{"id":1892,"date":"2019-07-31T17:29:13","date_gmt":"2019-07-31T17:29:13","guid":{"rendered":"https:\/\/architsingh.com\/webioticnew\/?p=1243"},"modified":"2021-07-05T10:54:34","modified_gmt":"2021-07-05T10:54:34","slug":"app-metrics-guide","status":"publish","type":"post","link":"https:\/\/architsingh.com\/webioticnew\/app-metrics-guide\/","title":{"rendered":"App Metrics Explained. KPI&#8217;s You Need To Track And Know For Your App"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(255,255,255,0.54)&#8221; background_color_gradient_end=&#8221;rgba(255,255,255,0.67)&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Banner3-1-min.jpg&#8221; custom_padding=&#8221;100px||100px||true|false&#8221; global_module=&#8221;5926&#8243; saved_tabs=&#8221;all&#8221;][et_pb_row _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;70%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;100px||100px||true|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.8.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_sidebar area=&#8221;et_pb_widget_area_4&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#000000&#8243;][\/et_pb_sidebar][et_pb_post_title featured_image=&#8221;off&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Nexa-Bold|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;44px&#8221; meta_font=&#8221;Nexa Regular|500|||||||&#8221; meta_text_align=&#8221;center&#8221; meta_text_color=&#8221;#2ea0d2&#8243; meta_font_size=&#8221;15px&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.8.0&#8243; _module_preset=&#8221;default&#8221; collapsed=&#8221;off&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; module_class=&#8221;blog-cnt-row&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;1280px&#8221; module_alignment=&#8221;center&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.8.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Helvetica||||||||&#8221; text_text_color=&#8221;#26282d&#8221; text_font_size=&#8221;18px&#8221; text_letter_spacing=&#8221;0.03em&#8221; text_line_height=&#8221;1.8em&#8221; header_2_font=&#8221;Helvetica Bold||||||||&#8221; header_2_text_color=&#8221;#26282d&#8221; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;54px&#8221; header_3_font=&#8221;Nexa Bold||||||||&#8221; header_3_text_color=&#8221;#26282d&#8221; header_3_font_size=&#8221;24px&#8221; header_4_font=&#8221;Nexa Bold||||||||&#8221; header_4_text_color=&#8221;#26282d&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]While creating a successful mobile app means putting up time and money to invest in the right team that will create a beautiful and functioning application that you can <a href=\"https:\/\/architsingh.com\/webioticnew\/how-to-launch-an-app\/\">publish in the App Store<\/a>, the hard work doesn\u2019t stop there.<\/p>\n<p>Mobile apps require a constant stream of feedback, data, and analytics so the creative teams behind them know more about their users and how they can continue to improve the experience.<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/asWrfUxFl_E\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><strong>App metrics<\/strong> provide valuable performance data on everything from how your app was found, most used features in your app, causes for engagement and return to the app, and so on\u2014all of which are carefully calculated through the use of analytics software designed specifically for mobile apps.<\/p>\n<h2>Top Mobile App Performance Metrics<\/h2>\n<h3>Daily and monthly active users<\/h3>\n<p>Keeping track of your daily and monthly active users is essential. After all, the average app loses about <a href=\"https:\/\/amplitude.com\/mobile-analytics\" target=\"_blank\" rel=\"noopener noreferrer\">80% of their daily active users<\/a> (DAU) in just the first three days, and nearly 90% within the first month.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/image4appmetrics-2.png\" alt=\"App metrics \" class=\"wp-image-1264\"\/><\/figure>\n<\/div>\n<p>By tracking your app\u2019s active users by day and month, this provides a useful barometer for how the app is doing and overall user retention, rather than just tallying up the total downloads.<\/p>\n<h3>Retention rate<\/h3>\n<p>The retention rate is the percentage of users who keep using your app over a specified period of time\u2014be it a week, month, or quarter. The opposite is called <a href=\"https:\/\/www.geckoboard.com\/learn\/kpi-examples\/saas-kpis\/net-mrr-churn-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">user churn<\/a>. So if you have a 90-day user retention rate of 20%, then the user churn rate would be 80%.<\/p>\n<p>Having a good understanding of your app\u2019s retention rate is key in understanding your customer base and how your app is fairing on the market. It\u2019s a leading indicator of potential revenue for your app as well as the growth trends involved. After all, your app may have 500,000 downloads, but how many of these are actually active users? This is what matters most. Overall, the retention rate is a much more useful metric than total downloads because it\u2019s all about retaining your users.<\/p>\n<p>You can calculate your retention rate using the following formula:<\/p>\n<p><strong># of monthly active users \/ # downloads = aggregate retention rate<\/strong><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/webioticstage.wpengine.com\/wp-content\/uploads\/2019\/07\/image3.png\" alt=\"app metrics \" class=\"wp-image-1267\"\/><\/figure>\n<\/div>\n<h3>Cost per acquisition<\/h3>\n<p>The cost per acquisition, or CPA, is exactly as it sounds\u2014it measures the cost to bring in new users. So having a lower CPA is considered a good thing. If your CPA begins to exceed your customer\u2019s lifetime value, or LTV, this indicates that you may be losing money on each new user.<\/p>\n<p>CPA is based on all the costs associated with bringing in new users, such as marketing campaigns. Companies typically calculate the CPA by dividing the total marketing costs by the total number of acquired users.