{"id":1769,"date":"2020-08-17T10:07:42","date_gmt":"2020-08-17T10:07:42","guid":{"rendered":"https:\/\/architsingh.com\/webioticnew\/?p=1769"},"modified":"2021-07-05T09:45:13","modified_gmt":"2021-07-05T09:45:13","slug":"benefits-of-push-notifications","status":"publish","type":"post","link":"https:\/\/architsingh.com\/webioticnew\/benefits-of-push-notifications\/","title":{"rendered":"Benefits of Push Notifications And How You Can Use Them to Improve Your App"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.8.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; module_class=&#8221;post_header&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;70%&#8221; custom_padding=&#8221;||||false|false&#8221; global_module=&#8221;5435&#8243; saved_tabs=&#8221;all&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.8.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_post_title title=&#8221;off&#8221; author=&#8221;off&#8221; date_format=&#8221;M j Y&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; admin_label=&#8221;Post Date&#8221; module_class=&#8221;post-date&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; meta_font=&#8221;Nexa Bold||||||||&#8221; meta_text_align=&#8221;center&#8221; meta_text_color=&#8221;#000000&#8243; meta_font_size=&#8221;48px&#8221; meta_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221;][\/et_pb_post_title][et_pb_text module_class=&#8221;timer_d&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Helvetica||||||||&#8221; text_text_color=&#8221;#2ea0d2&#8243; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;]<\/p>\n<p class=\"reading-time\"><i class=\"far fa-clock\"><\/i> <span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 11<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.8.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Nexa-Bold|800|||||||&#8221; title_text_align=&#8221;left&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;48px&#8221; title_line_height=&#8221;1.2em&#8221; meta_font=&#8221;Nexa Regular||||||||&#8221; meta_text_align=&#8221;left&#8221; meta_text_color=&#8221;#2ea0d2&#8243; meta_font_size=&#8221;15px&#8221; meta_line_height=&#8221;1.6em&#8221; title_font_size_tablet=&#8221;42px&#8221; title_font_size_phone=&#8221;36px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1280px&#8221; module_alignment=&#8221;center&#8221; global_module=&#8221;5436&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.8.1&#8243; _module_preset=&#8221;default&#8221;][et_pb_post_title title=&#8221;off&#8221; meta=&#8221;off&#8221; admin_label=&#8221;Feature Image&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Nexa Bold|700|||||||&#8221; title_text_align=&#8221;left&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;48px&#8221; title_line_height=&#8221;1.2em&#8221; meta_font=&#8221;Nexa Regular||||||||&#8221; meta_text_align=&#8221;left&#8221; meta_text_color=&#8221;#2ea0d2&#8243; meta_font_size=&#8221;15px&#8221; meta_line_height=&#8221;1.6em&#8221; title_font_size_tablet=&#8221;42px&#8221; title_font_size_phone=&#8221;36px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; module_class=&#8221;blog-cnt-row&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;1280px&#8221; module_alignment=&#8221;center&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.8.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Helvetica||||||||&#8221; text_text_color=&#8221;#26282d&#8221; text_font_size=&#8221;18px&#8221; text_letter_spacing=&#8221;0.03em&#8221; text_line_height=&#8221;1.8em&#8221; header_2_font=&#8221;Helvetica Bold||||||||&#8221; header_2_text_color=&#8221;#26282d&#8221; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;54px&#8221; header_3_font=&#8221;Nexa Bold||||||||&#8221; header_3_text_color=&#8221;#26282d&#8221; header_3_font_size=&#8221;24px&#8221; header_4_font=&#8221;Nexa Bold||||||||&#8221; header_4_text_color=&#8221;#26282d&#8221;]<\/p>\n<p>In today\u2019s mobile apps, you\u2019ll be hard-pressed to find any apps that don\u2019t use push notifications, no matter the category, and it\u2019s no wonder why. Roughly <a rel=\"noreferrer noopener\" href=\"https:\/\/www.businessofapps.com\/marketplace\/push-notifications\/research\/push-notifications-statistics\/?source=post_page---------------------------\" target=\"_blank\">91% of Android users and 43% of iOS users<\/a> opt-in to receive these notifications, which of course gives way to customer retention and drives conversions.<\/p>\n<p><strong>In this article, we will cover how exactly push notifications work, and the benefits of push notifications in your app developing process and marketing. <\/strong><\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"3 Steps For Successful App Development\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/qNbKh6rW6a8?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Push notifications are basically alerts users receive in real-time from a mobile app and which slide in as a banner on their screen (depending on the device and phone settings). <\/p>\n<p>They can be sent by app developers at any time and on any day. Best of all, users don\u2019t even need to be logged into or using the app to receive a notification.<\/p>\n<p>These kinds of mobile app notifications are the best way for companies and marketers to communicate with their users, but if not done with a careful strategy in place, push notifications can annoy users and lead to them dropping the app completely.<\/p>\n<p>Below, we\u2019re going to take a look at how your business can benefit from leveraging push notifications on your mobile app.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Webiotic_Blog_Article_App_Push_Notifications-1-1024x828-1.jpg\" alt=\"Benefits of Push Notifications\" class=\"wp-image-1779\"\/><figcaption>Leveraging push notifications on your mobile app can have a huge impact on your retention rate<\/figcaption><\/figure>\n<\/div>\n<h2>Benefits of push notifications #1 Boost User Retention<\/h2>\n<p>In the world of mobile apps, user retention is a key indicator of how well your app is performing in the market. <\/p>\n<p>This metric lets you see how many users who have downloaded your app and used it once come back to use the app again.<\/p>\n<p><a href=\"https:\/\/architsingh.com\/webioticnew\">App developers<\/a> are constantly addressing feedback from users and looking at other analytics, like what features users pay attention to most when making updates and modifying an app. <\/p>\n<p>It\u2019s all about bringing users back. If someone download\u2019s an app, never again to return to it, there\u2019s no value there.<\/p>\n<p>According to <a rel=\"noreferrer noopener\" href=\"https:\/\/www.statista.com\/statistics\/271628\/percentage-of-apps-used-once-in-the-us\/\" target=\"_blank\">data from Statista<\/a>, 25% of mobile apps were downloaded by users worldwide and used only once in 2019. <\/p>\n<p>Push notifications are one effective way at bringing back inactive users and can increase the retention rate by 3-10 times if implemented correctly.<\/p>\n<p>Push notifications can be used to send users personalized offers, like discounts, thoughtful reminders, as well as news about the app. <\/p>\n<p>It\u2019s a way to gently nudge them and remind them that you\u2019re there and that you have something valuable to offer.<\/p>\n<h2>#2 Increase App Engagement<\/h2>\n<p>In addition to increasing user retention, having a solid push notification strategy in place for your mobile app can also work to increase user engagement.<\/p>\n<p class=\"has-text-align-center has-very-light-gray-background-color has-background\"><strong>The power in push notifications is that it provides companies with an opportunity to interact with and engage with their app\u2019s users when they\u2019re not using the app. It\u2019s a way of communicating directly with them.&nbsp;<\/strong><\/p>\n<p>While some companies have a whole complex strategy in place that analyzes user metrics and data to pinpoint what content should be in push notifications, it\u2019s much simpler for a user. <\/p>\n<p>All they have to do is tap on the notification banner that appears on their screen and that\u2019s it. Message delivered! And it\u2019s a direct line back to your app.