{"id":2041,"date":"2022-09-23T11:37:32","date_gmt":"2022-09-23T11:37:32","guid":{"rendered":"https:\/\/architsingh.com\/webioticnew\/?p=2041"},"modified":"2022-09-26T16:30:02","modified_gmt":"2022-09-26T16:30:02","slug":"how-to-create-the-best-app-preview-video-secrets-unlocked","status":"publish","type":"post","link":"https:\/\/architsingh.com\/webioticnew\/how-to-create-the-best-app-preview-video-secrets-unlocked\/","title":{"rendered":"How to Create the Best App Preview Video\u2014Secrets Unlocked"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; disabled_on=&#8221;off|off|off&#8221; module_class=&#8221;post_header&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;70%&#8221; custom_padding=&#8221;||||false|false&#8221; global_module=&#8221;5435&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;date_text&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Updated<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_post_title title=&#8221;off&#8221; author=&#8221;off&#8221; date_format=&#8221;M j Y&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; admin_label=&#8221;Post Date&#8221; module_class=&#8221;post-date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; meta_font=&#8221;Nexa Bold||||||||&#8221; meta_text_align=&#8221;center&#8221; meta_text_color=&#8221;#000000&#8243; meta_font_size=&#8221;48px&#8221; meta_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][et_pb_text module_class=&#8221;timer_d&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Helvetica||||||||&#8221; text_text_color=&#8221;#2ea0d2&#8243; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"reading-time\"><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 13<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Nexa-Bold|800|||||||&#8221; title_text_align=&#8221;left&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;48px&#8221; title_line_height=&#8221;1.2em&#8221; meta_font=&#8221;Nexa Regular||||||||&#8221; meta_text_align=&#8221;left&#8221; meta_text_color=&#8221;#2ea0d2&#8243; meta_font_size=&#8221;15px&#8221; meta_line_height=&#8221;1.6em&#8221; title_font_size_tablet=&#8221;42px&#8221; title_font_size_phone=&#8221;36px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1280px&#8221; module_alignment=&#8221;center&#8221; global_module=&#8221;5436&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_title title=&#8221;off&#8221; meta=&#8221;off&#8221; admin_label=&#8221;Feature Image&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Nexa Bold|700|||||||&#8221; title_text_align=&#8221;left&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;48px&#8221; title_line_height=&#8221;1.2em&#8221; meta_font=&#8221;Nexa Regular||||||||&#8221; meta_text_align=&#8221;left&#8221; meta_text_color=&#8221;#2ea0d2&#8243; meta_font_size=&#8221;15px&#8221; meta_line_height=&#8221;1.6em&#8221; title_font_size_tablet=&#8221;42px&#8221; title_font_size_phone=&#8221;36px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; module_class=&#8221;blog-cnt-row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;1280px&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Helvetica||||||||&#8221; text_text_color=&#8221;#26282d&#8221; text_font_size=&#8221;18px&#8221; text_letter_spacing=&#8221;0.03em&#8221; text_line_height=&#8221;1.8em&#8221; header_2_font=&#8221;Helvetica Bold||||||||&#8221; header_2_text_color=&#8221;#26282d&#8221; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;54px&#8221; header_3_font=&#8221;Nexa Bold||||||||&#8221; header_3_text_color=&#8221;#26282d&#8221; header_3_font_size=&#8221;24px&#8221; header_4_font=&#8221;Nexa Bold||||||||&#8221; header_4_text_color=&#8221;#26282d&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>One of the <em>key<\/em> ways in which you can grab a hold of potential users and get them to download your app is with an app preview video.<\/p>\n<p>These short videos appear on your app listing in the App Store (along with screenshots, app description, and so on) and help people discover and learn more about what your app is and does.<\/p>\n<p>In short, it&#8217;s\u00a0<em>the<\/em> opportunity to highlight the value your app brings.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/VG8lN88T20I\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>A quick visit to the App Store and you\u2019ll be able to find preview videos for apps from every category, whether it\u2019s music and entertainment or education and business.<\/p>\n<p>Every mobile app has a <a href=\"https:\/\/developer.apple.com\/app-store\/app-previews\/\" target=\"_blank\" rel=\"noreferrer noopener\">preview video<\/a> (along with screenshots) for their mobile app listing in stores because&#8230;why not?<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2074\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_App_Preview_Video_Creation-1024x773-1.jpg\" alt=\"\" \/><\/figure>\n<p>It\u2019s one of the best ways to show an app in action.<\/p>\n<p>It demonstrates an app\u2019s features, functionality, and the UI.<\/p>\n<p>In this blog, we\u2019re going to unlock the secrets behind making the best app preview video so you can launch your mobile app with success in the App Store or Google Play Store.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2046\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_App_Preview_Video-1024x557-1.jpg\" alt=\"\" \/><\/figure>\n<h4>Table of Contents<\/h4>\n<ol>\n<li><a href=\"#chapter1\">Planning Your Video<\/a><\/li>\n<li><a href=\"#get-inspired\">Get Inspired<\/a><\/li>\n<li><a href=\"#story\">Figure Out Your Story<\/a><\/li>\n<li><a href=\"#text\">Text<\/a><\/li>\n<li><a href=\"#music\">Music<\/a><\/li>\n<li><a href=\"#multiple-previews\">Multiple Previews<\/a><\/li>\n<li><a href=\"#poster\">Pick a Poster Frame<\/a><\/li>\n<li><a href=\"#chapter2\">App Preview Video Guidelines<\/a><\/li>\n<li><a href=\"#chapter3\">App Store vs. Google Play<\/a><\/li>\n<li><a href=\"#search-results\">Search Results<\/a><\/li>\n<li><a href=\"#product-page\">Product Page<\/a><\/li>\n<li><a href=\"#approval-process\">Approval Process<\/a><\/li>\n<li><a href=\"#content\">Content<\/a><\/li>\n<li><a href=\"#video-length\">Video Length<\/a><\/li>\n<li><a href=\"#chapter4\">Create the Best Preview Video\u2014Tips and Tricks<\/a><\/li>\n<li><a href=\"#point\">Get to the Point<\/a><\/li>\n<li><a href=\"#footage\">Show Real Footage<\/a><\/li>\n<li><a href=\"#sound\">Create Without Sound<\/a><\/li>\n<li><a href=\"#screen-sizes\">Consider Various Screen Sizes<\/a><\/li>\n<li><a href=\"#stand-out\">How Will You Stand Out?<\/a><\/li>\n<\/ol>\n<h2 id=\"chapter1\"><strong>Chapter #1: Planning Your Video<\/strong><\/h2>\n<p>While making a short, 30-second <a href=\"https:\/\/motioncue.com\/10-best-app-promo-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\">preview video for your app<\/a> might sound pretty easy\u2014after all, you just need some footage of your app in action\u2014it actually requires some careful planning.<\/p>\n<p>Remember, this video, along with the rest of your App Store listing, is the first impression users will get from your app.<\/p>\n<p>It&#8217;s hard to squeeze everything in a short video clip, which is why you&#8217;ll want to only include the main value of your app.<\/p>\n<p>What&#8217;s the primary selling point?<\/p>\n<p>Don&#8217;t get caught up in including every feature your app offers. There just isn&#8217;t time, and besides, it&#8217;s 2022. You&#8217;d dealing with short attention spans.<\/p>\n<p>Get right into the meat of your app and what makes it unique.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2085\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Top_Video_Apps-1-1024x498-1.jpg\" alt=\"\" \/><\/figure>\n<p>Every shot, every feature showcased needs to be thought out so it has the most impact.<\/p>\n<h3 id=\"get-inspired\"><strong>1.1 Get Inspired<\/strong><\/h3>\n<p>When you first came up with your <a href=\"https:\/\/architsingh.com\/webioticnew\/5-step-beginner-guide-for-your-brilliant-app-idea\/\">mobile app idea,<\/a> what\u2019s one of the first things you did?<\/p>\n<p>You checked out the competition!<\/p>\n<p>You went to the App Store and browsed what other people are doing in your app\u2019s niche.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2086\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Search_the_Competition-1024x678-1.jpg\" alt=\"\" \/><\/figure>\n<p>Maybe you downloaded a few apps, checked out what kind of features and functionality they were putting out.<\/p>\n<p>You probably also read some of their <a href=\"https:\/\/developer.apple.com\/app-store\/ratings-and-reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">user reviews<\/a> to see what they were doing right and where they were falling short.<\/p>\n<p>All of this provides incredibly <a href=\"https:\/\/developer.apple.com\/design\/human-interface-guidelines\/ios\/system-capabilities\/ratings-and-reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">valuable insight on the competition<\/a> and it also serves to <em>inspire<\/em> you.<\/p>\n<p>Unless you\u2019re working with a top-notch video producer, you\u2019re going to have to do your research to learn what goes into making an excellent app preview video.<\/p>\n<p>So hit up the app stores and start watching as many preview videos as you can.