{"id":1888,"date":"2019-05-23T17:44:33","date_gmt":"2019-05-23T17:44:33","guid":{"rendered":"https:\/\/architsingh.com\/webioticnew\/?p=1015"},"modified":"2021-07-07T05:03:40","modified_gmt":"2021-07-07T05:03:40","slug":"how-to-launch-an-app","status":"publish","type":"post","link":"https:\/\/architsingh.com\/webioticnew\/how-to-launch-an-app\/","title":{"rendered":"How to Launch an App &#8211; Steps To Do Before And After The Launch"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(255,255,255,0.54)&#8221; background_color_gradient_end=&#8221;rgba(255,255,255,0.67)&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Banner3-1-min.jpg&#8221; custom_padding=&#8221;100px||100px||true|false&#8221; disabled=&#8221;on&#8221; global_module=&#8221;5926&#8243; saved_tabs=&#8221;all&#8221;][et_pb_row _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;70%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;100px||100px||true|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.8.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_sidebar area=&#8221;et_pb_widget_area_4&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#000000&#8243;][\/et_pb_sidebar][et_pb_post_title featured_image=&#8221;off&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Nexa-Bold|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;44px&#8221; meta_font=&#8221;Nexa Regular|500|||||||&#8221; meta_text_align=&#8221;center&#8221; meta_text_color=&#8221;#2ea0d2&#8243; meta_font_size=&#8221;15px&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(255,255,255,0.75)&#8221; background_color_gradient_end=&#8221;rgba(255,255,255,0.66)&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Banner7-1.jpg&#8221;][et_pb_row _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;70%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;100px||100px||true|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.8.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_sidebar area=&#8221;et_pb_widget_area_4&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#000000&#8243;][\/et_pb_sidebar][et_pb_post_title featured_image=&#8221;off&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Nexa-Bold|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;44px&#8221; meta_font=&#8221;Nexa Regular|500|||||||&#8221; meta_text_align=&#8221;center&#8221; meta_text_color=&#8221;#2ea0d2&#8243; meta_font_size=&#8221;15px&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.8.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; module_class=&#8221;blog-cnt-row&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;1280px&#8221; module_alignment=&#8221;center&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.8.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Helvetica||||||||&#8221; text_text_color=&#8221;#26282d&#8221; text_font_size=&#8221;18px&#8221; text_letter_spacing=&#8221;0.03em&#8221; text_line_height=&#8221;1.8em&#8221; header_2_font=&#8221;Helvetica Bold||||||||&#8221; header_2_text_color=&#8221;#26282d&#8221; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;54px&#8221; header_3_font=&#8221;Nexa Bold||||||||&#8221; header_3_text_color=&#8221;#26282d&#8221; header_3_font_size=&#8221;24px&#8221; header_4_font=&#8221;Nexa Bold||||||||&#8221; header_4_text_color=&#8221;#26282d&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Apps are a billion dollar industry, but the process\u2014from conception to launch\u2014involves a ton. Beyond product design, brainstorming, and hiring the right team of professionals to get the job done, there\u2019s more to consider before you can successfully launch your shiny new mobile app.<\/p>\n<p>I explore the three steps to successful app development in this video.<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/qNbKh6rW6a8\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>In this article, we\u2019ll run through all of the key points in launching an app, including how to market an app successfully, so you\u2019re fully prepared.<\/p>\n<h2>How to Market an App Before Launch<\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2019\/05\/image1-5.png\" alt=\"how to launch an app\" class=\"wp-image-1019\"\/><\/figure>\n<\/div>\n<p>One major step that should happen pre-launch is marketing your app. A strong marketing strategy includes generating a buzz about your product before it even comes out, and while there are several ways you can do this, let\u2019s take a look at some of the best marketing tips and strategies you can start rolling out.<\/p>\n<h3>Research, Research, Research<\/h3>\n<p>In case you haven\u2019t noticed, there are tons of mobile apps on the market, from games and entertainment to health and fitness. There\u2019s an app for pretty much anything and everything, so how do you stand a chance?<\/p>\n<p>It\u2019s important to remember that apps aren\u2019t accidentally a hit. Every successful mobile app begins with a wealth of research and <a href=\"https:\/\/amplitude.com\/mobile-analytics\" target=\"_blank\" rel=\"noopener noreferrer\">data analysis <\/a>on the competition, which is essential when first starting out.