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Building a sense of ownership is a useful neuromarketing technique where you can build your business around your customers rather than around yourself. Learn how to tap into this technique and help your customers to feel as if they already own your product!
Conversion optimization is an art form based on selling psychology designed to convert web visitors into customers. Watch as Ken Gilmore explains the art of conversion optimization, the psychology behind it, and the tools used to help convert visitors into customers.
Using companies in the country of Israel as an example, Ken Gilmore explores how successful companies become successful quickly despite a lack of resources and other constraints. They use what’s known as the lean startup strategy to get their products to market quickly. Learn more by watching this short 2.5-minute video.
Ken Gilmore shares a study on the brain conducted with two groups of positive and negative business owners. Which group reached their goals? Which group failed? This short video explores the results of this study and provides practical tips on how you can apply them to your business.