\n<p>An<a href=\"https:\/\/www.comscore.com\/Insights\/Blog\/5-Interesting-Facts-About-Millennials-Mobile-App-Usage-from-The-2017-US-Mobile-App-Report\" target=\"_blank\" rel=\"noreferrer noopener\"> earlier study from 2017<\/a> showed that 77% of Millennials use app folders on their home screen to stay organized.<\/p>\n<h4 class=\"has-text-align-center\">How Millennials, Gen X, and Boomers Spend Their Money<\/h4>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"764\" class=\"wp-image-2337\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_Generation-5.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p><figcaption>Photo Credit: <a href=\"http:\/\/sponsorcontent.cnn.com\/interactive\/john-hancock\/generations-of-wealth\/\" target=\"_blank\" rel=\"noreferrer noopener\">sponsorcontent.cnn.com<\/a><\/figcaption><\/figure>\n<p>It also showed that 21% of Millennials and Gen Z will delete an <a href=\"https:\/\/architsingh.com\/webioticnew\/iphone-app-design\/\">app if the logo is ugly<\/a>, which is far more than any other generation.<\/p>\n<h3 id=\"genz\">2.2: Gen Z Group<\/h3>\n<p>Millennials have been a highly sought-after demographic for <a href=\"https:\/\/architsingh.com\/webioticnew\/deliverables-of-an-app-what-you-should-get-from-your-app-developer\/\">app developers<\/a> for years, but Gen Z is changing the game.<\/p>\n<p>Gen Zers were born between 1997 and 2015, which makes them anywhere from 6 to 24 years old this year.<\/p>\n<h4 class=\"has-text-align-center\">Gen Z&#8217;s Mobile Engagement in 2019<\/h4>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"947\" height=\"651\" class=\"wp-image-2330\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_GenZ-e1613520539408.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p><figcaption>Photo Credit: <a href=\"https:\/\/www.appannie.com\/en\/insights\/market-data\/state-of-mobile-2020-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\">appannie.com<\/a><\/figcaption><\/figure>\n<p>While the youngest members of Gen Z likely aren\u2019t making too many of their own app decisions, older Gen Z members can actually be very influential.<\/p>\n<p>They\u2019re just starting to reach adulthood and they\u2019ve grown up with more <a href=\"https:\/\/architsingh.com\/webioticnew\/a-guide-to-machine-learning-in-mobile-app-development\/\">modern and sophisticated technology<\/a> than Millennials have.<\/p>\n<p>Over <a href=\"https:\/\/martechseries.com\/analytics\/app-annie-releases-new-gen-z-report-insights-winning-mobile-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">98% of Gen Z owns a smartphone<\/a>.<\/p>\n<p>The average Gen Z member received their first smartphone at the age of 10, so using them comes naturally.<\/p>\n<h4 class=\"has-text-align-center\">Gen Z at a Glance<\/h4>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1124\" height=\"535\" class=\"wp-image-2339\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_Generation-Z.jpg\" alt=\"\" \/><\/figure>\n<p>Like Millennials, Gen Z are very socially motivated, but where they differ is that they\u2019re much more engaged by photo and video-rich apps than other generations.<\/p>\n<p>TikTok and Snapchat are some of the most popular apps for this generation.<\/p>\n<p>Gen Z also doesn\u2019t spend as much time on games as older generations. In fact, they spend <a href=\"https:\/\/techcrunch.com\/2020\/10\/21\/gen-z-spends-10-more-time-in-non-game-apps-than-older-users\/\" target=\"_blank\" rel=\"noreferrer noopener\">10% more time on non-gaming apps<\/a> than other generations do.<\/p>\n<p class=\"has-background\" style=\"background-color: #d2eeff;\"><strong>PRO TIP:<\/strong><br \/>If you want to engage with the Gen Z crowd, focus on adding social features to your app with rich photo and video components.<\/p>\n<h3 id=\"older\">2.3: Older Generations<\/h3>\n<p>When it comes to older generations, <a href=\"https:\/\/architsingh.com\/webioticnew\/marketing-and-growth\/\">app marketers will have to use a different strategy<\/a>.<\/p>\n<p>Gen X and Baby Boomers didn\u2019t start using smartphones until adulthood, and they use them very differently as a result.<\/p>\n<h4 class=\"has-text-align-center\">Mobile App Usage by Generation<\/h4>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"544\" height=\"333\" class=\"wp-image-2332\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_Generation-2-e1613520811400.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p><figcaption>Photo Credit: <a href=\"http:\/\/parkassociates.com\" target=\"_blank\" rel=\"noopener\">parkassociates.com<\/a><\/figcaption><\/figure>\n<p>Baby Boomers were born between 1946 and 1964, meaning that most of them either have been retired for several years or are hitting retirement age now.<\/p>\n<p>Gen X were born between 1965 and 1980, which means they make up the older half of the working population.<\/p>\n<p>Gen X is unique in that they are the most likely to <a href=\"https:\/\/architsingh.com\/webioticnew\/healthcare-mobile-apps-for-patients-what-they-are-and-how-you-can-develop-your-own\/\">use apps to manage their health<\/a>.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1055\" class=\"wp-image-2340\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_Generation-6.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p><figcaption>Photo Credit: <a href=\"https:\/\/www.visualcapitalist.com\/visualizing-social-media-use-by-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">visualcapitalist.com<\/a><\/figcaption><\/figure>\n<p><a href=\"https:\/\/www.businesswire.com\/news\/home\/20191022005409\/en\/Survey-Gen-X-Leads-the-Charge-on-Digital-Health-Adoption\">They\u2019re 37% more likely than Millennials and 31% more likely than Baby Boomers<\/a> to do so.<\/p>\n<p>In general, Boomers tend to be most concerned about privacy when it comes to their apps and technology in general.<\/p>\n<p>That same survey indicated that Boomers were 54% more likely than Millennials and 23% more likely than Gen X to be concerned about privacy.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"825\" class=\"wp-image-2319\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_2.jpg\" alt=\"\" \/><\/figure>\n<p>Since Baby Boomers are more likely to be concerned about privacy than other generations, <a href=\"https:\/\/architsingh.com\/webioticnew\/how-to-find-app-developers\/\">app developers<\/a> will need to take extra steps to ensure that older users feel safe with their app.<\/p>\n<p>At the same time, it also seems that older generations are becoming increasingly more comfortable with technology.<\/p>\n<p>A 2019 study indicated that <a href=\"https:\/\/content-na1.emarketer.com\/us-millennials-2019\" target=\"_blank\" rel=\"noreferrer noopener\">65.5% of Baby Boomers owned a smartphone<\/a>.<\/p>\n<p class=\"has-background\" style=\"background-color: #d2eeff;\"><strong>PRO TIP:<\/strong><br \/>Baby Boomers and Gen X have more money to spend than their younger counterparts, so if you can cater to their needs, it could be an opportunity.<\/p>\n<h2 id=\"chapter3\">Chapter #3: Mobile App Competition<\/h2>\n<p>The app market is becoming more competitive every day, but there\u2019s still plenty of room for new, innovative apps on the market for those who are able to cater to their demographic effectively.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1450\" height=\"950\" class=\"wp-image-2317\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_App_Store_Stats.jpg\" alt=\"\" \/><\/figure>\n<h3 id=\"app-stores\">3.1: App Stores<\/h3>\n<p>The two biggest app stores on the market are the <a href=\"https:\/\/architsingh.com\/webioticnew\/building-an-app-for-iphone-and-android-should-you-do-it\/\">Google Play Store and the Apple App Store<\/a>.<\/p>\n<p>According to<a href=\"https:\/\/www.statista.com\/statistics\/276623\/number-of-apps-available-in-leading-app-stores\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Statista<\/a>, the Google Play Store has 2.87 million apps while the Apple App store has 1.96 million apps.<\/p>\n<h4 class=\"has-text-align-center\">Total App Downloads by Country, 2016-2019<\/h4>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1133\" height=\"642\" class=\"wp-image-2315\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_Downloads_By_Country-e1613518608540.jpg\" alt=\"\" \/><\/figure>\n<p>To reach the widest global audience, <a href=\"https:\/\/architsingh.com\/webioticnew\/cross-platform-app-development-frameworks-everything-you-need-to-know\/\">it helps to have your app on both app stores<\/a>, but if you need to pick just one, you can look at their<a href=\"https:\/\/ansonalex.com\/infographics\/android-users-vs-iphone-users-the-demographics\/\" target=\"_blank\" rel=\"noreferrer noopener\"> general demographics<\/a> and see which one aligns best with your app.