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2087\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Free_Preview_Video_Makers-1024x678-1.jpg\" alt=\"\" \/><\/figure>\n<p><a href=\"https:\/\/incipiagabe.medium.com\/10-examples-of-app-store-preview-videos-f8d669e586c8\" target=\"_blank\" rel=\"noreferrer noopener\">Find the common elements<\/a> these videos share.<\/p>\n<p>How long are they? Even though your video can be up to 30 seconds long, should it be?<\/p>\n<p>Are they demonstrating multiple features or focusing on just one?<\/p>\n<h3 id=\"story\"><strong>1.2 Figure Out Your Story<\/strong><\/h3>\n<p>Once you\u2019ve checked out the competition and feel some inspiration to set out on your own app preview video, the next step is to create a story.<\/p>\n<p>No, a story is not overkill.<\/p>\n<p>Just because you\u2019re working with a short video doesn\u2019t mean you can cut corners.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2076\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_App_Preview_Video_Teamwork-1024x768-1.jpg\" alt=\"\" \/><\/figure>\n<p>Every movie, TV show, commercial, and even Tik Tok video has a <em>story<\/em>.<\/p>\n<p>Without a coherent story, your video will just be a jumbled mess.<\/p>\n<p>When crafting a story for your app video, think about what the <a href=\"https:\/\/www.leanplum.com\/blog\/mobile-app-use-cases-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">most important use cases<\/a> are for your app which exemplifies your app\u2019s existence.<\/p>\n<p>These use cases will likely already be mentioned in the description of your app in the form of app features.<\/p>\n<p>To help move things along, start by listing scenes you want to feature in your video and then later you can cut out the fat.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2072\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_App_Storyboard-1024x576-1.jpg\" alt=\"\" \/><\/figure>\n<p>When contemplating your app video\u2019s story, ask yourself:<\/p>\n<ul>\n<li>What is the main use case for your app?<\/li>\n<li>What is the primary feature and value of your app?<\/li>\n<\/ul>\n<p>Having a good understanding of the primary reasons of your app\u2019s existence will allow the timeline for the video to fall in place.<\/p>\n<p class=\"has-background\" style=\"background-color: #d2eeff;\"><strong>PRO TIP:<\/strong><br \/>Create a <a href=\"https:\/\/developer.apple.com\/library\/archive\/documentation\/General\/Conceptual\/Devpedia-CocoaApp\/Storyboard.html#:~:text=A%20storyboard%20is%20a%20visual,the%20connections%20between%20those%20screens.\" target=\"_blank\" rel=\"noreferrer noopener\">storyboard<\/a> for your video that maps out every scene and think about how many seconds you\u2019d like each scene to have.<\/p>\n<h3 id=\"text\"><strong>1.3 Text<\/strong><\/h3>\n<p>If you\u2019ve already checked out what other apps are using for their preview videos, you\u2019ve probably noticed that some are <a href=\"https:\/\/www.journalism.co.uk\/news\/5-ios-apps-for-adding-subtitles-and-graphics-to-your-social-media-videos-\/s2\/a619771\/\" target=\"_blank\" rel=\"noreferrer noopener\">incorporating text into their footage<\/a>.<\/p>\n<p>Some apps will use overlays or text cards in between screens. Maybe they\u2019ll use a fade out or fade in effect to give it a smooth appearance.<\/p>\n<p>Just remember that adding text isn\u2019t always necessary, but you\u2019ll be able to figure this out in the previous step when you\u2019re forming your video\u2019s story.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2047\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Text_and_Visuals-1024x787-1.jpg\" alt=\"\" \/><\/figure>\n<p>If you check out the screenshots below for the <a href=\"https:\/\/www.unplug.com\/online-classes\" target=\"_blank\" rel=\"noreferrer noopener\">app Unplug: Meditation<\/a>, you\u2019ll see that they start their video with text that says exactly what the app is for followed by a mix of app footage and text that highlights <a href=\"https:\/\/www.forbes.com\/sites\/gabrielshaoolian\/2017\/06\/07\/5-mobile-app-features-your-customers-want\/\" target=\"_blank\" rel=\"noreferrer noopener\">app features<\/a>.<\/p>\n<p>In this case, adding text helps highlight the main features of the app. Without the text, a potential user might just think this app does one thing, like play meditation sounds, for example.<\/p>\n<h3 id=\"music\"><strong>1.4 Music<\/strong><\/h3>\n<p>Many apps will have some kind of <a href=\"https:\/\/apps.apple.com\/us\/app\/add-music-to-video\/id1072337393\" target=\"_blank\" rel=\"noreferrer noopener\">music in the background of their video<\/a>.<\/p>\n<p>Just like with movie trailers, having appropriate music paired with visuals can help elicit an emotion from users.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2049\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Royalty_Free_Music_For_Apps-1024x565-1.jpg\" alt=\"\" \/><\/figure>\n<p>In the example above with Unplug: Meditation, there&#8217;s calming music being played in the background, which makes sense for the product they\u2019re selling.<\/p>\n<p><a href=\"https:\/\/sensortower.com\/ios\/rankings\/top\/iphone\/us\/games\/strategy\" target=\"_blank\" rel=\"noreferrer noopener\">Game apps<\/a>, on the other hand, like <a href=\"https:\/\/apps.apple.com\/us\/app\/call-of-duty-mobile\/id1287282214\" target=\"_blank\" rel=\"noreferrer noopener\">Call of Duty<\/a>, have sounds from the app (like explosions, gunshots, and vehicles driving) paired with a loud rock song that reflects the chaos you see on screen.<\/p>\n<p class=\"has-background\" style=\"background-color: #d2eeff;\"><strong>PRO TIP:<\/strong><br \/>Think carefully about not only the background music but what sound effects from your app you\u2019d like to include and make sure it works to supplement your video\u2019s story.<\/p>\n<h3 id=\"multiple-previews\"><strong>1.5 Multiple Previews<\/strong><\/h3>\n<p>You can even have more than one preview video for your app.<\/p>\n<p>Some mobile apps will choose to use their first preview video as an overview of the app experience that focuses on the main features and content.<\/p>\n<p>A second or even third preview video can be used to highlight additional features or extra content a user might not be aware of.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2088\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Multiple_Preview_App_Videos1-1024x626-1.jpg\" alt=\"\" \/><\/figure>\n<p>If you decide to use more than one preview video, be sure that each video is showing users something new about your app.<\/p>\n<h3 id=\"poster\"><strong>1.6 Pick a Poster Frame<\/strong><\/h3>\n<p>The <a href=\"https:\/\/help.apple.com\/app-store-connect\/?lang=en#\/devf581dcced\" target=\"_blank\" rel=\"noreferrer noopener\">poster frame<\/a> is the image that appears when the preview video does not autoplay, so you want to make sure it\u2019s visually compelling so users will click on the play button.<\/p>\n<p>Your poster frame image should convey the value of your app.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2043\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_App_Preview_Poster_Frame-1024x812-1.jpg\" alt=\"\" \/><\/figure>\n<p>Some apps chose to use the poster frame to show text, some mobile apps chose to use\u00a0 screenshots of their app in action, and others use a mix of both text and visuals.<\/p>\n<h2 id=\"chapter2\"><strong>Chapter #2: App Preview Video Guidelines<\/strong><\/h2>\n<p>When you\u2019re creating your mobile app preview video, it\u2019s important to keep in mind that every store has their own guidelines.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2077\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_App_Store_Rules-1024x759-1.jpg\" alt=\"\" \/><\/figure>\n<p>We\u2019re going to focus on the<a href=\"https:\/\/developer.apple.com\/app-store\/guidelines\/\" target=\"_blank\" rel=\"noreferrer noopener\"> App Store guidelines<\/a> for iOS, but these concepts are applicable to other app stores like Google Play.<\/p>\n<ul>\n<li>You can add up to three preview videos for a mobile app<\/li>\n<li>The video length needs to be between 15 and 30 seconds long<\/li>\n<li>The maximum file size is 500 MB<\/li>\n<li>The file format needs to be: .m4v, .mov, or mp4 format<\/li>\n<li>The resolution is device-specific, but it can be horizontal or portrait-oriented.<\/li>\n<li>Use mostly screen captures for your preview videos<\/li>\n<li>Game apps should use more gameplay scenes than cutscenes<\/li>\n<li>You can use text\/copy in your video, but consider localization<\/li>\n<li>Voice over is allowed, but remember that videos autoplay on mute and many users won&#8217;t bother turning the sound on.<\/li>\n<li>Videos should only capture content in which the full rights are owned (so don\u2019t show brand names or streaming content from elsewhere)<\/li>\n<li>Apple recommends various app preview <a href=\"https:\/\/appradar.com\/academy\/ios-app-store-optimization\/ios-app-screenshots\" target=\"_blank\" rel=\"noreferrer noopener\">resolutions<\/a> for different devices<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2083\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_App_Preview_Specifications-copy-1024x679-1.jpg\" alt=\"\" \/><\/figure>\n<p class=\"has-background\" style=\"background-color: #d2eeff;\"><strong>PRO TIP:<\/strong><br \/>Remember, Apple wants all app videos to have a similar look and feel, so be sure to review their <a href=\"https:\/\/developer.apple.com\/support\/app-previews\/\" target=\"_blank\" rel=\"noreferrer noopener\">full list of guidelines<\/a>.