{"id":1952,"date":"2022-08-29T12:04:12","date_gmt":"2022-08-29T12:04:12","guid":{"rendered":"https:\/\/architsingh.com\/webioticnew\/?p=1952"},"modified":"2022-08-31T16:45:10","modified_gmt":"2022-08-31T16:45:10","slug":"how-to-successfully-pitch-an-app-idea-what-to-know","status":"publish","type":"post","link":"https:\/\/architsingh.com\/webioticnew\/how-to-successfully-pitch-an-app-idea-what-to-know\/","title":{"rendered":"How to Successfully Pitch an App Idea &#8211; What to Know"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; disabled_on=&#8221;off|off|off&#8221; module_class=&#8221;post_header&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;70%&#8221; custom_padding=&#8221;||||false|false&#8221; global_module=&#8221;5435&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Updated<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_post_title title=&#8221;off&#8221; author=&#8221;off&#8221; date_format=&#8221;M j Y&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; admin_label=&#8221;Post Date&#8221; module_class=&#8221;post-date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; meta_font=&#8221;Nexa Bold||||||||&#8221; meta_text_align=&#8221;center&#8221; meta_text_color=&#8221;#000000&#8243; meta_font_size=&#8221;48px&#8221; meta_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][et_pb_text module_class=&#8221;timer_d&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Helvetica||||||||&#8221; text_text_color=&#8221;#2ea0d2&#8243; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"reading-time\"><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 10<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Nexa-Bold|800|||||||&#8221; title_text_align=&#8221;left&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;48px&#8221; title_line_height=&#8221;1.2em&#8221; meta_font=&#8221;Nexa Regular||||||||&#8221; meta_text_align=&#8221;left&#8221; meta_text_color=&#8221;#2ea0d2&#8243; meta_font_size=&#8221;15px&#8221; meta_line_height=&#8221;1.6em&#8221; title_font_size_tablet=&#8221;42px&#8221; title_font_size_phone=&#8221;36px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1280px&#8221; module_alignment=&#8221;center&#8221; global_module=&#8221;5436&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_title title=&#8221;off&#8221; meta=&#8221;off&#8221; admin_label=&#8221;Feature Image&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Nexa Bold|700|||||||&#8221; title_text_align=&#8221;left&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;48px&#8221; title_line_height=&#8221;1.2em&#8221; meta_font=&#8221;Nexa Regular||||||||&#8221; meta_text_align=&#8221;left&#8221; meta_text_color=&#8221;#2ea0d2&#8243; meta_font_size=&#8221;15px&#8221; meta_line_height=&#8221;1.6em&#8221; title_font_size_tablet=&#8221;42px&#8221; title_font_size_phone=&#8221;36px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; module_class=&#8221;blog-cnt-row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;1280px&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Helvetica||||||||&#8221; text_text_color=&#8221;#26282d&#8221; text_font_size=&#8221;18px&#8221; text_letter_spacing=&#8221;0.03em&#8221; text_line_height=&#8221;1.8em&#8221; header_2_font=&#8221;Helvetica Bold||||||||&#8221; header_2_text_color=&#8221;#26282d&#8221; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;54px&#8221; header_3_font=&#8221;Nexa Bold||||||||&#8221; header_3_text_color=&#8221;#26282d&#8221; header_3_font_size=&#8221;24px&#8221; header_4_font=&#8221;Nexa Bold||||||||&#8221; header_4_text_color=&#8221;#26282d&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>While you may have a great idea for your next mobile app, it doesn&#8217;t mean much until you learn how to properly <em>pitch<\/em> that idea.<\/p>\n<p>After all, who&#8217;s going to fund your project? That&#8217;s right &#8211; investors.<\/p>\n<p>If you aren&#8217;t able to articulate exactly what problems your app will solve, how it will bring value to users, and most important of all, how it will generate money, good luck finding anyone to fund your startup.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/jq7_A8EfkdU\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Not only will learning how to pitch your app idea come in handy when it\u2019s time to approach investors, but it\u2019s also important for when you\u2019re getting ready to pitch your app to the world.<\/p>\n<p>Let\u2019s dive in!<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-1957\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic-Blog-Article-How-to-Successfully-Pitch-an-App-Idea-What-to-Know-1024x683-1.jpg\" alt=\"How to pitch an app idea \" \/><\/p>\n<p>&nbsp;<\/p><figcaption>Pitching an app idea guide<\/figcaption><\/figure>\n<h2>Step #1: Define How Your App Solves Problems<\/h2>\n<p>Understanding what problems your app solves is the cornerstone of a successful mobile app.<\/p>\n<p>If your app isn\u2019t really solving anything, then why does it need to exist?<\/p>\n<p>You\u2019re probably here reading this article because you already have an idea of what problems your app could potentially solve, and that\u2019s great!<\/p>\n<p>But if you want to really prop up your app to make it <a href=\"https:\/\/architsingh.com\/webioticnew\/how-to-get-investors-for-an-app\/\">appealing to investors<\/a>, give yourself more time to ask yourself questions and flesh out how your app will be useful to users.<\/p>\n<p>So how do you do that?<\/p>\n<h3>1.1 Identify your Target Group<\/h3>\n<p>Take time to carefully analyze who your target audience is. This is an important first step to understanding what solutions your app can bring.<\/p>\n<p><strong>Here are a few <a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/115000066769-App-Demographics\" target=\"_blank\" rel=\"noreferrer noopener\">demographics<\/a> that will help you identify your audience:<\/strong><\/p>\n<ul>\n<li>Age<\/li>\n<li>Gender<\/li>\n<li>Occupation<\/li>\n<li>Location<\/li>\n<li>Marital Status<\/li>\n<li>Education<\/li>\n<li>And so on<\/li>\n<\/ul>\n<p>Don\u2019t just say, \u201cit\u2019s an app for young people\u201d. That\u2019s way too vague and won\u2019t help you.<\/p>\n<p>How young are they?<\/p>\n<p>Are these Android users or iOS users?<\/p>\n<p>Are these affluent young people?<\/p>\n<p>Getting as specific as you can when identifying your target group is key.<\/p>\n<h3>1.2 Ask Questions<\/h3>\n<p>Once you can really identify your <a href=\"https:\/\/ducttapemarketing.com\/target-audience-app\/\" target=\"_blank\" rel=\"noreferrer noopener\">target audience<\/a>, get out there and ask them questions.<\/p>\n<p>You can do this with your friends and family or even on social media.<\/p>\n<p>Find people who relate to your app and learn about what their concerns are and what problems currently exist in your app\u2019s niche.<\/p>\n<p>Find out what matters to them most when using apps like yours.<\/p>\n<p class=\"has-background\" style=\"background-color: #d2eeff;\"><strong>PRO TIP:<\/strong><br \/>Listening to people\u2019s opinions can help you discover other problems you didn\u2019t realize existed and new ways in which your app can solve them.<\/p>\n<h3>1.3 Analyze the problem<\/h3>\n<p>Now that you have a better idea of the current problems in your app\u2019s niche, analyze them <em>deeply<\/em>.<\/p>\n<p>Ask yourself:<\/p>\n<ul>\n<li>How bad are these problems?<\/li>\n<li>How often do they occur?<\/li>\n<li>What\u2019s causing them?<\/li>\n<li>How are they affecting people?