{"id":1890,"date":"2019-06-25T14:17:08","date_gmt":"2019-06-25T14:17:08","guid":{"rendered":"https:\/\/architsingh.com\/webioticnew\/?p=1175"},"modified":"2021-07-19T20:50:17","modified_gmt":"2021-07-19T20:50:17","slug":"what-makes-good-app","status":"publish","type":"post","link":"https:\/\/architsingh.com\/webioticnew\/what-makes-good-app\/","title":{"rendered":"What Makes a Good App – Creating Great Apps Is a Process, Not Luck"},"content":{"rendered":"[et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.9.7″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_start=”rgba(255,255,255,0.54)” background_color_gradient_end=”rgba(255,255,255,0.67)” background_color_gradient_overlays_image=”on” background_image=”https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Banner3-1-min.jpg” custom_padding=”100px||100px||true|false” global_module=”5926″ saved_tabs=”all”][et_pb_row _builder_version=”4.9.7″ _module_preset=”default” width=”70%” width_tablet=”90%” width_phone=”” width_last_edited=”on|phone” custom_padding=”100px||100px||true|false”][et_pb_column type=”4_4″ _builder_version=”4.8.0″ _module_preset=”default”][et_pb_sidebar area=”et_pb_widget_area_4″ _builder_version=”4.9.7″ _module_preset=”default” header_text_align=”center” header_text_color=”#000000″][\/et_pb_sidebar][et_pb_post_title featured_image=”off” _builder_version=”4.9.7″ _module_preset=”default” title_font=”Nexa-Bold|700|||||||” title_text_align=”center” title_text_color=”#000000″ title_font_size=”44px” meta_font=”Nexa Regular|500|||||||” meta_text_align=”center” meta_text_color=”#2ea0d2″ meta_font_size=”15px”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.8.0″ _module_preset=”default”][et_pb_row column_structure=”2_3,1_3″ module_class=”blog-cnt-row” _builder_version=”4.9.7″ _module_preset=”default” width=”90%” max_width=”1280px” module_alignment=”center”][et_pb_column type=”2_3″ _builder_version=”4.8.0″ _module_preset=”default”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”Helvetica||||||||” text_text_color=”#26282d” text_font_size=”18px” text_letter_spacing=”0.03em” text_line_height=”1.8em” header_2_font=”Helvetica Bold||||||||” header_2_text_color=”#26282d” header_2_font_size=”50px” header_2_line_height=”54px” header_3_font=”Nexa Bold||||||||” header_3_text_color=”#26282d” header_3_font_size=”24px” header_4_font=”Nexa Bold||||||||” header_4_text_color=”#26282d”]\r\n

Apps are a multi-billion dollar industry which have led hungry entrepreneurs to ask themselves\u2014 what makes a good app?<\/strong><\/p>\r\n\r\n\r\n\r\n

While the competition is fierce and the workload exhaustive, producing a successful mobile application is certainly achievable with a go-getter mindset, ample funding to hire the best team, and of course, a catching idea. What makes an app great, however, goes well beyond these parameters and includes a pretty wide variety of elements.<\/strong><\/p>\r\n\r\n\r\n\r\n

In this article, we’re going to highlight some of those key components that contribute to making an app truly great so your app can be featured on the next “Top Mobile Apps” list.<\/strong><\/p>\r\n\r\n\r\n\r\n

\r\n
\"what<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

Understand Your Target Audience<\/h2>\r\n\r\n\r\n\r\n

This is one of the first steps involved in making a good app – understanding your audience and properly identifying who your target audience<\/a> is. This should come before anything else and will take much time and research. You\u2019ll want to gather data to figure out what kind of consumer will use your app, along with any relevant demographic information. Did you know, for example, that the primary app buyers<\/a> fall between the ages of 18-34? Learn about your audience!<\/p>\r\n\r\n\r\n\r\n

\r\n
https:\/\/www.youtube.com\/watch?v=qNbKh6rW6a8<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n

With that said, it\u2019s just as important to see who the competition is and to make sure the same exact app doesn\u2019t already exist for this audience.<\/p>\r\n\r\n\r\n\r\n

The benefits to identifying your app\u2019s target audience is that doing so will allow you to not only find the best model for monetization, but it will also allow you to move forward in planning things like design and functionality around the audiences\u2019 preferences and needs. This information will also help you come up with a marketing campaign that is most effective.<\/p>\r\n\r\n\r\n\r\n

Marketing<\/h2>\r\n\r\n\r\n\r\n

Effective marketing is another essential component when it comes to ensuring the success of your app, and is typically what comes next after identifying your target audience. This process also involves careful analyzation of the data collected about your users and finding what the right marketing strategy<\/a> is.<\/p>\r\n\r\n\r\n\r\n

Researching and understanding your competitors and audience are the first steps in creating an effective marketing strategy, but here are a few more:<\/p>\r\n\r\n\r\n\r\n

Start early<\/h3>\r\n\r\n\r\n\r\n

While many people will choose to market once the app is already on the market, it\u2019s a much better strategy to get started earlier, even as early as during the development phase of your app. This involves things like engaging with potential users on social media, running surveys and polls to see what kind of implementations and features they\u2019d like to see, releasing sneak-peek videos, and so on.<\/p>\r\n\r\n\r\n\r\n

