{"id":1889,"date":"2019-06-18T15:04:06","date_gmt":"2019-06-18T15:04:06","guid":{"rendered":"https:\/\/architsingh.com\/webioticnew\/?p=1158"},"modified":"2021-07-07T06:05:15","modified_gmt":"2021-07-07T06:05:15","slug":"how-to-get-investors-for-an-app","status":"publish","type":"post","link":"https:\/\/architsingh.com\/webioticnew\/how-to-get-investors-for-an-app\/","title":{"rendered":"How to Get Investors for an App &#8211; Actionable Advice And Tips"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(255,255,255,0.54)&#8221; background_color_gradient_end=&#8221;rgba(255,255,255,0.67)&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Banner3-1-min.jpg&#8221; custom_padding=&#8221;100px||100px||true|false&#8221; global_module=&#8221;5926&#8243; saved_tabs=&#8221;all&#8221;][et_pb_row _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;70%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;100px||100px||true|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.8.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_sidebar area=&#8221;et_pb_widget_area_4&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#000000&#8243;][\/et_pb_sidebar][et_pb_post_title featured_image=&#8221;off&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Nexa-Bold|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;44px&#8221; meta_font=&#8221;Nexa Regular|500|||||||&#8221; meta_text_align=&#8221;center&#8221; meta_text_color=&#8221;#2ea0d2&#8243; meta_font_size=&#8221;15px&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.8.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; module_class=&#8221;blog-cnt-row&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;1280px&#8221; module_alignment=&#8221;center&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.8.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Helvetica||||||||&#8221; text_text_color=&#8221;#26282d&#8221; text_font_size=&#8221;18px&#8221; text_letter_spacing=&#8221;0.03em&#8221; text_line_height=&#8221;1.8em&#8221; header_2_font=&#8221;Helvetica Bold||||||||&#8221; header_2_text_color=&#8221;#26282d&#8221; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;54px&#8221; header_3_font=&#8221;Nexa Bold||||||||&#8221; header_3_text_color=&#8221;#26282d&#8221; header_3_font_size=&#8221;24px&#8221; header_4_font=&#8221;Nexa Bold||||||||&#8221; header_4_text_color=&#8221;#26282d&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Getting into the mobile app market can be a smart move, but investing your own money in your app project isn\u2019t. So how do you find the funds to hire the best team of developers, creatives, and leadership that will ensure your project is a success? After all, building an app can cost thousands. Trust me, you don\u2019t want to be footing that bill.<\/p>\n<p>A huge component of tapping into the app market is about raising money and finding investors who can get on board with your project and help fund it. In this article, we\u2019re going to review how to get investors for your app and how doing so can mean life or death for your project.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/image2-7.png\" alt=\"how to get investors for an app\" width=\"1400\" height=\"810\" \/><\/p>\n<h2><strong>How to get investors for an app &#8211; Investing 101<\/strong><\/h2>\n<p>If you\u2019re unfamiliar with the world of investments, started getting familiar. If you want a chance at getting some serious investor money in your pocket, you need to know the basics. This includes things like\u00a0<a href=\"https:\/\/investorjunkie.com\/37463\/common-investing-terms-definitions\/\" target=\"_blank\" rel=\"noopener noreferrer\">terms of investment<\/a>\u00a0as well as the different\u00a0<a href=\"https:\/\/startupnation.com\/sponsored-content\/types-investors-startups\/\" target=\"_blank\" rel=\"noopener noreferrer\">types of investors<\/a>\u00a0there are. Let\u2019s take a quick look!<\/p>\n<h3><strong>Types of investors<\/strong><\/h3>\n<p><strong>These are five of the most common types of investors for startups that you might want to think about.