<\/p>\n<h3>Average daily sessions per daily active user<\/h3>\n<p>This metric demonstrates how often users are opening and engaging with your app each day on average.<\/p>\n<p>You can easily track the average daily sessions per DAU using the following formula:<\/p>\n<p><strong>Number of daily sessions \/ number of DAU = Average daily sessions per DAU<\/strong><\/p>\n<h3>Lifetime value (LVT)<\/h3>\n<p>This term is also sometimes referred to as a customer lifetime value, or CLV, and shows how much each user is worth to your app and the total amount of money you\u2019re making off a given user\u2014or customer\u2014over the life of their customer lifetime.<\/p>\n<p>Knowing the LVT plays a crucial role in app metrics because it\u2019s the number that drives your marketing budget and paints a picture of how much you pay to get users.<\/p>\n<h3>Average revenue per user (ARPU)<\/h3>\n<p>Another useful metric is the ARPU. This shows how much money your app is generating per user and can help your team identify at what point you should be earning more. In other words, it helps to see and establish monetary goals.<\/p>\n<p>You can see how much each user is worth by using the following formula:<\/p>\n<p><strong>Lifetime revenue of app \/ lifetime # of users = ARPU<\/strong><\/p>\n<h3>Return on Investment (ROI)<\/h3>\n<p>When putting in time and money on mobile app marketing efforts, you want to be able to see what the ROI is for every campaign. This involves a lot of data and factors, and so the ROI is a metric that is notoriously difficult to determine accurately.<\/p>\n<p>Generally, you\u2019ll want to see what all of the costs are for the investment on your marketing campaigns and how these costs are impacting your profits. Since there are a variety of factors involved, you\u2019ll want to focus on one at a time.<\/p>\n<p>So for example, if you want to see what the ROI is for an email marketing campaign you sent out, you can add up the total costs involved in creating that campaign (such as design, copywriting, etc) and plug that into the formula below along with the money earned from the campaign.<\/p>\n<p>ROI formula:<\/p>\n<p><strong>Money earned from investment &#8211; Cost of investment \/ Cost of investment = ROI<\/strong><\/p>\n<h3>Stickiness<\/h3>\n<p>When it comes to your mobile app analytics, <a href=\"https:\/\/www.braze.com\/resources\/glossary\/stickiness\/\">stickiness<\/a> refers to how memorable your app is and how well it \u201csticks\u201d with consumers.<\/p>\n<p>More specifically, it relates to DAU and MAU, and can be calculated by dividing the DAU by the MAU. The higher the stickiness percentage, the more your app has users who are returning.<\/p>\n<p>So if you have 10,000 daily active users and 20,000 monthly active users, your stickiness will be at 50%.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/image2-1.png\" alt=\"app metrics \" class=\"wp-image-1268\"\/><\/figure>\n<\/div>\n<h2>Mobile App Analytics Best Practices<\/h2>\n<p>It should go without saying (but we\u2019ll say it anyway) that mobile app analytics are a crucial component in understanding your app\u2019s user behavior since it allows you to track what these users are doing in your app.<\/p>\n<p>Now that you know some fundamental mobile app metrics, like ROI, daily and monthly active users, and so on, here are some tips when it comes to mobile app analytics best practices.<\/p>\n<h3>#1 Use mobile analytics tools<\/h3>\n<p>There are tons of mobile analytic tools out there, some free, many paid, but the key is to use them! These tools are designed to optimize your app and provide valuable insight on how you can retain users.<\/p>\n<h3>#2 Be patient<\/h3>\n<p>When using mobile analytics tools, the key is to be patient when analyzing your data\u2014change won\u2019t happen overnight. It can take time for you to notice trends and make sense of the analytics.<\/p>\n<h3>#3 Consider analytics early<\/h3>\n<p>It\u2019s essential to start collecting data on your app at an early stage to understand how updates in your app\u2019s performance will affect metrics and to make improvements. Consider analytics as early as the design stage.<\/p>\n<h3>#4 Understand your user\u2019s journey<\/h3>\n<p>It\u2019s important to understand what your user is doing in the app\u2014after all, they might not even be using the app for its primary purpose. Knowing the path the user is taking when navigating your app will help you understand the user journey and what\u2019s expected of your app. Knowing this will help you search for more ways to maximise your conversion rate.<\/p>\n<h3>#5 Set aside time for qualitative data<\/h3>\n<p>What better way to glean insights on your user than by asking them directly? Having both qualitative and quantitative data will help paint a much clearer picture of what\u2019s going on when your users interact with your app. You can do this by getting feedback before you launch your app or after by sending in-app messages or getting user ratings.<\/p>\n<h3>#6 Measure what matters<\/h3>\n<p>As you can tell, there are simply tons of mobile app metrics out there you can utilize to learn more about app, but it can be pretty exhaustive. Don\u2019t waste time on metrics that aren\u2019t going to do much for your bottom line, such as the number of downloads or page views. Sure these are useful to know, but you should figure out what your goal is and establish a clear-cut strategy that aligns with your app\u2019s primary offering.<\/p>\n<p>Hard metrics, such as what user actions are taken after a specific push notification occurs or the customer lifetime value are far more beneficial and will provide more valuable insight that can help you in the long run.