<\/p>\n<h2 id=\"chapter3\"><strong>Chapter 3: App Store vs. Google Play<\/strong><\/h2>\n<p>If you\u2019re <a href=\"https:\/\/architsingh.com\/webioticnew\/building-an-app-for-iphone-and-android-should-you-do-it\/\">developing your app for both Apple and Android<\/a>, you should know that there are a few differences between the stores besides the video guidelines.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2051\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_AppStore_vs_GooglePlay-1024x545-1.jpg\" alt=\"\" \/><br \/><figcaption>Photo Credit: <a href=\"https:\/\/www.lifewire.com\/ios-app-store-vs-google-play-store-for-app-developers-2373130\" target=\"_blank\" rel=\"noreferrer noopener\">Lifewire.com<\/a><\/figcaption><\/figure>\n<p>Let\u2019s take a look at some of the main differences.<\/p>\n<h3 id=\"search-results\"><strong>3.1 Search Results<\/strong><\/h3>\n<p>When searching for your app in the <a href=\"https:\/\/architsingh.com\/webioticnew\/app-store-submission-checklist\/\">App Store<\/a>, you\u2019ll see that your app\u2019s preview video autoplays on mute.<\/p>\n<p>It will also be displayed next to the first two screenshots of your app.<\/p>\n<p>When searching for an app in the <a href=\"https:\/\/architsingh.com\/webioticnew\/how-long-does-it-take-to-publish-an-app-on-google-play\/\">Google Play store<\/a>, the video doesn\u2019t autoplay. You\u2019ll have to click on the play button which will then open a YouTube video.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2061\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_GooglePlay-1-1024x538-1.jpg\" alt=\"\" \/><br \/><figcaption>Photo Credit: <a href=\"https:\/\/thetool.io\/aso-app-store-optimization\" target=\"_blank\" rel=\"noreferrer noopener\">thetool.io<\/a><\/figcaption><\/figure>\n<h3 id=\"product-page\"><strong>3.2 Product Page\u00a0<\/strong><\/h3>\n<p>In the App Store, you can have up to three preview videos for your app, which autoplay on iOS and newer.<\/p>\n<p>In the Google Play store, you can only have one video, which will open a YouTube video.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2078\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_App_Preview_Videos_Play-1024x735-1.jpg\" alt=\"\" \/><\/figure>\n<h3 id=\"approval-process\"><strong>3.3 Approval Process\u00a0<\/strong><\/h3>\n<p>Another big difference is that Apple preview videos are manually <a href=\"https:\/\/www.cnbc.com\/2019\/06\/21\/how-apples-app-review-process-for-the-app-store-works.html\" target=\"_blank\" rel=\"noreferrer noopener\">approved by Apple<\/a> to ensure they follow the guidelines.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2052\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_AppStore-and-Google-Play-Approval-Processes-1.jpg\" alt=\"\" \/><br \/><figcaption>Photo Credit: <a href=\"https:\/\/www.researchgate.net\/figure\/AppStore-and-Google-Play-Approval-Processes_fig2_260533704\" target=\"_blank\" rel=\"noreferrer noopener\">researchgate.net<\/a><\/figcaption><\/figure>\n<h3 id=\"content\"><strong>3.4 Content\u00a0<\/strong><\/h3>\n<p>As already mentioned, each store has their own set of guidelines.<\/p>\n<p>One difference between the two that you should know about has to do with the content in the video.<\/p>\n<p>iOS apps need to use real footage of the app, but with Google Play, there is no such restriction.<\/p>\n<h3 id=\"video-length\"><strong>3.5 Video Length<\/strong><\/h3>\n<p>iOS preview videos need to be between 15-30 seconds long.<\/p>\n<p><a href=\"https:\/\/play.google.com\/about\/developer-content-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Play<\/a> doesn\u2019t have a video length restriction, but they do recommend keeping preview videos between 30 seconds and 2 minutes long.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2044\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_App_Preview_Requirements-1024x469-1.jpg\" alt=\"\" \/><\/figure>\n<h2 id=\"chapter4\"><strong>Chapter #4: Create the Best Preview Video\u2014Tips and Tricks<\/strong><\/h2>\n<p>While Apple offers guidelines on how to create preview videos for your mobile app, I want to highlight some tips and tricks to creating <em>the best <\/em><a href=\"https:\/\/www.apptamin.com\/blog\/app-videos-better-than-screenshots\/\" target=\"_blank\" rel=\"noreferrer noopener\">preview video<\/a>.<\/p>\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2058\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_iMovie_Creating_App_Preview_Video-1-1-600x342-1.jpg\" alt=\"\" width=\"581\" height=\"331\" \/><br \/><figcaption>Photo Credit: <a href=\"https:\/\/techcrunch.com\/2019\/06\/12\/imovies-big-ios-update-adds-80-new-soundtracks-green-screen-effects-image-overlays\/?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAANncgUM09fJHzJ9mXuN2fViIXnTHO2eJAAr_TvqXKd5753-b65lSJhBxY4xCwz_YjMgqgugVQRfczl4SMfyNFPVleefKZN0BSL8qG2HG3fpQYw-4NqkKAutc1as9IUs6KdK_4mKeSIJydhEskVsE8h1YZE_mrkXkb2IhIs_rajGF\" target=\"_blank\" rel=\"noreferrer noopener\">techncrunch.com<\/a><\/figcaption><\/figure>\n<h3 id=\"point\"><strong>Tip #1: Get to the Point<\/strong><\/h3>\n<p>You don\u2019t have much time and users have a very short attention span.<\/p>\n<p>Make it short and to the point.<\/p>\n<p>Introduce the essence of your app in the first five seconds of your preview video.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2054\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_Creating_Preview_Videos-1024x591-1.jpg\" alt=\"\" \/><\/figure>\n<p>The rest of the time can be used to elaborate.<\/p>\n<p>Since preview videos autoplay, the idea is to <a href=\"https:\/\/architsingh.com\/webioticnew\/marketing-and-growth\/\">create compelling content<\/a> in the first few seconds of your video to catch a potential user\u2019s attention as they\u2019re scrolling.<\/p>\n<h3 id=\"footage\"><strong>Tip #2: Show Real Footage<\/strong><\/h3>\n<p>While you can doll your video up with graphics and text overlays, don\u2019t overdo it.<\/p>\n<p>Your preview video should primarily showcase real footage from your app. That\u2019s what users want to see.<\/p>\n<p>Showcasing your app in action will help users decide if they want to download it or not.<\/p>\n<p>Additionally, your video will be rejected if you show footage that\u2019s filmed outside of your app which could delay <a href=\"https:\/\/architsingh.com\/webioticnew\/how-to-launch-an-app\/\">your app\u2019s launch<\/a>.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2042\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_App_Preview_Guidelines-769x1024-1.jpg\" alt=\"\" \/><\/figure>\n<h3 id=\"sound\"><strong>Tip #3: Create Without Sound<\/strong><\/h3>\n<p>Remember, app preview videos play without sound by default and many users won\u2019t bother turning it on.<\/p>\n<p>While you can certainly add <a href=\"https:\/\/www.rocketstock.com\/blog\/improve-film-with-sound-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">sound elements to your app preview video<\/a>, make sure that you create the video assuming the sound is turned off.<\/p>\n<p>This will ensure that users understand the video without sound.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2079\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_App_Preivew_Video_Soundoff-1024x881-1.jpg\" alt=\"\" \/><\/figure>\n<h3 id=\"screen-sizes\"><strong>Tip #4: Consider Various Screen Sizes<\/strong><\/h3>\n<p>This has been mentioned in the previous section about guidelines, but I want to highlight it again.<\/p>\n<p>Always keep in mind that users will watch your preview video on multiple devices, whether it\u2019s their <a href=\"https:\/\/developer.apple.com\/news\/?id=nixcb564\" target=\"_blank\" rel=\"noreferrer noopener\">mobile device, desktop, or tablet<\/a>.<\/p>\n<p>The last thing you want is the details of a feature to be too small to see or text too small to read on a full screen because you only designed it for mobile.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2090\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_App_Video_Screen_Sizes-1024x581-1.jpg\" alt=\"\" \/><\/figure>\n<h3 id=\"stand-out\"><strong>Tip #5: How Will You Stand Out?<\/strong><\/h3>\n<p>Finally, for my last tip, think about how to make your app video stand out amongst a sea of app preview videos.<\/p>\n<p>I don\u2019t mean that you should add crazy visuals, music, and text to differentiate your app video.<\/p>\n<p>What I mean is to include content in your video that will <a href=\"https:\/\/appsexpert.medium.com\/how-to-get-your-app-stand-out-in-app-store-ed3b13d1d9b4\" target=\"_blank\" rel=\"noreferrer noopener\">help your <em>app<\/em> stand out<\/a> from the competition.<\/p>\n<p>By now, you should already have a good idea of what makes your app unique.<\/p>\n<p>This should be apparent in your video.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2081\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_App_Preview_Video_Success-1024x742-1.jpg\" alt=\"\" \/><\/figure>\n<p>For example, if you have a photo app that allows users to edit and add filters to photos, your preview video needs to showcase how this app differs from <a href=\"https:\/\/apps.apple.com\/us\/app\/instagram\/id389801252\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, <a href=\"https:\/\/vsco.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">VSCO<\/a>, and other competitors.