<\/strong><\/p>\n<ul>\n<li>Angel Investors: Chances are you&#8217;ve heard of this type of investor in your search for funding for your new app. Angel investors typically have a net worth of at least $1 million dollars or a yearly income of over $200,000. You can find them in virtually any industry and they can come in handy for entrepreneurs who aren\u2019t quite ready to gain venture capital, but are also past the seed stages of financing.<\/li>\n<\/ul>\n<ul>\n<li>Banks: This is your more traditional route for investing and business loans. Borrowers will likely need to provide proof of a revenue stream or some kind of collateral to get approved. This is why banks are normally a solid option for businesses that are more established.<\/li>\n<\/ul>\n<ul>\n<li>Peer-to-Peer lenders: This type of investor offers funds to smaller business owners. To get funding with peer-to-peer lenders, you\u2019ll need to apply with companies that specialize in this type of lending.<\/li>\n<\/ul>\n<ul>\n<li>Venture Capitalist: Venture Capitalists are good for approaching once you\u2019ve already gotten started with your app and can show that it\u2019s making some money. These investors are always sought after because they often invest substantial amounts of money. They will earn returns usually through something called\u00a0<a href=\"https:\/\/www.investopedia.com\/terms\/c\/carriedinterest.asp\" target=\"_blank\" rel=\"noopener noreferrer\">carried interest<\/a>, which essentially is a piece of the profits.<\/li>\n<\/ul>\n<p>Personal Investors: A personal investor would be someone like a friend, family member, or an acquaintance who can invest some money in your project. This can help especially in the beginning when you\u2019re first scrambling to get some funding. Just keep in mind that there are some legal limitations when it comes to money accepted from personal investors.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/image4-4.png\" alt=\"how to get investors for an app\" width=\"1272\" height=\"820\" \/><\/p>\n<p><strong>Below is our video on how to get investors for your app:<\/strong><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/SgModB54aEs\" width=\"400\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<h2><strong>Pitch Perfect<\/strong><\/h2>\n<p>Before you even think about approaching investors, you need to perfect your elevator pitch. Investors won\u2019t want to hear a lengthy monologue about your app. Your pitch should be something you can deliver to someone in the time it takes to ride an elevator and that clearly describes what your app is, what it does, and why people will want to use it.<\/p>\n<p>Practice and recite this pitch over and over. Use friends and family to practice on until you get to a point where they have a clear understanding of your app. Perfecting your pitch will come in handy when it comes time to speaking and emailing potential investors.<\/p>\n<h2><strong>Branding<\/strong><\/h2>\n<p>While it may be tempting to run out to investors and pitch your app idea with nothing but a great elevator pitch, slow down! Show investors that you\u2019re serious by having some solid branding in place, such as a snazzy logo and even a website or landing page.<\/p>\n<p>This doesn\u2019t need to be the final branding and you can always go back and modify, but by bringing some branding to the investor\u2019s table, it\u2019ll help legitimize your app and set the tone.<\/p>\n<h2><strong>Have a Pitch Deck Ready<\/strong><\/h2>\n<p>Aside from putting together some branding for your app, having a pitch deck can also go a long way when pitching to investors. While you\u2019re still in the early development phase of building your app and might not be able to have an interactive demo of your app ready, a pitch deck is the next best thing.<\/p>\n<p>Here is an example of\u00a0<a href=\"https:\/\/medium.com\/@gc\/the-beginning-of-uber-7fb17e544851\" target=\"_blank\" rel=\"noopener noreferrer\">Uber\u2019s pitch deck<\/a>. As you can see, their pitch deck is nothing fancy in terms of design. It does, however, do a great job of illustrating primary points and data.