<\/p>\n<p>Deep linking within push notifications can help even more by bringing a user closer to the action. <\/p>\n<p>This is a URL that will direct a user to a specific part of an app rather than just the front page. <\/p>\n<p>It removes any extra steps and places them exactly where they would want to go by tapping on the notification.<\/p>\n<p>For example, if you send out a push notification that wants users to update the app due to new features, you can deep link the push notification so that when a user clicks on it, it goes directly to the upgrade option in the app store, or it can even take the user to the section on the page in the app store that highlights the new updates.<\/p>\n<h2>#3 Increase Conversion Rates<\/h2>\n<p>Not only will push notifications help bring users back in to engage with your app, but it can also give them a call-to-action that will drive conversion rates, like offering a discount to get users to make a purchase.<\/p>\n<p>Studies have shown that well-crafted push mobile push notifications can increase the conversion rate by four times. This is where segmented push notifications can save the day.<\/p>\n<p>Segmented push notifications are essentially personalized messages. You split up your app\u2019s users into smaller categories based on things like their interests, location, behaviors with your app, and more so that you can then curate a relevant and personalized push notification for that specific group.&nbsp;<\/p>\n<p>Segmented notifications have a proven track record of effectiveness so it\u2019s worth implementing if you want to work on driving conversion rates with push notifications.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Snip20200817_2.png\" alt=\"Benefits of push notifications\" class=\"wp-image-1772\"\/><figcaption>Push notifications can increase your conversion rate if used wisely <\/figcaption><\/figure>\n<\/div>\n<h2>#4 Track User Metrics<\/h2>\n<p>Tracking and analyzing user metrics are paramount to an app\u2019s success. Push notifications offer analytics with data on open rates, open times, delivery receipts, and engagement which can be leveraged to glean further insight on user behavior.<\/p>\n<p>The more information on your users\u2019 behavior, the better. It makes it easier to launch campaigns that will better connect with them.<\/p>\n<h2>#5 Enhance Your User Experience<\/h2>\n<p>Push notifications can also be used to enhance the user experience by providing useful information. <\/p>\n<p>They can be used to provide users with the latest updates in your app, new promotions and offers, friendly reminders, or even birthday wishes.&nbsp;<\/p>\n<p>Not only does this get the user\u2019s attention, but the friendliness and personalization of a push notification will have a positive impact on how users view your app. <\/p>\n<p>Keep in mind that this can also have the opposite effect. It\u2019s easy to bother and annoy users with too many or irrelevant push notifications, so they must be crafted with care.<\/p>\n<h2>Types of Push Notifications and Their Benefits<\/h2>\n<p>Now that you\u2019re on board with push notifications and see the various ways in which it can benefit your business, let\u2019s take a look at the different types of push notifications so you can start putting together a push notification strategy for your own mobile app.<\/p>\n<h3>Reminder notifications<\/h3>\n<p>Sending reminder notifications to users is a great way to help them with a specific task and to bring them back to the app. <\/p>\n<p>It\u2019s a win-win situation. You get user engagement and retention and the user is reminded to join a meeting or get started on their 7-minute workout routine.<\/p>\n<h3>Alert notifications<\/h3>\n<p>Alert notifications are a type of push notification that alerts a user when something happens in the app that is directly related to them, such as someone sending them a message, liking a photo, or commenting on a post of theirs. <\/p>\n<p>This is especially common in social media apps like Facebook and Instagram.<\/p>\n<h3>Recurrent notifications<\/h3>\n<p>These notifications are sent out to an app\u2019s users regularly at a specific date and time. They can also be sent out weekly, bi-weekly, monthly, or whenever you choose. <\/p>\n<p>An example of using recurrent notifications would be Spotify. They send out timely notifications letting users know about new playlists or a new podcast episode that just came out.<\/p>\n<h3>Geolocation notifications<\/h3>\n<p>Using geolocation metrics provided by your app, you can send push notifications to users within a specific area, or when they leave or enter a location.&nbsp;<\/p>\n<p>One example of how brands are using geo locations is the company Groupon. Their app will display different rewards and deals based on the city you\u2019re in. <\/p>\n<p>Travel website Expedia also use geolocation notifications to send travel deals based on a user\u2019s location.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Snip20200817_3.png\" alt=\"Benefits of push notifications\" class=\"wp-image-1773\"\/><figcaption>Use location based notifications when it&#8217;s appropriate to bring more value to your users<\/figcaption><\/figure>\n<h3>Catch-up notifications<\/h3>\n<p>These types of push notifications are useful because they work to re-engage users. An example of this would be if a user were to perform a task or accomplish something within the app, the app can congratulate them. <\/p>\n<p>A fitness app can send a catch-up notification that may read \u201cGreat job! You ran 10 miles today!\u201d.<\/p>\n<p>Catch-up notifications work well to deepen the bond with your app\u2019s users since they\u2019ll begin to associate those feel-good moments and victories with using your app.<\/p>\n<h3>Promotional notifications<\/h3>\n<p>These notifications are messages to users that alert them of promotions your app is offering, like discounts, sales, and exclusive offers. <\/p>\n<p>This is a popular way for companies to drive conversions while also re-engaging their customers.<\/p>\n<p>For example, many travel apps like <a rel=\"noreferrer noopener\" href=\"https:\/\/www.il.kayak.com\/?ispredir=true\" target=\"_blank\">Kayak<\/a> will allow users to set notifications for when there are flights or hotel deals on specific dates.<\/p>\n<p>Promotional notifications push users to take an action like making a purchase. <\/p>\n<p>These notifications can be applied to virtually any app category, from entertainment and games to shopping and fitness.<\/p>\n<h3>Purchase notifications<\/h3>\n<p>These are also valuable notifications and have to do with purchases users make within your app. It can contain information like order confirmation, order status, order updates, tracking, and receipts. <\/p>\n<p>If users are spending money in your app, it\u2019s important to keep them updated about the purchase they made so they feel at ease and aren\u2019t wondering about it.<\/p>\n<p>For example, if I book a hotel deal through the Kayak app and don\u2019t receive any communication from Kayak about the purchase, I\u2019m going to be wondering if the payment went through or if there was an issue. <\/p>\n<p class=\"has-light-green-cyan-background-color has-background\"><em><strong>A push notification is a great way to keep your customers in the loop when they spend money. Don&#8217;t Just rely on emails for communication.<\/strong><\/em><\/p>\n<p>Order and purchase notifications are often used by ecommerce, banking, and food apps.<\/p>\n<h3>Trivia notifications<\/h3>\n<p>Depending on your app\u2019s industry, trivia-style notifications can be fun and creative messages sent to your users. <\/p>\n<p>Buzzfeed is one company that does this well, but that\u2019s because it fits with the company\u2019s branding and content.<\/p>\n<p>Sending some fun and entertaining push notifications can be a great way to re-engage your users.<\/p>\n<h3>Feedback notifications<\/h3>\n<p>Push notifications that request feedback from a user, like ratings or surveys, are a great way to see what users think about your app. <\/p>\n<p>This is valuable information that can help your team further improve and optimize your app to increase user satisfaction, which of course will translate to increased user retention and conversions.