<\/p>\n<p>Having a solid understanding of the market you\u2019re trying to tap into is key, and the more information you have, the more likely you are to know what lies ahead and what\u2019s expected.<\/p>\n<p>Get in the habit of collecting data throughout the app development process so you and your team can&nbsp;gain further insights on similar apps in the market and keep up. Knowing what the competition is doing will help you make smarter moves when it comes to building out your app and enhancing your user experience, so don\u2019t neglect or undervalue research!<\/p>\n<p><strong>A few ways to research your market along with the competition is the following:<\/strong><\/p>\n<ul>\n<li>Create a customer profile: This should encompass details like location, age, nationality, gender, religion, occupation, and income.<\/li>\n<li>Conduct market research: This includes researching things like your user values, lifestyle, habits, and interests.<\/li>\n<li>Conduct research on competitors: See what the competition is offering it\u2019s users to gain a better understanding of why people like their app. Analyze and resolve what their top advantages are so you can try to improve upon them.<\/li>\n<\/ul>\n<h3>Go Beyond the App Store<\/h3>\n<p>While it may seem obvious that users find apps primarily through the Apple or Google Play store, they\u2019re also <a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/mobile-app-marketing-insights\/\" target=\"_blank\" rel=\"noopener noreferrer\">finding out about apps elsewhere<\/a>, such as on YouTube, blogs and articles, while they\u2019re on another app, and so on. In fact, according to <a href=\"https:\/\/techcrunch.com\/2014\/10\/03\/roughly-half-of-users-are-finding-apps-via-app-store-search-says-study\/\" target=\"_blank\" rel=\"noopener noreferrer\">TechCrunch<\/a>, only about half of users find apps in the app store search.<\/p>\n<p>It\u2019s important to keep top of mind all of the ways in which a user can potentially discover your app when developing your marketing strategy.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2019\/05\/image4-2.png\" alt=\"how to market an app\" class=\"wp-image-1020\"\/><\/figure>\n<\/div>\n<p><strong>Here are a couple scenarios where a user might bump into an app without even meaning to:<\/strong><\/p>\n<p><strong>Scenario 1:<\/strong> Let\u2019s say you\u2019re visiting Chicago for the weekend but haven\u2019t booked your hotel yet. You might conduct a Google search for \u201ccheap hotels last minute deals\u201d (or something to that effect), and discover an app like Hotel Tonight, which is an app that presents users with last-minute hotel deals. It\u2019s likely that you\u2019ll consider downloading the app to try to find a hotel deal.<br \/><strong>Scenario 2:<\/strong> You just found out you\u2019re pregnant, congrats! But you have no idea where to start in researching what foods to eat, what symptoms to expect, and other questions you may have, so you might Google search \u201cWhat are six week pregnancy symptoms\u201d? While reading up on different articles, you may encounter an app like What to Expect, which offer users access to quick information on everything they need to know about their pregnancy.<\/p>\n<p>As you can guess, there are plenty of scenarios in which someone can encounter an app, be it through articles, advertisements, and the like, so it\u2019s important to be prepared and build your strategy around this fact.<\/p>\n<h3>Here are a few popular ways you can get your app in front of users:<\/h3>\n<ul>\n<li><strong>Start blogging:<\/strong> Get the word out about your app while you\u2019re in the process of developing. You can do this through your app\u2019s website, Tumblr, or some other blogging platform. This is a great way to promote your app, build hype, and get the conversation started. Make sure your blogs are <a href=\"https:\/\/blog.hubspot.com\/marketing\/blog-search-engine-optimization\" target=\"_blank\" rel=\"noopener noreferrer\">SEO-rich<\/a> through the use of keywords, high-quality content, and by including links that can all help improve the app\u2019s search ranking.<\/li>\n<li><strong>Start a podcast:<\/strong> According to <a href=\"https:\/\/www.podcastinsights.com\/podcast-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Podcast Insights<\/a>, 90 million people in the US have listened to a podcast in the past six months. It\u2019s a medium that has been growing in popularity, so take advantage by starting your own podcast. They\u2019re easy and low-cost to produce and can reach a wide audience.<\/li>\n<li><strong>Create YouTube Videos:<\/strong> YouTube is one of the most powerful platforms out there to help you promote your app. Your marketing strategy should involve creating video content to upload to YouTube to boost engagement and allow people to see what your app is all about.<\/li>\n<\/ul>\n<h3>Launch Your Website<\/h3>\n<p>If you aren\u2019t ready to roll out an entire website for your app, you should definitely consider rolling out a landing page that effectively sells your app to potential users. Having a beautifully designed landing page with concise content is a great way to promote your product and entice people to download it.