<\/li>\n<li>Has anyone else tried solving these problems?<\/li>\n<\/ul>\n<p>Remember, this is about <a href=\"https:\/\/setapp.com\/how-to\/apps-to-brainstorm-more-effectively\" target=\"_blank\" rel=\"noreferrer noopener\">brainstorming<\/a> where your app fits in the current market and how it can be useful to users.<\/p>\n<h3>1.4 What Problem Will You Solve?<\/h3>\n<p>If you try doing everything you\u2019ll end up doing nothing.<\/p>\n<p>Don\u2019t attempt to solve every problem plaguing your app\u2019s market. Focus on solving just one or two big problems.<\/p>\n<p>Start brainstorming how your app solves a problem or how it can improve on existing solutions.<\/p>\n<h3>1.5 Know the Competition<\/h3>\n<p>You\u2019re going to be checking out the competition every step of the way in your app development journey.<\/p>\n<p>And that\u2019s ok. Keep coming back to see how the competition is doing various things.<\/p>\n<p>How are they <a href=\"https:\/\/99designs.com\/blog\/trends\/app-design-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">designing their app<\/a>?<\/p>\n<p>How are they marketing their app?<\/p>\n<p>What revenue models are they using?<\/p>\n<p>And, in this case, what problems are they solving, or attempting to solve, and how can your app improve upon them?<\/p>\n<p>Look at the competition and analyze how they are falling short on solving problems so you can avoid the same pitfalls.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-1956\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic-Blog-Article-How-to-Successfully-Pitch-an-App-Idea-What-to-Know-2-1024x683-1.jpg\" alt=\"how to pitch an app idea\" \/><\/figure>\n<h2>Step #2: Determine if Your App is a Market Fit<\/h2>\n<p>Once you\u2019re at the point of knowing what problem (or problems) your app will solve, you have to ensure there\u2019s a market for that solution.<\/p>\n<p>This is crucial for when it comes time to pitching your app idea to investors.<\/p>\n<p>They\u2019re going to want <em>proof<\/em> that your app idea and solutions will resonate with your users, so have the data ready when you\u2019re preparing your pitch.<\/p>\n<p>You\u2019ll want information on the following:<\/p>\n<ul>\n<li>How big the market is<\/li>\n<li>The growth of the market in the past several years<\/li>\n<li>The number of potential users\/customers you can reach with the <a href=\"https:\/\/business.twitter.com\/en\/blog\/launching-first-mobile-app-marketing-campaign.html\" target=\"_blank\" rel=\"noreferrer noopener\">marketing campaigns<\/a> you\u2019ll put in place<\/li>\n<li>The projected revenue<\/li>\n<li>The projected cost to acquire a new user<\/li>\n<li>The number of potential users<\/li>\n<\/ul>\n<p>Remember, you can\u2019t just throw numbers around and expect people to be impressed.<\/p>\n<p>Analyzing the market and where your app fits in is going to require time and research. While this kind of data is never 100%, it should be reasonable information so your investors can determine if they\u2019ll be able to make a profit or not.<\/p>\n<h2>Step #3: Revenue Model<\/h2>\n<p>Showing investors where your app fits in the market is all well and good, but you\u2019re going to need even more to really impress them.<\/p>\n<p>How do you plan on monetizing your app?<\/p>\n<p>What revenue model(s) will you use?<\/p>\n<p>Remember, investors are only giving you the time of day because they want to make money.<\/p>\n<p>So how do you <a href=\"https:\/\/architsingh.com\/webioticnew\/how-to-make-money-creating-apps\/\">make money on mobile apps<\/a>?<\/p>\n<h3>3.1 Free vs Paid<\/h3>\n<p>It\u2019s tempting to simply charge users to download your app. After all, it\u2019s a pretty straightforward approach to making money.<\/p>\n<p>Just keep in mind that <a href=\"https:\/\/www.statista.com\/statistics\/1020996\/distribution-of-free-and-paid-ios-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\">93.9% of apps<\/a> in the App Store are free (97% for Android apps). There\u2019s a reason for this.<\/p>\n<p>Charging users to download your app <em>is not easy<\/em>. You have to convince potential users that your app is valuable and worth purchasing.<\/p>\n<p>It requires a loyal user base.<\/p>\n<p>Users are much more likely to download an app on a whim if it\u2019s free. They don\u2019t put as much thought into like they would if they were paying.<\/p>\n<p>So take time to consider which model will best serve your app.<\/p>\n<h3>3.2 How Free Apps Make Money<\/h3>\n<p>Let\u2019s review a few ways free apps make money, and remember, many <a href=\"https:\/\/architsingh.com\/webioticnew\/how-to-launch-an-app\/\">successful apps<\/a> will use one or several of these methods.<\/p>\n<h4>Advertisements<\/h4>\n<p>This is a popular monetization method and comes in various forms.<\/p>\n<p>There are <a href=\"https:\/\/www.ironsrc.com\/glossary\/banner-ads\/#:~:text=A%20mobile%20banner%20ad%20is,a%20certain%20period%20of%20time.\" target=\"_blank\" rel=\"noreferrer noopener\">banner ads<\/a>, video ads, and pop-up ads.<\/p>\n<p>It\u2019s also a simple method. You feature ads in your app and a third-party pays you every time a user clicks on an ad or every time an ad is viewed or displayed.<\/p>\n<h4>In-App Purchases<\/h4>\n<p>With advertisements, the idea is that a user will click on an ad and be taken to another page or app where they\u2019ll hopefully make a purchase.<\/p>\n<p>With <a href=\"https:\/\/wappier.com\/blog\/most-popular-in-app-purchases\" target=\"_blank\" rel=\"noreferrer noopener\">in-app purchases<\/a>, the user makes the purchase right there within your app. It\u2019s something <em>you\u2019re <\/em>selling them, like points, coins or other digital currencies, upgrades, or extra features.<\/p>\n<p>Many apps will offer a basic service for free but users have the option to unlock extra features by paying for it.<\/p>\n<h4>Subscriptions<\/h4>\n<p>Some apps earn revenue through a subscription model, which is popular for newspapers and other publishers.<\/p>\n<p>They can offer users a free app to download, but also a paid subscription to receive more content.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-1955\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic-Blog-Article-How-to-Successfully-Pitch-an-App-Idea-What-to-Know-3-1024x769-1.jpg\" alt=\"\" \/><\/figure>\n<h2>Step #4: Make a Prototype<\/h2>\n<p>Surely you\u2019ve heard the phrase\u2014a picture is worth a thousand words.<\/p>\n<p>You don\u2019t necessarily <em>need<\/em> a <a href=\"https:\/\/architsingh.com\/webioticnew\/mobile-app-prototyping\/\">prototype of your app<\/a> when pitching your idea, but it sure helps.<\/p>\n<p>Having some form of prototype, whether it\u2019s low-fidelity or high-fidelity, is a great way to not only demonstrate your commitment to your app idea, but also to help people understand how your app will look and work.<\/p>\n<h3>4.1 Low-Fidelity Prototypes<\/h3>\n<p>A <a href=\"https:\/\/lubbil.ngontinh24.com\/article\/high-fidelity-low-fidelity-prototyping-what-how-and-why\" target=\"_blank\" rel=\"noopener\">low-fidelity proto<\/a><a href=\"https:\/\/blog.prototypr.io\/low-fi-prototyping-what-why-and-how-24f77d9f4995?gi=247591fdf27\" target=\"_blank\" rel=\"noreferrer noopener\">t<\/a><a href=\"https:\/\/blog.prototypr.io\/low-fi-prototyping-what-why-and-how-24f77d9f4995?gi=247591fdf27\">ype<\/a> usually comes in the form of rough sketches or hand-drawn mockups.<\/p>\n<p>They\u2019re easy to create and serve as a visualization of an app\u2019s design.