<\/p>\n<p>Feedback push notifications will often ask users to leave a rating for the app and then send a follow-up notification asking users to share the app with friends if they left positive feedback.&nbsp;<\/p>\n<p>All notifications have similar goals\u2014drive conversions, increase user retention, and boost engagement. <\/p>\n<p>No matter what content they contain, push notifications are intended to be a gentle nudge to users and remind them that the app exists.&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/Snip20200817_4.png\" alt=\"Benefits of push notifications\" class=\"wp-image-1774\"\/><figcaption>Asking for reviews, or feedback is a common way to engage with users and gain valuable insights<\/figcaption><\/figure>\n<\/div>\n<h2>Come up with a Strategy<\/h2>\n<p>So how do you put together the best push notification strategy? Here are some tips on getting started:<\/p>\n<ul>\n<li><strong>What\u2019s the goal of your app?  <\/strong>Think about what the main purpose is of your app. Are you trying to get users to purchase something, or do you just want them to engage with your content? Answering these kinds of questions will help you start to develop a plan.<\/li>\n<\/ul>\n<ul>\n<li><strong>Bring in your marketing database &#8211; <\/strong>Having all of your marketing data in one place can be useful when customizing content and communication, like push notifications, in all your channels.<\/li>\n<\/ul>\n<ul>\n<li><strong>Think about how to get your users to accept push notifications &#8211; <\/strong>In mobile apps, users can opt-in or opt-out of receiving push notifications, so you need to think about how you can entice them to opt-in. You can do this by showing them how they\u2019ll benefit from your notifications. Let them know what kind of push notifications you plan on sending and the value they\u2019ll get from them.<\/li>\n<\/ul>\n<ul>\n<li><strong>Think about timing &#8211;  <\/strong>The timing for sending push notifications needs to be well thought out. Incorporate timing into your strategy. Will certain user segments receive push notifications at one time depending on their location? Will certain times of the year affect when you\u2019d like to send notifications?<\/li>\n<\/ul>\n<ul>\n<li><strong>Optimize the frequency<\/strong> &#8211; Remember, less is more. You don\u2019t want to pester users with never-ending promotional notifications. So spend time thinking about how many and how often you should be sending notifications.<\/li>\n<\/ul>\n<ul>\n<li><strong>Personalize notifications<\/strong> &#8211; Tap into your user data to send personalized notifications based on things like their behavior in the app, location, and overall profile. This will maximize the notification\u2019s relevance.<\/li>\n<\/ul>\n<h2>Final Thoughts<\/h2>\n<p>Mobile push notifications have long been a winning marketing strategy for mobile app businesses. With a thoughtful strategy in place, you can boost user retention, engagement, and conversion rates.<\/p>\n<p>If you need help with strategizing, our <a href=\"https:\/\/architsingh.com\/webioticnew\/simple-starter\/\">Simple Starter<\/a> package can help.<\/p>\n<p>This includes a technical writeup which can be used during development, wireframe sketches, and user research.<\/p>\n<p>There is no one-size-fits-all solution for push notifications. It takes time and planning to find the right approach for your mobile app that will grow and retain your user base.<\/p>\n<p>[\/et_pb_text][et_pb_comments _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; form_field_background_color=&#8221;#FFFFFF&#8221; form_field_focus_background_color=&#8221;#FFFFFF&#8221; header_font=&#8221;Helvetica||||||||&#8221; header_text_align=&#8221;left&#8221; title_font=&#8221;Helvetica|700|||||||&#8221; title_text_align=&#8221;left&#8221; title_text_color=&#8221;#2ea0d2&#8243; title_font_size=&#8221;25px&#8221; title_line_height=&#8221;1.2em&#8221; meta_font=&#8221;Helvetica||||||||&#8221; meta_text_color=&#8221;#000000&#8243; body_font=&#8221;Helvetica||||||||&#8221; body_text_align=&#8221;left&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.6em&#8221; form_field_font=&#8221;Helvetica||||||||&#8221; form_field_text_align=&#8221;left&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#2ea0d2&#8243; button_bg_color=&#8221;#FFFFFF&#8221; button_border_color=&#8221;#2ea0d2&#8243; button_font=&#8221;Helvetica||||||||&#8221; button_use_icon=&#8221;off&#8221; button_alignment=&#8221;right&#8221; text_orientation=&#8221;left&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#e5e5e5&#8243; border_radii_fields=&#8221;on|5px|5px|5px|5px&#8221; border_width_all_fields=&#8221;1px&#8221; border_color_all_fields=&#8221;#c6c6c6&#8243; global_module=&#8221;5439&#8243; saved_tabs=&#8221;all&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#2ea0d2&#8243; button_bg_enable_color__hover=&#8221;on&#8221; button_border_color__hover_enabled=&#8221;off|hover&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#FFFFFF&#8221;][\/et_pb_comments][et_pb_text disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Up Next&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Helvetica|||on|||||&#8221; text_text_color=&#8221;#9e9e9e&#8221; text_font_size=&#8221;20px&#8221; width=&#8221;100%&#8221; max_width=&#8221;50%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;-50px|0px|0px|0px|false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;0px|0px|0px|0px|false|false&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;50px||||false|false&#8221; custom_css_main_element=&#8221;float: left;||margin-bottom:0px !important;&#8221; disabled=&#8221;on&#8221; global_module=&#8221;6525&#8243;]<\/p>\n<p>Up Next<\/p>\n<p>[\/et_pb_text][et_pb_post_title title=&#8221;off&#8221; date=&#8221;off&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Author&#8221; module_class=&#8221;author-bottom&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; meta_font=&#8221;Journal||||||||&#8221; meta_text_align=&#8221;right&#8221; meta_text_color=&#8221;#0ab1db&#8221; meta_font_size=&#8221;35px&#8221; width=&#8221;100%&#8221; max_width=&#8221;50%&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;0px|40px|0px|0px|true|false&#8221; custom_css_post_title=&#8221;float: right;||margin: 0px !important;||margin-right: 40px !important;&#8221; disabled=&#8221;on&#8221; global_module=&#8221;5440&#8243; saved_tabs=&#8221;all&#8221;][\/et_pb_post_title][et_pb_sidebar area=&#8221;et_pb_widget_area_2&#8243; show_border=&#8221;off&#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;0px&#8221; header_line_height=&#8221;1.1em&#8221; body_font=&#8221;Helvetica Bold|700|||||||&#8221; body_text_align=&#8221;left&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;35px&#8221; body_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;-20px||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; disabled=&#8221;on&#8221; global_module=&#8221;5442&#8243; saved_tabs=&#8221;all&#8221;][\/et_pb_sidebar][et_pb_text admin_label=&#8221;Read Time&#8221; module_class=&#8221;timer_d&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Helvetica||||||||&#8221; text_text_color=&#8221;#26282d&#8221; text_font_size=&#8221;20px&#8221; custom_margin=&#8221;0px||50px||false|false&#8221; custom_padding=&#8221;0px||50px||false|false&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#e5e5e5&#8243; locked=&#8221;off&#8221; global_module=&#8221;6522&#8243;]<div class=\"related_posts\">\n\t\t<p class=\"up-next\">Up Next<\/p>\n\t\t<div class=\"author-meta\">\n\t\t<img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/ryan-1.png\"\/><span class=\"author-emoji\">Ryan<\/span>\n\t\t<\/div>\n\t\t<div class=\"related-content\">\n\t\t<a href=\"https:\/\/architsingh.com\/webioticnew\/how-to-market-an-app-after-its-published-on-the-app-store\/\">\n\t\t<div class=\"related_post_title\">How to Market an App After It\u2019s Published on the App Store<\/div> <\/a>\n\t\t<div class=\"post-category\">App Development, Strategy Planning, Marketing &amp; Growth<\/div>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"related_featured_img\"><a href=\"https:\/\/architsingh.com\/webioticnew\/how-to-market-an-app-after-its-published-on-the-app-store\/\">\n\t\t<img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/how-to-market-an-app-after-launch-header-webiotic.jpg\"\/><\/a><\/div>\n\t\t\n\t\t<span class=\"related_post_time\"><i