<\/p>\n<p>Your landing page or website should include information on what your app is, what it offers, how it differs from competitors, and some kind of <a href=\"https:\/\/landerapp.com\/landing-page\/call-to-action\" target=\"_blank\" rel=\"noopener noreferrer\">call to action<\/a>.<\/p>\n<p>If you check out the <a href=\"https:\/\/www.apple.com\/apple-watch-series-4\/\" target=\"_blank\" rel=\"noopener noreferrer\">Apple Watch Series 4 landing page<\/a>, you\u2019ll notice it hits all these marks. You\u2019ll also notice how few words there are on the page. Apple does a great job at creating a page with a clean, but creative design that leave users wanting more.<\/p>\n<p>Instead of bombarding page visitors with blocks of text, they only give the essentials: what it is, what it offers, why it\u2019s unique, and several different call to actions.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2019\/05\/image2-4.png\" alt=\"launching an app guide\" class=\"wp-image-1021\"\/><\/figure>\n<\/div>\n<h3>Optimize the App Store Experience<\/h3>\n<p>When all is said and done, users will inevitably end up at the app store if they want to download your app. If they aren\u2019t impressed with what they see, whether it\u2019s the thumbnail image your app is using, the description, etc, all could be lost. So how do you optimize your app in the app store?<\/p>\n<ul>\n<li><strong>What\u2019s in a name:<\/strong> Having a solid name for your app is important, and it shouldn\u2019t be created on a whim. Conduct studies and tests to find out which app name users respond to best. Also consider how relevant the name is to what your app will be delivering. <a href=\"https:\/\/sensortower.com\/blog\/5-mistakes-to-avoid-when-naming-your-app\" target=\"_blank\" rel=\"noopener noreferrer\">Avoid common naming pitfalls<\/a>, such as using too many characters, using a confusing name, and making sure the domain name is available for the name you choose.<\/li>\n<li><strong>Capture with description:<\/strong> The description of your app is your chance to pitch it to users. Keep in mind that most users won\u2019t bother reading lengthy descriptions, so keep things short and sweet. The first few sentences should be able to convey the value of your app. To get better app rankings, make sure you use target keywords that will help bring users to your app.<\/li>\n<li><strong>Imagery is everything:<\/strong> Users are drawn to captivating and creative images and icons, so choose yours carefully. This includes the thumbnail you\u2019ll be using for your app in the app store and screenshots.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2019\/05\/image3-5.png\" alt=\"guide on launching an app\" class=\"wp-image-1022\"\/><\/figure>\n<\/div>\n<h3>Stay on Top of Your App\u2019s Key Performance Indicators (KPI)<\/h3>\n<p>Whether it\u2019s before your app launches or after, conduct <a href=\"https:\/\/uxcam.com\/blog\/top-50-mobile-app-kpis\/\" target=\"_blank\" rel=\"noopener noreferrer\">KPI analysis<\/a> regularly to see how your testers and users are responding to your app. Here are a few KPIs to consider:<\/p>\n<ul>\n<li><strong>Active Users:<\/strong> This is an important KPI metric to keep track of so you can gauge how many people are using your app and when. The idea is to learn how you can convert monthly active users to daily active users, and so on.<\/li>\n<li><strong>App Downloads:<\/strong> This allows you to see how many people are downloading your app and will help give you a clearer indication if your app is doing well or not so you can then take the appropriate steps to modify your marketing strategy if need be.<\/li>\n<li><strong>Retention:<\/strong> Seeing what the retention rate is will help reveal how many users are coming back to your app. You can measure the retention rate by analyzing different groups of users over a period of time.<\/li>\n<\/ul>\n<h2>How to Launch Your App: The Application Process<\/h2>\n<p>Now that you\u2019re ready to launch your app, where do you even get started? Are there forms to fill, papers to sign, how does it all work?<\/p>\n<p>The application process is actually pretty straightforward, with each platform\u2014Apple Store, Google Play, etc\u2014having different requirements. Let\u2019s take a look at how to get your app published in the Apple Store so you can get a better idea of what\u2019s involved.<\/p>\n<ol>\n<li>Make sure your app passes Apple\u2019s guidelines. Keep in mind that the Apple Store has a reputation to uphold. They want users to feel safe downloading apps, and so they have standards for things like objectionable content, which includes false information, sexual material, racist or homophobic references, and the like. <a href=\"https:\/\/developer.apple.com\/app-store\/review\/guidelines\/\" target=\"_blank\" rel=\"noopener noreferrer\">Here is a full list<\/a> of what Apple requires of your app.<\/li>\n<li>Avoid performance issues by testing your app before submission. Your chances for approval will be much better if you thoroughly test your app for bugs and errors in the coding before launching your app.