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/image1-7.png\" alt=\"how to get investors for an app\" width=\"792\" height=\"504\" \/><\/p>\n<h2><strong>Finding Investors to Fund Your App<\/strong><\/h2>\n<p>So now that you\u2019ve worked a bit on your branding and have something to show to investors (along with a great elevator pitch!), you\u2019re ready to start approaching investors. Here is how to start finding the right people to invest in your app:<\/p>\n<h3><strong>Network<\/strong><\/h3>\n<p>Start networking and rubbing shoulders with others in the industry\u2014you never know who you\u2019ll meet. If you do some searching on social media platforms like Facebook or even meetup.com, you\u2019ll find plenty of networking events geared towards entrepreneurs and startups.<\/p>\n<p>Just be careful who you talk to as there are many \u201cfaux investors\u201d ready to offer you questionable deals. It\u2019s best to approach known entrepreneurs and have them introduce you to legit investors in their circle.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/how-to-get-investors-to-your-app-1.png\" alt=\"how to get investors for an app \" width=\"1200\" height=\"626\" \/><\/p>\n<h3><strong>Get Referrals<\/strong><\/h3>\n<p>When it comes to finding investor money, remember that you\u2019re selling a product. When it comes to sales, the number one lead with the best conversion rates are referrals. Unless you\u2019ve created a tremendous amount of buzz around your new app and investors are knocking at your door, the best kind of lead is a referral.<\/p>\n<p>To get referrals, turn to family, friends, and close acquaintances. People in your network are bound to know someone, so don\u2019t be shy\u2014ask for an introduction.<\/p>\n<p>It also doesn\u2019t hurt to ask the investors you speak to if they have any referrals for you, even if they\u2019ve turn you down themselves. It doesn\u2019t hurt to ask! Just because you aren\u2019t a fit for them doesn\u2019t mean you aren\u2019t a fit for anyone.<\/p>\n<h3><strong>Research, Call, Email<\/strong><\/h3>\n<p>Reading articles, blogs, and reports is a sure way of finding potential investors. These kinds of write-ups are very likely to contain names of entrepreneurs and investors, or some other useful information related to the app niche.<\/p>\n<p>Once you gather the names of some investors, start sending out emails or\u00a0<a href=\"https:\/\/medium.com\/point-nine-news\/9-tips-to-cold-call-vcs-like-a-pro-ffa58f5edd8c\" target=\"_blank\" rel=\"noopener noreferrer\">even calling them up<\/a>. Just remember that while it\u2019s ok to cold call or send cold emails, you don\u2019t want to send a generic email to all of the investors at once. You should do some background research on each of them, look at their portfolio, who they\u2019ve invested in, etc, and send a personalized email.<\/p>\n<h2><strong>Learn From Getting Rejected<\/strong><\/h2>\n<p>Get used to hearing the word \u201cno\u201d. When it comes to shaking investors down for money, you\u2019re going to get rejected a whole lot. The key is to not get discouraged. There are tons of investors out there that you can approach, so don\u2019t sweat it.<\/p>\n<p>Instead, use these rejections as an opportunity to gain some insight as to how you can improve your pitch to investors and what could have been better during your presentation. Were you able to answer all of their questions? Did you stumble in your delivery? Were you able to capture your audience\u2019s attention or did they look bored and uninterested?<\/p>\n<p>Asking yourself these kinds of questions after every investment meeting\u2014especially those which don\u2019t go well\u2014will help you improve.<\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p>Raising capital is no easy feat and it can take months to find investors willing to fund your app. It\u2019s all about having some hustle\u2014that is, being able to network, rub shoulders with people in the market, cold call or email, and being able to effectively pitch your app to investors. Basically, it\u2019s going to take time, people skills, and a whole lot of perseverance.