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/image1-1.png\" alt=\"application metrics \" class=\"wp-image-1269\"\/><\/figure>\n<\/div>\n<h2>Conclusion<\/h2>\n<p>App metrics are absolutely essential because they allow product teams to clearly see if their app is failing or succeeding. Relying solely on broader indicators, such as the number of downloads and total revenue, are not sufficient to keep your app afloat and can hide valuable information that can lead to your app failing.<\/p>\n<p>In our <a href=\"https:\/\/architsingh.com\/webioticnew\/simple-starter\/\">Simple Starter<\/a> package, we include crucial user metrics and research to ensure your app is targeting the right audience.<\/p>\n<p>Taking advantage of the technology behind mobile app metrics allows companies to see what the issues are and take action every step of the way to ensure long-term success.[\/et_pb_text][et_pb_comments _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; form_field_background_color=&#8221;#FFFFFF&#8221; form_field_focus_background_color=&#8221;#FFFFFF&#8221; header_font=&#8221;Helvetica||||||||&#8221; header_text_align=&#8221;left&#8221; title_font=&#8221;Helvetica|700|||||||&#8221; title_text_align=&#8221;left&#8221; title_text_color=&#8221;#2ea0d2&#8243; title_font_size=&#8221;25px&#8221; title_line_height=&#8221;1.2em&#8221; meta_font=&#8221;Helvetica||||||||&#8221; meta_text_color=&#8221;#000000&#8243; body_font=&#8221;Helvetica||||||||&#8221; body_text_align=&#8221;left&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.6em&#8221; form_field_font=&#8221;Helvetica||||||||&#8221; form_field_text_align=&#8221;left&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#2ea0d2&#8243; button_bg_color=&#8221;#FFFFFF&#8221; button_border_color=&#8221;#2ea0d2&#8243; button_font=&#8221;Helvetica||||||||&#8221; button_use_icon=&#8221;off&#8221; button_alignment=&#8221;right&#8221; text_orientation=&#8221;left&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#e5e5e5&#8243; border_radii_fields=&#8221;on|5px|5px|5px|5px&#8221; border_width_all_fields=&#8221;1px&#8221; border_color_all_fields=&#8221;#c6c6c6&#8243; global_module=&#8221;5439&#8243; saved_tabs=&#8221;all&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#2ea0d2&#8243; button_bg_enable_color__hover=&#8221;on&#8221; button_border_color__hover_enabled=&#8221;off|hover&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#FFFFFF&#8221;][\/et_pb_comments][et_pb_text disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Up Next&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Helvetica|||on|||||&#8221; text_text_color=&#8221;#9e9e9e&#8221; text_font_size=&#8221;20px&#8221; width=&#8221;100%&#8221; max_width=&#8221;50%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;-50px|0px|0px|0px|false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;0px|0px|0px|0px|false|false&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;50px||||false|false&#8221; custom_css_main_element=&#8221;float: left;||margin-bottom:0px !important;&#8221; disabled=&#8221;on&#8221; global_module=&#8221;6525&#8243; locked=&#8221;off&#8221;]<\/p>\n<p>Up Next<\/p>\n<p>[\/et_pb_text][et_pb_post_title title=&#8221;off&#8221; date=&#8221;off&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Author&#8221; module_class=&#8221;author-bottom&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; meta_font=&#8221;Journal||||||||&#8221; meta_text_align=&#8221;right&#8221; meta_text_color=&#8221;#0ab1db&#8221; meta_font_size=&#8221;35px&#8221; width=&#8221;100%&#8221; max_width=&#8221;50%&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;0px|40px|0px|0px|true|false&#8221; custom_css_post_title=&#8221;float: right;||margin: 0px !important;||margin-right: 40px !important;&#8221; disabled=&#8221;on&#8221; global_module=&#8221;5440&#8243; saved_tabs=&#8221;all&#8221;][\/et_pb_post_title][et_pb_sidebar area=&#8221;et_pb_widget_area_2&#8243; show_border=&#8221;off&#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;0px&#8221; header_line_height=&#8221;1.1em&#8221; body_font=&#8221;Helvetica Bold|700|||||||&#8221; body_text_align=&#8221;left&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;35px&#8221; body_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;-20px||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; disabled=&#8221;on&#8221; global_module=&#8221;5442&#8243; saved_tabs=&#8221;all&#8221;][\/et_pb_sidebar][et_pb_text admin_label=&#8221;Read Time&#8221; module_class=&#8221;timer_d&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Helvetica||||||||&#8221; text_text_color=&#8221;#26282d&#8221; text_font_size=&#8221;20px&#8221; custom_margin=&#8221;0px||50px||false|false&#8221; custom_padding=&#8221;0px||50px||false|false&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#e5e5e5&#8243; global_module=&#8221;6522&#8243; locked=&#8221;off&#8221;]<\/p>\n<div class=\"related_posts\">\n\t\t<p class=\"up-next\">Up Next<\/p>\n\t\t<div class=\"author-meta\">\n\t\t<img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/pam-1.png\"\/><span class=\"author-emoji\">Pam<\/span>\n\t\t<\/div>\n\t\t<div class=\"related-content\">\n\t\t<a href=\"https:\/\/architsingh.com\/webioticnew\/custom-mobile-applications-development\/\">\n\t\t<div class=\"related_post_title\">Custom Mobile Applications Development<\/div> <\/a>\n\t\t<div class=\"post-category\">App Development, Strategy Planning, App Development<\/div>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"related_featured_img\"><a href=\"https:\/\/architsingh.com\/webioticnew\/custom-mobile-applications-development\/\">\n\t\t<img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2020\/07\/Factory-1-1536x531-min.jpg\"\/><\/a><\/div>\n\t\t\n\t\t<span class=\"related_post_time\"><i class=\"far fa-clock\"><\/i> <p>10 minute read<\/p><\/span>\n\t\t<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;post-sticky&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;    margin: 0;||    top: 40px;||    text-align: center;||    float: right;||    right: 