<\/p>\n<p>They\u2019re not interactive. You can\u2019t push any buttons or swipe through pages. They\u2019re <em>lo-fi.<\/em><\/p>\n<p>Paper prototypes are cheap and easy to make. All you need is paper, scissors, and some sticky notes.<\/p>\n<p>This allows you to get quick feedback on things like your site\u2019s architecture, design elements, and other content.<\/p>\n<p class=\"has-background\" style=\"background-color: #d2eeff;\"><strong>PRO TIP:<\/strong><br \/>Low-fidelity prototypes can help you gather feedback on your app in the very early stages of your app project.<\/p>\n<h3>4.2 High-Fidelity Prototypes<\/h3>\n<p>High-fidelity prototypes, on the other hand, are generally digital and require some software tool like <a href=\"https:\/\/www.adobe.com\/products\/xd.html?sdid=12B9F15S&amp;mv=Search&amp;ef_id=Cj0KCQiA5bz-BRD-ARIsABjT4ngxS_FFEQgtnDXhB8INGk0NYfcG0sGdrNYKr2nYdOOzy7LWCAJG-44aAuruEALw_wcB:G:s&amp;s_kwcid=AL!3085!3!315272209840!e!!g!!experience%20design%20adobe!1641846436!65452675191\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe XD<\/a> or <a href=\"https:\/\/www.sketch.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sketch<\/a>.<\/p>\n<p>These prototypes are much more realistic and allow for user interaction with various elements and functionality within the app.<\/p>\n<p>Basically, it gets you close to the real thing.<\/p>\n<p>High-fidelity prototypes are best for collecting user performance data when conducting usability testing, like how long it takes for a user to complete a task.<\/p>\n<p>If you have the time and resources, a high-fidelity prototype is ideal for demonstrating your app\u2019s capabilities and design to investors.<\/p>\n<h2>Step #5: Prepare a Pitch Deck<\/h2>\n<p>So once you have a better idea of what your app does and how it will make money, the time has come to work on preparing a pitch deck, which can be used to win funding for your app.<\/p>\n<p>Just keep in mind that how your pitch deck will look depends on what stage of funding you&#8217;re app is in, whether that&#8217;s pre-seed, seed, series A, and so on. A good rule of thumb when preparing your pitch deck is to include more content the farther along your app project is.<\/p>\n<p>So if you&#8217;re just starting out and you don&#8217;t yet have a solid tech stack or road map prepared for your initial pre-seed funding, its OK to have less information about it in your pitch deck.<\/p>\n<p>Here is what you should always consider including in your pitch deck:<\/p>\n<ol>\n<li><strong>Introduction<\/strong>\u2014Give a brief description of who you are and what you&#8217;re going to be pitching.<\/li>\n<li><strong>Team<\/strong>\u2014A quick glance at your team and their backgrounds (if you have one assembled yet)<\/li>\n<li><strong>Problem<\/strong>\u2014What problems are users currently facing? This will help highlight your solutions.<\/li>\n<li><strong>Competition<\/strong>\u2014Who are your competitors and how does your product differ?<\/li>\n<li><strong>Product<\/strong>\u2014Explain what your app does and how it works.<\/li>\n<li><strong>Market<\/strong>\u2014Provide data about the size of your target market, including past and projected growth.<\/li>\n<li><strong>Revenue Model<\/strong>\u2014Review how your app will generate money and what methods you will use.<\/li>\n<li><strong>Investing<\/strong>\u2014What is your estimated budget?<\/li>\n<li><strong>Contact<\/strong>\u2014Leave your contact information so they can reach you.<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-1958\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic-Blog-Article-How-to-Successfully-Pitch-an-App-Idea-What-to-Know-4-1024x1024-1.jpg\" alt=\"\" \/><\/figure>\n<p class=\"has-background\" style=\"background-color: #d2eeff;\"><strong>PRO TIP:<\/strong><br \/>While having an A+ pitch deck will score you major points when presenting your app to people, you should also have an elevator pitch ready.<br \/>An elevator pitch is a super-condensed version of your pitch deck that you can deliver to someone in the time it takes to ride an elevator, hence its name. It\u2019s a good idea to have one prepared because you never know when you\u2019ll need it or who you\u2019ll bump into.<\/p>\n<h2>Final Thoughts<\/h2>\n<p>When pitching your app idea to anyone, whether it\u2019s curious family members, colleagues, or investors, the key is to <em>be<\/em> <em>prepared<\/em>.<\/p>\n<p>Having a solid pitch deck will help others better understand your product, the problems it solves, and its potential to generate revenue so they <em>want<\/em> to get involved.<\/p>\n<p>We make this incredibly easy with our <a href=\"https:\/\/architsingh.com\/webioticnew\/simple-starter\/\">Simple Starter<\/a> package which includes detailed technical documentation for your app, wireframe sketches, and target user analysis so you&#8217;re equipped with what you need for not only your developers and designers but investors too.<\/p>\n<p>Remember, investors want to feel confident in the projects they invest in, so don\u2019t give them a half-baked idea.<\/p>\n<p>Impress them with your carefully crafted pitch deck and a prototype of your app, and wait for the calls to come in.<\/p>\n<p>[\/et_pb_text][et_pb_comments _builder_version=&#8221;4.11.4&#8243; _module_preset=&#8221;default&#8221; form_field_background_color=&#8221;#FFFFFF&#8221; form_field_focus_background_color=&#8221;#FFFFFF&#8221; header_font=&#8221;Helvetica||||||||&#8221; header_text_align=&#8221;left&#8221; title_font=&#8221;Helvetica|700|||||||&#8221; title_text_align=&#8221;left&#8221; title_text_color=&#8221;#2ea0d2&#8243; title_font_size=&#8221;25px&#8221; title_line_height=&#8221;1.2em&#8221; meta_font=&#8221;Helvetica||||||||&#8221; meta_text_color=&#8221;#000000&#8243; body_font=&#8221;Helvetica||||||||&#8221; body_text_align=&#8221;left&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.6em&#8221; form_field_font=&#8221;Helvetica||||||||&#8221; form_field_text_align=&#8221;left&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#2ea0d2&#8243; button_bg_color=&#8221;#FFFFFF&#8221; button_border_color=&#8221;#2ea0d2&#8243; button_font=&#8221;Helvetica||||||||&#8221; button_use_icon=&#8221;off&#8221; button_alignment=&#8221;right&#8221; text_orientation=&#8221;left&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#e5e5e5&#8243; border_radii_fields=&#8221;on|5px|5px|5px|5px&#8221; border_width_all_fields=&#8221;1px&#8221; border_color_all_fields=&#8221;#c6c6c6&#8243; global_module=&#8221;5439&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#2ea0d2&#8243; button_bg_enable_color__hover=&#8221;on&#8221; button_border_color__hover_enabled=&#8221;off|hover&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#FFFFFF&#8221;][\/et_pb_comments][et_pb_text disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Up Next&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Helvetica|||on|||||&#8221; text_text_color=&#8221;#9e9e9e&#8221; text_font_size=&#8221;20px&#8221; width=&#8221;100%&#8221; max_width=&#8221;50%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;-50px|0px|0px|0px|false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;0px|0px|0px|0px|false|false&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;50px||||false|false&#8221; custom_css_main_element=&#8221;float: left;||margin-bottom:0px !important;&#8221; disabled=&#8221;on&#8221; global_module=&#8221;6525&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Up Next<\/p>\n<p>[\/et_pb_text][et_pb_post_title