class=\"far fa-clock\"><\/i> <p>12 minute read<\/p><\/span>\n\t\t<\/div>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;post-sticky&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;    margin: 0;||    top: 40px;||    text-align: center;||    float: right;||    right: 0;||max-width:350px;||overflow: scroll;&#8221;][et_pb_post_title title=&#8221;off&#8221; date=&#8221;off&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Author&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; meta_font=&#8221;Journal||||||||&#8221; meta_text_align=&#8221;center&#8221; meta_text_color=&#8221;#0ab1db&#8221; meta_font_size=&#8221;35px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; disabled=&#8221;on&#8221; global_module=&#8221;5438&#8243; saved_tabs=&#8221;all&#8221;][\/et_pb_post_title][et_pb_code disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; position_origin_f=&#8221;top_right&#8221; vertical_offset=&#8221;40px&#8221; text_orientation=&#8221;center&#8221; height=&#8221;100vh&#8221; custom_padding=&#8221;||||false|false&#8221; link_option_url=&#8221;https:\/\/architsingh.com\/webioticnew\/calendar\/&#8221; global_module=&#8221;5437&#8243; saved_tabs=&#8221;all&#8221;]<\/p>\n<div class=\"header-sticky-post\"><!-- [et_pb_line_break_holder] -->  <img decoding=\"async\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/ryan-1.png\" \/> <span class=\"author_name\">Ryan<\/span><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"722\" class=\"wp-image-6141 aligncenter size-full\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/grey_calender_002-1.png\" alt=\"\"  \/>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;fixed-image&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;4&#8243; custom_margin=&#8221;-30px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_module=&#8221;6228&#8243; saved_tabs=&#8221;all&#8221;][et_pb_row _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/newsletter_bg.png&#8221; title_text=&#8221;newsletter_bg&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; position_origin_a=&#8221;center_left&#8221; z_index=&#8221;3&#8243; width=&#8221;100%&#8221; max_width=&#8221;35%&#8221; custom_css_main_element=&#8221;position: absolute;||width: 100%;||height: 100%;||top: 50%;||left: 0;||&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;form-section&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0)&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;center_left&#8221; z_index=&#8221;5&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||||false|false&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_image_phone=&#8221;off&#8221; global_module=&#8221;6229&#8243; saved_tabs=&#8221;all&#8221;][et_pb_row disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; scroll_scaling=&#8221;0|50|50|100|70|100|85%&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2020\/12\/heart.png&#8221; title_text=&#8221;heart&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.7.5&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Your inbox wants some love.&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Nexa Regular||||||||&#8221; text_text_color=&#8221;#010101&#8243; text_font_size=&#8221;48px&#8221; text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p>Your inbox <strong>wants some love.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|off|off&#8221; module_id=&#8221;email-optin&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.77)&#8221; width=&#8221;70%&#8221; custom_padding=&#8221;41px|60px|41px|60px|true|true&#8221; border_radii=&#8221;on|5px|5px|5px|5px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_horizontal=&#8221;2px&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;Stay informed with Webiotic latest&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Journal||||||||&#8221; text_text_color=&#8221;#2fa2d5&#8243; text_font_size=&#8221;45px&#8221; text_line_height=&#8221;1.3em&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;25px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; custom_css_before=&#8221;    width: 64px;||    height: 64px;||    background: url(https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/C-C_01A.png) no-repeat;||    background-size: 100%;||    content: %22%22;||    position: absolute;||    top: -66px;||    right: -86px;&#8221;]Stay informed with Webiotic latest[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<script>(function() {\n\twindow.mc4wp = window.mc4wp || {\n\t\tlisteners: [],\n\t\tforms: {\n\t\t\ton: function(evt, cb) {\n\t\t\t\twindow.mc4wp.listeners.push(\n\t\t\t\t\t{\n\t\t\t\t\t\tevent   : evt,\n\t\t\t\t\t\tcallback: cb\n\t\t\t\t\t}\n\t\t\t\t);\n\t\t\t}\n\t\t}\n\t}\n})();\n<\/script><!-- Mailchimp for WordPress v4.10.3 - https:\/\/wordpress.org\/plugins\/mailchimp-for-wp\/ --><form id=\"mc4wp-form-1\" class=\"mc4wp-form mc4wp-form-6256\" method=\"post\" data-id=\"6256\" data-name=\"Subscribe to our newsletter\" ><div class=\"mc4wp-form-fields\">\t\t\t<div class=\"row cus_dis\">\r\n\t\t\t\t\t<div class=\"col-md-5 padding-right\">\r\n\t\t\t\t\t\t\t<div class=\"form-group\">\r\n\t\t\t\t\t\t\t\t\t<label for=\"exampleInputEmail1\"><\/label>\r\n\t\t\t\t\t\t\t\t\t<input class=\"form-control\" type=\"text\" name=\"FNAME\" placeholder=\"First, introduce yourself\">\r\n\t\t\t\t\t\t\t\t\t<small id=\"emailHelp\" class=\"form-text text-muted\">No need for\r\n\t\t\t\t\t\t\t\t\t\t\tformalities (just your name)<\/small>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"col-md-5 padding-right\">\r\n\t\t\t\t\t\t\t<div class=\"form-group\">\r\n\t\t\t\t\t\t\t\t\t<label for=\"exampleInputEmail1\"><\/label>\r\n\t\t\t\t\t\t\t\t\t<input class=\"form-control\" type=\"email\" name=\"EMAIL\" placeholder=\"Email Address\" required=\"\">\r\n\t\t\t\t\t\t\t\t\t<small id=\"emailHelp\" class=\"form-text text-muted\">Ok, some need\r\n\t\t\t\t\t\t\t\t\t\t\tfor formalities <\/small>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"col-md-2\">\r\n\t\t\t\t\t\t\t<p>(ohh, Intrigued!)<\/p>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"col-md-12\" style=\" width:100%;\">\r\n\t\t\t\t\t\t\t<div class=\"form-group text-right\" style=\"display: block;\">\r\n\t\t\t\t\t\t\t\t\t<input class=\"btn btn-info\" type=\"submit\" value=\"join the list\">\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t<\/div><\/div><label style=\"display: none !important;\">Leave this field empty if you're human: <input type=\"text\" name=\"_mc4wp_honeypot\" value=\"\" tabindex=\"-1\" autocomplete=\"off\" \/><\/label><input type=\"hidden\" name=\"_mc4wp_timestamp\" value=\"1777473670\" \/><input type=\"hidden\" name=\"_mc4wp_form_id\" value=\"6256\" \/><input type=\"hidden\" name=\"_mc4wp_form_element_id\" value=\"mc4wp-form-1\" \/><div class=\"mc4wp-response\"><\/div><\/form><!-- \/ Mailchimp for WordPress Plugin -->\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|off|off&#8221; module_id=&#8221;next-step-section&#8221; module_class=&#8221;calendar-sections&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_module=&#8221;3218&#8243; saved_tabs=&#8221;all&#8221; collapsed=&#8221;off&#8221;][et_pb_row admin_label=&#8221;Featured Clients&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Nexa Regular||||||||&#8221; text_text_color=&#8221;#1e78cc&#8221; text_font_size=&#8221;18px&#8221; header_2_font=&#8221;Nexa Regular||||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;40px&#8221; text_orientation=&#8221;center&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h2 style=\"margin-bottom:0;\">Featured Clients<\/h2>\n<p><a style=\"color:#1e78cc;\" href=\"\/clients\/\">View all &gt;<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;on|off|off&#8221; module_class=&#8221;featured-images&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; width_tablet=&#8221;60%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; border_width_right=&#8221;1px&#8221; border_color_right=&#8221;#e8e8e8&#8243; border_width_right_tablet=&#8221;&#8221; border_width_right_phone=&#8221;0px&#8221; border_width_right_last_edited=&#8221;on|desktop&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/trump.png&#8221; title_text=&#8221;trump&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|20px|||false|false&#8221; border_width_right_tablet=&#8221;&#8221; border_width_right_phone=&#8221;0px&#8221; border_width_right_last_edited=&#8221;on|phone&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/labellamafia.png&#8221; title_text=&#8221;labellamafia&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; border_width_left=&#8221;1px&#8221; border_color_left=&#8221;#e8e8e8&#8243; border_width_left_tablet=&#8221;&#8221; border_width_left_phone=&#8221;0px&#8221; border_width_left_last_edited=&#8221;on|phone&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/star-new.png&#8221; title_text=&#8221;star-new&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||20px|false|false&#8221; border_width_left_tablet=&#8221;&#8221; border_width_left_phone=&#8221;0px&#8221; border_width_left_last_edited=&#8221;on|phone&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|on|off&#8221; module_class=&#8221;featured-images-amp&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/New-Project.png&#8221; title_text=&#8221;New Project&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.0&#8243; width=&#8221;90%&#8221; max_width=&#8221;1920px&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;50px||||false|false&#8221; border_color_top=&#8221;#dddddd&#8221; border_color_bottom=&#8221;#eeeeee&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.0.9&#8243;][et_pb_divider color=&#8221;#eeeeee&#8221; divider_position=&#8221;center&#8221; _builder_version=&#8221;4.9.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;500px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||100px||false|false&#8221; locked=&#8221;off&#8221;][\/et_pb_divider][et_pb_text admin_label=&#8221;So, what&#8217;s the next step?&#8221; module_class=&#8221;why-its&#8221; _builder_version=&#8221;4.7.5&#8243; text_font=&#8221;Nexa Regular||||||||&#8221; text_text_color=&#8221;#333333&#8243; text_font_size=&#8221;56px&#8221; text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221;]<\/p>\n<p>So, what&#8217;s the <strong>next step?<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.9.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;48%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;center&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.3&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin: auto;&#8221;][et_pb_text module_class=&#8221;talk-content&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Nexa Regular||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;right&#8221; module_alignment=&#8221;left&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221;]Talk with a real app developer [\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.7.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY2NiJ9fQ==@&#8221; button_text=&#8221;Free 15 min consultation&#8221; button_alignment=&#8221;left&#8221; button_alignment_tablet=&#8221;center&#8221; button_alignment_phone=&#8221;&#8221; button_alignment_last_edited=&#8221;on|phone&#8221; module_class=&#8221;calendar-btn&#8221; _builder_version=&#8221;4.9.7&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;15px&#8221; button_text_color=&#8221;#2fa2d5&#8243; button_bg_color=&#8221;#ffffff&#8221; button_border_width=&#8221;1px&#8221; button_border_color=&#8221;#2fa2d5&#8243; button_border_radius=&#8221;10px&#8221; button_font=&#8221;Nexa Regular|700|||||||&#8221; button_use_icon=&#8221;off&#8221; custom_padding=&#8221;15px|30px|15px|30px|true|true&#8221; button_text_color_last_edited=&#8221;off|desktop&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#ffffff&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#2fa2d5&#8243; button_bg_enable_color__hover=&#8221;on&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 11<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span>In today\u2019s mobile apps, you\u2019ll be hard-pressed to find any apps that don\u2019t use push notifications, no matter the category, and it\u2019s no wonder why. Roughly 91% of Android users and 43% of iOS users opt-in to receive these notifications, which of course gives way to customer retention and drives conversions. In [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":2429,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\r\n<p>In today\u2019s mobile apps, you\u2019ll be hard-pressed to find any apps that don\u2019t use push notifications, no matter the category, and it\u2019s no wonder why. Roughly <a href=\"https:\/\/www.businessofapps.com\/marketplace\/push-notifications\/research\/push-notifications-statistics\/?source=post_page---------------------------\" target=\"_blank\" rel=\"noreferrer noopener\">91% of Android users and 43% of iOS users<\/a> opt-in to receive these notifications, which of course gives way to customer retention and drives conversions.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p><strong>In this article, we will cover how exactly push notifications work, and the benefits of push notifications in your app developing process and marketing. <\/strong><\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Push notifications are basically alerts users receive in real-time from a mobile app and which slide in as a banner on their screen (depending on the device and phone settings).<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>They can be sent by app developers at any time and on any day. Best of all, users don\u2019t even need to be logged into or using the app to receive a notification.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>These kinds of mobile app notifications are the best way for companies and marketers to communicate with their users, but if not done with a careful strategy in place, push notifications can annoy users and lead to them dropping the app completely.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Below, we\u2019re going to take a look at how your business can benefit from leveraging push notifications on your mobile app.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:image {\"align\":\"center\",\"id\":1779,\"sizeSlug\":\"large\"} -->\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img class=\"wp-image-1779\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2020\/08\/Webiotic_Blog_Article_App_Push_Notifications-1-1024x828.jpg\" alt=\"Benefits of Push Notifications\" \/>\r\n<figcaption>Leveraging push notifications on your mobile app can have a huge impact on your retention rate<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n<!-- \/wp:image --><!-- wp:heading -->\r\n<h2>Benefits of push notifications #1 Boost User Retention<\/h2>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>In the world of mobile apps, user retention is a key indicator of how well your app is performing in the market.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>This metric lets you see how many users who have downloaded your app and used it once come back to use the app again.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p><a href=\"https:\/\/architsingh.com\/webioticnew\">App developers<\/a> are constantly addressing feedback from users and looking at other analytics, like what features users pay attention to most when making updates and modifying an app.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>It\u2019s all about bringing users back. If someone download\u2019s an app, never again to return to it, there\u2019s no value there.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>According to <a href=\"https:\/\/www.statista.com\/statistics\/271628\/percentage-of-apps-used-once-in-the-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">data from Statista<\/a>, 25% of mobile apps were downloaded by users worldwide and used only once in 2019.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Push notifications are one effective way at bringing back inactive users and can increase the retention rate by 3-10 times if implemented correctly.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Push notifications can be used to send users personalized offers, like discounts, thoughtful reminders, as well as news about the app.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>It\u2019s a way to gently nudge them and remind them that you\u2019re there and that you have something valuable to offer.