<\/li>\n<li>Register for <a href=\"https:\/\/developer.apple.com\/programs\/\" target=\"_blank\" rel=\"noopener noreferrer\">Apple\u2019s Developer Program<\/a> which will allow you access to helpful Apple tools, app analytics, beta testing, and more.<\/li>\n<li>Create an <a href=\"https:\/\/developer.apple.com\/support\/app-store-connect\/\" target=\"_blank\" rel=\"noopener noreferrer\">iTunes Connect<\/a> account for your app which provides a wide range of web tools that will help you manage your app.<\/li>\n<li>Prep your app for launch. This includes having an icon, screenshot, description, and metadata ready to go.<\/li>\n<li>Submit for review. One you\u2019ve thoroughly reviewed Apple\u2019s requirements and guidelines to ensure your app won\u2019t be rejected, all that\u2019s left is uploading your app and submitting it for review. You can expect it to take 1-3 days for your app to be approved.<\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">How to Launch an App &#8211; Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Prepping an app for launch is no easy feat, but if you take your time and put in the research required for the process, in the end you\u2019ll have your beautiful new app ready to download in the app store. If you hit snags along the way: that\u2019s ok! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hire the right team to get your app launched and put the best practices in place now to ensure you app\u2019s success. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means putting in time and effort into market research, seeing what your competitors are doing, offering a unique product people will want to use, and reading through app store guidelines to make sure you\u2019re on the right path when it comes time to submit your app.<\/span><\/p>\n<p>Our <a href=\"https:\/\/architsingh.com\/webioticnew\/simple-starter\">Simple Starter<\/a> package can help you avoid common pitfalls in app development and will increase your project&#8217;s success rate come launch day in three simple steps.<\/p>\n<p>[\/et_pb_text][et_pb_comments _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; form_field_background_color=&#8221;#FFFFFF&#8221; form_field_focus_background_color=&#8221;#FFFFFF&#8221; 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custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;50px||||false|false&#8221; custom_css_main_element=&#8221;float: left;||margin-bottom:0px !important;&#8221; disabled=&#8221;on&#8221; global_module=&#8221;6525&#8243; locked=&#8221;off&#8221;]<\/p>\n<p>Up Next<\/p>\n<p>[\/et_pb_text][et_pb_post_title title=&#8221;off&#8221; date=&#8221;off&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Author&#8221; module_class=&#8221;author-bottom&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; meta_font=&#8221;Journal||||||||&#8221; meta_text_align=&#8221;right&#8221; meta_text_color=&#8221;#0ab1db&#8221; meta_font_size=&#8221;35px&#8221; width=&#8221;100%&#8221; max_width=&#8221;50%&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;0px|40px|0px|0px|true|false&#8221; custom_css_post_title=&#8221;float: right;||margin: 0px !important;||margin-right: 40px !important;&#8221; 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_module_preset=&#8221;default&#8221;]<\/p>\n<script>(function() {\n\twindow.mc4wp = window.mc4wp || {\n\t\tlisteners: [],\n\t\tforms: {\n\t\t\ton: function(evt, cb) {\n\t\t\t\twindow.mc4wp.listeners.push(\n\t\t\t\t\t{\n\t\t\t\t\t\tevent   : evt,\n\t\t\t\t\t\tcallback: cb\n\t\t\t\t\t}\n\t\t\t\t);\n\t\t\t}\n\t\t}\n\t}\n})();\n<\/script><!-- Mailchimp for WordPress v4.10.3 - https:\/\/wordpress.org\/plugins\/mailchimp-for-wp\/ --><form id=\"mc4wp-form-1\" class=\"mc4wp-form mc4wp-form-6256\" method=\"post\" data-id=\"6256\" data-name=\"Subscribe to our newsletter\" ><div class=\"mc4wp-form-fields\">\t\t\t<div class=\"row cus_dis\">\r\n\t\t\t\t\t<div class=\"col-md-5 padding-right\">\r\n\t\t\t\t\t\t\t<div class=\"form-group\">\r\n\t\t\t\t\t\t\t\t\t<label for=\"exampleInputEmail1\"><\/label>\r\n\t\t\t\t\t\t\t\t\t<input class=\"form-control\" type=\"text\" name=\"FNAME\" placeholder=\"First, introduce yourself\">\r\n\t\t\t\t\t\t\t\t\t<small id=\"emailHelp\" class=\"form-text text-muted\">No need for\r\n\t\t\t\t\t\t\t\t\t\t\tformalities (just your name)<\/small>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"col-md-5 padding-right\">\r\n\t\t\t\t\t\t\t<div class=\"form-group\">\r\n\t\t\t\t\t\t\t\t\t<label for=\"exampleInputEmail1\"><\/label>\r\n\t\t\t\t\t\t\t\t\t<input class=\"form-control\" type=\"email\" name=\"EMAIL\" placeholder=\"Email Address\" required=\"\">\r\n\t\t\t\t\t\t\t\t\t<small id=\"emailHelp\" class=\"form-text text-muted\">Ok, some need\r\n\t\t\t\t\t\t\t\t\t\t\tfor formalities <\/small>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"col-md-2\">\r\n\t\t\t\t\t\t\t<p>(ohh, Intrigued!)