title=&#8221;off&#8221; date=&#8221;off&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Author&#8221; module_class=&#8221;author-bottom&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; meta_font=&#8221;Journal||||||||&#8221; meta_text_align=&#8221;right&#8221; meta_text_color=&#8221;#0ab1db&#8221; meta_font_size=&#8221;35px&#8221; width=&#8221;100%&#8221; max_width=&#8221;50%&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;0px|40px|0px|0px|true|false&#8221; custom_css_post_title=&#8221;float: right;||margin: 0px !important;||margin-right: 40px !important;&#8221; disabled=&#8221;on&#8221; global_module=&#8221;5440&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][et_pb_sidebar area=&#8221;et_pb_widget_area_2&#8243; show_border=&#8221;off&#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;0px&#8221; header_line_height=&#8221;1.1em&#8221; body_font=&#8221;Helvetica Bold|700|||||||&#8221; body_text_align=&#8221;left&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;35px&#8221; body_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;-20px||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; disabled=&#8221;on&#8221; global_module=&#8221;5442&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_sidebar][et_pb_text admin_label=&#8221;Read Time&#8221; module_class=&#8221;timer_d&#8221; _builder_version=&#8221;4.11.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Helvetica||||||||&#8221; text_text_color=&#8221;#26282d&#8221; text_font_size=&#8221;20px&#8221; custom_margin=&#8221;0px||50px||false|false&#8221; custom_padding=&#8221;0px||50px||false|false&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#e5e5e5&#8243; global_module=&#8221;6522&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"related_posts\">\n\t\t<p class=\"up-next\">Up Next<\/p>\n\t\t<div class=\"author-meta\">\n\t\t<img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/ape.png\"\/><span class=\"author-emoji\">Ape<\/span>\n\t\t<\/div>\n\t\t<div class=\"related-content\">\n\t\t<a href=\"https:\/\/architsingh.com\/webioticnew\/how-to-market-an-app-after-its-published-on-the-app-store\/\">\n\t\t<div class=\"related_post_title\">How to Market an App After It\u2019s Published on the App Store<\/div> <\/a>\n\t\t<div class=\"post-category\">App Development, Strategy Planning, Strategy Planning<\/div>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"related_featured_img\"><a href=\"https:\/\/architsingh.com\/webioticnew\/how-to-market-an-app-after-its-published-on-the-app-store\/\">\n\t\t<img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/how-to-market-an-app-after-launch-header-webiotic.jpg\"\/><\/a><\/div>\n\t\t\n\t\t<span class=\"related_post_time\"><i class=\"far fa-clock\"><\/i> <p>12 minute read<\/p><\/span>\n\t\t<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;post-sticky&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;    margin: 0;||    top: 40px;||    text-align: center;||    float: right;||    right: 0;||max-width:350px;||overflow: scroll;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_title title=&#8221;off&#8221; date=&#8221;off&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Author&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; meta_font=&#8221;Journal||||||||&#8221; meta_text_align=&#8221;center&#8221; meta_text_color=&#8221;#0ab1db&#8221; meta_font_size=&#8221;35px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; disabled=&#8221;on&#8221; global_module=&#8221;5438&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][et_pb_code disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; position_origin_f=&#8221;top_right&#8221; vertical_offset=&#8221;40px&#8221; text_orientation=&#8221;center&#8221; height=&#8221;100vh&#8221; custom_padding=&#8221;||||false|false&#8221; link_option_url=&#8221;https:\/\/architsingh.com\/webioticnew\/calendar\/&#8221; global_module=&#8221;5437&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"header-sticky-post\"><!-- [et_pb_line_break_holder] -->  <img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/ape.png\" \/> <span class=\"author_name\">Ape<\/span><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"722\" class=\"wp-image-6141 aligncenter size-full\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/grey_calender_002-1.png\" alt=\"\"  \/>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;fixed-image&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;4&#8243; custom_margin=&#8221;-30px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_module=&#8221;6228&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/newsletter_bg.png&#8221; title_text=&#8221;newsletter_bg&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; position_origin_a=&#8221;center_left&#8221; z_index=&#8221;3&#8243; width=&#8221;100%&#8221; max_width=&#8221;35%&#8221; custom_css_main_element=&#8221;position: absolute;||width: 100%;||height: 100%;||top: 50%;||left: 0;||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;form-section&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0)&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;center_left&#8221; z_index=&#8221;5&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||||false|false&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_image_phone=&#8221;off&#8221; global_module=&#8221;6229&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; scroll_scaling=&#8221;0|50|50|100|70|100|85%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2020\/12\/heart.png&#8221; title_text=&#8221;heart&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Your inbox wants some love.&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Nexa Regular||||||||&#8221; text_text_color=&#8221;#010101&#8243; text_font_size=&#8221;48px&#8221; text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Your inbox <strong>wants some love.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|off|off&#8221; module_id=&#8221;email-optin&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.77)&#8221; width=&#8221;70%&#8221; custom_padding=&#8221;41px|60px|41px|60px|true|true&#8221; border_radii=&#8221;on|5px|5px|5px|5px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_horizontal=&#8221;2px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Stay informed with Webiotic latest&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Journal||||||||&#8221; text_text_color=&#8221;#2fa2d5&#8243; text_font_size=&#8221;45px&#8221; text_line_height=&#8221;1.3em&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;25px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; custom_css_before=&#8221;    width: 64px;||    height: 64px;||    background: url(https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/C-C_01A.png) no-repeat;||    background-size: 100%;||    content: %22%22;||    position: absolute;||    top: -66px;||    right: -86px;&#8221; global_colors_info=&#8221;{}&#8221;]Stay informed with Webiotic latest[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f9395-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"9395\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/webioticnew\/wp-json\/wp\/v2\/posts\/1952#wpcf7-f9395-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"9395\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.0.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f9395-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"row cus_dis\">\n\t<div class=\"col-md-5 padding-right\">\n\t\t<div class=\"form-group\">\n\t\t\t<p><label for=\"exampleInputEmail1\"><\/label><br \/>\n<!