<\/p>\n<h2><strong>Final Thoughts<\/strong><\/h2>\n<p>Just like your <a href=\"https:\/\/architsingh.com\/webioticnew\/app-icon-template\/\">app icon<\/a>, description, and screenshots are important components in capturing users, so too are app preview videos.<\/p>\n<p>And just because they\u2019re short doesn\u2019t mean you can put them together last minute.<\/p>\n<p>Creating an effective and compelling app preview video that perfectly conveys your app\u2019s essence takes time and effort.<\/p>\n<p>It requires <a href=\"https:\/\/architsingh.com\/webioticnew\/mobile-app-strategy\/\">strategy planning<\/a>.<\/p>\n<p>You\u2019ll need to craft a story about your app, think about what kind of text and content you\u2019ll include, what background music to use, and how to make your app stand out from the competition.<\/p>\n<p>Whether you\u2019re getting ready to launch your app or you\u2019re just starting out in the app development process, it\u2019s never too early to think about what goes into creating the best app preview video.<\/p>\n<p>[\/et_pb_text][et_pb_comments _builder_version=&#8221;4.11.4&#8243; _module_preset=&#8221;default&#8221; form_field_background_color=&#8221;#FFFFFF&#8221; form_field_focus_background_color=&#8221;#FFFFFF&#8221; header_font=&#8221;Helvetica||||||||&#8221; header_text_align=&#8221;left&#8221; title_font=&#8221;Helvetica|700|||||||&#8221; title_text_align=&#8221;left&#8221; title_text_color=&#8221;#2ea0d2&#8243; title_font_size=&#8221;25px&#8221; title_line_height=&#8221;1.2em&#8221; meta_font=&#8221;Helvetica||||||||&#8221; meta_text_color=&#8221;#000000&#8243; body_font=&#8221;Helvetica||||||||&#8221; body_text_align=&#8221;left&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.6em&#8221; form_field_font=&#8221;Helvetica||||||||&#8221; form_field_text_align=&#8221;left&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#2ea0d2&#8243; button_bg_color=&#8221;#FFFFFF&#8221; button_border_color=&#8221;#2ea0d2&#8243; button_font=&#8221;Helvetica||||||||&#8221; button_use_icon=&#8221;off&#8221; button_alignment=&#8221;right&#8221; text_orientation=&#8221;left&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#e5e5e5&#8243; border_radii_fields=&#8221;on|5px|5px|5px|5px&#8221; border_width_all_fields=&#8221;1px&#8221; border_color_all_fields=&#8221;#c6c6c6&#8243; global_module=&#8221;5439&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#2ea0d2&#8243; button_bg_enable_color__hover=&#8221;on&#8221; button_border_color__hover_enabled=&#8221;off|hover&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#FFFFFF&#8221;][\/et_pb_comments][et_pb_text disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Up Next&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Helvetica|||on|||||&#8221; text_text_color=&#8221;#9e9e9e&#8221; text_font_size=&#8221;20px&#8221; width=&#8221;100%&#8221; max_width=&#8221;50%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;-50px|0px|0px|0px|false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;0px|0px|0px|0px|false|false&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;50px||||false|false&#8221; custom_css_main_element=&#8221;float: left;||margin-bottom:0px !important;&#8221; disabled=&#8221;on&#8221; global_module=&#8221;6525&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Up 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text_text_color=&#8221;#26282d&#8221; text_font_size=&#8221;20px&#8221; custom_margin=&#8221;0px||50px||false|false&#8221; custom_padding=&#8221;0px||50px||false|false&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#e5e5e5&#8243; global_module=&#8221;6522&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"related_posts\">\n\t\t<p class=\"up-next\">Up Next<\/p>\n\t\t<div class=\"author-meta\">\n\t\t<img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/pam-1.png\"\/><span class=\"author-emoji\">Pam<\/span>\n\t\t<\/div>\n\t\t<div class=\"related-content\">\n\t\t<a href=\"https:\/\/architsingh.com\/webioticnew\/what-are-night-out-apps-and-what-features-do-they-use\/\">\n\t\t<div class=\"related_post_title\">What Are Night Out Apps and What Features Do They Use?<\/div> <\/a>\n\t\t<div class=\"post-category\">App Development, Strategy Planning, Strategy 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disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Author&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; meta_font=&#8221;Journal||||||||&#8221; meta_text_align=&#8221;center&#8221; meta_text_color=&#8221;#0ab1db&#8221; meta_font_size=&#8221;35px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; disabled=&#8221;on&#8221; global_module=&#8221;5438&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][et_pb_code disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; position_origin_f=&#8221;top_right&#8221; vertical_offset=&#8221;40px&#8221; text_orientation=&#8221;center&#8221; height=&#8221;100vh&#8221; custom_padding=&#8221;||||false|false&#8221; link_option_url=&#8221;https:\/\/architsingh.com\/webioticnew\/calendar\/&#8221; global_module=&#8221;5437&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"header-sticky-post\"><!-- [et_pb_line_break_holder] -->  <img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/pam-1.png\" \/> <span class=\"author_name\">Pam<\/span><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"722\" class=\"wp-image-6141 aligncenter size-full\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/grey_calender_002-1.png\" alt=\"\"  \/>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;fixed-image&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;4&#8243; custom_margin=&#8221;-30px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_module=&#8221;6228&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/newsletter_bg.png&#8221; title_text=&#8221;newsletter_bg&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; position_origin_a=&#8221;center_left&#8221; z_index=&#8221;3&#8243; width=&#8221;100%&#8221; max_width=&#8221;35%&#8221; custom_css_main_element=&#8221;position: absolute;||width: 100%;||height: 100%;||top: 50%;||left: 0;||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;form-section&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0)&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;center_left&#8221; z_index=&#8221;5&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||||false|false&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_image_phone=&#8221;off&#8221; global_module=&#8221;6229&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; scroll_scaling=&#8221;0|50|50|100|70|100|85%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2020\/12\/heart.png&#8221; title_text=&#8221;heart&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Your inbox wants some love.&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Nexa Regular||||||||&#8221; text_text_color=&#8221;#010101&#8243; text_font_size=&#8221;48px&#8221; text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Your inbox <strong>wants some love.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|off|off&#8221; module_id=&#8221;email-optin&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.77)&#8221; width=&#8221;70%&#8221; custom_padding=&#8221;41px|60px|41px|60px|true|true&#8221; border_radii=&#8221;on|5px|5px|5px|5px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_horizontal=&#8221;2px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Stay informed with Webiotic latest&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Journal||||||||&#8221; text_text_color=&#8221;#2fa2d5&#8243; text_font_size=&#8221;45px&#8221; text_line_height=&#8221;1.3em&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;25px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; custom_css_before=&#8221;    width: 64px;||    height: 64px;||    background: url(https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/C-C_01A.png) no-repeat;||    background-size: 100%;||    content: %22%22;||    position: absolute;||    top: -66px;||    right: -86px;&#8221; global_colors_info=&#8221;{}&#8221;]Stay informed with Webiotic latest[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f9395-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"9395\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/webioticnew\/wp-json\/wp\/v2\/posts\/2041#wpcf7-f9395-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"9395\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.0.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f9395-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"row cus_dis\">\n\t<div class=\"col-md-5 padding-right\">\n\t\t<div class=\"form-group\">\n\t\t\t<p><label for=\"exampleInputEmail1\"><\/label><br \/>\n<!--input class=\"form-control\" type=\"text\" name=\"FNAME\" placeholder=\"First, introduce yourself\"--><span class=\"wpcf7-form-control-wrap\" data-name=\"FNAME\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text form-control\" aria-invalid=\"false\" placeholder=\"First, introduce yourself\" value=\"\" type=\"text\" name=\"FNAME\" \/><\/span><small id=\"emailHelp\" class=\"form-text text-muted\">No need for formalities (just your name)<\/small>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"col-md-5 padding-right\">\n\t\t<div class=\"form-group\">\n\t\t\t<p><label for=\"exampleInputEmail1\"><\/label><br \/>\n<!