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading -->\r\n<h2>#2 Increase App Engagement<\/h2>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>In addition to increasing user retention, having a solid push notification strategy in place for your mobile app can also work to increase user engagement.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph {\"align\":\"center\",\"backgroundColor\":\"very-light-gray\"} -->\r\n<p class=\"has-background has-text-align-center has-very-light-gray-background-color\"><strong>The power in push notifications is that it provides companies with an opportunity to interact with and engage with their app\u2019s users when they\u2019re not using the app. It\u2019s a way of communicating directly with them.\u00a0<\/strong><\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>While some companies have a whole complex strategy in place that analyzes user metrics and data to pinpoint what content should be in push notifications, it\u2019s much simpler for a user.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>All they have to do is tap on the notification banner that appears on their screen and that\u2019s it. Message delivered! And it\u2019s a direct line back to your app.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Deep linking within push notifications can help even more by bringing a user closer to the action.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>This is a URL that will direct a user to a specific part of an app rather than just the front page.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>It removes any extra steps and places them exactly where they would want to go by tapping on the notification.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>For example, if you send out a push notification that wants users to update the app due to new features, you can deep link the push notification so that when a user clicks on it, it goes directly to the upgrade option in the app store, or it can even take the user to the section on the page in the app store that highlights the new updates.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading -->\r\n<h2>#3 Increase Conversion Rates<\/h2>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>Not only will push notifications help bring users back in to engage with your app, but it can also give them a call-to-action that will drive conversion rates, like offering a discount to get users to make a purchase.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Studies have shown that well-crafted push mobile push notifications can increase the conversion rate by four times. This is where segmented push notifications can save the day.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Segmented push notifications are essentially personalized messages. You split up your app\u2019s users into smaller categories based on things like their interests, location, behaviors with your app, and more so that you can then curate a relevant and personalized push notification for that specific group.\u00a0<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Segmented notifications have a proven track record of effectiveness so it\u2019s worth implementing if you want to work on driving conversion rates with push notifications.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:image {\"align\":\"center\",\"id\":1772,\"sizeSlug\":\"large\"} -->\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img class=\"wp-image-1772\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2020\/08\/Snip20200817_2.png\" alt=\"Benefits of push notifications\" \/>\r\n<figcaption>Push notifications can increase your conversion rate if used wisely<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n<!-- \/wp:image --><!-- wp:heading -->\r\n<h2>#4 Track User Metrics<\/h2>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>Tracking and analyzing user metrics are paramount to an app\u2019s success. Push notifications offer analytics with data on open rates, open times, delivery receipts, and engagement which can be leveraged to glean further insight on user behavior.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>The more information on your users\u2019 behavior, the better. It makes it easier to launch campaigns that will better connect with them.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading -->\r\n<h2>#5 Enhance Your User Experience<\/h2>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>Push notifications can also be used to enhance the user experience by providing useful information.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>They can be used to provide users with the latest updates in your app, new promotions and offers, friendly reminders, or even birthday wishes.\u00a0<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Not only does this get the user\u2019s attention, but the friendliness and personalization of a push notification will have a positive impact on how users view your app.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Keep in mind that this can also have the opposite effect. It\u2019s easy to bother and annoy users with too many or irrelevant push notifications, so they must be crafted with care.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading -->\r\n<h2>Types of Push Notifications and Their Benefits<\/h2>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>Now that you\u2019re on board with push notifications and see the various ways in which it can benefit your business, let\u2019s take a look at the different types of push notifications so you can start putting together a push notification strategy for your own mobile app.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\r\n<h3>Reminder notifications<\/h3>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>Sending reminder notifications to users is a great way to help them with a specific task and to bring them back to the app.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>It\u2019s a win-win situation. You get user engagement and retention and the user is reminded to join a meeting or get started on their 7-minute workout routine.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\r\n<h3>Alert notifications<\/h3>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>Alert notifications are a type of push notification that alerts a user when something happens in the app that is directly related to them, such as someone sending them a message, liking a photo, or commenting on a post of theirs.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>This is especially common in social media apps like Facebook and Instagram.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\r\n<h3>Recurrent notifications<\/h3>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>These notifications are sent out to an app\u2019s users regularly at a specific date and time. They can also be sent out weekly, bi-weekly, monthly, or whenever you choose.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>An example of using recurrent notifications would be Spotify. They send out timely notifications letting users know about new playlists or a new podcast episode that just came out.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\r\n<h3>Geolocation notifications<\/h3>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>Using geolocation metrics provided by your app, you can send push notifications to users within a specific area, or when they leave or enter a location.\u00a0<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>One example of how brands are using geo locations is the company Groupon. Their app will display different rewards and deals based on the city you\u2019re in.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Travel website Expedia also use geolocation notifications to send travel deals based on a user\u2019s location.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":1773,\"sizeSlug\":\"large\"} -->\r\n<figure class=\"wp-block-image size-large\"><img class=\"wp-image-1773\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2020\/08\/Snip20200817_3.png\" alt=\"Benefits of push notifications\" \/>\r\n<figcaption>Use location based notifications when it's appropriate to bring more value to your users<\/figcaption>\r\n<\/figure>\r\n<!-- \/wp:image --><!