<\/p>\n<p>The first step is to read up on investment basics. Review common terminology and the types of investors out there so you\u2019re prepared. Put together a compelling pitch and supplement it with a pitch deck that will sell your product to the people who have the power to fund your app. Reach out to people in your own network\u2014this means contacting family, friends, and acquaintances to see who they know and who they can introduce you to.<\/p>\n<p>Our <a href=\"https:\/\/architsingh.com\/webioticnew\/simple-starter\">Simple Starter<\/a> package is the perfect way to get investors on board. It turns your ideas into a solid blueprint for all stages of your app\u2019s development. It also includes mockups and user research so you know exactly who your audience is.<\/p>\n<p>Above all, don\u2019t give up! Expect to hear \u201cno\u201d far more than \u201cyes\u201d, especially in the beginning, but use it as an opportunity to improve your sales pitch. Remember that\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/carminegallo\/2014\/03\/17\/the-one-habit-that-brilliant-ted-speakers-practice-up-to-200-times\/#49d34c003e93\" target=\"_blank\" rel=\"noopener noreferrer\">practice makes perfect<\/a>, and while this may be your first rodeo, you\u2019ll learn quickly!<\/p>\n<p>[\/et_pb_text][et_pb_comments _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; form_field_background_color=&#8221;#FFFFFF&#8221; form_field_focus_background_color=&#8221;#FFFFFF&#8221; header_font=&#8221;Helvetica||||||||&#8221; header_text_align=&#8221;left&#8221; title_font=&#8221;Helvetica|700|||||||&#8221; title_text_align=&#8221;left&#8221; title_text_color=&#8221;#2ea0d2&#8243; title_font_size=&#8221;25px&#8221; title_line_height=&#8221;1.2em&#8221; meta_font=&#8221;Helvetica||||||||&#8221; meta_text_color=&#8221;#000000&#8243; body_font=&#8221;Helvetica||||||||&#8221; body_text_align=&#8221;left&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.6em&#8221; form_field_font=&#8221;Helvetica||||||||&#8221; form_field_text_align=&#8221;left&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#2ea0d2&#8243; button_bg_color=&#8221;#FFFFFF&#8221; button_border_color=&#8221;#2ea0d2&#8243; button_font=&#8221;Helvetica||||||||&#8221; button_use_icon=&#8221;off&#8221; button_alignment=&#8221;right&#8221; text_orientation=&#8221;left&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#e5e5e5&#8243; border_radii_fields=&#8221;on|5px|5px|5px|5px&#8221; border_width_all_fields=&#8221;1px&#8221; border_color_all_fields=&#8221;#c6c6c6&#8243; global_module=&#8221;5439&#8243; saved_tabs=&#8221;all&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#2ea0d2&#8243; button_bg_enable_color__hover=&#8221;on&#8221; button_border_color__hover_enabled=&#8221;off|hover&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#FFFFFF&#8221;][\/et_pb_comments][et_pb_text disabled_on=&#8221;on|on|on&#8221; 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module_class=&#8221;post-sticky&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;    margin: 0;||    top: 40px;||    text-align: center;||    float: right;||    right: 0;||max-width:350px;||overflow: scroll;&#8221;][et_pb_post_title title=&#8221;off&#8221; date=&#8221;off&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Author&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; meta_font=&#8221;Journal||||||||&#8221; meta_text_align=&#8221;center&#8221; meta_text_color=&#8221;#0ab1db&#8221; meta_font_size=&#8221;35px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; disabled=&#8221;on&#8221; global_module=&#8221;5438&#8243; saved_tabs=&#8221;all&#8221;][\/et_pb_post_title][et_pb_code disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; position_origin_f=&#8221;top_right&#8221; vertical_offset=&#8221;40px&#8221; text_orientation=&#8221;center&#8221; height=&#8221;100vh&#8221; custom_padding=&#8221;||||false|false&#8221; link_option_url=&#8221;https:\/\/architsingh.com\/webioticnew\/calendar\/&#8221; global_module=&#8221;5437&#8243; saved_tabs=&#8221;all&#8221;]<\/p>\n<div class=\"header-sticky-post\"><!