0;||max-width:350px;||overflow: scroll;&#8221;][et_pb_post_title title=&#8221;off&#8221; date=&#8221;off&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Author&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; meta_font=&#8221;Journal||||||||&#8221; meta_text_align=&#8221;center&#8221; meta_text_color=&#8221;#0ab1db&#8221; meta_font_size=&#8221;35px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; disabled=&#8221;on&#8221; global_module=&#8221;5438&#8243; saved_tabs=&#8221;all&#8221;][\/et_pb_post_title][et_pb_code disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; position_origin_f=&#8221;top_right&#8221; vertical_offset=&#8221;40px&#8221; text_orientation=&#8221;center&#8221; height=&#8221;100vh&#8221; custom_padding=&#8221;||||false|false&#8221; link_option_url=&#8221;https:\/\/architsingh.com\/webioticnew\/calendar\/&#8221; global_module=&#8221;5437&#8243; saved_tabs=&#8221;all&#8221;]<\/p>\n<div class=\"header-sticky-post\"><!-- [et_pb_line_break_holder] -->  <img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/pam-1.png\" \/> <span class=\"author_name\">Pam<\/span><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"722\" class=\"wp-image-6141 aligncenter size-full\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/grey_calender_002-1.png\" alt=\"\"  \/>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;fixed-image&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;4&#8243; custom_margin=&#8221;-30px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_module=&#8221;6228&#8243; saved_tabs=&#8221;all&#8221;][et_pb_row _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/newsletter_bg.png&#8221; title_text=&#8221;newsletter_bg&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; position_origin_a=&#8221;center_left&#8221; z_index=&#8221;3&#8243; width=&#8221;100%&#8221; max_width=&#8221;35%&#8221; custom_css_main_element=&#8221;position: absolute;||width: 100%;||height: 100%;||top: 50%;||left: 0;||&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;form-section&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0)&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;center_left&#8221; z_index=&#8221;5&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||||false|false&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_image_phone=&#8221;off&#8221; global_module=&#8221;6229&#8243; saved_tabs=&#8221;all&#8221;][et_pb_row disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; scroll_scaling=&#8221;0|50|50|100|70|100|85%&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2020\/12\/heart.png&#8221; title_text=&#8221;heart&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.7.5&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Your inbox wants some love.&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Nexa Regular||||||||&#8221; text_text_color=&#8221;#010101&#8243; text_font_size=&#8221;48px&#8221; text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p>Your inbox <strong>wants some love.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|off|off&#8221; module_id=&#8221;email-optin&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.77)&#8221; width=&#8221;70%&#8221; custom_padding=&#8221;41px|60px|41px|60px|true|true&#8221; border_radii=&#8221;on|5px|5px|5px|5px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_horizontal=&#8221;2px&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;Stay informed with Webiotic latest&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Journal||||||||&#8221; text_text_color=&#8221;#2fa2d5&#8243; text_font_size=&#8221;45px&#8221; text_line_height=&#8221;1.3em&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;25px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; custom_css_before=&#8221;    width: 64px;||    height: 64px;||    background: url(https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/C-C_01A.png) no-repeat;||    background-size: 100%;||    content: %22%22;||    position: absolute;||    top: -66px;||    right: -86px;&#8221;]Stay informed with Webiotic latest[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<script>(function() {\n\twindow.mc4wp = window.mc4wp || {\n\t\tlisteners: [],\n\t\tforms: {\n\t\t\ton: function(evt, cb) {\n\t\t\t\twindow.mc4wp.listeners.push(\n\t\t\t\t\t{\n\t\t\t\t\t\tevent   : evt,\n\t\t\t\t\t\tcallback: cb\n\t\t\t\t\t}\n\t\t\t\t);\n\t\t\t}\n\t\t}\n\t}\n})();\n<\/script><!-- Mailchimp for WordPress v4.10.3 - https:\/\/wordpress.org\/plugins\/mailchimp-for-wp\/ --><form id=\"mc4wp-form-1\" class=\"mc4wp-form mc4wp-form-6256\" method=\"post\" data-id=\"6256\" data-name=\"Subscribe to our newsletter\" ><div class=\"mc4wp-form-fields\">\t\t\t<div class=\"row cus_dis\">\r\n\t\t\t\t\t<div class=\"col-md-5 padding-right\">\r\n\t\t\t\t\t\t\t<div class=\"form-group\">\r\n\t\t\t\t\t\t\t\t\t<label for=\"exampleInputEmail1\"><\/label>\r\n\t\t\t\t\t\t\t\t\t<input class=\"form-control\" type=\"text\" name=\"FNAME\" placeholder=\"First, introduce yourself\">\r\n\t\t\t\t\t\t\t\t\t<small id=\"emailHelp\" class=\"form-text text-muted\">No need for\r\n\t\t\t\t\t\t\t\t\t\t\tformalities (just your name)<\/small>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"col-md-5 padding-right\">\r\n\t\t\t\t\t\t\t<div class=\"form-group\">\r\n\t\t\t\t\t\t\t\t\t<label for=\"exampleInputEmail1\"><\/label>\r\n\t\t\t\t\t\t\t\t\t<input class=\"form-control\" type=\"email\" name=\"EMAIL\" placeholder=\"Email Address\" required=\"\">\r\n\t\t\t\t\t\t\t\t\t<small id=\"emailHelp\" class=\"form-text text-muted\">Ok, some need\r\n\t\t\t\t\t\t\t\t\t\t\tfor formalities <\/small>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"col-md-2\">\r\n\t\t\t\t\t\t\t<p>(ohh, Intrigued!)