<\/p>\n<p>iPhone users tend to be more politically liberal, more educated, and live in large cities.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"676\" class=\"wp-image-2313\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_ios_Vs_Android_Profile.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p><figcaption>Photo Credit: <a href=\"https:\/\/usabilitygal.com\/tag\/iphone-user-profile\/\" target=\"_blank\" rel=\"noreferrer noopener\">usabilitygal.com<\/a><\/figcaption><\/figure>\n<p>They\u2019re also more likely to be high-income, while Android users are generally more middle-class.<\/p>\n<h3 id=\"game-apps\">3.2: Game Apps<\/h3>\n<p>Games are an important subsection of the app market.<\/p>\n<p>They have plenty of advertising potential and can be very financially lucrative.<\/p>\n<h4 class=\"has-text-align-center\">Game downloads, 2016 \u2013 2019<\/h4>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2325\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_Game_Downloads-2.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p><figcaption>Photo Credit: <a href=\"https:\/\/sensortower.com\/blog\/app-revenue-and-downloads-2019\" target=\"_blank\" rel=\"noreferrer noopener\">sensortower.com<\/a><\/figcaption><\/figure>\n<p>There are also more gaming <a href=\"https:\/\/architsingh.com\/webioticnew\/app-store-submission-checklist\/\">apps on the app store<\/a> than any other sub-sector.<\/p>\n<p>In August 2020,<a href=\"https:\/\/www.statista.com\/statistics\/270291\/popular-categories-in-the-app-store\/\" target=\"_blank\" rel=\"noreferrer noopener\"> over 20%<\/a> of apps on the Apple store were games. The next most saturated categories are business, education, and lifestyle.<\/p>\n<p class=\"has-background\" style=\"background-color: #d2eeff;\"><strong>PRO TIP:<\/strong><br \/>Keep in mind that because there\u2019s a huge number of games available right now doesn\u2019t mean that everyone plays them.<\/p>\n<p>Gaming tends to be more of a niche market, so those who do play can be very loyal.<\/p>\n<p>Just over <a href=\"https:\/\/www.statista.com\/statistics\/270291\/popular-categories-in-the-app-store\/\" target=\"_blank\" rel=\"noreferrer noopener\">65% of smartphone users have gaming apps<\/a> on their phones.<\/p>\n<h3 id=\"social\">3.3: Social Media and Communication Apps<\/h3>\n<p>Social media has become particularly popular over the last decade or so.<\/p>\n<p>Many people rely on social media apps to communicate with their friends and family or even to work.<\/p>\n<h4 class=\"has-text-align-center\">Social Media Usage by Age and Gender<\/h4>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"986\" height=\"552\" class=\"wp-image-2327\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_Social_Media.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p><figcaption>Photo Credit: <a href=\"https:\/\/wearesocial.com\/blog\/2020\/07\/digital-use-around-the-world-in-july-2020\" target=\"_blank\" rel=\"noreferrer noopener\">wearesocial.com<\/a><\/figcaption><\/figure>\n<p>Communication and social is also the most widely used category of apps on the market. Right now, <a href=\"https:\/\/www.statista.com\/statistics\/270291\/popular-categories-in-the-app-store\/\" target=\"_blank\" rel=\"noreferrer noopener\">97.9% of mobile users have communication and social media apps<\/a> on their phones.<\/p>\n<p>In fact, the<a href=\"https:\/\/www.appannie.com\/en\/go\/state-of-mobile-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\"> two largest apps<\/a> in the world are social media and communication apps.<\/p>\n<p>In terms of downloads, Facebook Messenger is the largest app on the market.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"737\" class=\"wp-image-2328\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_Social_Media-2.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p><figcaption>Photo Credit: <a href=\"http:\/\/oberlo.com\" target=\"_blank\" rel=\"noopener\">oberlo.com<\/a><\/figcaption><\/figure>\n<p>And in terms of monthly active users, WhatsApp currently comes out on top.<\/p>\n<h3 id=\"new-apps\">3.4: New Apps<\/h3>\n<p>While the app market is already saturated, there\u2019s always room for new apps.<\/p>\n<p>The top 100 most <a href=\"https:\/\/architsingh.com\/webioticnew\/how-to-make-money-creating-apps\/\">downloaded apps<\/a> change consistently every year with new releases.<\/p>\n<p>In 2019, a report from App Annie indicated that<a href=\"https:\/\/www.searchenginejournal.com\/mobile-app-daily-usage\/375636\/#close\" target=\"_blank\" rel=\"noreferrer noopener\"> 35 of the top 100 apps<\/a> were new.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2321\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_4-1.jpg\" alt=\"\" \/><\/figure>\n<p>Additionally, data shows that consumers are taking the time to engage with new apps.<\/p>\n<p>The App Annie report also showed that users were engaging slightly less with top 30 apps and more with other apps in 2020 than they were in 2016.<\/p>\n<p>This indicates that today\u2019s users are open-minded and are looking to explore new apps.<\/p>\n<h2 id=\"chapter4\">Chapter #4: Mobile App Spending<\/h2>\n<p>The way consumers are spending money on apps has changed over time.<\/p>\n<p>Data shows that people are willing to pay for <a href=\"https:\/\/architsingh.com\/webioticnew\/what-makes-good-app\/\">high-quality apps<\/a>, but spending habits vary by demographic.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1450\" height=\"940\" class=\"wp-image-2333\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_Spending.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p><figcaption>Photo Credit: <a href=\"https:\/\/sensortower.com\/blog\/app-revenue-and-downloads-1h-2020\" target=\"_blank\" rel=\"noreferrer noopener\">sensortower.com<\/a><\/figcaption><\/figure>\n<h3 id=\"revenue\">4.1: App Revenue<\/h3>\n<p>General revenue for the app market is growing.<\/p>\n<p>While apps only made $97.9 billion in 2014, the market is <a href=\"https:\/\/www.statista.com\/statistics\/269025\/worldwide-mobile-app-revenue-forecast\/\" target=\"_blank\" rel=\"noreferrer noopener\">projected to grow to a total of $935.2 billion by 2023<\/a>.<\/p>\n<p>Additionally, apps on the Apple store bring in more revenue than those on the Google store.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"555\" class=\"wp-image-2334\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_Revenue.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p><figcaption>Photo Credit: <a href=\"https:\/\/www.marketingcharts.com\/digital\/mobile-phone-104837\" target=\"_blank\" rel=\"noreferrer noopener\">marketingcharts.com<\/a><\/figcaption><\/figure>\n<p>96 percent of apps on the Google store are free to download, as opposed to 92% on the Apple store.<\/p>\n<p>Globally, the Apple store generated<a href=\"https:\/\/sensortower.com\/blog\/app-revenue-and-downloads-1h-2020\" target=\"_blank\" rel=\"noreferrer noopener\"> twice as much<\/a> revenue in the first half of 2020 than the Google Play store.<\/p>\n<p>This could be a result of the difference in user demographics on the two stores.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"612\" class=\"wp-image-2323\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_6-e1613576078313.jpg\" alt=\"\" \/><\/figure>\n<h2>Final Thoughts<\/h2>\n<p>If these statistics tell us anything, it&#8217;s that the mobile app industry is always innovating, leading to a constant increase in user engagement.<\/p>\n<p>This is a good thing for app developers and entrepreneurs looking to break into the app market. There&#8217;s simply a wealth of opportunities, as long as you have something to offer users.<\/p>\n<p>Understanding how your target demographic uses their smartphones can go a long way when it comes to developing your <a href=\"https:\/\/architsingh.com\/webioticnew\/mobile-app-strategy\/\">app development strategy<\/a>.<\/p>\n<p>In our <a href=\"https:\/\/architsingh.com\/webioticnew\/simple-starter\/\">Simple Starter<\/a> package, we set you on the right path with target user analysis and market research so you have a complete understanding of who your users are, what challenges they&#8217;re facing, and how they can benfit from your app.