<\/p>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"col-md-12\" style=\" width:100%;\">\r\n\t\t\t\t\t\t\t<div class=\"form-group text-right\" style=\"display: block;\">\r\n\t\t\t\t\t\t\t\t\t<input class=\"btn btn-info\" type=\"submit\" value=\"join the list\">\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t<\/div><\/div><label style=\"display: none !important;\">Leave this field empty if you're human: <input type=\"text\" name=\"_mc4wp_honeypot\" value=\"\" tabindex=\"-1\" autocomplete=\"off\" \/><\/label><input type=\"hidden\" name=\"_mc4wp_timestamp\" value=\"1777472737\" \/><input type=\"hidden\" name=\"_mc4wp_form_id\" value=\"6256\" \/><input type=\"hidden\" name=\"_mc4wp_form_element_id\" value=\"mc4wp-form-1\" \/><div class=\"mc4wp-response\"><\/div><\/form><!-- \/ Mailchimp for WordPress Plugin -->\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|off|off&#8221; module_id=&#8221;next-step-section&#8221; module_class=&#8221;calendar-sections&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_module=&#8221;3218&#8243; saved_tabs=&#8221;all&#8221; collapsed=&#8221;off&#8221;][et_pb_row admin_label=&#8221;Featured Clients&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Nexa Regular||||||||&#8221; text_text_color=&#8221;#1e78cc&#8221; text_font_size=&#8221;18px&#8221; header_2_font=&#8221;Nexa Regular||||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;40px&#8221; text_orientation=&#8221;center&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h2 style=\"margin-bottom:0;\">Featured Clients<\/h2>\n<p><a style=\"color:#1e78cc;\" href=\"\/clients\/\">View all &gt;<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;on|off|off&#8221; module_class=&#8221;featured-images&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; width_tablet=&#8221;60%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; border_width_right=&#8221;1px&#8221; border_color_right=&#8221;#e8e8e8&#8243; border_width_right_tablet=&#8221;&#8221; border_width_right_phone=&#8221;0px&#8221; border_width_right_last_edited=&#8221;on|desktop&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/trump.png&#8221; title_text=&#8221;trump&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|20px|||false|false&#8221; border_width_right_tablet=&#8221;&#8221; border_width_right_phone=&#8221;0px&#8221; border_width_right_last_edited=&#8221;on|phone&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/labellamafia.png&#8221; title_text=&#8221;labellamafia&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; border_width_left=&#8221;1px&#8221; border_color_left=&#8221;#e8e8e8&#8243; border_width_left_tablet=&#8221;&#8221; border_width_left_phone=&#8221;0px&#8221; border_width_left_last_edited=&#8221;on|phone&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/star-new.png&#8221; title_text=&#8221;star-new&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||20px|false|false&#8221; border_width_left_tablet=&#8221;&#8221; border_width_left_phone=&#8221;0px&#8221; border_width_left_last_edited=&#8221;on|phone&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|on|off&#8221; module_class=&#8221;featured-images-amp&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/New-Project.png&#8221; title_text=&#8221;New Project&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.0&#8243; width=&#8221;90%&#8221; max_width=&#8221;1920px&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;50px||||false|false&#8221; border_color_top=&#8221;#dddddd&#8221; border_color_bottom=&#8221;#eeeeee&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.0.9&#8243;][et_pb_divider color=&#8221;#eeeeee&#8221; divider_position=&#8221;center&#8221; _builder_version=&#8221;4.9.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;500px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||100px||false|false&#8221; locked=&#8221;off&#8221;][\/et_pb_divider][et_pb_text admin_label=&#8221;So, what&#8217;s the next step?&#8221; module_class=&#8221;why-its&#8221; _builder_version=&#8221;4.7.5&#8243; text_font=&#8221;Nexa Regular||||||||&#8221; text_text_color=&#8221;#333333&#8243; text_font_size=&#8221;56px&#8221; text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221;]<\/p>\n<p>So, what&#8217;s the <strong>next step?<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.9.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;48%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;center&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.3&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin: auto;&#8221;][et_pb_text module_class=&#8221;talk-content&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Nexa Regular||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;right&#8221; module_alignment=&#8221;left&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221;]Talk with a real app developer [\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.7.