-- wp:heading {\"level\":3} -->\r\n<h3>Catch-up notifications<\/h3>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>These types of push notifications are useful because they work to re-engage users. An example of this would be if a user were to perform a task or accomplish something within the app, the app can congratulate them.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>A fitness app can send a catch-up notification that may read \u201cGreat job! You ran 10 miles today!\u201d.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Catch-up notifications work well to deepen the bond with your app\u2019s users since they\u2019ll begin to associate those feel-good moments and victories with using your app.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\r\n<h3>Promotional notifications<\/h3>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>These notifications are messages to users that alert them of promotions your app is offering, like discounts, sales, and exclusive offers.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>This is a popular way for companies to drive conversions while also re-engaging their customers.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>For example, many travel apps like <a href=\"https:\/\/www.il.kayak.com\/?ispredir=true\" target=\"_blank\" rel=\"noreferrer noopener\">Kayak<\/a> will allow users to set notifications for when there are flights or hotel deals on specific dates.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Promotional notifications push users to take an action like making a purchase.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>These notifications can be applied to virtually any app category, from entertainment and games to shopping and fitness.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\r\n<h3>Purchase notifications<\/h3>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>These are also valuable notifications and have to do with purchases users make within your app. It can contain information like order confirmation, order status, order updates, tracking, and receipts.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>If users are spending money in your app, it\u2019s important to keep them updated about the purchase they made so they feel at ease and aren\u2019t wondering about it.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>For example, if I book a hotel deal through the Kayak app and don\u2019t receive any communication from Kayak about the purchase, I\u2019m going to be wondering if the payment went through or if there was an issue.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph {\"backgroundColor\":\"light-green-cyan\"} -->\r\n<p class=\"has-background has-light-green-cyan-background-color\"><em><strong>A push notification is a great way to keep your customers in the loop when they spend money. Don't Just rely on emails for communication.<\/strong><\/em><\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Order and purchase notifications are often used by ecommerce, banking, and food apps.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\r\n<h3>Trivia notifications<\/h3>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>Depending on your app\u2019s industry, trivia-style notifications can be fun and creative messages sent to your users.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Buzzfeed is one company that does this well, but that\u2019s because it fits with the company\u2019s branding and content.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Sending some fun and entertaining push notifications can be a great way to re-engage your users.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\r\n<h3>Feedback notifications<\/h3>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>Push notifications that request feedback from a user, like ratings or surveys, are a great way to see what users think about your app.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>This is valuable information that can help your team further improve and optimize your app to increase user satisfaction, which of course will translate to increased user retention and conversions.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>Feedback push notifications will often ask users to leave a rating for the app and then send a follow-up notification asking users to share the app with friends if they left positive feedback.\u00a0<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>All notifications have similar goals\u2014drive conversions, increase user retention, and boost engagement.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>No matter what content they contain, push notifications are intended to be a gentle nudge to users and remind them that the app exists.\u00a0<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:image {\"align\":\"center\",\"id\":1774,\"sizeSlug\":\"large\"} -->\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img class=\"wp-image-1774\" src=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2020\/08\/Snip20200817_4.png\" alt=\"Benefits of push notifications\" \/>\r\n<figcaption>Asking for reviews, or feedback is a common way to engage with users and gain valuable insights<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n<!-- \/wp:image --><!-- wp:heading -->\r\n<h2>Come up with a Strategy<\/h2>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>So how do you put together the best push notification strategy? Here are some tips on getting started:<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:list -->\r\n<ul>\r\n<li><strong>What\u2019s the goal of your app? <\/strong>Think about what the main purpose is of your app. Are you trying to get users to purchase something, or do you just want them to engage with your content? Answering these kinds of questions will help you start to develop a plan.<\/li>\r\n<\/ul>\r\n<!-- \/wp:list --><!-- wp:list -->\r\n<ul>\r\n<li><strong>Bring in your marketing database - <\/strong>Having all of your marketing data in one place can be useful when customizing content and communication, like push notifications, in all your channels.<\/li>\r\n<\/ul>\r\n<!-- \/wp:list --><!-- wp:list -->\r\n<ul>\r\n<li><strong>Think about how to get your users to accept push notifications - <\/strong>In mobile apps, users can opt-in or opt-out of receiving push notifications, so you need to think about how you can entice them to opt-in. You can do this by showing them how they\u2019ll benefit from your notifications. Let them know what kind of push notifications you plan on sending and the value they\u2019ll get from them.<\/li>\r\n<\/ul>\r\n<!-- \/wp:list --><!-- wp:list -->\r\n<ul>\r\n<li><strong>Think about timing - <\/strong>The timing for sending push notifications needs to be well thought out. Incorporate timing into your strategy. Will certain user segments receive push notifications at one time depending on their location? Will certain times of the year affect when you\u2019d like to send notifications?<\/li>\r\n<\/ul>\r\n<!-- \/wp:list --><!-- wp:list -->\r\n<ul>\r\n<li><strong>Optimize the frequency<\/strong> - Remember, less is more. You don\u2019t want to pester users with never-ending promotional notifications. So spend time thinking about how many and how often you should be sending notifications.<\/li>\r\n<\/ul>\r\n<!-- \/wp:list --><!-- wp:list -->\r\n<ul>\r\n<li><strong>Personalize notifications<\/strong> - Tap into your user data to send personalized notifications based on things like their behavior in the app, location, and overall profile. This will maximize the notification\u2019s relevance.<\/li>\r\n<\/ul>\r\n<!-- \/wp:list --><!-- wp:heading -->\r\n<h2>Final Thoughts<\/h2>\r\n<!-- \/wp:heading --><!-- wp:paragraph -->\r\n<p>Mobile push notifications have long been a winning marketing strategy for mobile app businesses. With a thoughtful strategy in place, you can boost user retention, engagement, and conversion rates.<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\r\n<p>There is no one-size-fits-all solution for push notifications. It takes time and planning to find the right approach for your mobile app that will grow and retain your user base.