--input class=\"form-control\" type=\"email\" name=\"EMAIL\" placeholder=\"Email Address\" required--><span class=\"wpcf7-form-control-wrap\" data-name=\"EMAIL\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email form-control\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email Address\" value=\"\" type=\"email\" name=\"EMAIL\" \/><\/span><small id=\"emailHelp\" class=\"form-text text-muted\">Ok, some need for formalities <\/small>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"col-md-2\" style=\"text-align: center;\">\n\t\t<p>(ohh, Intrigued!)\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"col-md-12\" style=\" width:100%;\">\n\t\t<div class=\"form-group text-right\" style=\"display: block;\">\n\t\t\t<p><input class=\"btn btn-info\" type=\"submit\" value=\"join the list\" style=\"cursor: pointer;\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<style>.wpcf7-response-output {\n font-family: 'Nexa Regular',Helvetica,Arial,Lucida,sans-serif;\n font-size: 20px;\n font-weight: 700;\n}\n\t<\/style>\n<\/div><input type='hidden' class='wpcf7-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|off|off&#8221; module_id=&#8221;next-step-section&#8221; module_class=&#8221;calendar-sections&#8221; _builder_version=&#8221;4.11.3&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;20px||||false|false&#8221; global_module=&#8221;3218&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Featured Clients&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Nexa Regular||||||||&#8221; text_text_color=&#8221;#1e78cc&#8221; text_font_size=&#8221;18px&#8221; header_2_font=&#8221;Nexa Regular||||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;40px&#8221; text_orientation=&#8221;center&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"margin-bottom: 0;\">Featured Clients<\/h2>\n<p><a style=\"color: #1e78cc;\" href=\"\/clients\/\">View all &gt;<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;on|off|off&#8221; module_class=&#8221;featured-images&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; width_tablet=&#8221;60%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; border_width_right=&#8221;1px&#8221; border_color_right=&#8221;#e8e8e8&#8243; border_width_right_tablet=&#8221;&#8221; 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_module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; border_width_left=&#8221;1px&#8221; border_color_left=&#8221;#e8e8e8&#8243; border_width_left_tablet=&#8221;&#8221; border_width_left_phone=&#8221;0px&#8221; border_width_left_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/star-new.png&#8221; title_text=&#8221;star-new&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||20px|false|false&#8221; border_width_left_tablet=&#8221;&#8221; border_width_left_phone=&#8221;0px&#8221; border_width_left_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|on|off&#8221; module_class=&#8221;featured-images-amp&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/New-Project.png&#8221; title_text=&#8221;New Project&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; width=&#8221;90%&#8221; max_width=&#8221;1920px&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;50px||||false|false&#8221; border_color_top=&#8221;#dddddd&#8221; border_color_bottom=&#8221;#eeeeee&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#eeeeee&#8221; divider_position=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;500px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||100px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text admin_label=&#8221;So, what&#8217;s the next step?&#8221; module_class=&#8221;why-its&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;Nexa Regular||||||||&#8221; text_text_color=&#8221;#333333&#8243; text_font_size=&#8221;56px&#8221; text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>So, what&#8217;s the <strong>next step?<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;48%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin: auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;talk-content&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Nexa Regular||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;right&#8221; module_alignment=&#8221;left&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Talk with a real app developer<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY2NiJ9fQ==@&#8221; button_text=&#8221;Free 15 min consultation&#8221; button_alignment=&#8221;left&#8221; button_alignment_tablet=&#8221;center&#8221; button_alignment_phone=&#8221;&#8221; button_alignment_last_edited=&#8221;on|phone&#8221; module_class=&#8221;calendar-btn&#8221; _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;15px&#8221; button_text_color=&#8221;#2fa2d5&#8243; button_bg_color=&#8221;#ffffff&#8221; button_border_width=&#8221;1px&#8221; button_border_color=&#8221;#2fa2d5&#8243; button_border_radius=&#8221;10px&#8221; button_font=&#8221;Nexa Regular|700|||||||&#8221; button_use_icon=&#8221;off&#8221; custom_padding=&#8221;15px|30px|15px|30px|true|true&#8221; button_text_color_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#ffffff&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#2fa2d5&#8243; button_bg_enable_color__hover=&#8221;on&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Updated<span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 13<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span>One of the key ways in which you can grab a hold of potential users and get them to download your app is with an app preview video. These short videos appear on your app listing in the App Store (along with screenshots, app description, and so on) and help people discover [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":2388,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\r\n<p>An app preview video is exactly what it sounds like.\u00a0<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>It\u2019s a preview of your mobile app.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>These videos can be up to 30 seconds long and help potential users discover and learn more about your app.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>A quick visit to the App Store and you\u2019ll be able to find preview videos for apps from every category, whether it\u2019s music and entertainment or education and business.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Every mobile app has a <a href=\"https:\/\/developer.apple.com\/app-store\/app-previews\/\" target=\"_blank\" rel=\"noreferrer noopener\">preview video<\/a> (along with screenshots) for their mobile app listing in stores because...why not?<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":2074,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img class=\"wp-image-2074\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2021\/01\/Webiotic_Blog_App_Preview_Video_Creation-1024x773.jpg\" alt=\"\" \/><\/figure>\r\n<!-- \/wp:image --><!-- wp:paragraph -->\r\n<p>It\u2019s one of the best ways to show an app in action.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>It demonstrates an app\u2019s features, functionality, and the UI.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>In this blog, we\u2019re going to unlock the secrets behind making the best app preview video so you can launch your mobile app with success in the App Store or Google Play Store.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":2046,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img class=\"wp-image-2046\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2021\/01\/Webiotic_Blog_Article_App_Preview_Video-1024x557.jpg\" alt=\"\" \/><\/figure>\r\n<!-- \/wp:image --><!-- wp:heading -->\r\n<h2>Chapter #1: Planning Your Video<\/h2>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>While making a short, 30-second <a href=\"https:\/\/motioncue.com\/10-best-app-promo-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\">preview video for your app<\/a> might sound pretty easy\u2014after all, you just need some footage of your app in action\u2014it actually requires some careful planning.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>You don\u2019t want to just throw together a 30 second video of random footage of your app.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":2085,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img class=\"wp-image-2085\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2021\/01\/Webiotic_Blog_Article_Top_Video_Apps-1-1024x498.jpg\" alt=\"\" \/><\/figure>\r\n<!-- \/wp:image --><!-- wp:paragraph -->\r\n<p>Every shot, every feature showcased needs to be thought out so it has the most impact.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Remember, the idea is to present potential users with your app\u2019s <em>value.<\/em><\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\r\n<h3>1.1 Get Inspired<\/h3>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>When you first came up with your <a href=\"https:\/\/architsingh.com\/webioticnew\/5-step-beginner-guide-for-your-brilliant-app-idea\/\">mobile app idea,<\/a> what\u2019s one of the first things you did?<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>You checked out the competition!<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>You went to the App Store and browsed what other people are doing in your app\u2019s niche.\u00a0<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":2086,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img class=\"wp-image-2086\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2021\/01\/Webiotic_Blog_Article_Search_the_Competition-1024x678.jpg\" alt=\"\" \/><\/figure>\r\n<!