<\/p>\n<p><strong>How will you use the data in this guide to create a valuable mobile app for your hungry users?<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_comments _builder_version=&#8221;4.11.4&#8243; _module_preset=&#8221;default&#8221; form_field_background_color=&#8221;#FFFFFF&#8221; form_field_focus_background_color=&#8221;#FFFFFF&#8221; header_font=&#8221;Helvetica||||||||&#8221; header_text_align=&#8221;left&#8221; title_font=&#8221;Helvetica|700|||||||&#8221; title_text_align=&#8221;left&#8221; title_text_color=&#8221;#2ea0d2&#8243; title_font_size=&#8221;25px&#8221; title_line_height=&#8221;1.2em&#8221; meta_font=&#8221;Helvetica||||||||&#8221; meta_text_color=&#8221;#000000&#8243; body_font=&#8221;Helvetica||||||||&#8221; body_text_align=&#8221;left&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.6em&#8221; form_field_font=&#8221;Helvetica||||||||&#8221; form_field_text_align=&#8221;left&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#2ea0d2&#8243; button_bg_color=&#8221;#FFFFFF&#8221; button_border_color=&#8221;#2ea0d2&#8243; button_font=&#8221;Helvetica||||||||&#8221; button_use_icon=&#8221;off&#8221; button_alignment=&#8221;right&#8221; text_orientation=&#8221;left&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#e5e5e5&#8243; border_radii_fields=&#8221;on|5px|5px|5px|5px&#8221; border_width_all_fields=&#8221;1px&#8221; border_color_all_fields=&#8221;#c6c6c6&#8243; global_module=&#8221;5439&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#2ea0d2&#8243; button_bg_enable_color__hover=&#8221;on&#8221; button_border_color__hover_enabled=&#8221;off|hover&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#FFFFFF&#8221;][\/et_pb_comments][et_pb_text disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Up Next&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Helvetica|||on|||||&#8221; text_text_color=&#8221;#9e9e9e&#8221; text_font_size=&#8221;20px&#8221; width=&#8221;100%&#8221; max_width=&#8221;50%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;-50px|0px|0px|0px|false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;0px|0px|0px|0px|false|false&#8221; 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disabled=&#8221;on&#8221; global_module=&#8221;5440&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][et_pb_sidebar area=&#8221;et_pb_widget_area_2&#8243; show_border=&#8221;off&#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;0px&#8221; header_line_height=&#8221;1.1em&#8221; body_font=&#8221;Helvetica Bold|700|||||||&#8221; body_text_align=&#8221;left&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;35px&#8221; body_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;-20px||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; disabled=&#8221;on&#8221; global_module=&#8221;5442&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_sidebar][et_pb_text admin_label=&#8221;Read Time&#8221; module_class=&#8221;timer_d&#8221; _builder_version=&#8221;4.11.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Helvetica||||||||&#8221; text_text_color=&#8221;#26282d&#8221; text_font_size=&#8221;20px&#8221; custom_margin=&#8221;0px||50px||false|false&#8221; custom_padding=&#8221;0px||50px||false|false&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#e5e5e5&#8243; global_module=&#8221;6522&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"related_posts\">\n\t\t<p class=\"up-next\">Up Next<\/p>\n\t\t<div class=\"author-meta\">\n\t\t<img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/danny.png\"\/><span class=\"author-emoji\">Danny<\/span>\n\t\t<\/div>\n\t\t<div class=\"related-content\">\n\t\t<a href=\"https:\/\/architsingh.com\/webioticnew\/what-are-night-out-apps-and-what-features-do-they-use\/\">\n\t\t<div class=\"related_post_title\">What Are Night Out Apps and What Features Do They Use?<\/div> <\/a>\n\t\t<div class=\"post-category\">App Development, Strategy Planning, Strategy Planning<\/div>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"related_featured_img\"><a href=\"https:\/\/architsingh.com\/webioticnew\/what-are-night-out-apps-and-what-features-do-they-use\/\">\n\t\t<img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/night-out-app-header-webiotic.jpg\"\/><\/a><\/div>\n\t\t\n\t\t<span class=\"related_post_time\"><i class=\"far fa-clock\"><\/i> <p>13 minute read<\/p><\/span>\n\t\t<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;post-sticky&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;    margin: 0;||    top: 40px;||    text-align: center;||    float: right;||    right: 0;||max-width:350px;||overflow: scroll;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_title title=&#8221;off&#8221; date=&#8221;off&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Author&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; meta_font=&#8221;Journal||||||||&#8221; meta_text_align=&#8221;center&#8221; meta_text_color=&#8221;#0ab1db&#8221; meta_font_size=&#8221;35px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; disabled=&#8221;on&#8221; global_module=&#8221;5438&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][et_pb_code disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; position_origin_f=&#8221;top_right&#8221; vertical_offset=&#8221;40px&#8221; text_orientation=&#8221;center&#8221; height=&#8221;100vh&#8221; custom_padding=&#8221;||||false|false&#8221; link_option_url=&#8221;https:\/\/architsingh.com\/webioticnew\/calendar\/&#8221; global_module=&#8221;5437&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"header-sticky-post\"><!-- [et_pb_line_break_holder] -->  <img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/danny.png\" \/> <span class=\"author_name\">Danny<\/span><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"722\" class=\"wp-image-6141 aligncenter size-full\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/grey_calender_002-1.png\" alt=\"\"  \/>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;fixed-image&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;4&#8243; custom_margin=&#8221;-30px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_module=&#8221;6228&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/newsletter_bg.png&#8221; title_text=&#8221;newsletter_bg&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; position_origin_a=&#8221;center_left&#8221; z_index=&#8221;3&#8243; width=&#8221;100%&#8221; max_width=&#8221;35%&#8221; custom_css_main_element=&#8221;position: absolute;||width: 100%;||height: 100%;||top: 50%;||left: 0;||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;form-section&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0)&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;center_left&#8221; z_index=&#8221;5&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||||false|false&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_image_phone=&#8221;off&#8221; global_module=&#8221;6229&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; scroll_scaling=&#8221;0|50|50|100|70|100|85%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2020\/12\/heart.png&#8221; title_text=&#8221;heart&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Your inbox wants some love.&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Nexa Regular||||||||&#8221; text_text_color=&#8221;#010101&#8243; text_font_size=&#8221;48px&#8221; text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Your inbox <strong>wants some love.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|off|off&#8221; module_id=&#8221;email-optin&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.77)&#8221; width=&#8221;70%&#8221; custom_padding=&#8221;41px|60px|41px|60px|true|true&#8221; border_radii=&#8221;on|5px|5px|5px|5px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_horizontal=&#8221;2px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Stay informed with Webiotic latest&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Journal||||||||&#8221; text_text_color=&#8221;#2fa2d5&#8243; text_font_size=&#8221;45px&#8221; text_line_height=&#8221;1.3em&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;25px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; custom_css_before=&#8221;    width: 64px;||    height: 64px;||    background: url(https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/C-C_01A.png) no-repeat;||    background-size: 100%;||    content: %22%22;||    position: absolute;||    top: -66px;||    right: -86px;&#8221; global_colors_info=&#8221;{}&#8221;]Stay informed with Webiotic latest[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f9395-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"9395\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/webioticnew\/wp-json\/wp\/v2\/posts\/2305#wpcf7-f9395-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"9395\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.0.