--input class=\"form-control\" type=\"text\" name=\"FNAME\" placeholder=\"First, introduce yourself\"--><span class=\"wpcf7-form-control-wrap\" data-name=\"FNAME\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text form-control\" aria-invalid=\"false\" placeholder=\"First, introduce yourself\" value=\"\" type=\"text\" name=\"FNAME\" \/><\/span><small id=\"emailHelp\" class=\"form-text text-muted\">No need for formalities (just your name)<\/small>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"col-md-5 padding-right\">\n\t\t<div class=\"form-group\">\n\t\t\t<p><label for=\"exampleInputEmail1\"><\/label><br \/>\n<!--input class=\"form-control\" type=\"email\" name=\"EMAIL\" placeholder=\"Email Address\" required--><span class=\"wpcf7-form-control-wrap\" data-name=\"EMAIL\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email form-control\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email Address\" value=\"\" type=\"email\" name=\"EMAIL\" \/><\/span><small id=\"emailHelp\" class=\"form-text text-muted\">Ok, some need for formalities <\/small>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"col-md-2\" style=\"text-align: center;\">\n\t\t<p>(ohh, Intrigued!)\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"col-md-12\" style=\" width:100%;\">\n\t\t<div class=\"form-group text-right\" style=\"display: block;\">\n\t\t\t<p><input class=\"btn btn-info\" type=\"submit\" value=\"join the list\" style=\"cursor: pointer;\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<style>.wpcf7-response-output {\n font-family: 'Nexa Regular',Helvetica,Arial,Lucida,sans-serif;\n font-size: 20px;\n font-weight: 700;\n}\n\t<\/style>\n<\/div><input type='hidden' class='wpcf7-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|off|off&#8221; module_id=&#8221;next-step-section&#8221; module_class=&#8221;calendar-sections&#8221; _builder_version=&#8221;4.11.3&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;20px||||false|false&#8221; global_module=&#8221;3218&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Featured Clients&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Nexa Regular||||||||&#8221; text_text_color=&#8221;#1e78cc&#8221; text_font_size=&#8221;18px&#8221; header_2_font=&#8221;Nexa Regular||||||||&#8221; 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_module_preset=&#8221;default&#8221; border_width_right=&#8221;1px&#8221; border_color_right=&#8221;#e8e8e8&#8243; border_width_right_tablet=&#8221;&#8221; border_width_right_phone=&#8221;0px&#8221; border_width_right_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/trump.png&#8221; title_text=&#8221;trump&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|20px|||false|false&#8221; border_width_right_tablet=&#8221;&#8221; border_width_right_phone=&#8221;0px&#8221; border_width_right_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/labellamafia.png&#8221; title_text=&#8221;labellamafia&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; border_width_left=&#8221;1px&#8221; border_color_left=&#8221;#e8e8e8&#8243; border_width_left_tablet=&#8221;&#8221; border_width_left_phone=&#8221;0px&#8221; border_width_left_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/star-new.png&#8221; title_text=&#8221;star-new&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||20px|false|false&#8221; border_width_left_tablet=&#8221;&#8221; border_width_left_phone=&#8221;0px&#8221; border_width_left_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|on|off&#8221; module_class=&#8221;featured-images-amp&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/New-Project.png&#8221; title_text=&#8221;New Project&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; width=&#8221;90%&#8221; max_width=&#8221;1920px&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;50px||||false|false&#8221; border_color_top=&#8221;#dddddd&#8221; border_color_bottom=&#8221;#eeeeee&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#eeeeee&#8221; divider_position=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;500px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||100px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text admin_label=&#8221;So, what&#8217;s the next step?&#8221; module_class=&#8221;why-its&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;Nexa Regular||||||||&#8221; text_text_color=&#8221;#333333&#8243; text_font_size=&#8221;56px&#8221; text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>So, what&#8217;s the <strong>next step?<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;48%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin: auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;talk-content&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Nexa Regular||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;right&#8221; module_alignment=&#8221;left&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Talk with a real app developer<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY2NiJ9fQ==@&#8221; button_text=&#8221;Free 15 min consultation&#8221; button_alignment=&#8221;left&#8221; button_alignment_tablet=&#8221;center&#8221; button_alignment_phone=&#8221;&#8221; button_alignment_last_edited=&#8221;on|phone&#8221; module_class=&#8221;calendar-btn&#8221; _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;15px&#8221; button_text_color=&#8221;#2fa2d5&#8243; button_bg_color=&#8221;#ffffff&#8221; button_border_width=&#8221;1px&#8221; button_border_color=&#8221;#2fa2d5&#8243; button_border_radius=&#8221;10px&#8221; button_font=&#8221;Nexa Regular|700|||||||&#8221; button_use_icon=&#8221;off&#8221; custom_padding=&#8221;15px|30px|15px|30px|true|true&#8221; button_text_color_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#ffffff&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#2fa2d5&#8243; button_bg_enable_color__hover=&#8221;on&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Updated<span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 10<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span>While you may have a great idea for your next mobile app, it doesn&#8217;t mean much until you learn how to properly pitch that idea. After all, who&#8217;s going to fund your project? That&#8217;s right &#8211; investors. If you aren&#8217;t able to articulate exactly what problems your app will solve, how it [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":2398,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\r\n<p>Having a great mobile app idea is just the first step.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>As you can probably guess, there\u2019s still prototyping and development to think about, testing, market research, and hiring a <a href=\"https:\/\/architsingh.com\/webioticnew\/why-webiotic\/\">stellar team<\/a> to take your vision to the finish line.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p><strong>You also need to know <em>how <\/em>to pitch your app idea.<\/strong><\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Unless you\u2019ve got deep pockets, you\u2019re going to need funding for your mobile app project, so it will serve you best to start thinking about how to really <em>sell<\/em> your idea right from the beginning.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Not only will learning how to pitch your app idea come in handy when it\u2019s time to approach investors, but it\u2019s also important for when you\u2019re getting ready to pitch your app to the world.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Let\u2019s dive in!