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY2NiJ9fQ==@&#8221; button_text=&#8221;Free 15 min consultation&#8221; button_alignment=&#8221;left&#8221; button_alignment_tablet=&#8221;center&#8221; button_alignment_phone=&#8221;&#8221; button_alignment_last_edited=&#8221;on|phone&#8221; module_class=&#8221;calendar-btn&#8221; _builder_version=&#8221;4.9.7&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;15px&#8221; button_text_color=&#8221;#2fa2d5&#8243; button_bg_color=&#8221;#ffffff&#8221; button_border_width=&#8221;1px&#8221; button_border_color=&#8221;#2fa2d5&#8243; button_border_radius=&#8221;10px&#8221; button_font=&#8221;Nexa Regular|700|||||||&#8221; button_use_icon=&#8221;off&#8221; custom_padding=&#8221;15px|30px|15px|30px|true|true&#8221; button_text_color_last_edited=&#8221;off|desktop&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#ffffff&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#2fa2d5&#8243; button_bg_enable_color__hover=&#8221;on&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apps are a billion dollar industry, but the process\u2014from conception to launch\u2014involves a ton. Beyond product design, brainstorming, and hiring the right team of professionals to get the job done, there\u2019s more to consider before you can successfully launch your shiny new mobile app. I explore the three steps to successful app development in this [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":2488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>Apps are a billion dollar industry, but the process\u2014from conception to launch\u2014involves a ton. Beyond product design, brainstorming, and hiring the right team of professionals to get the job done, there\u2019s more to consider before you can successfully launch your shiny new mobile app.<\/p><p>In this article, we\u2019ll run through all of the key points in launching an app, including how to market an app successfully, so you\u2019re fully prepared.<\/p><p><img class=\"aligncenter size-full wp-image-1019\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2019\/05\/image1-5.png\" alt=\"how to launch an app\" width=\"738\" height=\"402\" \/><\/p><h2>How to Market an App Before Launch<\/h2><p>One major step that should happen pre-launch is marketing your app. A strong marketing strategy includes generating a buzz about your product before it even comes out, and while there are several ways you can do this, let\u2019s take a look at some of the best marketing tips and strategies you can start rolling out.<\/p><h3>Research, Research, Research<\/h3><p>In case you haven\u2019t noticed, there are tons of mobile apps on the market, from games and entertainment to health and fitness. There\u2019s an app for pretty much anything and everything, so how do you stand a chance?<\/p><p>It\u2019s important to remember that apps aren\u2019t accidentally a hit. Every successful mobile app begins with a wealth of research and <a href=\"https:\/\/amplitude.com\/mobile-analytics\" target=\"_blank\" rel=\"noopener noreferrer\">data analysis <\/a>on the competition, which is essential when first starting out.<\/p><p>Having a solid understanding of the market you\u2019re trying to tap into is key, and the more information you have, the more likely you are to know what lies ahead and what\u2019s expected.<\/p><p>Get in the habit of collecting data throughout the app development process so you and your team can\u00a0gain further insights on similar apps in the market and keep up. Knowing what the competition is doing will help you make smarter moves when it comes to building out your app and enhancing your user experience, so don\u2019t neglect or undervalue research!<\/p><p><strong>A few ways to research your market along with the competition is the following:<\/strong><\/p><ul><li>Create a customer profile: This should encompass details like location, age, nationality, gender, religion, occupation, and income.<\/li><li>Conduct market research: This includes researching things like your user values, lifestyle, habits, and interests.<\/li><li>Conduct research on competitors: See what the competition is offering it\u2019s users to gain a better understanding of why people like their app. Analyze and resolve what their top advantages are so you can try to improve upon them.<\/li><\/ul><h3>Go Beyond the App Store<\/h3><p>While it may seem obvious that users find apps primarily through the Apple or Google Play store, they\u2019re also <a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/mobile-app-marketing-insights\/\" target=\"_blank\" rel=\"noopener noreferrer\">finding out about apps elsewhere<\/a>, such as on YouTube, blogs and articles, while they\u2019re on another app, and so on. In fact, according to <a href=\"https:\/\/techcrunch.com\/2014\/10\/03\/roughly-half-of-users-are-finding-apps-via-app-store-search-says-study\/\" target=\"_blank\" rel=\"noopener noreferrer\">TechCrunch<\/a>, only about half of users find apps in the app store search.<\/p><p>It\u2019s important to keep top of mind all of the ways in which a user can potentially discover your app when developing your marketing strategy.<\/p><p><img class=\"aligncenter size-full wp-image-1020\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2019\/05\/image4-2.png\" alt=\"how to market an app\" width=\"738\" height=\"402\" \/><\/p><p><strong>Here are a couple scenarios where a user might bump into an app without even meaning to:<\/strong><\/p><p><strong>Scenario 1:<\/strong> Let\u2019s say you\u2019re visiting Chicago for the weekend but haven\u2019t booked your hotel yet. You might conduct a Google search for \u201ccheap hotels last minute deals\u201d (or something to that effect), and discover an app like Hotel Tonight, which is an app that presents users with last-minute hotel deals. It\u2019s likely that you\u2019ll consider downloading the app to try to find a hotel deal.