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f9395-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"row cus_dis\">\n\t<div class=\"col-md-5 padding-right\">\n\t\t<div class=\"form-group\">\n\t\t\t<p><label for=\"exampleInputEmail1\"><\/label><br \/>\n<!--input class=\"form-control\" type=\"text\" name=\"FNAME\" placeholder=\"First, introduce yourself\"--><span class=\"wpcf7-form-control-wrap\" data-name=\"FNAME\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text form-control\" aria-invalid=\"false\" placeholder=\"First, introduce yourself\" value=\"\" type=\"text\" name=\"FNAME\" \/><\/span><small id=\"emailHelp\" class=\"form-text text-muted\">No need for formalities (just your name)<\/small>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"col-md-5 padding-right\">\n\t\t<div class=\"form-group\">\n\t\t\t<p><label for=\"exampleInputEmail1\"><\/label><br \/>\n<!--input class=\"form-control\" type=\"email\" name=\"EMAIL\" placeholder=\"Email Address\" required--><span class=\"wpcf7-form-control-wrap\" data-name=\"EMAIL\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email form-control\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email Address\" value=\"\" type=\"email\" name=\"EMAIL\" \/><\/span><small id=\"emailHelp\" class=\"form-text text-muted\">Ok, some need for formalities <\/small>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"col-md-2\" style=\"text-align: center;\">\n\t\t<p>(ohh, Intrigued!)\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"col-md-12\" style=\" width:100%;\">\n\t\t<div class=\"form-group text-right\" style=\"display: block;\">\n\t\t\t<p><input class=\"btn btn-info\" type=\"submit\" value=\"join the list\" style=\"cursor: pointer;\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<style>.wpcf7-response-output {\n font-family: 'Nexa Regular',Helvetica,Arial,Lucida,sans-serif;\n font-size: 20px;\n font-weight: 700;\n}\n\t<\/style>\n<\/div><input type='hidden' class='wpcf7-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|off|off&#8221; module_id=&#8221;next-step-section&#8221; module_class=&#8221;calendar-sections&#8221; _builder_version=&#8221;4.11.3&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;20px||||false|false&#8221; global_module=&#8221;3218&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Featured Clients&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Nexa Regular||||||||&#8221; text_text_color=&#8221;#1e78cc&#8221; text_font_size=&#8221;18px&#8221; header_2_font=&#8221;Nexa Regular||||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;40px&#8221; text_orientation=&#8221;center&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"margin-bottom: 0;\">Featured Clients<\/h2>\n<p><a style=\"color: #1e78cc;\" href=\"\/clients\/\">View all &gt;<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;on|off|off&#8221; module_class=&#8221;featured-images&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; width_tablet=&#8221;60%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; border_width_right=&#8221;1px&#8221; border_color_right=&#8221;#e8e8e8&#8243; border_width_right_tablet=&#8221;&#8221; border_width_right_phone=&#8221;0px&#8221; border_width_right_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/trump.png&#8221; title_text=&#8221;trump&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|20px|||false|false&#8221; border_width_right_tablet=&#8221;&#8221; border_width_right_phone=&#8221;0px&#8221; border_width_right_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/labellamafia.png&#8221; title_text=&#8221;labellamafia&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; border_width_left=&#8221;1px&#8221; border_color_left=&#8221;#e8e8e8&#8243; border_width_left_tablet=&#8221;&#8221; border_width_left_phone=&#8221;0px&#8221; border_width_left_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/star-new.png&#8221; title_text=&#8221;star-new&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||20px|false|false&#8221; border_width_left_tablet=&#8221;&#8221; border_width_left_phone=&#8221;0px&#8221; border_width_left_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|on|off&#8221; module_class=&#8221;featured-images-amp&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/New-Project.png&#8221; title_text=&#8221;New Project&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; width=&#8221;90%&#8221; max_width=&#8221;1920px&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;50px||||false|false&#8221; border_color_top=&#8221;#dddddd&#8221; border_color_bottom=&#8221;#eeeeee&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#eeeeee&#8221; divider_position=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;500px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||100px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text admin_label=&#8221;So, what&#8217;s the next step?&#8221; module_class=&#8221;why-its&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;Nexa Regular||||||||&#8221; text_text_color=&#8221;#333333&#8243; text_font_size=&#8221;56px&#8221; text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>So, what&#8217;s the <strong>next step?<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;48%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin: auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;talk-content&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Nexa Regular||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;right&#8221; module_alignment=&#8221;left&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Talk with a real app developer<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY2NiJ9fQ==@&#8221; button_text=&#8221;Free 15 min consultation&#8221; button_alignment=&#8221;left&#8221; button_alignment_tablet=&#8221;center&#8221; button_alignment_phone=&#8221;&#8221; button_alignment_last_edited=&#8221;on|phone&#8221; module_class=&#8221;calendar-btn&#8221; _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;15px&#8221; button_text_color=&#8221;#2fa2d5&#8243; button_bg_color=&#8221;#ffffff&#8221; button_border_width=&#8221;1px&#8221; button_border_color=&#8221;#2fa2d5&#8243; button_border_radius=&#8221;10px&#8221; button_font=&#8221;Nexa Regular|700|||||||&#8221; button_use_icon=&#8221;off&#8221; custom_padding=&#8221;15px|30px|15px|30px|true|true&#8221; button_text_color_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#ffffff&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#2fa2d5&#8243; button_bg_enable_color__hover=&#8221;on&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Updated<span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 13<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span>https:\/\/wearesocial.com\/Our mobile devices have evolved beyond being a source of entertainment and checking our email. We use our phones for a huge variety of everyday conveniences, from listening to music and podcasts on our daily commute to banking, delivery services, and more. This evolution has naturally led to people spending more time [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":2309,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\r\n<p>Our mobile devices have evolved beyond being a source of entertainment and checking our email.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>We use our phones for a huge variety of everyday conveniences, from listening to music and podcasts on our daily commute to banking, delivery services, and more.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>This evolution has naturally led to people spending more time on their smartphones than ever before.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>But how much time?<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>And what kind of apps are people using the most?