-- [et_pb_line_break_holder] -->  <img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/vesko.png\" \/> <span class=\"author_name\">Vesko<\/span><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"722\" class=\"wp-image-6141 aligncenter size-full\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/grey_calender_002-1.png\" alt=\"\"  \/>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;fixed-image&#8221; 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_module_preset=&#8221;default&#8221;]<\/p>\n<script>(function() {\n\twindow.mc4wp = window.mc4wp || {\n\t\tlisteners: [],\n\t\tforms: {\n\t\t\ton: function(evt, cb) {\n\t\t\t\twindow.mc4wp.listeners.push(\n\t\t\t\t\t{\n\t\t\t\t\t\tevent   : evt,\n\t\t\t\t\t\tcallback: cb\n\t\t\t\t\t}\n\t\t\t\t);\n\t\t\t}\n\t\t}\n\t}\n})();\n<\/script><!-- Mailchimp for WordPress v4.10.3 - https:\/\/wordpress.org\/plugins\/mailchimp-for-wp\/ --><form id=\"mc4wp-form-1\" class=\"mc4wp-form mc4wp-form-6256\" method=\"post\" data-id=\"6256\" data-name=\"Subscribe to our newsletter\" ><div class=\"mc4wp-form-fields\">\t\t\t<div class=\"row cus_dis\">\r\n\t\t\t\t\t<div class=\"col-md-5 padding-right\">\r\n\t\t\t\t\t\t\t<div class=\"form-group\">\r\n\t\t\t\t\t\t\t\t\t<label for=\"exampleInputEmail1\"><\/label>\r\n\t\t\t\t\t\t\t\t\t<input class=\"form-control\" type=\"text\" name=\"FNAME\" placeholder=\"First, introduce yourself\">\r\n\t\t\t\t\t\t\t\t\t<small id=\"emailHelp\" class=\"form-text text-muted\">No need for\r\n\t\t\t\t\t\t\t\t\t\t\tformalities (just your name)<\/small>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"col-md-5 padding-right\">\r\n\t\t\t\t\t\t\t<div class=\"form-group\">\r\n\t\t\t\t\t\t\t\t\t<label for=\"exampleInputEmail1\"><\/label>\r\n\t\t\t\t\t\t\t\t\t<input class=\"form-control\" type=\"email\" name=\"EMAIL\" placeholder=\"Email Address\" required=\"\">\r\n\t\t\t\t\t\t\t\t\t<small id=\"emailHelp\" class=\"form-text text-muted\">Ok, some need\r\n\t\t\t\t\t\t\t\t\t\t\tfor formalities <\/small>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"col-md-2\">\r\n\t\t\t\t\t\t\t<p>(ohh, Intrigued!)<\/p>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"col-md-12\" style=\" width:100%;\">\r\n\t\t\t\t\t\t\t<div class=\"form-group text-right\" style=\"display: block;\">\r\n\t\t\t\t\t\t\t\t\t<input class=\"btn btn-info\" type=\"submit\" value=\"join the list\">\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t<\/div><\/div><label style=\"display: none !important;\">Leave this field empty if you're human: <input type=\"text\" name=\"_mc4wp_honeypot\" value=\"\" tabindex=\"-1\" autocomplete=\"off\" \/><\/label><input type=\"hidden\" name=\"_mc4wp_timestamp\" value=\"1777472295\" \/><input type=\"hidden\" name=\"_mc4wp_form_id\" value=\"6256\" \/><input type=\"hidden\" name=\"_mc4wp_form_element_id\" value=\"mc4wp-form-1\" \/><div class=\"mc4wp-response\"><\/div><\/form><!-- \/ Mailchimp for WordPress Plugin -->\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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title_text=&#8221;New Project&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.0&#8243; width=&#8221;90%&#8221; max_width=&#8221;1920px&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;50px||||false|false&#8221; border_color_top=&#8221;#dddddd&#8221; border_color_bottom=&#8221;#eeeeee&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.0.9&#8243;][et_pb_divider color=&#8221;#eeeeee&#8221; divider_position=&#8221;center&#8221; _builder_version=&#8221;4.9.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;500px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||100px||false|false&#8221; locked=&#8221;off&#8221;][\/et_pb_divider][et_pb_text admin_label=&#8221;So, what&#8217;s the next step?&#8221; module_class=&#8221;why-its&#8221; _builder_version=&#8221;4.7.5&#8243; text_font=&#8221;Nexa Regular||||||||&#8221; text_text_color=&#8221;#333333&#8243; text_font_size=&#8221;56px&#8221; text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221;]<\/p>\n<p>So, what&#8217;s the <strong>next step?<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.9.