<br \/><strong>Scenario 2:<\/strong> You just found out you\u2019re pregnant, congrats! But you have no idea where to start in researching what foods to eat, what symptoms to expect, and other questions you may have, so you might Google search \u201cWhat are six week pregnancy symptoms\u201d? While reading up on different articles, you may encounter an app like What to Expect, which offer users access to quick information on everything they need to know about their pregnancy.<\/p><p>As you can guess, there are plenty of scenarios in which someone can encounter an app, be it through articles, advertisements, and the like, so it\u2019s important to be prepared and build your strategy around this fact.<\/p><h3>Here are a few popular ways you can get your app in front of users:<\/h3><ul><li><strong>Start blogging:<\/strong> Get the word out about your app while you\u2019re in the process of developing. You can do this through your app\u2019s website, Tumblr, or some other blogging platform. This is a great way to promote your app, build hype, and get the conversation started. Make sure your blogs are <a href=\"https:\/\/blog.hubspot.com\/marketing\/blog-search-engine-optimization\" target=\"_blank\" rel=\"noopener noreferrer\">SEO-rich<\/a> through the use of keywords, high-quality content, and by including links that can all help improve the app\u2019s search ranking.<\/li><\/ul><ul><li><strong>Start a podcast:<\/strong> According to <a href=\"https:\/\/www.podcastinsights.com\/podcast-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Podcast Insights<\/a>, 90 million people in the US have listened to a podcast in the past six months. It\u2019s a medium that has been growing in popularity, so take advantage by starting your own podcast. They\u2019re easy and low-cost to produce and can reach a wide audience.<\/li><\/ul><ul><li><strong>Create YouTube Videos:<\/strong> YouTube is one of the most powerful platforms out there to help you promote your app. Your marketing strategy should involve creating video content to upload to YouTube to boost engagement and allow people to see what your app is all about.<\/li><\/ul><h3>Launch Your Website<\/h3><p>If you aren\u2019t ready to roll out an entire website for your app, you should definitely consider rolling out a landing page that effectively sells your app to potential users. Having a beautifully designed landing page with concise content is a great way to promote your product and entice people to download it.<\/p><p>Your landing page or website should include information on what your app is, what it offers, how it differs from competitors, and some kind of <a href=\"https:\/\/landerapp.com\/landing-page\/call-to-action\" target=\"_blank\" rel=\"noopener noreferrer\">call to action<\/a>.<\/p><p>If you check out the <a href=\"https:\/\/www.apple.com\/apple-watch-series-4\/\" target=\"_blank\" rel=\"noopener noreferrer\">Apple Watch Series 4 landing page<\/a>, you\u2019ll notice it hits all these marks. You\u2019ll also notice how few words there are on the page. Apple does a great job at creating a page with a clean, but creative design that leave users wanting more.<\/p><p>Instead of bombarding page visitors with blocks of text, they only give the essentials: what it is, what it offers, why it\u2019s unique, and several different call to actions.<\/p><p><img class=\"aligncenter size-full wp-image-1021\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2019\/05\/image2-4.png\" alt=\"launching an app guide\" width=\"738\" height=\"402\" \/><\/p><h3>Optimize the App Store Experience<\/h3><p>When all is said and done, users will inevitably end up at the app store if they want to download your app. If they aren\u2019t impressed with what they see, whether it\u2019s the thumbnail image your app is using, the description, etc, all could be lost. So how do you optimize your app in the app store?<\/p><ul><li><strong>What\u2019s in a name:<\/strong> Having a solid name for your app is important, and it shouldn\u2019t be created on a whim. Conduct studies and tests to find out which app name users respond to best. Also consider how relevant the name is to what your app will be delivering. <a href=\"https:\/\/sensortower.com\/blog\/5-mistakes-to-avoid-when-naming-your-app\" target=\"_blank\" rel=\"noopener noreferrer\">Avoid common naming pitfalls<\/a>, such as using too many characters, using a confusing name, and making sure the domain name is available for the name you choose.<\/li><\/ul><ul><li><strong>Capture with description:<\/strong> The description of your app is your chance to pitch it to users. Keep in mind that most users won\u2019t bother reading lengthy descriptions, so keep things short and sweet. The first few sentences should be able to convey the value of your app. To get better app rankings, make sure you use target keywords that will help bring users to your app.<\/li><\/ul><ul><li><strong>Imagery is everything:<\/strong> Users are drawn to captivating and creative images and icons, so choose yours carefully. This includes the thumbnail you\u2019ll be using for your app in the app store and screenshots.