<\/p>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"col-md-12\" style=\" width:100%;\">\r\n\t\t\t\t\t\t\t<div class=\"form-group text-right\" style=\"display: block;\">\r\n\t\t\t\t\t\t\t\t\t<input class=\"btn btn-info\" type=\"submit\" value=\"join the list\">\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t<\/div><\/div><label style=\"display: none !important;\">Leave this field empty if you're human: <input type=\"text\" name=\"_mc4wp_honeypot\" value=\"\" tabindex=\"-1\" autocomplete=\"off\" \/><\/label><input type=\"hidden\" name=\"_mc4wp_timestamp\" value=\"1777472721\" \/><input type=\"hidden\" name=\"_mc4wp_form_id\" value=\"6256\" \/><input type=\"hidden\" name=\"_mc4wp_form_element_id\" value=\"mc4wp-form-1\" \/><div class=\"mc4wp-response\"><\/div><\/form><!-- \/ Mailchimp for WordPress Plugin -->\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|off|off&#8221; module_id=&#8221;next-step-section&#8221; module_class=&#8221;calendar-sections&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_module=&#8221;3218&#8243; saved_tabs=&#8221;all&#8221; collapsed=&#8221;off&#8221;][et_pb_row admin_label=&#8221;Featured Clients&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Nexa Regular||||||||&#8221; text_text_color=&#8221;#1e78cc&#8221; text_font_size=&#8221;18px&#8221; header_2_font=&#8221;Nexa Regular||||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;40px&#8221; text_orientation=&#8221;center&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h2 style=\"margin-bottom:0;\">Featured Clients<\/h2>\n<p><a style=\"color:#1e78cc;\" href=\"\/clients\/\">View all &gt;<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;on|off|off&#8221; module_class=&#8221;featured-images&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; width_tablet=&#8221;60%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; border_width_right=&#8221;1px&#8221; border_color_right=&#8221;#e8e8e8&#8243; border_width_right_tablet=&#8221;&#8221; border_width_right_phone=&#8221;0px&#8221; border_width_right_last_edited=&#8221;on|desktop&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/trump.png&#8221; title_text=&#8221;trump&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|20px|||false|false&#8221; border_width_right_tablet=&#8221;&#8221; border_width_right_phone=&#8221;0px&#8221; border_width_right_last_edited=&#8221;on|phone&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/labellamafia.png&#8221; title_text=&#8221;labellamafia&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; border_width_left=&#8221;1px&#8221; border_color_left=&#8221;#e8e8e8&#8243; border_width_left_tablet=&#8221;&#8221; border_width_left_phone=&#8221;0px&#8221; border_width_left_last_edited=&#8221;on|phone&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/star-new.png&#8221; title_text=&#8221;star-new&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||20px|false|false&#8221; border_width_left_tablet=&#8221;&#8221; border_width_left_phone=&#8221;0px&#8221; border_width_left_last_edited=&#8221;on|phone&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|on|off&#8221; module_class=&#8221;featured-images-amp&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/New-Project.png&#8221; title_text=&#8221;New Project&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.0&#8243; width=&#8221;90%&#8221; max_width=&#8221;1920px&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;50px||||false|false&#8221; border_color_top=&#8221;#dddddd&#8221; border_color_bottom=&#8221;#eeeeee&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.0.9&#8243;][et_pb_divider color=&#8221;#eeeeee&#8221; divider_position=&#8221;center&#8221; _builder_version=&#8221;4.9.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;500px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||100px||false|false&#8221; locked=&#8221;off&#8221;][\/et_pb_divider][et_pb_text admin_label=&#8221;So, what&#8217;s the next step?&#8221; module_class=&#8221;why-its&#8221; _builder_version=&#8221;4.7.5&#8243; text_font=&#8221;Nexa Regular||||||||&#8221; text_text_color=&#8221;#333333&#8243; text_font_size=&#8221;56px&#8221; text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221;]<\/p>\n<p>So, what&#8217;s the <strong>next step?<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.9.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;48%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;center&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.3&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin: auto;&#8221;][et_pb_text module_class=&#8221;talk-content&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Nexa Regular||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;right&#8221; module_alignment=&#8221;left&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221;]Talk with a real app developer [\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.7.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY2NiJ9fQ==@&#8221; button_text=&#8221;Free 15 min consultation&#8221; button_alignment=&#8221;left&#8221; button_alignment_tablet=&#8221;center&#8221; button_alignment_phone=&#8221;&#8221; button_alignment_last_edited=&#8221;on|phone&#8221; module_class=&#8221;calendar-btn&#8221; _builder_version=&#8221;4.9.7&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;15px&#8221; button_text_color=&#8221;#2fa2d5&#8243; button_bg_color=&#8221;#ffffff&#8221; button_border_width=&#8221;1px&#8221; button_border_color=&#8221;#2fa2d5&#8243; button_border_radius=&#8221;10px&#8221; button_font=&#8221;Nexa Regular|700|||||||&#8221; button_use_icon=&#8221;off&#8221; custom_padding=&#8221;15px|30px|15px|30px|true|true&#8221; button_text_color_last_edited=&#8221;off|desktop&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#ffffff&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#2fa2d5&#8243; button_bg_enable_color__hover=&#8221;on&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While creating a successful mobile app means putting up time and money to invest in the right team that will create a beautiful and functioning application that you can publish in the App Store, the hard work doesn\u2019t stop there. Mobile apps require a constant stream of feedback, data, and analytics so the creative teams [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":2462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>While creating a successful mobile app means putting up time and money to invest in the right team that will create a beautiful and functioning application that you can <a href=\"https:\/\/architsingh.com\/webioticnew\/how-to-launch-an-app\/\">publish in the App Store<\/a>, the hard work doesn\u2019t stop there.