<\/p>\r\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","footnotes":""},"categories":[19],"tags":[62],"class_list":["post-1769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-growth","tag-push-notifications"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Benefits of Push Notifications And You Can Use Them to Improve Your App<\/title>\n<meta name=\"description\" content=\"In this article, we will cover how exactly push notifications work, and the benefits of push notifications in your app developing process and marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/architsingh.com\/webioticnew\/benefits-of-push-notifications\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benefits of Push Notifications And You Can Use Them to Improve Your App\" \/>\n<meta property=\"og:description\" content=\"In this article, we will cover how exactly push notifications work, and the benefits of push notifications in your app developing process and marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/architsingh.com\/webioticnew\/benefits-of-push-notifications\/\" \/>\n<meta property=\"og:site_name\" content=\"Webiotic\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-17T10:07:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-05T09:45:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2020\/08\/Webiotic_Blog_Header_App_Push_Notifications-1-e1597768163518-1536x488-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"488\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ryan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ryan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"23 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Benefits of Push Notifications And You Can Use Them to Improve Your App","description":"In this article, we will cover how exactly push notifications work, and the benefits of push notifications in your app developing process and marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/architsingh.com\/webioticnew\/benefits-of-push-notifications\/","og_locale":"en_US","og_type":"article","og_title":"Benefits of Push Notifications And You Can Use Them to Improve Your App","og_description":"In this article, we will cover how exactly push notifications work, and the benefits of push notifications in your app developing process and marketing.","og_url":"https:\/\/architsingh.com\/webioticnew\/benefits-of-push-notifications\/","og_site_name":"Webiotic","article_published_time":"2020-08-17T10:07:42+00:00","article_modified_time":"2021-07-05T09:45:13+00:00","og_image":[{"width":1536,"height":488,"url":"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2020\/08\/Webiotic_Blog_Header_App_Push_Notifications-1-e1597768163518-1536x488-min.jpg","type":"image\/jpeg"}],"author":"Ryan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ryan","Est. reading time":"23 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/architsingh.com\/webioticnew\/benefits-of-push-notifications\/#article","isPartOf":{"@id":"https:\/\/architsingh.com\/webioticnew\/benefits-of-push-notifications\/"},"author":{"name":"Ryan","@id":"https:\/\/architsingh.com\/webioticnew\/#\/schema\/person\/66875b12b666f5277a59279700f5b648"},"headline":"Benefits of Push Notifications And How You Can Use Them to Improve Your App","datePublished":"2020-08-17T10:07:42+00:00","dateModified":"2021-07-05T09:45:13+00:00","mainEntityOfPage":{"@id":"https:\/\/architsingh.com\/webioticnew\/benefits-of-push-notifications\/"},"wordCount":4603,"commentCount":0,"publisher":{"@id":"https:\/\/architsingh.com\/webioticnew\/#organization"},"image":{"@id":"https:\/\/architsingh.com\/webioticnew\/benefits-of-push-notifications\/#primaryimage"},"thumbnailUrl":"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2020\/08\/Webiotic_Blog_Header_App_Push_Notifications-1-e1597768163518-1536x488-min.jpg","keywords":["push notifications"],"articleSection":["Marketing &amp; Growth"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/architsingh.com\/webioticnew\/benefits-of-push-notifications\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/architsingh.com\/webioticnew\/benefits-of-push-notifications\/","url":"https:\/\/architsingh.com\/webioticnew\/benefits-of-push-notifications\/","name":"Benefits of Push Notifications And You Can Use Them to Improve Your App","isPartOf":{"@id":"https:\/\/architsingh.com\/webioticnew\/#website"},"primaryImageOfPage":{"@id":"https:\/\/architsingh.com\/webioticnew\/benefits-of-push-notifications\/#primaryimage"},"image":{"@id":"https:\/\/architsingh.com\/webioticnew\/benefits-of-push-notifications\/#primaryimage"},"thumbnailUrl":"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2020\/08\/Webiotic_Blog_Header_App_Push_Notifications-1-e1597768163518-1536x488-min.jpg","datePublished":"2020-08-17T10:07:42+00:00","dateModified":"2021-07-05T09:45:13+00:00","description":"In this article, we will cover how exactly push notifications work, and the benefits of push notifications in your app developing process and marketing.","breadcrumb":{"@id":"https:\/\/architsingh.com\/webioticnew\/benefits-of-push-notifications\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/architsingh.com\/webioticnew\/benefits-of-push-notifications\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/architsingh.com\/webioticnew\/benefits-of-push-notifications\/#primaryimage","url":"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2020\/08\/Webiotic_Blog_Header_App_Push_Notifications-1-e1597768163518-1536x488-min.jpg","contentUrl":"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/2020\/08\/Webiotic_Blog_Header_App_Push_Notifications-1-e1597768163518-1536x488-min.jpg","width":1536,"height":488},{"@type":"BreadcrumbList","@id":"https:\/\/architsingh.com\/webioticnew\/benefits-of-push-notifications\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/architsingh.com\/webioticnew\/"},{"@type":"ListItem","position":2,"name":"Benefits of Push Notifications And How You Can Use Them to Improve Your App"}]},{"@type":"WebSite","@id":"https:\/\/architsingh.com\/webioticnew\/#website","url":"https:\/\/architsingh.com\/webioticnew\/","name":"Webiotic","description":"360 Degree App Development &amp; Web Solutions Company","publisher":{"@id":"https:\/\/architsingh.com\/webioticnew\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/architsingh.com\/webioticnew\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/architsingh.com\/webioticnew\/#organization","name":"Webiotic","url":"https:\/\/architsingh.com\/webioticnew\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/architsingh.com\/webioticnew\/#\/schema\/logo\/image\/","url":"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/checkout-logo.png","contentUrl":"https:\/\/architsingh.com\/webioticnew\/wp-content\/uploads\/checkout-logo.png","width":300,"height":68,"caption":"Webiotic"},"image":{"@id":"https:\/\/architsingh.com\/webioticnew\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/architsingh.com\/webioticnew\/#\/schema\/person\/66875b12b666f5277a59279700f5b648","name":"Ryan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/architsingh.com\/webioticnew\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c4fbba66a4858cec16eb93d64eea742ae54a79b4c050bb1d2864624c821bcac9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c4fbba66a4858cec16eb93d64eea742ae54a79b4c050bb1d2864624c821bcac9?s=96&d=mm&r=g","caption":"Ryan"},"url":"https:\/\/architsingh.com\/webioticnew\/team\/ryan\/"}]}},"_links":{"self":[{"href":"https:\/\/architsingh.com\/webioticnew\/wp-json\/wp\/v2\/posts\/1769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/architsingh.com\/webioticnew\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/architsingh.com\/webioticnew\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/architsingh.com\/webioticnew\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/architsingh.com\/webioticnew\/wp-json\/wp\/v2\/comments?post=1769"}],"version-history":[{"count":0,"href":"https:\/\/architsingh.com\/webioticnew\/wp-json\/wp\/v2\/posts\/1769\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/architsingh.com\/webioticnew\/wp-json\/wp\/v2\/media\/2429"}],"wp:attachment":[{"href":"https:\/\/architsingh.com\/webioticnew\/wp-json\/wp\/v2\/media?parent=1769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/architsingh.com\/webioticnew\/wp-json\/wp\/v2\/categories?post=1769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/architsingh.com\/webioticnew\/wp-json\/wp\/v2\/tags?post=1769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}