<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Understanding these kinds of statistics and the data surrounding mobile apps and their users can help you get a better understanding of <a href=\"https:\/\/webioticstage.wpengine.com\/5-step-beginner-guide-for-your-brilliant-app-idea\/\">how your own mobile app can make a splash<\/a> in such a competitive market.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:embed {\"url\":\"https:\/\/www.youtube.com\/watch?v=qNbKh6rW6a8\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\r\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\r\nhttps:\/\/www.youtube.com\/watch?v=qNbKh6rW6a8\r\n<\/div><\/figure>\r\n<!-- \/wp:embed -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>In this definitive guide, we\u2019ll highlight the most important statistics in the world of mobile apps and what they mean for your app project.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>Table of Contents<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:list {\"ordered\":true} -->\r\n<ol id=\"block-740dde05-68fd-4f70-a9fc-a5d91dab30e8\"><li><a href=\"#chapter1\">Mobile App Usage<\/a><\/li><li><a href=\"#usage\">General Cell Phone Usage<\/a><\/li><li><a href=\"#app-use\">App Use<\/a><\/li><li><a href=\"#frequency\">Frequency of App Use<\/a><\/li><li><a href=\"#categories\">App Categories<\/a><\/li><li><a href=\"#chapter2\">Mobile App Demographics<\/a><\/li><li><a href=\"#millennials\">Millennials Group<\/a><\/li><li><a href=\"#genz\">Gen Z Group<\/a><\/li><li><a href=\"#older\">Older Generations<\/a><\/li><li><a href=\"#chapter3\">Mobile App Competition<\/a><\/li><li><a href=\"#app-stores\">App Stores<\/a><\/li><li><a href=\"#game-apps\">Game Apps<\/a><\/li><li><a href=\"#social\">Social Media and Communication Apps<\/a><\/li><li><a href=\"#new-apps\">New Apps<\/a><\/li><li><a href=\"#chapter4\">Mobile App Spending<\/a><\/li><li><a href=\"#revenue\">Mobile App Revenue<\/a><\/li><\/ol>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:image {\"id\":2320,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_3-1024x768.jpg\" alt=\"\" class=\"wp-image-2320\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"chapter1\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Chapter #1: Mobile App Usage<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>It\u2019s exciting to see just how much time mobile users are spending on apps.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>For most people, opening up their favorite apps has become an essential part of their daily routine.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>This kind of insight can reveal opportunities you might not have even thought of.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2310,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_App_Downloads-1024x664.jpg\" alt=\"\" class=\"wp-image-2310\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"usage\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>1.1: General Cell Phone Usage<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>According to a study from RescueTime, people spend an average of<a href=\"https:\/\/www.theguardian.com\/lifeandstyle\/2019\/aug\/21\/cellphone-screen-time-average-habits\" target=\"_blank\" rel=\"noreferrer noopener\"> three hours and 15 minutes<\/a> on their phone each day.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>This means that the most avid smartphone users likely spend even more time than this\u2014sometimes well over four hours.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2308,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_Global_Smartphone_Users-1024x576.jpg\" alt=\"\" class=\"wp-image-2308\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"app-use\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>1.2: App Use<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>When looking at general mobile device usage, <a href=\"https:\/\/www.emarketer.com\/content\/the-majority-of-americans-mobile-time-spent-takes-place-in-apps\" target=\"_blank\" rel=\"noreferrer noopener\">roughly 88% of the time users spend<\/a> on their smartphones is spent specifically on apps.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>This means that users are increasingly turning to apps when they use mobile internet, as opposed to using a mobile browser or checking their email.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2318,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_1-1024x1024.jpg\" alt=\"\" class=\"wp-image-2318\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"frequency\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>1.3: Frequency of App Use<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Most people like to open their favorite apps several times a day.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Research from a company called Asurian shows that users are checking their phones<a href=\"https:\/\/www.prnewswire.com\/news-releases\/americans-check-their-phones-96-times-a-day-300962643.html\" target=\"_blank\" rel=\"noreferrer noopener\"> 96 times a day<\/a> on average.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"textAlign\":\"center\",\"level\":4} -->\r\n<h4 class=\"has-text-align-center\">Almost Half of Smartphone Users Spend More than 5 Hours a Day on a Mobile Device<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"id\":2312,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_Hours_Spent_on_Phones-e1613518881769-1024x568.jpg\" alt=\"\" class=\"wp-image-2312\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>But when it comes to checking apps specifically, estimates can vary.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>In a 2018 study from<a href=\"https:\/\/themanifest.com\/mobile-apps\/mobile-app-usage-statistics-2018\" target=\"_blank\" rel=\"noreferrer noopener\"> The Manifest<\/a>, about half of respondents said they checked their apps between one and 10 times per day.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Six percent said they checked them between 51 and 100 times per day and two percent said they checked them more than 100 times per day.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph {\"style\":{\"color\":{\"background\":\"#d2eeff\"}}} -->\r\n<p class=\"has-background\" style=\"background-color:#d2eeff\"><strong>PRO TIP:<\/strong><br>Remember, users may also be underreporting their app use, especially since we tend to check our phones sporadically throughout the day rather than in a single sitting.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"categories\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>1.4: App Categories<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:heading {\"textAlign\":\"center\",\"level\":4} -->\r\n<h4 class=\"has-text-align-center\">Most Downloaded Apps Overall Worldwide, 2019<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"id\":2314,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_Most_Downloaded_Apps_Worldwide-e1613575880481-1024x568.jpg\" alt=\"\" class=\"wp-image-2314\"\/><figcaption>Photo Credit: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.appannie.com\/en\/insights\/market-data\/state-of-mobile-2020-infographic\/\" target=\"_blank\">appannie.com<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>When it comes to app categories, social media is the clear winner.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><a href=\"https:\/\/www.appannie.com\/en\/go\/state-of-mobile-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">Roughly 50% of the average person\u2019s app usage<\/a> is spent on social media apps, like Facebook, Instagram, Twitter, or communications apps, like Whatsapp.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The next most popular category is video and entertainment.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"textAlign\":\"center\",\"level\":4} -->\r\n<h4 class=\"has-text-align-center\">Top iOS App Store Categories, Q2 2020<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"id\":2316,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_Top_AppStore_Categories-e1613518786604-1024x663.jpg\" alt=\"\" class=\"wp-image-2316\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>An increasing number of people are using their phones to watch shows on platforms like Netflix and Hulu.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The third most popular app category is gaming.