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;48%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;center&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.3&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin: auto;&#8221;][et_pb_text module_class=&#8221;talk-content&#8221; _builder_version=&#8221;4.9.7&#8243; 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_dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;15px&#8221; button_text_color=&#8221;#2fa2d5&#8243; button_bg_color=&#8221;#ffffff&#8221; button_border_width=&#8221;1px&#8221; button_border_color=&#8221;#2fa2d5&#8243; button_border_radius=&#8221;10px&#8221; button_font=&#8221;Nexa Regular|700|||||||&#8221; button_use_icon=&#8221;off&#8221; custom_padding=&#8221;15px|30px|15px|30px|true|true&#8221; button_text_color_last_edited=&#8221;off|desktop&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#ffffff&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#2fa2d5&#8243; button_bg_enable_color__hover=&#8221;on&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Getting into the mobile app market can be a smart move, but investing your own money in your app project isn\u2019t. So how do you find the funds to hire the best team of developers, creatives, and leadership that will ensure your project is a success? After all, building an app can cost thousands. Trust [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":2447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>Getting into the mobile app market can be a smart move, but investing your own money in your app project isn\u2019t. So how do you find the funds to hire the best team of developers, creatives, and leadership that will ensure your project is a success? After all, building an app can cost thousands. Trust me, you don\u2019t want to be footing that bill.<\/p><p>A huge component of tapping into the app market is about raising money and finding investors who can get on board with your project and help fund it. In this article, we\u2019re going to review how to get investors for your app and how doing so can mean life or death for your project.<\/p><p><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2019\/06\/image2-7.png\" alt=\"how to get investors for an app\" width=\"1400\" height=\"810\" \/><\/p><h2>\u00a0How to get investors for an app -\u00a0<a name=\"investing\"><\/a>Investing 101<\/h2><p>If you\u2019re unfamiliar with the world of investments, started getting familiar. If you want a chance at getting some serious investor money in your pocket, you need to know the basics. This includes things like\u00a0<a href=\"https:\/\/investorjunkie.com\/37463\/common-investing-terms-definitions\/\" target=\"_blank\" rel=\"noopener noreferrer\">terms of investment<\/a>\u00a0as well as the different\u00a0<a href=\"https:\/\/startupnation.com\/sponsored-content\/types-investors-startups\/\" target=\"_blank\" rel=\"noopener noreferrer\">types of investors<\/a>\u00a0there are. Let\u2019s take a quick look!<\/p><h3><a name=\"type\"><\/a>Types of investors<\/h3><p><strong>These are five of the most common types of investors for startups that you might want to think about.<\/strong><\/p><ul><li>Angel Investors: Chances are you've heard of this type of investor in your search for funding for your new app. Angel investors typically have a net worth of at least $1 million dollars or a yearly income of over $200,000. You can find them in virtually any industry and they can come in handy for entrepreneurs who aren\u2019t quite ready to gain venture capital, but are also past the seed stages of financing.<\/li><\/ul><ul><li>Banks: This is your more traditional route for investing and business loans. Borrowers will likely need to provide proof of a revenue stream or some kind of collateral to get approved. This is why banks are normally a solid option for businesses that are more established.<\/li><\/ul><ul><li>Peer-to-Peer lenders: This type of investor offers funds to smaller business owners. To get funding with peer-to-peer lenders, you\u2019ll need to apply with companies that specialize in this type of lending.<\/li><\/ul><ul><li>Venture Capitalist: Venture Capitalists are good for approaching once you\u2019ve already gotten started with your app and can show that it\u2019s making some money. These investors are always sought after because they often invest substantial amounts of money. They will earn returns usually through something called\u00a0<a href=\"https:\/\/www.investopedia.com\/terms\/c\/carriedinterest.asp\" target=\"_blank\" rel=\"noopener noreferrer\">carried interest<\/a>, which essentially is a piece of the profits.