<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":1957,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img class=\"wp-image-1957\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2020\/12\/Webiotic-Blog-Article-How-to-Successfully-Pitch-an-App-Idea-What-to-Know-1024x683.jpg\" alt=\"How to pitch an app idea \" \/>\r\n<figcaption>Pitching an app idea guide<\/figcaption>\r\n<\/figure>\r\n<!-- \/wp:image --><!-- wp:heading -->\r\n<h2>Step #1: Define How Your App Solves Problems<\/h2>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>Understanding what problems your app solves is the cornerstone of a successful mobile app.\u00a0<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>If your app isn\u2019t really solving anything, then why does it need to exist?<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>You\u2019re probably here reading this article because you already have an idea of what problems your app could potentially solve, and that\u2019s great!\u00a0<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>But if you want to really prop up your app to make it <a href=\"https:\/\/architsingh.com\/webioticnew\/how-to-get-investors-for-an-app\/\">appealing to investors<\/a>, give yourself more time to ask yourself questions and flesh out how your app will be useful to users.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>So how do you do that?<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\r\n<h3>1.1 Identify your Target Group<\/h3>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>Take time to carefully analyze who your target audience is. This is an important first step to understanding what solutions your app can bring.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p><strong>Here are a few <a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/115000066769-App-Demographics\" target=\"_blank\" rel=\"noreferrer noopener\">demographics<\/a> that will help you identify your audience:<\/strong><\/p>\r\n<!-- \/wp:paragraph --><!-- wp:list -->\r\n<ul>\r\n<li>Age<\/li>\r\n<li>Gender<\/li>\r\n<li>Occupation<\/li>\r\n<li>Location<\/li>\r\n<li>Marital Status<\/li>\r\n<li>Education<\/li>\r\n<li>And so on<\/li>\r\n<\/ul>\r\n<!-- \/wp:list --><!-- wp:paragraph -->\r\n<p>Don\u2019t just say, \u201cit\u2019s an app for young people\u201d. That\u2019s way too vague and won\u2019t help you.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>How young are they?\u00a0<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Are these Android users or iOS users?\u00a0<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Are these affluent young people?<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Getting as specific as you can when identifying your target group is key.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\r\n<h3>1.2 Ask Questions<\/h3>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>Once you can really identify your <a href=\"https:\/\/ducttapemarketing.com\/target-audience-app\/\" target=\"_blank\" rel=\"noreferrer noopener\">target audience<\/a>, get out there and ask them questions.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>You can do this with your friends and family or even on social media.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Find people who relate to your app and learn about what their concerns are and what problems currently exist in your app\u2019s niche.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Find out what matters to them most when using apps like yours.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"color\":{\"background\":\"#d2eeff\"}}} -->\r\n<p class=\"has-background\" style=\"background-color: #d2eeff;\"><strong>PRO TIP:<\/strong><br \/>Listening to people\u2019s opinions can help you discover other problems you didn\u2019t realize existed and new ways in which your app can solve them.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\r\n<h3>1.3 Analyze the problem<\/h3>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>Now that you have a better idea of the current problems in your app\u2019s niche, analyze them <em>deeply<\/em>.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Ask yourself:<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:list -->\r\n<ul>\r\n<li>How bad are these problems?<\/li>\r\n<li>How often do they occur?<\/li>\r\n<li>What\u2019s causing them?<\/li>\r\n<li>How are they affecting people?<\/li>\r\n<li>Has anyone else tried solving these problems?<\/li>\r\n<\/ul>\r\n<!-- \/wp:list --><!-- wp:paragraph -->\r\n<p>Remember, this is about <a href=\"https:\/\/setapp.com\/how-to\/apps-to-brainstorm-more-effectively\" target=\"_blank\" rel=\"noreferrer noopener\">brainstorming<\/a> where your app fits in the current market and how it can be useful to users.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\r\n<h3>1.4 What Problem Will You Solve?<\/h3>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>If you try doing everything you\u2019ll end up doing nothing.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Don\u2019t attempt to solve every problem plaguing your app\u2019s market. Focus on solving just one or two big problems.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Start brainstorming how your app solves a problem or how it can improve on existing solutions.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\r\n<h3>1.5 Know the Competition<\/h3>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>You\u2019re going to be checking out the competition every step of the way in your app development journey.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>And that\u2019s ok. Keep coming back to see how the competition is doing various things.\u00a0<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>How are they <a href=\"https:\/\/99designs.com\/blog\/trends\/app-design-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">designing their app<\/a>?<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>How are they marketing their app?<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>What revenue models are they using?<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>And, in this case, what problems are they solving, or attempting to solve, and how can your app improve upon them?<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Look at the competition and analyze how they are falling short on solving problems so you can avoid the same pitfalls.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":1956,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img class=\"wp-image-1956\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2020\/12\/Webiotic-Blog-Article-How-to-Successfully-Pitch-an-App-Idea-What-to-Know-2-1024x683.jpg\" alt=\"how to pitch an app idea\" \/><\/figure>\r\n<!-- \/wp:image --><!-- wp:heading -->\r\n<h2>Step #2: Determine if Your App is a Market Fit<\/h2>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>Once you\u2019re at the point of knowing what problem (or problems) your app will solve, you have to ensure there\u2019s a <a href=\"https:\/\/www.google.com\/search?rlz=1C5CHFA_enUS753US753&sxsrf=ALeKk03WXBk5espEtGsJfU4ZSNtXr-Akug%3A1607465576602&ei=aPrPX-mWJM_l5gKLopWYDw&q=mobile+app+market&oq=mobile+app+market&gs_lcp=CgZwc3ktYWIQAzIHCCMQyQMQJzICCAAyAggAMgIIADICCAAyAggAMgQIABBDMgIIADICCAAyAggAOgQIABBHUIRuWJJyYMt2aABwBHgAgAFaiAHoA5IBATaYAQCgAQGqAQdnd3Mtd2l6yAEIwAEB&sclient=psy-ab&ved=0ahUKEwjp6rn1s7_tAhXPslkKHQtRBfMQ4dUDCA0&uact=5\" target=\"_blank\" rel=\"noreferrer noopener\">market<\/a> for that solution.