-- \/wp:image --><!-- wp:paragraph -->\r\n<p>Maybe you downloaded a few apps, checked out what kind of features and functionality they were putting out.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>You probably also read some of their <a href=\"https:\/\/developer.apple.com\/app-store\/ratings-and-reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">user reviews<\/a> to see what they were doing right and where they were falling short.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>All of this provides incredibly <a href=\"https:\/\/developer.apple.com\/design\/human-interface-guidelines\/ios\/system-capabilities\/ratings-and-reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">valuable insight on the competition<\/a> and it also serves to <em>inspire<\/em> you.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Unless you\u2019re working with a top-notch video producer, you\u2019re going to have to do your research to learn what goes into making an excellent app preview video.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>So hit up the app stores and start watching as many preview videos as you can.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":2087,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img class=\"wp-image-2087\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2021\/01\/Webiotic_Blog_Article_Free_Preview_Video_Makers-1024x678.jpg\" alt=\"\" \/><\/figure>\r\n<!-- \/wp:image --><!-- wp:paragraph -->\r\n<p><a href=\"https:\/\/incipiagabe.medium.com\/10-examples-of-app-store-preview-videos-f8d669e586c8\" target=\"_blank\" rel=\"noreferrer noopener\">Find the common elements<\/a> these videos share.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>How long are they? Even though your video can be up to 30 seconds long, should it be?<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Are they demonstrating multiple features or focusing on just one?<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\r\n<h3>1.2 Figure Out Your Story<\/h3>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>Once you\u2019ve checked out the competition and feel some inspiration to set out on your own app preview video, the next step is to create a story.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>No, a story is not overkill.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Just because you\u2019re working with a short video doesn\u2019t mean you can cut corners.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":2076,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img class=\"wp-image-2076\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2021\/01\/Webiotic_Blog_Article_App_Preview_Video_Teamwork-1024x768.jpg\" alt=\"\" \/><\/figure>\r\n<!-- \/wp:image --><!-- wp:paragraph -->\r\n<p>Every movie, TV show, commercial, and even Tik Tok video has a <em>story<\/em>.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Without a coherent story, your video will just be a jumbled mess.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>When crafting a story for your app video, think about what the <a href=\"https:\/\/www.leanplum.com\/blog\/mobile-app-use-cases-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">most important use cases<\/a> are for your app which exemplifies your app\u2019s existence.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>These use cases will likely already be mentioned in the description of your app in the form of app features.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>To help move things along, start by listing scenes you want to feature in your video and then later you can cut out the fat.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":2072,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img class=\"wp-image-2072\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2021\/01\/Webiotic_Blog_Article_App_Storyboard-1024x576.jpg\" alt=\"\" \/><\/figure>\r\n<!-- \/wp:image --><!-- wp:paragraph -->\r\n<p>When contemplating your app video\u2019s story, ask yourself:<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:list -->\r\n<ul>\r\n<li>What is the main use case for your app?\u00a0<\/li>\r\n<li>What is the primary feature and value of your app?<\/li>\r\n<\/ul>\r\n<!-- \/wp:list --><!-- wp:paragraph -->\r\n<p>Having a good understanding of the primary reasons of your app\u2019s existence will allow the timeline for the video to fall in place.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"color\":{\"background\":\"#d2eeff\"}}} -->\r\n<p class=\"has-background\" style=\"background-color: #d2eeff;\"><strong>PRO TIP:<\/strong><br \/>Create a <a href=\"https:\/\/developer.apple.com\/library\/archive\/documentation\/General\/Conceptual\/Devpedia-CocoaApp\/Storyboard.html#:~:text=A%20storyboard%20is%20a%20visual,the%20connections%20between%20those%20screens.\" target=\"_blank\" rel=\"noreferrer noopener\">storyboard<\/a> for your video that maps out every scene and think about how many seconds you\u2019d like each scene to have.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\r\n<h3>1.3 Text<\/h3>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>If you\u2019ve already checked out what other apps are using for their preview videos, you\u2019ve probably noticed that some are <a href=\"https:\/\/www.journalism.co.uk\/news\/5-ios-apps-for-adding-subtitles-and-graphics-to-your-social-media-videos-\/s2\/a619771\/\" target=\"_blank\" rel=\"noreferrer noopener\">incorporating text into their footage<\/a>.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Some apps will use overlays or text cards in between screens. Maybe they\u2019ll use a fade out or fade in effect to give it a smooth appearance.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Just remember that adding text isn\u2019t always necessary, but you\u2019ll be able to figure this out in the previous step when you\u2019re forming your video\u2019s story.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":2047,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img class=\"wp-image-2047\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2021\/01\/Webiotic_Blog_Article_Text_and_Visuals-1024x787.jpg\" alt=\"\" \/><\/figure>\r\n<!-- \/wp:image --><!-- wp:paragraph -->\r\n<p>If you check out the screenshots below for the <a href=\"https:\/\/www.unplug.com\/online-classes\" target=\"_blank\" rel=\"noreferrer noopener\">app Unplug: Meditation<\/a>, you\u2019ll see that they start their video with text that says exactly what the app is for followed by a mix of app footage and text that highlights <a href=\"https:\/\/www.forbes.com\/sites\/gabrielshaoolian\/2017\/06\/07\/5-mobile-app-features-your-customers-want\/\" target=\"_blank\" rel=\"noreferrer noopener\">app features<\/a>.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>In this case, adding text helps highlight the main features of the app. Without the text, a potential user might just think this app does one thing, like play meditation sounds, for example.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\r\n<h3>1.4 Music<\/h3>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>Many apps will have some kind of <a href=\"https:\/\/apps.apple.com\/us\/app\/add-music-to-video\/id1072337393\" target=\"_blank\" rel=\"noreferrer noopener\">music in the background of their video<\/a>.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Just like with movie trailers, having appropriate music paired with visuals can help elicit an emotion from users.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":2049,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img class=\"wp-image-2049\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2021\/01\/Webiotic_Blog_Article_Royalty_Free_Music_For_Apps-1024x565.jpg\" alt=\"\" \/><\/figure>\r\n<!-- \/wp:image --><!-- wp:paragraph -->\r\n<p>In the example above with Unplug: Meditation, there's calming music being played in the background, which makes sense for the product they\u2019re selling.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p><a href=\"https:\/\/sensortower.com\/ios\/rankings\/top\/iphone\/us\/games\/strategy\" target=\"_blank\" rel=\"noreferrer noopener\">Game apps<\/a>, on the other hand, like <a href=\"https:\/\/apps.apple.com\/us\/app\/call-of-duty-mobile\/id1287282214\" target=\"_blank\" rel=\"noreferrer noopener\">Call of Duty<\/a>, have sounds from the app (like explosions, gunshots, and vehicles driving) paired with a loud rock song that reflects the chaos you see on screen.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"color\":{\"background\":\"#d2eeff\"}}} -->\r\n<p class=\"has-background\" style=\"background-color: #d2eeff;\"><strong>PRO TIP:<\/strong><br \/>Think carefully about not only the background music but what sound effects from your app you\u2019d like to include and make sure it works to supplement your video\u2019s story.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\r\n<h3>1.5 Multiple Previews<\/h3>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>You can even have more than one preview video for your app.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Some mobile apps will choose to use their first preview video as an overview of the app experience that focuses on the main features and content.