<\/li><\/ul><p>Personal Investors: A personal investor would be someone like a friend, family member, or an acquaintance who can invest some money in your project. This can help especially in the beginning when you\u2019re first scrambling to get some funding. Just keep in mind that there are some legal limitations when it comes to money accepted from personal investors.<\/p><p><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2019\/06\/image4-4.png\" alt=\"how to get investors for an app\" width=\"1272\" height=\"820\" \/><\/p><p><strong>Below is our video on how to get investors for your app:<\/strong><\/p><p><iframe src=\"https:\/\/www.youtube.com\/embed\/SgModB54aEs\" width=\"400\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p><h2><a name=\"pitch\"><\/a>Pitch Perfect<\/h2><p>Before you even think about approaching investors, you need to perfect your elevator pitch. Investors won\u2019t want to hear a lengthy monologue about your app. Your pitch should be something you can deliver to someone in the time it takes to ride an elevator and that clearly describes what your app is, what it does, and why people will want to use it.<\/p><p>Practice and recite this pitch over and over. Use friends and family to practice on until you get to a point where they have a clear understanding of your app. Perfecting your pitch will come in handy when it comes time to speaking and emailing potential investors.<\/p><h2><a name=\"branding\"><\/a>Branding<\/h2><p>While it may be tempting to run out to investors and pitch your app idea with nothing but a great elevator pitch, slow down! Show investors that you\u2019re serious by having some solid branding in place, such as a snazzy logo and even a website or landing page.<\/p><p>This doesn\u2019t need to be the final branding and you can always go back and modify, but by bringing some branding to the investor\u2019s table, it\u2019ll help legitimize your app and set the tone.<\/p><h2><a name=\"pitchready\"><\/a>Have a Pitch Deck Ready<\/h2><p>Aside from putting together some branding for your app, having a pitch deck can also go a long way when pitching to investors. While you\u2019re still in the early development phase of building your app and might not be able to have an interactive demo of your app ready, a pitch deck is the next best thing.<\/p><p>Here is an example of\u00a0<a href=\"https:\/\/medium.com\/@gc\/the-beginning-of-uber-7fb17e544851\" target=\"_blank\" rel=\"noopener noreferrer\">Uber\u2019s pitch deck<\/a>. As you can see, their pitch deck is nothing fancy in terms of design. It does, however, do a great job of illustrating primary points and data.<\/p><p><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2019\/06\/image1-7.png\" alt=\"how to get investors for an app\" width=\"792\" height=\"504\" \/><\/p><h2><a name=\"finding\"><\/a>Finding Investors to Fund Your App<\/h2><p>So now that you\u2019ve worked a bit on your branding and have something to show to investors (along with a great elevator pitch!), you\u2019re ready to start approaching investors. Here is how to start finding the right people to invest in your app:<\/p><h3><a name=\"network\"><\/a>Network<\/h3><p>Start networking and rubbing shoulders with others in the industry\u2014you never know who you\u2019ll meet. If you do some searching on social media platforms like Facebook or even meetup.com, you\u2019ll find plenty of networking events geared towards entrepreneurs and startups.<\/p><p>Just be careful who you talk to as there are many \u201cfaux investors\u201d ready to offer you questionable deals. It\u2019s best to approach known entrepreneurs and have them introduce you to legit investors in their circle.<\/p><p><img src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2019\/06\/how-to-get-investors-to-your-app-1.png\" alt=\"how to get investors for an app \" width=\"1200\" height=\"626\" \/><\/p><h3><a name=\"referrals\"><\/a>Get Referrals<\/h3><p>When it comes to finding investor money, remember that you\u2019re selling a product. When it comes to sales, the number one lead with the best conversion rates are referrals. Unless you\u2019ve created a tremendous amount of buzz around your new app and investors are knocking at your door, the best kind of lead is a referral.