<\/p><p>Mobile apps require a constant stream of feedback, data, and analytics so the creative teams behind them know more about their users and how they can continue to improve the experience.<\/p><p><strong>App metrics<\/strong> provide valuable performance data on everything from how your app was found, most used features in your app, causes for engagement and return to the app, and so on\u2014all of which are carefully calculated through the use of analytics software designed specifically for mobile apps.<\/p><p><img class=\"aligncenter size-full wp-image-1264\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2019\/07\/image4appmetrics-2.png\" alt=\"App metrics \" width=\"600\" height=\"380\" \/><\/p><h2>Top Mobile App Performance Metrics<\/h2><h3>Daily and monthly active users<\/h3><p>Keeping track of your daily and monthly active users is essential. After all, the average app loses about <a href=\"https:\/\/amplitude.com\/mobile-analytics\" target=\"_blank\" rel=\"noopener noreferrer\">80% of their daily active users<\/a> (DAU) in just the first three days, and nearly 90% within the first month.<\/p><p>By tracking your app\u2019s active users by day and month, this provides a useful barometer for how the app is doing and overall user retention, rather than just tallying up the total downloads.<\/p><h3>Retention rate<\/h3><p>The retention rate is the percentage of users who keep using your app over a specified period of time\u2014be it a week, month, or quarter. The opposite is called <a href=\"https:\/\/www.geckoboard.com\/learn\/kpi-examples\/saas-kpis\/net-mrr-churn-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">user churn<\/a>. So if you have a 90-day user retention rate of 20%, then the user churn rate would be 80%.<\/p><p>Having a good understanding of your app\u2019s retention rate is key in understanding your customer base and how your app is fairing on the market. It\u2019s a leading indicator of potential revenue for your app as well as the growth trends involved. After all, your app may have 500,000 downloads, but how many of these are actually active users? This is what matters most. Overall, the retention rate is a much more useful metric than total downloads because it\u2019s all about retaining your users.<\/p><p>You can calculate your retention rate using the following formula:<\/p><p><strong># of monthly active users \/ # downloads = aggregate retention rate<\/strong><\/p><p><img class=\"aligncenter size-full wp-image-1267\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2019\/07\/image3.png\" alt=\"app metrics \" width=\"600\" height=\"380\" \/><\/p><h3>Cost per acquisition<\/h3><p>The cost per acquisition, or CPA, is exactly as it sounds\u2014it measures the cost to bring in new users. So having a lower CPA is considered a good thing. If your CPA begins to exceed your customer\u2019s lifetime value, or LTV, this indicates that you may be losing money on each new user.<\/p><p>CPA is based on all the costs associated with bringing in new users, such as marketing campaigns. Companies typically calculate the CPA by dividing the total marketing costs by the total number of acquired users.<\/p><h3>Average daily sessions per daily active user<\/h3><p>This metric demonstrates how often users are opening and engaging with your app each day on average.<\/p><p>You can easily track the average daily sessions per DAU using the following formula:<\/p><p><strong>Number of daily sessions \/ number of DAU = Average daily sessions per DAU<\/strong><\/p><h3>Lifetime value (LVT)<\/h3><p>This term is also sometimes referred to as a customer lifetime value, or CLV, and shows how much each user is worth to your app and the total amount of money you\u2019re making off a given user\u2014or customer\u2014over the life of their customer lifetime.<\/p><p>Knowing the LVT plays a crucial role in app metrics because it\u2019s the number that drives your marketing budget and paints a picture of how much you pay to get users.<\/p><h3>Average revenue per user (ARPU)<\/h3><p>Another useful metric is the ARPU. This shows how much money your app is generating per user and can help your team identify at what point you should be earning more. In other words, it helps to see and establish monetary goals.<\/p><p>You can see how much each user is worth by using the following formula:<\/p><p><strong>Lifetime revenue of app \/ lifetime # of users = ARPU<\/strong><\/p><h3>Return on Investment (ROI)<\/h3><p>When putting in time and money on mobile app marketing efforts, you want to be able to see what the ROI is for every campaign. This involves a lot of data and factors, and so the ROI is a metric that is notoriously difficult to determine accurately.<\/p><p>Generally, you\u2019ll want to see what all of the costs are for the investment on your marketing campaigns and how these costs are impacting your profits. Since there are a variety of factors involved, you\u2019ll want to focus on one at a time.<\/p><p>So for example, if you want to see what the ROI is for an email marketing campaign you sent out, you can add up the total costs involved in creating that campaign (such as design, copywriting, etc) and plug that into the formula below along with the money earned from the campaign.