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>This is crucial for when it comes time to pitching your app idea to investors.\u00a0<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>They\u2019re going to want <em>proof<\/em> that your app idea and solutions will resonate with your users, so have the data ready when you\u2019re preparing your pitch.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>You\u2019ll want information on the following:<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:list -->\r\n<ul>\r\n<li>How big the market is<\/li>\r\n<li>The growth of the market in the past several years<\/li>\r\n<li>The number of potential users\/customers you can reach with the <a href=\"https:\/\/business.twitter.com\/en\/blog\/launching-first-mobile-app-marketing-campaign.html\" target=\"_blank\" rel=\"noreferrer noopener\">marketing campaigns<\/a> you\u2019ll put in place<\/li>\r\n<li>The projected revenue<\/li>\r\n<li>The projected cost to acquire a new user<\/li>\r\n<li>The number of potential users<\/li>\r\n<\/ul>\r\n<!-- \/wp:list --><!-- wp:paragraph -->\r\n<p>Remember, you can\u2019t just throw numbers around and expect people to be impressed.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Analyzing the market and where your app fits in is going to require time and research. While this kind of data is never 100%, it should be reasonable information so your investors can determine if they\u2019ll be able to make a profit or not.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading -->\r\n<h2>Step #3: Revenue Model<\/h2>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>Showing investors where your app fits in the market is all well and good, but you\u2019re going to need even more to really impress them.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>How do you plan on monetizing your app?<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>What revenue model(s) will you use?<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Remember, investors are only giving you the time of day because they want to make money.\u00a0<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>So how do you <a href=\"https:\/\/architsingh.com\/webioticnew\/how-to-make-money-creating-apps\/\">make money on mobile apps<\/a>?<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\r\n<h3>3.1 Free vs Paid<\/h3>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>It\u2019s tempting to simply charge users to download your app. After all, it\u2019s a pretty straightforward approach to making money.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Just keep in mind that <a href=\"https:\/\/appinstitute.com\/free-paid-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\">90% of apps<\/a> in the App Store are free. There\u2019s a reason for this.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Charging users to download your app <em>is not easy<\/em>. You have to convince potential users that your app is valuable and worth purchasing.\u00a0<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>It requires a loyal user base.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Users are much more likely to download an app on a whim if it\u2019s free. They don\u2019t put as much thought into like they would if they were paying.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>So take time to consider which model will best serve your app.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\r\n<h3>3.2 How Free Apps Make Money<\/h3>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>Let\u2019s review a few ways free apps make money, and remember, many <a href=\"https:\/\/architsingh.com\/webioticnew\/how-to-launch-an-app\/\">successful apps<\/a> will use one or several of these methods.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":4} -->\r\n<h4>Advertisements<\/h4>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>This is a popular monetization method and comes in various forms.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>There are <a href=\"https:\/\/www.ironsrc.com\/glossary\/banner-ads\/#:~:text=A%20mobile%20banner%20ad%20is,a%20certain%20period%20of%20time.\" target=\"_blank\" rel=\"noreferrer noopener\">banner ads<\/a>, video ads, and pop-up ads.\u00a0<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>It\u2019s also a simple method. You feature ads in your app and a third-party pays you every time a user clicks on an ad or every time an ad is viewed or displayed.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":4} -->\r\n<h4>In-App Purchases<\/h4>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>With advertisements, the idea is that a user will click on an ad and be taken to another page or app where they\u2019ll hopefully make a purchase.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>With <a href=\"https:\/\/wappier.com\/blog\/most-popular-in-app-purchases\" target=\"_blank\" rel=\"noreferrer noopener\">in-app purchases<\/a>, the user makes the purchase right there within your app. It\u2019s something <em>you\u2019re <\/em>selling them, like points, coins or other digital currencies, upgrades, or extra features.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Many apps will offer a basic service for free but users have the option to unlock extra features by paying for it.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":4} -->\r\n<h4>Subscriptions<\/h4>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>Some apps earn revenue through a subscription model, which is popular for newspapers and other publishers.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>They can offer users a free app to download, but also a paid subscription to receive more content.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":1955,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img class=\"wp-image-1955\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2020\/12\/Webiotic-Blog-Article-How-to-Successfully-Pitch-an-App-Idea-What-to-Know-3-1024x769.jpg\" alt=\"\" \/><\/figure>\r\n<!-- \/wp:image --><!-- wp:heading -->\r\n<h2>Step #4: Make a Prototype<\/h2>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>Surely you\u2019ve heard the phrase\u2014a picture is worth a thousand words.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>You don\u2019t necessarily <em>need<\/em> a <a href=\"https:\/\/architsingh.com\/webioticnew\/mobile-app-prototyping\/\">prototype of your app<\/a> when pitching your idea, but it sure helps.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Having some form of prototype, whether it\u2019s low-fidelity or high-fidelity, is a great way to not only demonstrate your commitment to your app idea, but also to help people understand how your app will look and work.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\r\n<h3>4.1 Low-Fidelity Prototypes<\/h3>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>A <a href=\"https:\/\/blog.prototypr.io\/low-fi-prototyping-what-why-and-how-24f77d9f4995?gi=247591fdf27\">low-fidelity proto<\/a><a href=\"https:\/\/blog.prototypr.io\/low-fi-prototyping-what-why-and-how-24f77d9f4995?gi=247591fdf27\" target=\"_blank\" rel=\"noreferrer noopener\">t<\/a><a href=\"https:\/\/blog.prototypr.io\/low-fi-prototyping-what-why-and-how-24f77d9f4995?gi=247591fdf27\">ype<\/a> usually comes in the form of rough sketches or hand-drawn mockups.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>They\u2019re easy to create and serve as a visualization of an app\u2019s design.