<\/p><p>To get referrals, turn to family, friends, and close acquaintances. People in your network are bound to know someone, so don\u2019t be shy\u2014ask for an introduction.<\/p><p>It also doesn\u2019t hurt to ask the investors you speak to if they have any referrals for you, even if they\u2019ve turn you down themselves. It doesn\u2019t hurt to ask! Just because you aren\u2019t a fit for them doesn\u2019t mean you aren\u2019t a fit for anyone.<\/p><h3><a name=\"research\"><\/a>Research, Call, Email<\/h3><p>Reading articles, blogs, and reports is a sure way of finding potential investors. These kinds of write-ups are very likely to contain names of entrepreneurs and investors, or some other useful information related to the app niche.<\/p><p>Once you gather the names of some investors, start sending out emails or\u00a0<a href=\"https:\/\/medium.com\/point-nine-news\/9-tips-to-cold-call-vcs-like-a-pro-ffa58f5edd8c\" target=\"_blank\" rel=\"noopener noreferrer\">even calling them up<\/a>. Just remember that while it\u2019s ok to cold call or send cold emails, you don\u2019t want to send a generic email to all of the investors at once. You should do some background research on each of them, look at their portfolio, who they\u2019ve invested in, etc, and send a personalized email.<\/p><h2><a name=\"learn\"><\/a>Learn From Getting Rejected<\/h2><p>Get used to hearing the word \u201cno\u201d. When it comes to shaking investors down for money, you\u2019re going to get rejected a whole lot. The key is to not get discouraged. There are tons of investors out there that you can approach, so don\u2019t sweat it.<\/p><p>Instead, use these rejections as an opportunity to gain some insight as to how you can improve your pitch to investors and what could have been better during your presentation. Were you able to answer all of their questions? Did you stumble in your delivery? Were you able to capture your audience\u2019s attention or did they look bored and uninterested?<\/p><p>Asking yourself these kinds of questions after every investment meeting\u2014especially those which don\u2019t go well\u2014will help you improve.<\/p><h2><a name=\"conclusion\"><\/a>Conclusion<\/h2><p>Raising capital is no easy feat and it can take months to find investors willing to fund your app. It\u2019s all about having some hustle\u2014that is, being able to network, rub shoulders with people in the market, cold call or email, and being able to effectively pitch your app to investors. Basically, it\u2019s going to take time, people skills, and a whole lot of perseverance.<\/p><p>The first step is to read up on investment basics. Review common terminology and the types of investors out there so you\u2019re prepared. Put together a compelling pitch and supplement it with a pitch deck that will sell your product to the people who have the power to fund your app. Reach out to people in your own network\u2014this means contacting family, friends, and acquaintances to see who they know and who they can introduce you to.<\/p><p>Above all, don\u2019t give up! Expect to hear \u201cno\u201d far more than \u201cyes\u201d, especially in the beginning, but use it as an opportunity to improve your sales pitch. Remember that\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/carminegallo\/2014\/03\/17\/the-one-habit-that-brilliant-ted-speakers-practice-up-to-200-times\/#49d34c003e93\" target=\"_blank\" rel=\"noopener noreferrer\">practice makes perfect<\/a>, and while this may be your first rodeo, you\u2019ll learn quickly!<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[23],"tags":[39],"class_list":["post-1889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy-planning","tag-mobile-apps"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Get Investors for an App - Actionable Advice And Tips<\/title>\n<meta name=\"description\" content=\"How to get investors for an app? 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