Press kits<\/h3>\r\n\r\n\r\n\r\n

As part of your marketing strategy, you\u2019ll want to be sure to have both electronic and physical press kits<\/a> available for when it comes time to promoting your app. At this stage, you\u2019ll want to make a list of notable bloggers, influencers, and media groups in the industry to send your materials and press kit to.<\/p>\r\n\r\n\r\n\r\n

Optimize Your App Store<\/h3>\r\n\r\n\r\n\r\n

Over 50% of users<\/a> discover an app in the actual app store. This is what makes it incredibly important to make sure your app store page is optimized to perfection. This involves paying careful attention to things like your app title, the screenshots and thumbnails you\u2019re using, and the app description.<\/p>\r\n\r\n\r\n\r\n

\r\n
\"what<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

Seamless Functionality<\/h2>\r\n\r\n\r\n\r\n

After doing some market research and gaining a better understanding of your audience, the next thing to focus on is ensuring your app functions seamlessly. In other words, you\u2019re app should work! It should load quickly, work as intended, and overall, be free from bugs in the software.<\/p>\r\n\r\n\r\n\r\n

Seamless functionality will contribute to a positive user experience and prevent frustration when handling your app. Rather than leaving bug discovery to the first wave of reviewers of your app, be proactive and set aside time and a budget for thorough testing. Every feature and component of your app should undergo rigorous testing to weed out any bugs or defects that could emerge.<\/p>\r\n\r\n\r\n\r\n

Roughly 21% of users will abandon an app<\/a> after just one use. One component of app retention\u2014that is, keeping users coming back for more\u2014is by creating an app that works as advertised, whether it\u2019s a free app or not. No one wants to waste their time with a buggy app. Get used to this mantra: test, feedback, update, repeat.<\/p>\r\n\r\n\r\n\r\n

Fast Loading<\/h2>\r\n\r\n\r\n\r\n

According to Google, 53% of mobile website visitors<\/a> will abandon a page if it doesn\u2019t load in three seconds or less, and the same probably holds true for mobile apps. Remember, even fractions of a second make all the difference when it comes to loading speed and how often users will come back to your app.<\/p>\r\n\r\n\r\n\r\n

Your app must perform optimally unless you want to lose users. If you\u2019re unsure what\u2019s a good app-loading time, check out what your competitors are clocking in and see if you can match it, or better yet, beat it.<\/p>\r\n\r\n\r\n\r\n

Privacy and Security Matters<\/h2>\r\n\r\n\r\n\r\n

If you\u2019ve been paying attention to the news surrounding Facebook and the hot seat they continue to find themselves in concerning user privacy and security, then you\u2019ll know that it\u2019s a topic consumers are caring about. In fact, 61% of users <\/a>aren\u2019t comfortable with having their location shared with apps and websites.<\/p>\r\n\r\n\r\n\r\n

Mobile apps have become an important part of our lives and so consumers are becoming more and more uneasy about privacy and security. You always want to be completely transparent with your users about what your app\u2019s privacy policy is and how their data is being used.<\/p>\r\n\r\n\r\n\r\n

Privacy aside, security is another aspect that deserves just as much attention. You should be taking every precaution and safety measure necessary to ensure your app has no vulnerabilities. Technology is ever-evolving and so it\u2019s important that you stay abreast of new standards in safety as well as new hacks so you can update your app as needed.<\/p>\r\n\r\n\r\n\r\n

Supreme UI<\/h2>\r\n\r\n\r\n\r\n

While app performance is crucial, you also want your app to look great! After all, first impressions are everything and those first few seconds a user spends on your app is critical. It\u2019s important to always remember that your users are dealing with small screen sizes, so the UI should be designed to add value rather than take away from this.<\/p>\r\n\r\n\r\n\r\n

\r\n
\"what<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

Here are a few reasons why UI will contribute to making a good app:<\/p>\r\n\r\n\r\n\r\n

Highlights value<\/h3>\r\n\r\n\r\n\r\n

Your app\u2019s interface is what first lures a user. It shows that your app has value. A poorly designed app will quickly demonstrate to the user that, despite how useful it may be, there isn’t any value there.<\/p>\r\n\r\n\r\n\r\n

Connects you to users<\/h3>\r\n\r\n\r\n\r\n

A great interface is also what helps connect you with your user. It\u2019s all about placing an emphasis on who the user is and how they\u2019ll use the app. Your app should be built based on these ideals.<\/p>\r\n\r\n\r\n\r\n

Keeps things simple<\/h3>\r\n\r\n\r\n\r\n

Another high priority is having an app that\u2019s both powerful but also easy when it comes to features and interactions\u2014good UI and UX will do that. It should allow users to immediately understand what they\u2019re supposed to do and where the value is in your app. You can read more\u00a0about it on our guide about\u00a0how to design an app<\/a>.<\/p>\r\n\r\n\r\n\r\n

Track Analytics<\/h2>\r\n\r\n\r\n\r\n

It\u2019s important to stay on top of mobile app analytics to better understand your audience and user behavior. This kind of data is essential in measuring how well your app is doing and providing useful insights. From there, you can work on continuously improving your mobile app to keep user retention and user engagement up.<\/p>\r\n\r\n\r\n\r\n

Here are some questions that can be answered by leveraging data from mobile app analytics:<\/strong><\/p>\r\n\r\n\r\n\r\n