<\/p><p>ROI formula:<\/p><p><strong>Money earned from investment - Cost of investment \/ Cost of investment = ROI<\/strong><\/p><h3>Stickiness<\/h3><p>When it comes to your mobile app analytics, <a href=\"https:\/\/www.braze.com\/resources\/glossary\/stickiness\/\">stickiness<\/a> refers to how memorable your app is and how well it \u201csticks\u201d with consumers.<\/p><p>More specifically, it relates to DAU and MAU, and can be calculated by dividing the DAU by the MAU. The higher the stickiness percentage, the more your app has users who are returning.<\/p><p>So if you have 10,000 daily active users and 20,000 monthly active users, your stickiness will be at 50%.<\/p><p><img class=\"aligncenter size-full wp-image-1268\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2019\/07\/image2-1.png\" alt=\"app metrics \" width=\"600\" height=\"380\" \/><\/p><h2>Mobile App Analytics Best Practices<\/h2><p>It should go without saying (but we\u2019ll say it anyway) that mobile app analytics are a crucial component in understanding your app\u2019s user behavior since it allows you to track what these users are doing in your app.<\/p><p>Now that you know some fundamental mobile app metrics, like ROI, daily and monthly active users, and so on, here are some tips when it comes to mobile app analytics best practices.<\/p><h3>#1 Use mobile analytics tools<\/h3><p>There are tons of mobile analytic tools out there, some free, many paid, but the key is to use them! These tools are designed to optimize your app and provide valuable insight on how you can retain users.<\/p><h3>#2 Be patient<\/h3><p>When using mobile analytics tools, the key is to be patient when analyzing your data\u2014change won\u2019t happen overnight. It can take time for you to notice trends and make sense of the analytics.<\/p><h3>#3 Consider analytics early<\/h3><p>It\u2019s essential to start collecting data on your app at an early stage to understand how updates in your app\u2019s performance will affect metrics and to make improvements. Consider analytics as early as the design stage.<\/p><h3>#4 Understand your user\u2019s journey<\/h3><p>It\u2019s important to understand what your user is doing in the app\u2014after all, they might not even be using the app for its primary purpose. Knowing the path the user is taking when navigating your app will help you understand the user journey and what\u2019s expected of your app. Knowing this will help you search for more ways to maximise your conversion rate.<\/p><h3>#5 Set aside time for qualitative data<\/h3><p>What better way to glean insights on your user than by asking them directly? Having both qualitative and quantitative data will help paint a much clearer picture of what\u2019s going on when your users interact with your app. You can do this by getting feedback before you launch your app or after by sending in-app messages or getting user ratings.<\/p><h3>#6 Measure what matters<\/h3><p>As you can tell, there are simply tons of mobile app metrics out there you can utilize to learn more about app, but it can be pretty exhaustive. Don\u2019t waste time on metrics that aren\u2019t going to do much for your bottom line, such as the number of downloads or page views. Sure these are useful to know, but you should figure out what your goal is and establish a clear-cut strategy that aligns with your app\u2019s primary offering.<\/p><p>Hard metrics, such as what user actions are taken after a specific push notification occurs or the customer lifetime value are far more beneficial and will provide more valuable insight that can help you in the long run.<\/p><p><img class=\"aligncenter size-full wp-image-1269\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2019\/07\/image1.png\" alt=\"application metrics \" width=\"600\" height=\"380\" \/><\/p><h2>Conclusion<\/h2><p>App metrics are absolutely essential because they allow product teams to clearly see if their app is failing or succeeding. Relying solely on broader indicators, such as the number of downloads and total revenue, are not sufficient to keep your app afloat and can hide valuable information that can lead to your app failing.<\/p><p>Taking advantage of the technology behind mobile app metrics allows companies to see what the issues are and take action every step of the way to ensure long-term success.<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[20],"tags":[47,39],"class_list":["post-1892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-development","tag-metrics","tag-mobile-apps"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>App Metrics Explained. KPI&#039;s You Need To Track And Know For Your App<\/title>\n<meta name=\"description\" content=\"App metrics provide valuable performance data on everything from how your app was found, most used features in your app, causes for engagement and return\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/architsingh.com\/webioticnew\/app-metrics-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"App Metrics Explained. KPI&#039;s You Need To Track And Know For Your App\" \/>\n<meta property=\"og:description\" content=\"App metrics provide valuable performance data on everything from how your app was found, most used features in your app, causes for engagement and return\" \/>\n<meta property=\"og:url\" content=\"https:\/\/architsingh.com\/webioticnew\/app-metrics-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Webiotic\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-31T17:29:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-05T10:54:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2019\/07\/Banner11-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1639\" \/>\n\t<meta property=\"og:image:height\" content=\"567\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"App Metrics Explained. KPI's You Need To Track And Know For Your App","description":"App metrics provide valuable performance data on everything from how your app was found, most used features in your app, causes for engagement and