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph {\"style\":{\"color\":{\"background\":\"#d2eeff\"}}} -->\r\n<p class=\"has-background\" style=\"background-color:#d2eeff\"><strong>PRO TIP:<\/strong><br>Think carefully about which app category your mobile app fits into and do research to see who your competitors are and how you can stand out.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"chapter2\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Chapter #2: Mobile App Demographics<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Knowing your target demographic is absolutely essential when building an app.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>After all, different groups of people have their own unique habits when it comes to smartphone use and understanding this can help you connect with them much more effectively.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2329,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_Generation-1024x780.jpg\" alt=\"\" class=\"wp-image-2329\"\/><figcaption>Photo Credit: <a href=\"https:\/\/www.oberlo.com\/blog\/social-media-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">oberlo.com<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"millennials\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>2.1: Millennials Group<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Millennials are a popular target age group for<a href=\"https:\/\/webioticstage.wpengine.com\/app-development\/\"> app developers<\/a>.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>In general, these are people born between 1981 and 1996, putting them between the ages of 25 and 40 this year.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>They\u2019re digital natives, so they\u2019re more likely to turn to the internet for solutions when they have a problem.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2322,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_5-1024x682.jpg\" alt=\"\" class=\"wp-image-2322\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>When compared with other age groups, Millennials spend a significant amount of time on social media.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>In fact, a Mindsea study showed that <a href=\"https:\/\/mindsea.com\/millennials-app-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">nearly 70% of Millennials<\/a> say they use social media more than any other apps.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>What does this data tell us about Millennials?<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>They\u2019re socially motivated and they want to connect with their peers.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2335,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_Generation-3-1024x495.jpg\" alt=\"\" class=\"wp-image-2335\"\/><figcaption>Photo Credit: <a href=\"http:\/\/sponsorcontent.cnn.com\/interactive\/john-hancock\/generations-of-wealth\/\" target=\"_blank\" rel=\"noreferrer noopener\">sponsorcontent.cnn.com<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>This is also reflected in the way they decide <em>which<\/em> apps to use.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The most important deciding factor for them is <a href=\"https:\/\/webioticstage.wpengine.com\/what-can-you-expect-as-web-design-trends\/\">whether or not it has unique features<\/a>, and the second most important is whether or not their friends say the app is good.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Millennials are also much savvier with their smartphones than other generations and they like to use them more efficiently.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"textAlign\":\"center\",\"level\":4} -->\r\n<h4 class=\"has-text-align-center\">How Each Generation Lives<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"id\":2336,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_Generation-4-1024x532.jpg\" alt=\"\" class=\"wp-image-2336\"\/><figcaption>Photo Credit: <a href=\"http:\/\/sponsorcontent.cnn.com\/interactive\/john-hancock\/generations-of-wealth\/\" target=\"_blank\" rel=\"noreferrer noopener\">sponsorcontent.cnn.com<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The same Mindsea study showed that Millennials are likely to avoid apps that drain their battery or use too much data.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The study also showed that 54% of Millennials have more than three app pages of apps on their home screen.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>An<a href=\"https:\/\/www.comscore.com\/Insights\/Blog\/5-Interesting-Facts-About-Millennials-Mobile-App-Usage-from-The-2017-US-Mobile-App-Report\" target=\"_blank\" rel=\"noreferrer noopener\"> earlier study from 2017<\/a> showed that 77% of Millennials use app folders on their home screen to stay organized.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"textAlign\":\"center\",\"level\":4} -->\r\n<h4 class=\"has-text-align-center\">How Millennials, Gen X, and Boomers Spend Their Money<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"id\":2337,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_Generation-5-1024x522.jpg\" alt=\"\" class=\"wp-image-2337\"\/><figcaption>Photo Credit: <a href=\"http:\/\/sponsorcontent.cnn.com\/interactive\/john-hancock\/generations-of-wealth\/\" target=\"_blank\" rel=\"noreferrer noopener\">sponsorcontent.cnn.com<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>It also showed that 21% of Millennials and Gen Z will delete an <a href=\"https:\/\/webioticstage.wpengine.com\/iphone-app-design\/\">app if the logo is ugly<\/a>, which is far more than any other generation.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"genz\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>2.2: Gen Z Group<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Millennials have been a highly sought-after demographic for <a href=\"https:\/\/webioticstage.wpengine.com\/deliverables-of-an-app-what-you-should-get-from-your-app-developer\/\">app developers<\/a> for years, but Gen Z is changing the game.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Gen Zers were born between 1997 and 2015, which makes them anywhere from 6 to 24 years old this year.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"textAlign\":\"center\",\"level\":4} -->\r\n<h4 class=\"has-text-align-center\">Gen Z's Mobile Engagement in 2019<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"id\":2330,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_GenZ-e1613520539408.jpg\" alt=\"\" class=\"wp-image-2330\"\/><figcaption>Photo Credit: <a href=\"https:\/\/www.appannie.com\/en\/insights\/market-data\/state-of-mobile-2020-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\">appannie.com<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>While the youngest members of Gen Z likely aren\u2019t making too many of their own app decisions, older Gen Z members can actually be very influential.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>They\u2019re just starting to reach adulthood and they\u2019ve grown up with more <a href=\"https:\/\/webioticstage.wpengine.com\/a-guide-to-machine-learning-in-mobile-app-development\/\">modern and sophisticated technology<\/a> than Millennials have.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Over<a href=\"https:\/\/martechseries.com\/analytics\/app-annie-releases-new-gen-z-report-insights-winning-mobile-generation\/\"> <\/a><a href=\"https:\/\/martechseries.com\/analytics\/app-annie-releases-new-gen-z-report-insights-winning-mobile-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">98% of Gen Z owns a smartphone<\/a>.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The average Gen Z member received their first smartphone at the age of 10, so using them comes naturally.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"textAlign\":\"center\",\"level\":4} -->\r\n<h4 class=\"has-text-align-center\">Gen Z at a Glance<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"id\":2339,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_Generation-Z-1024x487.jpg\" alt=\"\" class=\"wp-image-2339\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Like Millennials, Gen Z are very socially motivated, but where they differ is that they\u2019re much more engaged by photo and video-rich apps than other generations.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>TikTok and Snapchat are some of the most popular apps for this generation.