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>A second or even third preview video can be used to highlight additional features or extra content a user might not be aware of.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":2088,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img class=\"wp-image-2088\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2021\/01\/Webiotic_Blog_Article_Multiple_Preview_App_Videos1-1024x626.jpg\" alt=\"\" \/><\/figure>\r\n<!-- \/wp:image --><!-- wp:paragraph -->\r\n<p>If you decide to use more than one preview video, be sure that each video is showing users something new about your app.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\r\n<h3>1.6 Pick a Poster Frame<\/h3>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>The <a href=\"https:\/\/help.apple.com\/app-store-connect\/?lang=en#\/devf581dcced\" target=\"_blank\" rel=\"noreferrer noopener\">poster frame<\/a> is the image that appears when the preview video does not autoplay, so you want to make sure it\u2019s visually compelling so users will click on the play button.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Your poster frame image should convey the value of your app.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":2043,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img class=\"wp-image-2043\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2021\/01\/Webiotic_Blog_Article_App_Preview_Poster_Frame-1024x812.jpg\" alt=\"\" \/><\/figure>\r\n<!-- \/wp:image --><!-- wp:paragraph -->\r\n<p>Some apps chose to use the poster frame to show text, some mobile apps chose to use\u00a0 screenshots of their app in action, and others use a mix of both text and visuals.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading -->\r\n<h2>Chapter #2: App Preview Video Guidelines<\/h2>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>When you\u2019re creating your mobile app preview video, it\u2019s important to keep in mind that every store has their own guidelines.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":2077,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img class=\"wp-image-2077\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2021\/01\/Webiotic_Blog_Article_App_Store_Rules-1024x759.jpg\" alt=\"\" \/><\/figure>\r\n<!-- \/wp:image --><!-- wp:paragraph -->\r\n<p>We\u2019re going to focus on the<a href=\"https:\/\/developer.apple.com\/app-store\/guidelines\/\" target=\"_blank\" rel=\"noreferrer noopener\"> App Store guidelines<\/a> for iOS, but these concepts are applicable to other app stores like Google Play.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:list -->\r\n<ul>\r\n<li>You can add up to three preview videos for a mobile app<\/li>\r\n<li>The video length needs to be between 15 and 30 seconds long<\/li>\r\n<li>The maximum file size is 500 MB<\/li>\r\n<li>The file format needs to be: .m4v, .mov, or mp4 format<\/li>\r\n<li>The resolution is device-specific, but it can be horizontal or portrait-oriented.<\/li>\r\n<li>Use mostly screen captures for your preview videos<\/li>\r\n<li>Game apps should use more gameplay scenes than cutscenes<\/li>\r\n<li>You can use text\/copy in your video, but consider localization<\/li>\r\n<li>Voice over is allowed, but remember that videos autoplay on mute and many users won't bother turning the sound on.<\/li>\r\n<li>Videos should only capture content in which the full rights are owned (so don\u2019t show brand names or streaming content from elsewhere)<\/li>\r\n<li>Apple recommends various app preview <a href=\"https:\/\/appradar.com\/academy\/ios-app-store-optimization\/ios-app-screenshots\" target=\"_blank\" rel=\"noreferrer noopener\">resolutions<\/a> for different devices<\/li>\r\n<\/ul>\r\n<!-- \/wp:list --><!-- wp:image {\"id\":2083,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img class=\"wp-image-2083\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2021\/01\/Webiotic_Blog_Article_App_Preview_Specifications-copy-1024x679.jpg\" alt=\"\" \/><\/figure>\r\n<!-- \/wp:image --><!-- wp:paragraph {\"style\":{\"color\":{\"background\":\"#d2eeff\"}}} -->\r\n<p class=\"has-background\" style=\"background-color: #d2eeff;\"><strong>PRO TIP:<\/strong><br \/>Remember, Apple wants all app videos to have a similar look and feel, so be sure to review their <a href=\"https:\/\/developer.apple.com\/support\/app-previews\/\" target=\"_blank\" rel=\"noreferrer noopener\">full list of guidelines<\/a>.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading -->\r\n<h2>Chapter 4: App Store vs. Google Play<\/h2>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>If you\u2019re <a href=\"https:\/\/architsingh.com\/webioticnew\/building-an-app-for-iphone-and-android-should-you-do-it\/\">developing your app for both Apple and Android<\/a>, you should know that there are a few differences between the stores besides the video guidelines.\u00a0<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":2051,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img class=\"wp-image-2051\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2021\/01\/Webiotic_Blog_Article_AppStore_vs_GooglePlay-1024x545.jpg\" alt=\"\" \/>\r\n<figcaption>Photo Credit: <a href=\"https:\/\/www.lifewire.com\/ios-app-store-vs-google-play-store-for-app-developers-2373130\" target=\"_blank\" rel=\"noreferrer noopener\">Lifewire.com<\/a><\/figcaption>\r\n<\/figure>\r\n<!-- \/wp:image --><!-- wp:paragraph -->\r\n<p>Let\u2019s take a look at some of the main differences.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\r\n<h3>4.1 Search Results\u00a0<\/h3>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>When searching for your app in the <a href=\"https:\/\/architsingh.com\/webioticnew\/app-store-submission-checklist\/\">App Store<\/a>, you\u2019ll see that your app\u2019s preview video autoplays on mute.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>It will also be displayed next to the first two screenshots of your app.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>When searching for an app in the <a href=\"https:\/\/architsingh.com\/webioticnew\/how-long-does-it-take-to-publish-an-app-on-google-play\/\">Google Play store<\/a>, the video doesn\u2019t autoplay. You\u2019ll have to click on the play button which will then open a YouTube video.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":2061,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img class=\"wp-image-2061\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2021\/01\/Webiotic_Blog_Article_GooglePlay-1-1024x538.jpg\" alt=\"\" \/>\r\n<figcaption>Photo Credit: <a href=\"https:\/\/thetool.io\/aso-app-store-optimization\" target=\"_blank\" rel=\"noreferrer noopener\">thetool.io<\/a><\/figcaption>\r\n<\/figure>\r\n<!-- \/wp:image --><!-- wp:heading {\"level\":3} -->\r\n<h3>4.2 Product Page\u00a0<\/h3>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>In the App Store, you can have up to three preview videos for your app, which autoplay on iOS and newer.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>In the Google Play store, you can only have one video, which will open a YouTube video.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":2078,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img class=\"wp-image-2078\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2021\/01\/Webiotic_Blog_Article_App_Preview_Videos_Play-1024x735.jpg\" alt=\"\" \/><\/figure>\r\n<!-- \/wp:image --><!-- wp:heading {\"level\":3} -->\r\n<h3>4.3 Approval Process\u00a0<\/h3>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>Another big difference is that Apple preview videos are manually <a href=\"https:\/\/www.cnbc.com\/2019\/06\/21\/how-apples-app-review-process-for-the-app-store-works.html\" target=\"_blank\" rel=\"noreferrer noopener\">approved by Apple<\/a> to ensure they follow the guidelines.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":2052,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img class=\"wp-image-2052\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2021\/01\/Webiotic_Blog_Article_AppStore-and-Google-Play-Approval-Processes.jpg\" alt=\"\" \/>\r\n<figcaption>Photo Credit: <a href=\"https:\/\/www.researchgate.net\/figure\/AppStore-and-Google-Play-Approval-Processes_fig2_260533704\" target=\"_blank\" rel=\"noreferrer noopener\">researchgate.net<\/a><\/figcaption>\r\n<\/figure>\r\n<!-- \/wp:image --><!-- wp:heading {\"level\":3} -->\r\n<h3>4.4 Content\u00a0<\/h3>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>As already mentioned, each store has their own set of guidelines.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>One difference between the two that you should know about has to do with the content in the video.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>iOS apps need to use real footage of the app, but with Google Play, there is no such restriction.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\r\n<h3>4.5 Video Length<\/h3>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>iOS preview videos need to be between 15-30 seconds long.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p><a href=\"https:\/\/play.google.com\/about\/developer-content-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Play<\/a> doesn\u2019t have a video length restriction, but they do recommend keeping preview videos between 30 seconds and 2 minutes long.