return","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/architsingh.com\/webioticnew\/app-metrics-guide\/","og_locale":"en_US","og_type":"article","og_title":"App Metrics Explained. KPI's You Need To Track And Know For Your App","og_description":"App metrics provide valuable performance data on everything from how your app was found, most used features in your app, causes for engagement and return","og_url":"https:\/\/architsingh.com\/webioticnew\/app-metrics-guide\/","og_site_name":"Webiotic","article_published_time":"2019-07-31T17:29:13+00:00","article_modified_time":"2021-07-05T10:54:34+00:00","og_image":[{"width":1639,"height":567,"url":"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2019\/07\/Banner11-1.jpg","type":"image\/jpeg"}],"author":"Pam","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Pam","Est. reading time":"18 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/architsingh.com\/webioticnew\/app-metrics-guide\/#article","isPartOf":{"@id":"https:\/\/architsingh.com\/webioticnew\/app-metrics-guide\/"},"author":{"name":"Pam","@id":"https:\/\/architsingh.com\/webioticnew\/#\/schema\/person\/b9cd874b1162330c4ef4d1a718280f53"},"headline":"App Metrics Explained. KPI&#8217;s You Need To Track And Know For Your App","datePublished":"2019-07-31T17:29:13+00:00","dateModified":"2021-07-05T10:54:34+00:00","mainEntityOfPage":{"@id":"https:\/\/architsingh.com\/webioticnew\/app-metrics-guide\/"},"wordCount":3659,"commentCount":0,"publisher":{"@id":"https:\/\/architsingh.com\/webioticnew\/#organization"},"image":{"@id":"https:\/\/architsingh.com\/webioticnew\/app-metrics-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2019\/07\/Banner11-1.jpg","keywords":["metrics","mobile apps"],"articleSection":["App Development"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/architsingh.com\/webioticnew\/app-metrics-guide\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/architsingh.com\/webioticnew\/app-metrics-guide\/","url":"https:\/\/architsingh.com\/webioticnew\/app-metrics-guide\/","name":"App Metrics Explained. KPI's You Need To Track And Know For Your App","isPartOf":{"@id":"https:\/\/architsingh.com\/webioticnew\/#website"},"primaryImageOfPage":{"@id":"https:\/\/architsingh.com\/webioticnew\/app-metrics-guide\/#primaryimage"},"image":{"@id":"https:\/\/architsingh.com\/webioticnew\/app-metrics-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2019\/07\/Banner11-1.jpg","datePublished":"2019-07-31T17:29:13+00:00","dateModified":"2021-07-05T10:54:34+00:00","description":"App metrics provide valuable performance data on everything from how your app was found, most used features in your app, causes for engagement and return","breadcrumb":{"@id":"https:\/\/architsingh.com\/webioticnew\/app-metrics-guide\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/architsingh.com\/webioticnew\/app-metrics-guide\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/architsingh.com\/webioticnew\/app-metrics-guide\/#primaryimage","url":"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2019\/07\/Banner11-1.jpg","contentUrl":"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2019\/07\/Banner11-1.jpg","width":1639,"height":567},{"@type":"BreadcrumbList","@id":"https:\/\/architsingh.com\/webioticnew\/app-metrics-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/architsingh.com\/webioticnew\/"},{"@type":"ListItem","position":2,"name":"App Metrics Explained. KPI&#8217;s You Need To Track And Know For Your App"}]},{"@type":"WebSite","@id":"https:\/\/architsingh.com\/webioticnew\/#website","url":"https:\/\/architsingh.com\/webioticnew\/","name":"Webiotic","description":"360 Degree App Development &amp; Web Solutions Company","publisher":{"@id":"https:\/\/architsingh.com\/webioticnew\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/architsingh.com\/webioticnew\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/architsingh.com\/webioticnew\/#organization","name":"Webiotic","url":"https:\/\/architsingh.com\/webioticnew\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/architsingh.com\/webioticnew\/#\/schema\/logo\/image\/","url":"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/checkout-logo.png","contentUrl":"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/checkout-logo.png","width":300,"height":68,"caption":"Webiotic"},"image":{"@id":"https:\/\/architsingh.com\/webioticnew\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/architsingh.com\/webioticnew\/#\/schema\/person\/b9cd874b1162330c4ef4d1a718280f53","name":"Pam","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/architsingh.com\/webioticnew\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/472f1cdb57fad2742b23e02d6a2ed1fcba6ff05aa39e656a84607542a39b06b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/472f1cdb57fad2742b23e02d6a2ed1fcba6ff05aa39e656a84607542a39b06b4?s=96&d=mm&r=g","caption":"Pam"},"url":"https:\/\/architsingh.com\/webioticnew\/team\/pam\/"}]}},"_links":{"self":[{"href":"https:\/\/architsingh.com\/webioticnew\/wp-json\/wp\/v2\/posts\/1892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/architsingh.com\/webioticnew\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/architsingh.com\/webioticnew\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/architsingh.com\/webioticnew\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/architsingh.com\/webioticnew\/wp-json\/wp\/v2\/comments?post=1892"}],"version-history":[{"count":0,"href":"https:\/\/architsingh.com\/webioticnew\/wp-json\/wp\/v2\/posts\/1892\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/architsingh.com\/webioticnew\/wp-json\/wp\/v2\/media\/2462"}],"wp:attachment":[{"href":"https:\/\/architsingh.com\/webioticnew\/wp-json\/wp\/v2\/media?parent=1892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/architsingh.com\/webioticnew\/wp-json\/wp\/v2\/categories?post=1892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/architsingh.com\/webioticnew\/wp-json\/wp\/v2\/tags?post=1892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}