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Gen Z also doesn\u2019t spend as much time on games as older generations. In fact, they spend <a rel=\"noreferrer noopener\" href=\"https:\/\/techcrunch.com\/2020\/10\/21\/gen-z-spends-10-more-time-in-non-game-apps-than-older-users\/\" target=\"_blank\">10% more time on non-gaming apps<\/a> than other generations do.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph {\"style\":{\"color\":{\"background\":\"#d2eeff\"}}} -->\r\n<p class=\"has-background\" style=\"background-color:#d2eeff\"><strong>PRO TIP:<\/strong><br>If you want to engage with the Gen Z crowd, focus on adding social features to your app with rich photo and video components. <\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"older\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>2.3: Older Generations<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>When it comes to older generations, <a href=\"https:\/\/webioticstage.wpengine.com\/marketing-and-growth\/\">app marketers will have to use a different strategy<\/a>.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Gen X and Baby Boomers didn\u2019t start using smartphones until adulthood, and they use them very differently as a result.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"textAlign\":\"center\",\"level\":4} -->\r\n<h4 class=\"has-text-align-center\">Mobile App Usage by Generation<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"id\":2332,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_Generation-2-e1613520811400.jpg\" alt=\"\" class=\"wp-image-2332\"\/><figcaption>Photo Credit: parkassociates.com<\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Baby Boomers were born between 1946 and 1964, meaning that most of them either have been retired for several years or are hitting retirement age now.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Gen X were born between 1965 and 1980, which means they make up the older half of the working population.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Gen X is unique in that they are the most likely to <a href=\"https:\/\/webioticstage.wpengine.com\/healthcare-mobile-apps-for-patients-what-they-are-and-how-you-can-develop-your-own\/\">use apps to manage their health<\/a>.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2340,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_Generation-6-1024x675.jpg\" alt=\"\" class=\"wp-image-2340\"\/><figcaption>Photo Credit: <a href=\"https:\/\/www.visualcapitalist.com\/visualizing-social-media-use-by-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">visualcapitalist.com<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><a href=\"https:\/\/www.businesswire.com\/news\/home\/20191022005409\/en\/Survey-Gen-X-Leads-the-Charge-on-Digital-Health-Adoption\">They\u2019re 37% more likely than Millennials and 31% more likely than Baby Boomers<\/a> to do so.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>In general, Boomers tend to be most concerned about privacy when it comes to their apps and technology in general.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>That same survey indicated that Boomers were 54% more likely than Millennials and 23% more likely than Gen X to be concerned about privacy.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2319,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_2-1024x704.jpg\" alt=\"\" class=\"wp-image-2319\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Since Baby Boomers are more likely to be concerned about privacy than other generations, <a href=\"https:\/\/webioticstage.wpengine.com\/how-to-find-app-developers\/\">app developers<\/a> will need to take extra steps to ensure that older users feel safe with their app.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>At the same time, it also seems that older generations are becoming increasingly more comfortable with technology.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>A 2019 study indicated that <a href=\"https:\/\/content-na1.emarketer.com\/us-millennials-2019\" target=\"_blank\" rel=\"noreferrer noopener\">65.5% of Baby Boomers owned a smartphone<\/a>.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph {\"style\":{\"color\":{\"background\":\"#d2eeff\"}}} -->\r\n<p class=\"has-background\" style=\"background-color:#d2eeff\"><strong>PRO TIP:<\/strong><br>Baby Boomers and Gen X have more money to spend than their younger counterparts, so if you can cater to their needs, it could be an opportunity.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"chapter3\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Chapter #3: Mobile App Competition<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The app market is becoming more competitive every day, but there\u2019s still plenty of room for new, innovative apps on the market for those who are able to cater to their demographic effectively.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2317,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_App_Store_Stats-1024x671.jpg\" alt=\"\" class=\"wp-image-2317\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"app-stores\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>3.1: App Stores<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The two biggest app stores on the market are the <a href=\"https:\/\/webioticstage.wpengine.com\/building-an-app-for-iphone-and-android-should-you-do-it\/\">Google Play Store and the Apple App Store<\/a>.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>According to<a href=\"https:\/\/www.statista.com\/statistics\/276623\/number-of-apps-available-in-leading-app-stores\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Statista<\/a>, the Google Play Store has 2.87 million apps while the Apple App store has 1.96 million apps.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"textAlign\":\"center\",\"level\":4} -->\r\n<h4 class=\"has-text-align-center\">Total App Downloads by Country, 2016-2019<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"id\":2315,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_Downloads_By_Country-e1613518608540-1024x580.jpg\" alt=\"\" class=\"wp-image-2315\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>To reach the widest global audience, <a href=\"https:\/\/webioticstage.wpengine.com\/cross-platform-app-development-frameworks-everything-you-need-to-know\/\">it helps to have your app on both app stores<\/a>, but if you need to pick just one, you can look at their<a href=\"https:\/\/ansonalex.com\/infographics\/android-users-vs-iphone-users-the-demographics\/\" target=\"_blank\" rel=\"noreferrer noopener\"> general demographics<\/a> and see which one aligns best with your app.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>iPhone users tend to be more politically liberal, more educated, and live in large cities.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2313,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_ios_Vs_Android_Profile.jpg\" alt=\"\" class=\"wp-image-2313\"\/><figcaption>Photo Credit: <a href=\"https:\/\/usabilitygal.com\/tag\/iphone-user-profile\/\" target=\"_blank\" rel=\"noreferrer noopener\">usabilitygal.com<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>They\u2019re also more likely to be high-income, while Android users are generally more middle-class.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"game-apps\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>3.2: Game Apps<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Games are an important subsection of the app market.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>They have plenty of advertising potential and can be very financially lucrative.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"textAlign\":\"center\",\"level\":4} -->\r\n<h4 class=\"has-text-align-center\">Game downloads, 2016 \u2013 2019<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"id\":2325,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_Game_Downloads.jpg\" alt=\"\" class=\"wp-image-2325\"\/><figcaption>Photo Credit: <a href=\"https:\/\/sensortower.com\/blog\/app-revenue-and-downloads-2019\" target=\"_blank\" rel=\"noreferrer noopener\">sensortower.com<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>There are also more gaming <a href=\"https:\/\/webioticstage.wpengine.com\/app-store-submission-checklist\/\">apps on the app store<\/a> than any other sub-sector.