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":2044,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img class=\"wp-image-2044\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2021\/01\/Webiotic_Blog_Article_App_Preview_Requirements-1024x469.jpg\" alt=\"\" \/><\/figure>\r\n<!-- \/wp:image --><!-- wp:heading -->\r\n<h2>Chapter #3: Create the Best Preview Video\u2014Tips and Tricks<\/h2>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>While Apple offers guidelines on how to create preview videos for your mobile app, I want to highlight some tips and tricks to creating <em>the best <\/em><a href=\"https:\/\/www.apptamin.com\/blog\/app-videos-better-than-screenshots\/\" target=\"_blank\" rel=\"noreferrer noopener\">preview video<\/a>.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":2058,\"width\":581,\"height\":331,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large is-resized\"><img class=\"wp-image-2058\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2021\/01\/Webiotic_Blog_Article_iMovie_Creating_App_Preview_Video-1-1-1024x584.jpg\" alt=\"\" width=\"581\" height=\"331\" \/>\r\n<figcaption>Photo Credit: <a href=\"https:\/\/techcrunch.com\/2019\/06\/12\/imovies-big-ios-update-adds-80-new-soundtracks-green-screen-effects-image-overlays\/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAANncgUM09fJHzJ9mXuN2fViIXnTHO2eJAAr_TvqXKd5753-b65lSJhBxY4xCwz_YjMgqgugVQRfczl4SMfyNFPVleefKZN0BSL8qG2HG3fpQYw-4NqkKAutc1as9IUs6KdK_4mKeSIJydhEskVsE8h1YZE_mrkXkb2IhIs_rajGF\" target=\"_blank\" rel=\"noreferrer noopener\">techncrunch.com<\/a><\/figcaption>\r\n<\/figure>\r\n<!-- \/wp:image --><!-- wp:heading {\"level\":3} -->\r\n<h3>Tip #1: Get to the Point<\/h3>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>You don\u2019t have much time and users have a very short attention span.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Make it short and to the point.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Introduce the essence of your app in the first five seconds of your preview video.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":2054,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img class=\"wp-image-2054\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2021\/01\/Webiotic_Blog_Article_Creating_Preview_Videos-1024x591.jpg\" alt=\"\" \/><\/figure>\r\n<!-- \/wp:image --><!-- wp:paragraph -->\r\n<p>The rest of the time can be used to elaborate.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Since preview videos autoplay, the idea is to <a href=\"https:\/\/architsingh.com\/webioticnew\/marketing-and-growth\/\">create compelling content<\/a> in the first few seconds of your video to catch a potential user\u2019s attention as they\u2019re scrolling.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\r\n<h3>Tip #2: Show Real Footage<\/h3>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>While you can doll your video up with graphics and text overlays, don\u2019t overdo it.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Your preview video should primarily showcase real footage from your app. That\u2019s what users want to see.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Showcasing your app in action will help users decide if they want to download it or not.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Additionally, your video will be rejected if you show footage that\u2019s filmed outside of your app which could delay <a href=\"https:\/\/architsingh.com\/webioticnew\/how-to-launch-an-app\/\">your app\u2019s launch<\/a>.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":2042,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img class=\"wp-image-2042\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2021\/01\/Webiotic_Blog_Article_App_Preview_Guidelines-769x1024.jpg\" alt=\"\" \/><\/figure>\r\n<!-- \/wp:image --><!-- wp:heading {\"level\":3} -->\r\n<h3>Tip #3: Create Without Sound<\/h3>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>Remember, app preview videos play without sound by default and many users won\u2019t bother turning it on.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>While you can certainly add <a href=\"https:\/\/www.rocketstock.com\/blog\/improve-film-with-sound-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">sound elements to your app preview video<\/a>, make sure that you create the video assuming the sound is turned off.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>This will ensure that users understand the video without sound.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":2079,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img class=\"wp-image-2079\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2021\/01\/Webiotic_Blog_Article_App_Preivew_Video_Soundoff-1024x881.jpg\" alt=\"\" \/><\/figure>\r\n<!-- \/wp:image --><!-- wp:heading {\"level\":3} -->\r\n<h3>Tip #4: Consider Various Screen Sizes<\/h3>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>This has been mentioned in the previous section about guidelines, but I want to highlight it again.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Always keep in mind that users will watch your preview video on multiple devices, whether it\u2019s their <a href=\"https:\/\/developer.apple.com\/news\/?id=nixcb564\" target=\"_blank\" rel=\"noreferrer noopener\">mobile device, desktop, or tablet<\/a>.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>The last thing you want is the details of a feature to be too small to see or text too small to read on a full screen because you only designed it for mobile.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":2090,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img class=\"wp-image-2090\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2021\/01\/Webiotic_Blog_Article_App_Video_Screen_Sizes-1024x581.jpg\" alt=\"\" \/><\/figure>\r\n<!-- \/wp:image --><!-- wp:heading {\"level\":3} -->\r\n<h3>Tip #5: How Will You Stand Out?<\/h3>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>Finally, for my last tip, think about how to make your app video stand out amongst a sea of app preview videos.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>I don\u2019t mean that you should add crazy visuals, music, and text to differentiate your app video.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>What I mean is to include content in your video that will <a href=\"https:\/\/appsexpert.medium.com\/how-to-get-your-app-stand-out-in-app-store-ed3b13d1d9b4\" target=\"_blank\" rel=\"noreferrer noopener\">help your <em>app<\/em> stand out<\/a> from the competition.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>By now, you should already have a good idea of what makes your app unique.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>This should be apparent in your video.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":2081,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img class=\"wp-image-2081\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2021\/01\/Webiotic_Blog_Article_App_Preview_Video_Success-1024x742.jpg\" alt=\"\" \/><\/figure>\r\n<!-- \/wp:image --><!-- wp:paragraph -->\r\n<p>For example, if you have a photo app that allows users to edit and add filters to photos, your preview video needs to showcase how this app differs from <a href=\"https:\/\/apps.apple.com\/us\/app\/instagram\/id389801252\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, <a href=\"https:\/\/vsco.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">VSCO<\/a>, and other competitors.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading -->\r\n<h2>Final Thoughts<\/h2>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>Just like your <a href=\"https:\/\/architsingh.com\/webioticnew\/app-icon-template\/\">app icon<\/a>, description, and screenshots are important components in capturing users, so too are app preview videos.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>And just because they\u2019re short doesn\u2019t mean you can put them together last minute.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Creating an effective and compelling app preview video that perfectly conveys your app\u2019s essence takes time and effort.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>It requires <a href=\"https:\/\/architsingh.com\/webioticnew\/mobile-app-strategy\/\">strategy planning<\/a>.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>You\u2019ll need to craft a story about your app, think about what kind of text and content you\u2019ll include, what background music to use, and how to make your app stand out from the competition.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Whether you\u2019re getting ready to launch your app or you\u2019re just starting out in the app development process, it\u2019s never too early to think about what goes into creating the best app preview video.<\/p>\r\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","footnotes":""},"categories":[20,23],"tags":[],"class_list":["post-2041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-development","category-strategy-planning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Create the Best App Preview Video\u2014Secrets Unlocked - Webiotic<\/title>\n<meta name=\"description\" content=\"In this blog, we\u2019re going to unlock the secrets behind making the best app preview video so you can launch your mobile app with success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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