<\/li><\/ul><p><img class=\"aligncenter size-full wp-image-1022\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2019\/05\/image3-5.png\" alt=\"guide on launching an app\" width=\"738\" height=\"402\" \/><\/p><h3>Stay on Top of Your App\u2019s Key Performance Indicators (KPI)<\/h3><p>Whether it\u2019s before your app launches or after, conduct <a href=\"https:\/\/uxcam.com\/blog\/top-50-mobile-app-kpis\/\" target=\"_blank\" rel=\"noopener noreferrer\">KPI analysis<\/a> regularly to see how your testers and users are responding to your app. Here are a few KPIs to consider:<\/p><ul><li><strong>Active Users:<\/strong> This is an important KPI metric to keep track of so you can gauge how many people are using your app and when. The idea is to learn how you can convert monthly active users to daily active users, and so on.<\/li><\/ul><ul><li><strong>App Downloads:<\/strong> This allows you to see how many people are downloading your app and will help give you a clearer indication if your app is doing well or not so you can then take the appropriate steps to modify your marketing strategy if need be.<\/li><\/ul><ul><li><strong>Retention:<\/strong> Seeing what the retention rate is will help reveal how many users are coming back to your app. You can measure the retention rate by analyzing different groups of users over a period of time.<\/li><\/ul><h2>How to Launch Your App: The Application Process<\/h2><p>Now that you\u2019re ready to launch your app, where do you even get started? Are there forms to fill, papers to sign, how does it all work?<\/p><p>The application process is actually pretty straightforward, with each platform\u2014Apple Store, Google Play, etc\u2014having different requirements. Let\u2019s take a look at how to get your app published in the Apple Store so you can get a better idea of what\u2019s involved.<\/p><ol><li>Make sure your app passes Apple\u2019s guidelines. Keep in mind that the Apple Store has a reputation to uphold. They want users to feel safe downloading apps, and so they have standards for things like objectionable content, which includes false information, sexual material, racist or homophobic references, and the like. <a href=\"https:\/\/developer.apple.com\/app-store\/review\/guidelines\/\" target=\"_blank\" rel=\"noopener noreferrer\">Here is a full list<\/a> of what Apple requires of your app.<\/li><li>Avoid performance issues by testing your app before submission. Your chances for approval will be much better if you thoroughly test your app for bugs and errors in the coding before launching your app.<\/li><li>Register for <a href=\"https:\/\/developer.apple.com\/programs\/\" target=\"_blank\" rel=\"noopener noreferrer\">Apple\u2019s Developer Program<\/a> which will allow you access to helpful Apple tools, app analytics, beta testing, and more.<\/li><li>Create an <a href=\"https:\/\/developer.apple.com\/support\/app-store-connect\/\" target=\"_blank\" rel=\"noopener noreferrer\">iTunes Connect<\/a> account for your app which provides a wide range of web tools that will help you manage your app.<\/li><li>Prep your app for launch. This includes having an icon, screenshot, description, and metadata ready to go.<\/li><li>Submit for review. One you\u2019ve thoroughly reviewed Apple\u2019s requirements and guidelines to ensure your app won\u2019t be rejected, all that\u2019s left is uploading your app and submitting it for review. You can expect it to take 1-3 days for your app to be approved.<\/li><\/ol><h2><span style=\"font-weight: 400;\">How to Launch an App - Conclusion<\/span><\/h2><p><span style=\"font-weight: 400;\">Prepping an app for launch is no easy feat, but if you take your time and put in the research required for the process, in the end you\u2019ll have your beautiful new app ready to download in the app store. If you hit snags along the way: that\u2019s ok! <\/span><\/p><p><span style=\"font-weight: 400;\">Hire the right team to get your app launched and put the best practices in place now to ensure you app\u2019s success. <\/span><\/p><p><span style=\"font-weight: 400;\">This means putting in time and effort into market research, seeing what your competitors are doing, offering a unique product people will want to use, and reading through app store guidelines to make sure you\u2019re on the right path when it comes time to submit your app.<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re getting started on these steps before launching, you\u2019re already ahead!<\/span><\/p>","_et_gb_content_width":"","footnotes":""},"categories":[19],"tags":[39,24],"class_list":["post-1888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-growth","tag-mobile-apps","tag-mobile-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Launch an App - Steps To Do Before And After The Launch<\/title>\n<meta name=\"description\" content=\"In this article, we\u2019ll run through all of the key points in how to launch an app, including how to market an app successfully, so you\u2019re fully prepared. 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