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>In August 2020,<a href=\"https:\/\/www.statista.com\/statistics\/270291\/popular-categories-in-the-app-store\/\" target=\"_blank\" rel=\"noreferrer noopener\"> over 20%<\/a> of apps on the Apple store were games. The next most saturated categories are business, education, and lifestyle.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph {\"style\":{\"color\":{\"background\":\"#d2eeff\"}}} -->\r\n<p class=\"has-background\" style=\"background-color:#d2eeff\"><strong>PRO TIP:<\/strong><br>Keep in mind that because there\u2019s a huge number of games available right now doesn\u2019t mean that everyone plays them.\u00a0<br><br>Gaming tends to be more of a niche market, so those who do play can be very loyal.<br><br>Just over <a href=\"https:\/\/www.statista.com\/statistics\/270291\/popular-categories-in-the-app-store\/\" target=\"_blank\" rel=\"noreferrer noopener\">65% of smartphone users have gaming apps<\/a> on their phones.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"social\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>3.3: Social Media and Communication Apps<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Social media has become particularly popular over the last decade or so.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Many people rely on social media apps to communicate with their friends and family or even to work.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"textAlign\":\"center\",\"level\":4} -->\r\n<h4 class=\"has-text-align-center\">Social Media Usage by Age and Gender<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"id\":2327,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_Social_Media.jpg\" alt=\"\" class=\"wp-image-2327\"\/><figcaption>Photo Credit: <a href=\"https:\/\/wearesocial.com\/blog\/2020\/07\/digital-use-around-the-world-in-july-2020\" target=\"_blank\" rel=\"noreferrer noopener\">wearesocial.com<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Communication and social is also the most widely used category of apps on the market. Right now, <a href=\"https:\/\/www.statista.com\/statistics\/270291\/popular-categories-in-the-app-store\/\" target=\"_blank\" rel=\"noreferrer noopener\">97.9% of mobile users have communication and social media apps<\/a> on their phones.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>In fact, the<a href=\"https:\/\/www.appannie.com\/en\/go\/state-of-mobile-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\"> two largest apps<\/a> in the world are social media and communication apps.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>In terms of downloads, Facebook Messenger is the largest app on the market.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2328,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_Social_Media-2-1024x629.jpg\" alt=\"\" class=\"wp-image-2328\"\/><figcaption>Photo Credit: oberlo.com<\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>And in terms of monthly active users, WhatsApp currently comes out on top.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"new-apps\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>3.4: New Apps<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>While the app market is already saturated, there\u2019s always room for new apps.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The top 100 most <a href=\"https:\/\/webioticstage.wpengine.com\/how-to-make-money-creating-apps\/\">downloaded apps<\/a> change consistently every year with new releases.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>In 2019, a report from App Annie indicated that<a href=\"https:\/\/www.searchenginejournal.com\/mobile-app-daily-usage\/375636\/#close\" target=\"_blank\" rel=\"noreferrer noopener\"> 35 of the top 100 apps<\/a> were new.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2321,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_4-1024x768.jpg\" alt=\"\" class=\"wp-image-2321\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Additionally, data shows that consumers are taking the time to engage with new apps.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The App Annie report also showed that users were engaging slightly less with top 30 apps and more with other apps in 2020 than they were in 2016.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>This indicates that today\u2019s users are open-minded and are looking to explore new apps.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"chapter4\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Chapter #4: Mobile App Spending<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The way consumers are spending money on apps has changed over time.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Data shows that people are willing to pay for <a href=\"https:\/\/webioticstage.wpengine.com\/what-makes-good-app\/\">high-quality apps<\/a>, but spending habits vary by demographic.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2333,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_Spending-1024x664.jpg\" alt=\"\" class=\"wp-image-2333\"\/><figcaption>Photo Credit: <a href=\"https:\/\/sensortower.com\/blog\/app-revenue-and-downloads-1h-2020\" target=\"_blank\" rel=\"noreferrer noopener\">sensortower.com<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:html -->\r\n<a name=\"revenue\"><\/a>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>4.1: App Revenue<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>General revenue for the app market is growing.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>While apps only made $97.9 billion in 2014, the market is <a href=\"https:\/\/www.statista.com\/statistics\/269025\/worldwide-mobile-app-revenue-forecast\/\" target=\"_blank\" rel=\"noreferrer noopener\">projected to grow to a total of $935.2 billion by 2023<\/a>.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Additionally, apps on the Apple store bring in more revenue than those on the Google store.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2334,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_Revenue.jpg\" alt=\"\" class=\"wp-image-2334\"\/><figcaption>Photo Credit: <a href=\"https:\/\/www.marketingcharts.com\/digital\/mobile-phone-104837\" target=\"_blank\" rel=\"noreferrer noopener\">marketingcharts.com<\/a><\/figcaption><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>96 percent of apps on the Google store are free to download, as opposed to 92% on the Apple store.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Globally, the Apple store generated<a href=\"https:\/\/sensortower.com\/blog\/app-revenue-and-downloads-1h-2020\" target=\"_blank\" rel=\"noreferrer noopener\"> twice as much<\/a> revenue in the first half of 2020 than the Google Play store.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>This could be a result of the difference in user demographics on the two stores.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2323,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Definitive_Guide_to_Mobile_App_Stats_6-e1613576078313-1024x522.jpg\" alt=\"\" class=\"wp-image-2323\"\/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Final Thoughts<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The app market is forever changing and growing, and there\u2019s always an opportunity for new and innovative apps to succeed.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Understanding how your target demographic uses their smartphones can go a long way when it comes to developing your <a href=\"https:\/\/webioticstage.wpengine.com\/mobile-app-strategy\/\">app development strategy<\/a>.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>In our <a href=\"https:\/\/webioticstage.wpengine.com\/simple-starter\/\">Simple Starter<\/a> package, we set you on the right path with target user analysis and market research so you have a complete understanding of who your users are, what challenges they're facing, and how they can benfit from your app.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>How will you use the data in this guide to create a valuable mobile app for your hungry users?<\/strong><\/p>\r\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","footnotes":""},"categories":[20,23],"tags":[],"class_list":["post-2305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-development","category-strategy-planning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Definitive Guide to Mobile App Stats and User Behavior - Webiotic<\/title>\n<meta name=\"description\" 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