\u00a0<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>They\u2019re not interactive. You can\u2019t push any buttons or swipe through pages. They\u2019re <em>lo-fi.<\/em><\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Paper prototypes are cheap and easy to make. All you need is paper, scissors, and some sticky notes.\u00a0<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>This allows you to get quick feedback on things like your site\u2019s architecture, design elements, and other content.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"color\":{\"background\":\"#d2eeff\"}}} -->\r\n<p class=\"has-background\" style=\"background-color: #d2eeff;\"><strong>PRO TIP:<\/strong><br \/>Low-fidelity prototypes can help you gather feedback on your app in the very early stages of your app project.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\r\n<h3>4.2 High-Fidelity Prototypes<\/h3>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>High-fidelity prototypes, on the other hand, are generally digital and require some software tool like <a href=\"https:\/\/www.adobe.com\/products\/xd.html?sdid=12B9F15S&mv=Search&ef_id=Cj0KCQiA5bz-BRD-ARIsABjT4ngxS_FFEQgtnDXhB8INGk0NYfcG0sGdrNYKr2nYdOOzy7LWCAJG-44aAuruEALw_wcB:G:s&s_kwcid=AL!3085!3!315272209840!e!!g!!experience%20design%20adobe!1641846436!65452675191\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe XD<\/a> or <a href=\"https:\/\/www.sketch.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sketch<\/a>.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>These prototypes are much more realistic and allow for user interaction with various elements and functionality within the app.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Basically, it gets you close to the real thing.\u00a0<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p><a href=\"https:\/\/blog.prototypr.io\/high-fidelity-prototyping-what-when-why-and-how-f5bbde6a7fd4\" target=\"_blank\" rel=\"noreferrer noopener\">High-fidelity prototypes<\/a> are best for collecting user performance data when conducting usability testing, like how long it takes for a user to complete a task.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>If you have the time and resources, a high-fidelity prototype is ideal for demonstrating your app\u2019s capabilities and design to investors.\u00a0<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading -->\r\n<h2>Step #5: Prepare a Pitch Deck<\/h2>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>It\u2019s fairly standard practice to use a pitch deck when pitching an app idea.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>A <a href=\"https:\/\/www.slideshare.net\/kambosu\/uber-pitch-deck\" target=\"_blank\" rel=\"noreferrer noopener\">pitch deck<\/a> is a visual presentation of your app idea that will encompass all of the things we\u2019ve talked about in a concise way.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>It should define what problems your app intends to solve, what the market looks like for your app, how you plan on earning revenue, and include some mockups or a prototype of your app.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>You can make your pitch deck using <a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-365\/powerpoint\" target=\"_blank\" rel=\"noreferrer noopener\">PowerPoint<\/a> or some other presentation program that allows you to add notes and graphics to aid in your pitch.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Remember, a pitch deck is there as a visual supplementation of what you have to say to investors. It\u2019s purpose is to help you show them the opportunities and value of your product.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Depending on how much time you have with an investor, here are some talking points you can include in your presentation in a logical order:<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:list {\"ordered\":true} -->\r\n<ol>\r\n<li><strong>Introduction<\/strong>\u2014A short and sweet introduction of who you are and why you\u2019re here.<\/li>\r\n<li><strong>Team<\/strong>\u2014A quick look at your team and their backgrounds (if you have one assembled yet)<\/li>\r\n<li><strong>Problem<\/strong>\u2014State the problems your app will solve.<\/li>\r\n<li><strong>Differentiate<\/strong>\u2014How do you stand out from the competition?<\/li>\r\n<li><strong>Product<\/strong>\u2014How does your app work. Show examples and bring in your prototype.<\/li>\r\n<li><strong>Market<\/strong>\u2014Offer data regarding the size of your target market, including past and projected growth.<\/li>\r\n<li><strong>Business Model<\/strong>\u2014Review how you plan on monetizing your app and how that timeline will look.<\/li>\r\n<li><strong>Investing<\/strong>\u2014What is your estimated budget?<\/li>\r\n<li><strong>Contact<\/strong>\u2014Leave your contact information so they can reach you.<\/li>\r\n<\/ol>\r\n<!-- \/wp:list --><!-- wp:image {\"id\":1958,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img class=\"wp-image-1958\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2020\/12\/Webiotic-Blog-Article-How-to-Successfully-Pitch-an-App-Idea-What-to-Know-4-1024x1024.jpg\" alt=\"\" \/><\/figure>\r\n<!-- \/wp:image --><!-- wp:paragraph {\"style\":{\"color\":{\"background\":\"#d2eeff\"}}} -->\r\n<p class=\"has-background\" style=\"background-color: #d2eeff;\"><strong>PRO TIP:<\/strong><br \/>While having an A+ pitch deck will score you major points when presenting your app to people, you should also have an elevator pitch ready.<br \/><br \/>An elevator pitch is a super-condensed version of your pitch deck that you can deliver to someone in the time it takes to ride an elevator, hence its name.<br \/><br \/>It\u2019s a good idea to have one prepared because you never know when you\u2019ll need it or who you\u2019ll bump into.<br \/><br \/>You might be at a <a href=\"https:\/\/www.forbes.com\/sites\/theyec\/2014\/07\/28\/how-to-network-the-right-way-eight-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">networking event <\/a>where someone may be interested in hearing about your app idea. You want to have an articulate and well-prepared pitch that explains what your app does and who it\u2019s for.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading -->\r\n<h2>Final Thoughts<\/h2>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>When pitching your app idea to anyone, whether it\u2019s curious family members, colleagues, or investors, the key is to <em>be<\/em> <em>prepared<\/em>.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>You should have a very solid understanding of what your app will do, who it\u2019s for, what problems it will solve, and how it\u2019ll make money.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Investors want to feel confident in the projects they invest in, so don\u2019t give them a half-baked idea.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Impress them with your carefully crafted pitch deck and a prototype of your app, and wait for the calls to come in.<\/p>\r\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-1952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy-planning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Successfully Pitch an App Idea\u2014What to Know<\/title>\n<meta name=\"description\" content=\"Learning how to pitch your app idea will come in handy when it\u2019s time to approach investors. 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